Global Fundraising Market Size By Entity (Nonprofits, Corporate Foundations, Cause Marketing), By End User (Non Profit Organizations, Educational Institutes, Political Campaigns), By Method (Online Funding, Direct Funding, Event and Galas), By Geographic Scope And Forecast

Fundraising Market Size And Forecast

Fundraising Market size was valued at USD 625.89 Billion in 2022 and is projected to reach USD 845.15 Billion by 2030, growing at a CAGR of 3.83% from 2024 to 2030.

The “Global Fundraising Market” has been driven by multiple factors, such as a growing number of donations worldwide, rising social and environmental concerns among people, technological advancements, globalization, rising corporate social responsibility, etc. The Global Fundraising Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Fundraising Market Definition

Fundraising is collecting money from individuals and corporations as donations for a cause. A fundraiser is someone who collects money from them. It was initially used to raise funds for nonprofit organizations, but fundraising has developed significantly over the years and is now used to fund various important causes. It involves looking for funds using a variety of channels, including events, direct mailing campaigns, phone calls, online platforms, and more.

Fundraising aims to raise funds to achieve financial objectives, sustain operations, promote initiatives, or carry out specific activities. Fundraising is a standard method used by nonprofit organizations, political campaigns, educational institutions, and other groups to gather resources for their work. These causes can range from assisting people in need to generating funding for one’s education. Traditional fundraising takes place offline, but modern-day crowdfunding takes place online.

The World Food Programme (WFP) is one form of fundraising. It is today the largest humanitarian group committed to fighting hunger, providing food and water to about 80 million people each year through voluntary donations. These projects are gaining traction among the general public, who see them as a practical demonstration of their devotion to society.

Global Fundraising Market Overview

The “Global Fundraising Market” has been driven by multiple factors, such as a growing number of donations worldwide, rising social and environmental concerns among people, technological advancements, globalization, rising corporate social responsibility, etc. However, economic downturns, lack of trust and transparency, intense competition, and regulatory constraints may hamper market growth near future. Moreover, the rise of digital platforms and End User has altered the fundraising landscape. Nonprofits and philanthropic organizations use social media, crowdfunding platforms, online donation portals, and mobile apps to reach a larger audience and make giving more accessible.

Wow, did you know that Americans gave a whopping $499.33 billion to charity in 2022, according to “Double the Donation”? And get thisindividuals like you and me accounted for the biggest chunk of that, donating $319.04 billion – that's 64% of all the giving! It seems like companies are really stepping up too, with a growing focus on CSR leading to bigger donations and stronger teamwork with nonprofits. Businesses are now weaving charitable giving and social good right into their plans. As these companies find smarter ways to donate and partner with nonprofits around the world, the demand for fundraising services is only going to grow. But here's the thingtrust is everything in fundraising. Any hint of shady practices or ethical slip-ups can really hurt the whole global fundraising scene. You know, things like mismanaging funds, stealing money, or just plain fraud can kill public trust and make people think twice about donating in the future. Trust is essential, whether you're running a business for profit or trying to do some good in the world as a nonprofit.

Global Fundraising Market Segmentation Analysis

The Global Fundraising Market is segmented based on Entity, End User, Method, and Geography.

Fundraising Market, By Entity

• Nonprofits
• Corporate Foundations
• Cause Marketing
• Nonprofit Software

To Get a Summarized Market Report By Entity-

The Global Fundraising Market is experiencing a scaled level of attractiveness in the “Entity” segment. The Nonprofits segment has a prominent presence and holds the major share of the global market. The Nonprofits segment is anticipated to account for a significant market share of 47.78% by 2030. The segment is projected to gain an incremental market value of USD 94.19 Billion and is projected to grow at a CAGR of 4.53% between 2024 and 2030.

Nonprofit organizations, also known as NGOs (non-governmental organizations), play a key role in promoting charitable causes, addressing social issues, and supporting needy communities. Fundraising involves soliciting and collecting funds from corporations, foundations, individuals, and other sources to finance the operations and initiatives of nonprofit organizations. Nonprofits rely on fundraising as a fundamental strategy to raise financial resources and support from various stakeholders to achieve their missions and carry out their programs effectively. It is critical to a nonprofit’s sustainability and ability to impact society positively.

However, the Corporate Foundations segment is going to hold a share of 26.94% by 2030. The segment is projected to gain an incremental market value of USD 35.39 Billion and is projected to grow at a CAGR of 2.86 % between 2024 and 2030.

Fundraising Market, By End User

• Non Profit Organizations
• Educational Institutes
• Political Campaigns

When it comes to who's using fundraising platforms the most, the End-user segment is looking pretty appealing right now. But Non Profit Organizations (NPOs) are really leading the pack, grabbing the biggest piece of the global fundraising pie. In fact, we're expecting NPOs to hold a whopping 59.91% of the market by 2030! That translates to an extra USD 111.12 Billion flowing their way, growing at a healthy clip of 4.22% each year between 2024 and 2030. NPOs carefully use these funds to power their programs and keep things running smoothly, all so they can make a real difference. This money allows them to create and manage important initiatives focused on things like healthcare, education, saving the environment, fighting poverty, and providing essential social services. Ultimately, this financial support helps NPOs make positive changes and truly improve the lives of the people they serve.

However, the Educational Institutes segment is going to hold the second-largest share of 22.76% by 2030. The segment is projected to gain an incremental market value of USD 36.42 Billion and is projected to grow at a CAGR of 3.56% between 2024 and 2030.

Fundraising Market, By Method

• Online Funding
• Direct Funding
• Event and Galas

To Get a Summarized Market Report By Method-

The Global Fundraising Market is experiencing a scaled level of attractiveness in the Method segment. The Online Funding segment has a prominent presence and holds the major share of the global market. Online Funding accounted for the largest market share of 48.45% in 2022, with a market value of USD 303.22 Billion and is projected to grow at the highest CAGR of 4.57% during the forecast period. Direct Funding was the second-largest market in 2022, valued at USD 238.92 Billion in 2022; it is projected to grow at a CAGR of 3.52%.

Raising money online, you know, like crowdfunding or digital fundraising, has totally changed the game for nonprofits and anyone trying to get a project off the ground. It's all about using the internet to reach people all over the world and ask for their support. And let's be real, social media is the engine that makes it all go! Think about ityou can share awesome stories, pics, and videos that pull at people's heartstrings on places like Twitter, Facebook, Instagram, and those crowdfunding-specific websites. These platforms make it easy to get the word out and, with a little luck, even go viral as supporters share your campaign with their friends.

Fundraising Market, By Geography

• Asia-Pacific
• Europe
• North America
• Latin America
• Middle East & Africa

In 2022, North America really led the way, grabbing the biggest slice of the market at 44.56% – that's a whopping USD 278.90 Billion! And get this, it's expected to keep growing at a sizzling 4.92% over the next few years. Europe came in second with a value of USD 153.72 Billion back in 2022, and they're looking at a more modest growth rate of 2.01%. Within North America, the US was the star, making up 91.21% of the market with a value of USD 254.38 Billion, and projected to grow at an even faster 5.06%! Not to be forgotten, Canada held the second spot at USD 14.28 Billion in 2022, with growth predicted at 3.64%.

Europe accounted second largest market share of 24.56 in 2022, with market value of USD 153.72 Billion and is projected to grow at CAGR of 2.01 % during the forecast period. Germany accounted for the largest market share of 22.45% in 2022, with a market value of USD 34.51 Billion and is projected to grow at the highest CAGR of 2.58% during the forecast period. UK was the second-largest market in 2022, valued at USD 30.04 Billion in 2022; it is projected to grow at a CAGR of 2.25%.

Key Players

The market's a busy place, and some of the big names you'll find includeAverill Fundraising Solutions, Aly Sterling Philanthropy, Bristol Strategy Group, Big Duck, DNL OmniMedia, Campbell & Company, Graham – Pelton, Ter Molen Watkins & Brandt, Brian Lacy and Associates, Aspire Research Group, Westfall Gold, Thompson Habib Denison Inc, CCS Fundraising, Heller Consulting, Bentz Whaley Flessner, Pursuant, GiveGab. and Others. We dive deep into these companies, giving you an overview of each, how they stack up against each other, their reach, and an ACE Matrix. Plus, we've got a whole section dedicated to them! Our analysts give you the inside scoop, digging into their financial statements, benchmarking them against each other, and even doing a SWOT analysis.

Key Developments

• In October 2021, Moore announced his acquisition of Thompson. Habib Denison Company is still investing in great direct marketing people to help the non-profit sector.
• In April 2023, CCS Fundraising, the top fundraising and strategic consulting organization in the world, is pleased to announced the arrival of five new partners. These people have shown great leadership, depth of knowledge, and dedication to furthering the goals of the customers they represent.
• In August 2023, Joy-Raising and Campbell & Company announce a strategic partnership. In order to bring about significant change in the non-profit sector, the Strategic Partnership will make use of the values of diversity, equity, inclusion, and access.

Ace Matrix Analysis

The Ace Matrix provided in the report would help to understand how the major key players involved in this industry are performing as we provide a ranking for these companies based on various factors such as service features & innovations, scalability, innovation of services, industry coverage, industry reach, and growth roadmap. Based on these factors, we rank the companies into four categories as Active, Cutting Edge, Emerging, and Innovators.

Market Attractiveness