United States Snack Bar Market Size By Product Type (Granola/Muesli Bars, Energy Bars, Nutrition Bars), By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Online Stores), And Forecast

Published Date: July - 2024 | Publisher: MIR | No of Pages: 320 | Industry: latest updates trending Report | Format: Report available in PDF / Excel Format

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United States Snack Bar Market Size By Product Type (Granola/Muesli Bars, Energy Bars, Nutrition Bars), By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Online Stores), And Forecast

United States Snack Bar Market Size And Forecast

United States Snack Bar Market size was valued at USD 7 Billion in 2023 and is projected to reach USD 10 Billion by 2031, growing at a CAGR of 6% from 2024 to 2031.

  • The United States Snack Bar refers to various types of snack bars consumed within this country. These bars are portable, shelf-stable food items that offer convenience and a quick boost of energy or nutrients. The snack bars are gaining popularity owing to its calorie-dense, nutritious, and portable properties.
  • It primarily comprises of cereals, fruits, and nuts, corn or honey syrup which are mixed to make a bar convenient for packed lunches, hiking, or outdoor pursuits. In plant-based bars, popular flavorings include beetroot, spirulina, orange, peanut butter, brownie, and red berry.
  • Increasing inclination toward work culture is demanding for ready-to-eat, wholesome meal alternatives. Thus, snack bars have been able to distinguish themselves as a noteworthy and adaptable option among the various developed inventions to fulfill this requirement. These little, pre-packaged bars provide a delicious blend of flavors, nutrients, dietary fiber, bioactive substances, and convenience, which will revolutionize the snack industry in the upcoming years.
  • The snack bar landscape has dramatically changed, providing a wide range of sorts and variants to accommodate various tastes and dietary needs, including Granola/Muesli Bars, Energy and Nutrition Bars, Protein Bars, Fruit and Nut Bars, Meal Replacement Bars, and others.

United States Snack Bar Market Dynamics

The key market dynamics that are shaping the United States Snack Bar Market include

Key Market Drivers

  • High Demand for Convenience and On-the-Go Eatables Busy lifestyles is increasing demand for portable snacks that can be consumed easily anywhere and anytime, skyrocketing sales of United States snack bar.
  • Growing Health and wellness awareness Increasing health consciousness among the consumers is boosting the consumption of nutritious snacks with protein, fiber, and other beneficial ingredients. Thus, high demand for healthy snacks in the region is likely to enhance the popularity of the .
  • Rise in Dietary Restrictions and Changing Preferences Rising incidences of food-related allergies in the United States is stirring up the need for alternative sources such as gluten-free, vegan, and other allergy-friendly snack options.
  • Availability of Flavor and Variety The changing taste preference of consumers is encouraging the production of exciting and unique flavors to satisfy their taste buds.
  • Demand for Personalized NutritionIncreasing number of athletes or health consciousness are bolstering the need for nutritious bars or snacks for enhancing athletic performance, weight management, and other specific needs.
  • Rise in Disposable Income Increase in spending power is shifting the focus of consumers toward e-commerce platforms for convenient purchasing. This trend is likely to create a new opportunities for the growth of the United States Snack Bar Market.

Key Challenges

  • Rising Focus on Health and Nutrition Growing health concerns among consumers is leading to rise in demand for healthy and convenient snacks such as snack bars. However, the scrutiny of the nutritional content, clean labels low sugar content, and incorporation of functional and nutritious ingredients are projected restrain the demand for snack bars in the United States.
  • Clean Label and TransparencyGrowing demand for transparency in food products, such clear ingredient lists, to avoid allergies is likely to act as a barrier for the United States Snack Bar Market. Also, meeting the clean label expectations while maintaining taste and texture will further affect the snack bar manufacturers
  • Sustainability and Packaging Increasing environmental concerns is prompting consumers to opt for sustainable and eco-friendly packaging solutions. However, the task of maintaining product freshness, shelf life, or cost-effectiveness along with sustainability is limiting the sales of United States snack bar.
  • Changing Consumer LifestylesIncreasing changes in consumer lifestyles and taste preferences is bolstering the demand for innovations in on-the-go snacking. This is likely to reduce the consumption of snack bar in the region.
  • Allergen and Dietary Preferences Rising incidences of allergies and changing dietary preferences, including gluten-free, dairy-free, and vegan options, are challenging manufacturers to balance inclusivity with maintaining the taste and quality of their products.

Key Trends

  • The inclination toward On-the-Go Convenience The high demand for convenience when snacking as a result of the busy lifestyle is bolstering the sales of on-the-go foods. Also, portability and easy-to-eat without the need for refrigeration will continue favoring the United States Snack Bar Market.
  • Snacking for Mental and Physical Well-beingThe growing demand for mood-boosting or stress-relieving factors is shifting the focus on ingredients like dark chocolate, adaptogens (e.g., ashwagandha), and other stress-relief components. With the growing focus on protein consumption, protein-enriched snack bars is gaining popularity. These bars loaded with a variety of protein sources, including whey, plant-based proteins, and collagen offer satiety and muscle support along with mental well-being.
  • Health and Wellness Focus Rising health concerns is propelling high demand for snack bars with functional ingredients, such as superfoods, nuts, seeds, and whole grains. In the meantime, focusing on clean-label products without artificial additives and lower sugar content is also boosting the growth of the snack bar market in the United States.
  • Plant-Based and Vegan Options An increase in the number of people switching to a vegan or plant-based diet is likely to enable innovation in the United States Snack Bar Market. Manufacturers are introducing plant-based and vegan-friendly options using ingredients like plant proteins, pea protein, and hemp, creating lucrative opportunities for the market.

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United States Snack Bar Market Regional Analysis

Here is a more detailed regional analysis of the United States Snack Bar Market

  • Growing health consciousness and demand for healthier and innovative snack bar options, with an emphasis on clean labels, plant-based ingredients, and functional benefits is enabling the market survive in the United States.
  • Urban areas such as New York, Boston, Los Angeles, and San Francisco are at the forefront of health and wellness trends. This latest trend is increasing demand for healthier, organic, sustainably sourced, and plant-based innovative snack bar options, with an emphasis on clean labels, flavors, and functional benefits.
  • Growing focus on agricultural activities in the Southern and Midwest are shifting the preferences of consumers in locally sourced and traditional flavors. It is likely to lead to the development of snack bars with ingredients like nuts, grains, and dairy products.
  • Rising tourism in coastal and popular vacation destinations in the United States is enhancing the sales of convenient and flavorful snack bars, bolstering the industry in the coming years.
  • Generally, busy lifestyles and high disposable income are supporting the grab-and-go nature of snack bars, creating opportunities for local players to cater to specific regional preferences.

United States Snack Bar MarketSegmentation Analysis

The United States Snack Bar Market is segmented on the basis of Product Type And Distribution Channel.

United States Snack Bar Market, By Product Type

  • Granola/Muesli Bars
  • Energy Bars
  • Nutrition Bars
  • Cereal Bars
  • Fruit and Nut Bars
  • Others

Based on Product Type, the market is segmented into Granola/Muesli Bars, Energy Bars, Nutrition Bars, Cereal Bars, Fruit and Nut Bars, and Others. Granola/Muesli Bars accounted for the largest market share of 48.40% in 2022 and is projected to grow at a CAGR of 3.44% during the forecast period. Granola/Muesli Bars are great energy boosters that are best ingested during breakfast or as a pre-workout. They are often made of rolled oats, honey, and dried fruit. These bars are handy, inexpensive, and convenient, but they are also portioned, making it simpler to control excessive eating. These bars include soluble fiber, which can help lower the bad cholesterol flowing in arteries and endangering the heart’s health. Tran’s fats and oils with a high fatty content are the primary ways bad cholesterol enters in body. The bars assist in combating this and assisting the body in eliminating LDL, keeping the heart healthy.

United States Snack Bar Market, By Distribution Channel

  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Retailers
  • Vending Machines
  • Others

Based on Distribution Channel, the market is segmented into Supermarket/Hypermarket, Convenience Stores, Specialty Stores, Online Retailers, Vending Machines, and Others. Supermarket/Hypermarket accounted for the largest market share of 53.82% in 2022 and is projected to grow at a CAGR of 4.51% during the forecast period. The various product selections in supermarkets and hypermarkets cater to customer preferences and demands. Various snack bars are part of this varied selection, with variations in flavors, ingredients, dietary needs, and health considerations. As many options are available, customers may examine and choose snack bars that suit their preferences and nutritional objectives. Snack bar producers may use these platforms to reach a wider audience with fresh flavors, ingredients, and ideas.

Key Players

The United States Snack Bar Market is highly fragmented with the presence of a large number of players in the market. Some of the major companies include The Kellogg Company, General Mills, PepsiCo, Nestle, Post Holdings Inc., Cliff Bar & Company, Hain Celestial Group Inc., Mars Inc., Simply Good Foods Company, Healthy Food Ingredients LLC, and others. This section provides a company overview, ranking analysis, company regional and industry footprint, and ACE Matrix.

Company Market Ranking Analysis

The company ranking analysis provides a deeper understanding of the top 3 players operating the United States Snack Bar Market. takes into consideration several factors before providing a company ranking.

The top three players for the Snack Bar Market are The Kellogg Company, General Mills, PepsiCo. The factors considered for evaluating these players include company’s brand value, product portfolio (including product variations, specifications, features and price), company presence across major regions, product related sales obtained by the company in recent years and its share in the total revenue. further study the company’s product portfolio based on the technologies adopted or new strategies undertaken by the company to enhance their market presence globally or regionally. We also consider the distribution network (online as well as offline) of the company that helps us to understand the company’s presence and foothold in various Snack Bar Markets.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight to the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

United States Snack Bar Market Recent Developments

  • In January 2023, Mars entered into an acquisition agreement with Kind North America for $5 billion. This acquisition will help Mars expand its healthy snack bar portfolio.
  • In March 2023, MondelÄ“z International introduced Perfect Snacks brand of bite-sized protein bars targeting on-the-go consumers.
  • In August 2023, Kellogg’s expanded its RXBAR line by adding new flavor combinations and plant-based offerings.
  • October 2023Clif Bar & Company declared its partnership with Beyond Meat. The primary goal of this partnership is to develop plant-based protein bars.
  • In February 2024, General Mills introduced Lärabar protein bars to cater to the changing taste of consumers with new flavors and formats.

Report Scope

REPORT ATTRIBUTESDETAILS
STUDY PERIOD

2020-2031

BASE YEAR

2023

FORECAST PERIOD

2024-2031

HISTORICAL PERIOD

2020-2022

UNIT

Value (USD Billion)

KEY COMPANIES PROFILED

The Kellogg Company, General Mills, PepsiCo, Nestle, Post Holdings Inc., Cliff Bar & Company, Hain Celestial Group Inc., Mars Inc.

SEGMENTS COVERED
  • By Product Type
  • By Distribution Channel
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Reasons to Purchase this Report

• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players• The current as well as the future market outlook of the industry with respect to recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions• Includes in-depth analysis of the market of various perspectives through Porter’s five forces analysis• Provides insight into the market through Value Chain• Market dynamics scenario, along with growth opportunities of the market in the years to come• 6-month post-sales analyst support

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