Global Fundraising Market Size By Entity (Nonprofits, Corporate Foundations, Cause Marketing), By End User (Non Profit Organizations, Educational Institutes, Political Campaigns), By Method (Online Funding, Direct Funding, Event and Galas), By Geographic Scope And Forecast

Fundraising Market Size And Forecast

Fundraising Market size was valued at USD 625.89 Billion in 2022 and is projected to reach USD 845.15 Billion by 2030, growing at a CAGR of 3.83% from 2024 to 2030.

The “Global Fundraising Market” has been driven by multiple factors, such as a growing number of donations worldwide, rising social and environmental concerns among people, technological advancements, globalization, rising corporate social responsibility, etc. The Global Fundraising Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Fundraising Market Definition

Fundraising is collecting money from individuals and corporations as donations for a cause. A fundraiser is someone who collects money from them. It was initially used to raise funds for nonprofit organizations, but fundraising has developed significantly over the years and is now used to fund various important causes. It involves looking for funds using a variety of channels, including events, direct mailing campaigns, phone calls, online platforms, and more.

Fundraising aims to raise funds to achieve financial objectives, sustain operations, promote initiatives, or carry out specific activities. Fundraising is a standard method used by nonprofit organizations, political campaigns, educational institutions, and other groups to gather resources for their work. These causes can range from assisting people in need to generating funding for one’s education. Traditional fundraising takes place offline, but modern-day crowdfunding takes place online.

The World Food Programme (WFP) is one form of fundraising. It is today the largest humanitarian group committed to fighting hunger, providing food and water to about 80 million people each year through voluntary donations. These projects are gaining traction among the general public, who see them as a practical demonstration of their devotion to society.

Global Fundraising Market Overview

The “Global Fundraising Market” has been driven by multiple factors, such as a growing number of donations worldwide, rising social and environmental concerns among people, technological advancements, globalization, rising corporate social responsibility, etc. However, economic downturns, lack of trust and transparency, intense competition, and regulatory constraints may hamper market growth near future. Moreover, the rise of digital platforms and End User has altered the fundraising landscape. Nonprofits and philanthropic organizations use social media, crowdfunding platforms, online donation portals, and mobile apps to reach a larger audience and make giving more accessible.

According to “Double the Donation,” Americans donated $499.33 billion to charity in 2022. Individuals were the largest donating source, with $319.04 billion, or 64% of total giving. Furthermore, increased corporate donations and cooperation with nonprofit organizations have resulted from an increasing emphasis on corporate social responsibility (CSR). Philanthropy and social projects are being incorporated into business strategies. As corporations explore more effective ways to donate and interact with nonprofit organizations worldwide, the need for fundraising services is increasing. Moreover, trust is essential to fundraising, and any lack of openness or ethical issues can harm the global fundraising market. Mismanagement, theft of funds, or fraudulent behavior can undermine public confidence and discourage potential donors from contributing in the future. Trust is crucial for every business, for-profit or nonprofit alike.

Global Fundraising Market Segmentation Analysis

The Global Fundraising Market is segmented based on Entity, End User, Method, and Geography.

Fundraising Market, By Entity

• Nonprofits
• Corporate Foundations
• Cause Marketing
• Nonprofit Software

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The Global Fundraising Market is experiencing a scaled level of attractiveness in the “Entity” segment. The Nonprofits segment has a prominent presence and holds the major share of the global market. The Nonprofits segment is anticipated to account for a significant market share of 47.78% by 2030. The segment is projected to gain an incremental market value of USD 94.19 Billion and is projected to grow at a CAGR of 4.53% between 2024 and 2030.

Nonprofit organizations, also known as NGOs (non-governmental organizations), play a key role in promoting charitable causes, addressing social issues, and supporting needy communities. Fundraising involves soliciting and collecting funds from corporations, foundations, individuals, and other sources to finance the operations and initiatives of nonprofit organizations. Nonprofits rely on fundraising as a fundamental strategy to raise financial resources and support from various stakeholders to achieve their missions and carry out their programs effectively. It is critical to a nonprofit’s sustainability and ability to impact society positively.

However, the Corporate Foundations segment is going to hold a share of 26.94% by 2030. The segment is projected to gain an incremental market value of USD 35.39 Billion and is projected to grow at a CAGR of 2.86 % between 2024 and 2030.

Fundraising Market, By End User

• Non Profit Organizations
• Educational Institutes
• Political Campaigns

The Global Fundraising Market is experiencing a scaled level of attractiveness in the End-user segment. The Non Profit Organizations segment has a prominent presence and holds the major share of the global market. The Non Profit Organization segment is anticipated to account for the highest market share of 59.91% by 2030. The segment is projected to gain an incremental market value of USD 111.12 Billion and is projected to grow at a CAGR of 4.22 % between 2024 and 2030. To efficiently carry out their purposes, support their programs, and maintain their operations, nonprofit organizations (NPOs) wisely allocate the money they raise. The funds are essential for allowing NPOs to have a significant influence in the communities they work in. NPOs use the funding to develop and manage critical programs that align with their missions and address healthcare, education, environmental protection, poverty reduction, social services, and more. This financial assistance enables NPOs to make real improvements and positively impact the lives of their beneficiaries.

However, the Educational Institutes segment is going to hold the second-largest share of 22.76% by 2030. The segment is projected to gain an incremental market value of USD 36.42 Billion and is projected to grow at a CAGR of 3.56% between 2024 and 2030.

Fundraising Market, By Method

• Online Funding
• Direct Funding
• Event and Galas

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The Global Fundraising Market is experiencing a scaled level of attractiveness in the Method segment. The Online Funding segment has a prominent presence and holds the major share of the global market. Online Funding accounted for the largest market share of 48.45% in 2022, with a market value of USD 303.22 Billion and is projected to grow at the highest CAGR of 4.57% during the forecast period. Direct Funding was the second-largest market in 2022, valued at USD 238.92 Billion in 2022; it is projected to grow at a CAGR of 3.52%.

Online fundraising, also known as crowdfunding or digital fundraising, has revolutionized how nonprofits, individuals, and organizations raise funds for various projects, causes, and initiatives. Online fundraising leverages digital tools and platforms to connect with a global audience and collect contributions for various purposes enabled by social media platforms and the internet. Social media is crucial to the success of online fundraising. Fundraisers can share engaging stories, pictures, and videos that appeal to potential donors on websites like Twitter, Facebook, Instagram, and websites dedicated to crowdfunding. These platforms help to spread information and produce a viral effect by encouraging supporters to share campaigns with their networks.

Fundraising Market, By Geography

• Asia-Pacific
• Europe
• North America
• Latin America
• Middle East & Africa

North America accounted for the largest market share of 44.56% in 2022, with a market value of USD 278.90 Billion and is projected to grow at the highest CAGR of 4.92% during the forecast period. Europe was the second-largest market in 2022, valued at USD 153.72 Billion in 2022; it is projected to grow at a CAGR of 2.01%. US accounted for the largest market share of 91.21% in 2022, with a market value of USD 254.38 Billion and is projected to grow at the highest CAGR of 5.06% during the forecast period. Canada was the second-largest market in 2022, valued at USD 14.28 Billion in 2022; it is projected to grow at a CAGR of 3.64%.

Europe accounted second largest market share of 24.56 in 2022, with market value of USD 153.72 Billion and is projected to grow at CAGR of 2.01 % during the forecast period. Germany accounted for the largest market share of 22.45% in 2022, with a market value of USD 34.51 Billion and is projected to grow at the highest CAGR of 2.58% during the forecast period. UK was the second-largest market in 2022, valued at USD 30.04 Billion in 2022; it is projected to grow at a CAGR of 2.25%.

Key Players

The major players in the market are Averill Fundraising Solutions, Aly Sterling Philanthropy, Bristol Strategy Group, Big Duck, DNL OmniMedia, Campbell & Company, Graham – Pelton, Ter Molen Watkins & Brandt, Brian Lacy and Associates, Aspire Research Group, Westfall Gold, Thompson Habib Denison Inc, CCS Fundraising, Heller Consulting, Bentz Whaley Flessner, Pursuant, GiveGab. and Others. This section provides a company overview, ranking analysis, company regional and industry footprint, and ACE Matrix. Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with Entity benchmarking and SWOT analysis.

Key Developments

• In October 2021, Moore announced his acquisition of Thompson. Habib Denison Company is still investing in great direct marketing people to help the non-profit sector.
• In April 2023, CCS Fundraising, the top fundraising and strategic consulting organization in the world, is pleased to announced the arrival of five new partners. These people have shown great leadership, depth of knowledge, and dedication to furthering the goals of the customers they represent.
• In August 2023, Joy-Raising and Campbell & Company announce a strategic partnership. In order to bring about significant change in the non-profit sector, the Strategic Partnership will make use of the values of diversity, equity, inclusion, and access.

Ace Matrix Analysis

The Ace Matrix provided in the report would help to understand how the major key players involved in this industry are performing as we provide a ranking for these companies based on various factors such as service features & innovations, scalability, innovation of services, industry coverage, industry reach, and growth roadmap. Based on these factors, we rank the companies into four categories as Active, Cutting Edge, Emerging, and Innovators.

Market Attractiveness