Baby Stroller Market by Product (Lightweight, Jogging, Travel System, Double, Standard), Distribution Channel (Hypermarkets/Supermarkets, Specialist Retailers), & Region for 2024-2031

Baby Stroller Market Valuation – 2024-2031

The increasing need for inexpensive and practical mobility alternatives for young children, which is being driven by rising birth rates and increased spending on infant care items, is the key driver of the baby stroller market. According to the analyst from Market Research, the baby stroller market is estimated to reach a valuation of USD 9.11 Billion over the forecast subjugating around USD 5.63 Billion valued in 2024.

The growing emphasis on convenience, safety, and comfort for parents and their children, as well as the trend toward urbanization and the necessity for small and multifunctional strollers, is another significant driver for the baby stroller market. It enables the market to grow at a CAGR of 6.20% from 2024 to 2031.

Baby Stroller MarketDefinition/ Overview

A baby stroller is a small wheeled vehicle used to transport newborns and young toddlers. Strollers normally include a seat, a safety harness, and a canopy or sunshade to keep the youngster safe from the weather. They provide parents and caregivers with a simple and practical solution for transporting their children when running errands, going for walks, or visiting public areas. Strollers come in a range of styles, ranging from lightweight and small models for urban areas to bigger, more durable ones for outdoor activities. They may be folded for convenient storage and transit, making them an adaptable and necessary item for families with young children.

What Factors are Propelling the Growth of the Baby Stroller Market?

Many developing countries are witnessing increases in birth rates, which has a direct impact on the need for baby strollers. According to the United Nations Population Division, India’s total fertility rate is forecast to be 2.1 children per woman from 2025 to 2030, while Nigeria’s is expected to be 4.6 children per woman over the same period. The population expansion in key economies is pushing up demand for baby care products such as strollers.

Urbanization is changing people’s lifestyles and increasing demand for convenience products such as baby strollers. According to the United Nations Department of Economic and Social Affairs, 56.2% of the world’s population lived in cities in 2020, with that figure expected to rise to 68.4% by 2050. This urban transition is more prominent in regions like Asia and Africa, where the demand for baby strollers is expected to grow significantly.

Furthermore, as disposable incomes rise, particularly in emerging economies, parents are increasingly likely to invest in high-quality baby products. The World Bank reports that worldwide GDP per capita climbed from $10,925 in 2015 to $11,433 in 2019. This economic boom is evident in the baby products market, as parents prefer expensive strollers with enhanced functions.

What are the Potential Impacts of Baby Stroller Demand in the Market?

Demand for baby strollers is affected by economic conditions and changes in consumer buying power. During economic downturns or moments of uncertainty, parents are less likely to buy pricey strollers, resulting in a decrease in sales. Changes in disposable income have a direct impact on the baby stroller market.

Furthermore, the baby stroller market is quite competitive, with several manufacturers offering a diverse selection of products. This high competition causes price wars, squeezes profit margins, and makes it harder for businesses to differentiate their services. Product saturation in the market makes it difficult for brands to stand out and attract customers.

Category-Wise Acumens

What are the Drivers that Contribute to the Demand for Lightweight Stroller?

According to analysis, the lightweight stroller segment is estimated to dominate the market during the forecast period. Lightweight strollers are meant to be readily folded and moved, meeting the needs of urban parents and those with limited storage space. Their small dimension and mobility make them perfect for navigating congested metropolitan streets and public transportation.

Lightweight strollers are less expensive than other types of strollers, making them available to a broader spectrum of buyers. This cost-conscious feature leads to their broad adoption, particularly among young families and those on tight incomes.

Furthermore, lightweight strollers are ideal for short adventures such as going to the park, shopping or doing errands. Their simplicity and ease of use make them a popular choice among parents who do not require the extra functions found in more complicated stroller models.

What are the Potential Factors Driving Baby Strollers for the Specialty Retailers?

The specialty retailer segment is estimated to dominate the baby stroller market during the forecast period. Specialist retailers provide a more personalized purchasing experience, allowing parents to personally examine and test strollers to determine the best match for their needs. Knowledgeable staff provide expert guidance on features, safety, and compatibility, assisting customers in making educated selections and fostering brand trust.

Specialist retailers offer a wider range of baby strollers, including different brands, kinds, and pricing points. They frequently provide customization options, such as various fabrics, colors, and accessories, allowing parents to tailor their stroller to their preferences and their children’s demands.

Furthermore, specialist retailers keep their inventory well-stocked, guaranteeing that the requested stroller model is immediately available. Parents can take the stroller home right away, avoiding the delays associated with internet buying and shipment. Instant satisfaction and convenience contribute to the popularity of specialist retailers in the baby stroller market.

Gain Access into Baby Stroller Market Report Methodology

Country/Region-wise Acumens

What are the Key Factors that Contribute to North America’s Edge in the Market?

According to Analyst, North America is estimated to dominate the baby stroller market during the forecast period. North American parents, especially in the United States and Canada, have large discretionary incomes and are ready to spend on high-quality baby items. According to the US Bureau of Economic Analysis, personal disposable income in the United States rose from $16,846.3 billion in 2019 to $18,545.9 billion in 2020. This economic strength leads to increased spending on baby products, such as expensive strollers.

North America has stringent safety rules for baby items, which fuels the demand for high-quality, safety-compliant strollers. According to the Consumer Product Safety Commission, between January 2015 and September 2019, over 14,000 stroller-related injuries were treated in hospital emergency departments across the United States. This high number of events has led to tougher safety standards and more consumer awareness, forcing manufacturers to design safer products and more advanced strollers and driving the market growth.

Furthermore, North America has experienced an increase in outdoor activities and fitness-conscious parenting, which is driving up demand for jogging strollers and all-terrain strollers. According to the Outdoor Foundation’s 2021 Outdoor Participation Trends Report, 52.9% of Americans aged 6 and up engaged in outdoor recreation at least once in 2020, the highest participation percentage ever recorded. This trend is echoed in the baby stroller market, where there is a growing demand for strollers intended for an active lifestyle. The NPD Group indicates that jogging stroller sales in the United States climbed by 15% in 2020 compared to the previous year.

How Does Increasing Birth Rates Shape the Market Landscape in the Asia Pacific?

The Asia Pacific region is estimated to exhibit the highest growth within the baby stroller market during the forecast period. The Asia Pacific region is rapidly urbanizing, resulting in lifestyle changes and increased demand for convenience products such as baby strollers. According to the United Nations Economic and Social Commission for Asia and the Pacific (UNESCAP), Asia and the Pacific’s urban population grew from 20% in 1950 to 50% in 2018 and is expected to reach 66% by 2050. This urban trend is increasing the demand for portable and convenient baby care equipment, such as strollers.

Several Asian Pacific countries are having stable or increasing birth rates, which is fueling demand for baby supplies. For example, the National Bureau of Statistics of China announced that, despite a general fall in birth rates, the country had 12 million new births in 2020. According to India’s National Family Health Survey-5 (2019-21), the total fertility rate (TFR) in rural regions is 2.1 children per woman. These demographic trends help to drive the region’s rising baby stroller market.

Furthermore, the rising disposable incomes in many Asian countries are driving up demand for premium baby equipment, such as high-end strollers. According to the Asian Development Bank, GDP per capita in emerging Asia increased from $4,698 in 2010 to $6,549 in 2020, suggesting a substantial increase in purchasing power. This economic boom is evident in the baby products market, where parents are increasingly choosing feature-rich, high-end strollers.

Competitive Landscape

The baby stroller market is highly competitive, with several main competitors contending for market dominance. To preserve their market position and promote expansion, these organizations prioritize innovation, product development, and strategic collaborations.

Some of the prominent players operating in the baby stroller market include

• Graco
• Chicco
• Baby Jogger
• Britax
• UPPAbaby
• Bugaboo
• Maclaren
• Evenflo
• Joovy
• Peg Perego

Latest Developments

• In April 2023, Bugaboo, a leading baby stroller brand, released the latest edition of their popular all-terrain stroller, the “Bugaboo Fox 5”. The Fox 5 has increased one-handed functionality, extra-large puncture-resistant wheels with better suspension, and an extensible toddler seat that grows with the child.
• In September 2022, Baby Jogger, a key player in the baby stroller market, launched the “City Sights™ Stroller” – their most compact, foldable 4-wheel modular stroller. The City Sights provides parents with modern style, versatility, and all-terrain performance, with features such as a reversible seat, all-terrain wheels and suspension, and a one-handed, compact fold for convenient storage.

Report Scope

Baby Stroller Market, By Category

Product

• Lightweight
• Jogging
• Travel System
• Double
• Standard

Distribution Channel

• Hypermarkets/Supermarkets
• Specialist Retailers
• Online

Region

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Research Methodology of Market Research

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• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions and acquisitions in the past five years of companies profiled• Extensive company profiles comprising of company overview, company insights, product benchmarking and SWOT analysis for the major market players• The current as well as the future market outlook of the industry with respect to recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions• Includes an in-depth analysis of the market of various perspectives through Porter’s five forces analysis• Provides insight into the market through Value Chain• Market dynamics scenario, along with growth opportunities of the market in the years to come• 6-month post-sales analyst support

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