Global Energy Drink Market By Product Type (Non-Organic & Organic), By Target Customer (Adults, Teenagers & Geriatric Population), By Distribution Channel (Store-Based & Non-Store Based), By Region, Competition, Forecast & Opportunities, 2026F
Published Date: October - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Consumer Goods and Retail | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationOkay, so the energy drink scene? It was worth a whopping USD56.67 billion back in 2026. And get this, it's predicted to keep growing at a rate of over 7.24% for the next few years! Why? Well, more people on the planet want a tasty, energizing kick, that's for sure. Plus, energy drinks are just getting more popular, and people have more money to spend on them. All of that's really fueling the market and it should continue through 2026. Even with people becoming more health-conscious and living crazy busy lives, this industry is booming. These drinks are all about giving you a quick boost, both mentally and physically. And don't forget about taurine! It's key for keeping your heart and muscles in good shape. Basically, more folks are clued in about the fitness perks of these drinks, and that is why sales are through the roof.
Energy drink consumption is increasing, particularly among young adults and athletes. These drinks contain large doses of caffeine and other legal stimulants. Energy drinks first appeared in Asia and Europe in the 1960s; however, after the introduction of Red Bull in Austria in 1987 and U.S. in 1997, the trend towards aggressive marketing of these energy drinks has grown tremendously.
So, when we talk about the global energy drink market, it's broken down in a few ways – what kind of drink it is, who's buying it, where they're buying it, and where in the world it's popular. Looking at the drink itself, you've basically got two choicesnon-organic and organic. Right now, the non-organic energy drinks are way more popular, grabbing about 72.57% of the market back in 2020. That's mostly because they got there first and everyone knows about them. But don't count out the organic stuff! People are really getting into organic energy drinks these days, especially with things like fresh fruit extract and tons of different flavors. Plus, a lot of organic drinks are low sugar or even sugar-free, which is great for adults who are watching out for things like diabetes. Basically, more and more people want organic stuff in their diets, and that's making the organic energy drink market boom.
Based on target customers, the global energy drinks market is categorized into adults, teenagers, and geriatric populations. Among these, the ‘adults’ segment accounted for the largest target consumer segment with a market share of 56.39% in 2020, as there is a growing population of athletes and corporates that consume these products for extra energy to increase their performance. This is expected to contribute to the growth of these products in the future. The ‘Teenager’ category has been projected to observe moderate growth and penetration in the global energy drink market.
The major players operating in the global energy drink market are Red Bull, Pepsi Co, (Gatorade) Nestle S.A. (Milo), Monster Beverage Corporation, The Coca Cola Company (Powerade), Suntory Beverage & Food Limited (Lucozade, V energy), Keurig Dr. Pepper Inc. (Venom, Xyigence Energy), AriZona Beverages USA (Rx Energy), Campbell Soup Company (V8 Energy), National Beverage Corp. and others. Major companies are developing advanced techniques and launching new low-sugar, fruit base energy drink to stay competitive in the market.
Years considered for this report
Historical Years2016-2019
Base Year2020
Estimated Year2021E
Forecast Period2022F-2026F
Objective of the Study
- To analyze the historical growth in the market size of the global energy drink market from 2016 to 2020.
- To estimate and forecast the market size of the global energy drink market from 2021E to 2026F and growth rate until 2026F.
- To classify and forecast the global energy drink market based on the product type, target customer, distribution channel, and regional distribution.
- To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in the global energy drink market.
- To identify the dominant region or segment in the global energy drink market.
- To identify drivers and challenges for the global energy drink market.
- To identify and analyze the profile of leading players operating in the global energy drink market.
- To identify key sustainable strategies adopted by market players in the global energy drink market.
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marketinsights Research performed both primary as well as exhaustive secondary research for this study. Initially, marketinsights Research sourced a list of manufacturers across the globe. Subsequently, marketinsights Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, marketinsights Research was able to include the manufacturers which could not be identified due to the limitations of secondary research. marketinsights Research analyzed the manufacturers and presence of all major players across the globe.
marketinsights Research calculated the market size of the global
Key Target Audience
- Energy drink manufacturers/ suppliers/ distributors
- Market research and consulting firms
- Government bodies such as regulating authorities and policy makers
- Organizations, forums, and alliances related to energy drinks
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.
Report Scope
In this report, global
- Global Energy Drink Market, By Product Type
- Non-Organic
- Organic
- Global Energy Drink Market, By Target Customer
- Adults
- Teenagers
- Geriatric Population
- Global Energy Drink Market, By Distribution Channel
- Store-Based
- Non-Store Based
- Global Energy Drink Market, By Region
Competitive Landscape
Company Profiles
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Company Information
- Detailed analysis and profiling of additional market players (up to five).
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