United States Digital TV Antennas Market Size By Type (Indoor, Outdoor), By Sales Channel (Offline, Online), By Range Type (Short, Medium, Long), By Application (Residential, Commercial), And Forecast

United States Digital TV Antennas Market Size And Forecast

United States Digital TV Antennas Market size was valued at USD 98.09 Million in 2022 and is projected to reach USD 198.30 Million by 2030, growing at a CAGR of 7.31% from 2023 to 2030.

The growing demand for access to OTT platforms and local and big broadcasters on television is creating a high demand for Digital TV antennas in the United States. The U.S. Digital TV Antennas Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

United States Digital TV Antennas Market Definition

A digital TV antenna, also known as an over-the-air (OTA) antenna or HDTV antenna, is a device designed to receive digital television broadcasts over the airwaves. Unlike traditional analog TV signals, which have been largely phased out in many countries, digital TV signals offer higher-quality audio and video, and they take up less bandwidth. Digital antennas transmit the signals into data to TV to display the live broadcast. Rather than using a satellite or cable to pick up the signal, a digital antenna uses over-the-air (OTA) broadcasts.

A digital TV antenna captures these digital signals transmitted by local television stations and delivers them to the television set, allowing the user to watch free-to-air channels without the need for a cable or satellite subscription. These antennas are typically used with modern flat-screen TVs and can be installed indoors or outdoors, depending on location and signal strength. Digital TV antennas offer an affordable and reliable way to access local broadcast channels in high definition without a subscription. The number of channels the user can receive may vary depending on the location, the strength of the signals, and the type of antenna.

United States Digital TV Antennas Market Overview

A digital antenna basically uses over-the-air (OTA) broadcasts. Unlike cable or satellite, OTA broadcasts are transmitted in uncompressed, crystal-clear 1080i, which gives the highest quality picture and sound available. The growing demand for access to OTT platforms and local and big broadcasters on television is creating a high demand for Digital TV antennas in the U.S. The ability of digital TV antennas to offer its users a stronger signal pickup and its ability to pick new frequencies that are there for digital broadcast is positively impacting its growth in the United States.

Rather than using a satellite or cable to pick up the signal, a digital antenna will use the over-the-air (OTA) broadcasts. This helps the consumer to experience HDTV in the highest quality picture and sound available. Digital TV antennas offer a wide range of benefits over pay-tv services, some of which are low cost, uncompressed HD signals, uninterrupted services, and a wide range of local channels. These are the key factors expected to drive the growth of the digital TV antennas market during the forecast period. Moreover, increased picture quality like HD, 2K, 4K, and sports events in 4K are fueling the growth of digital TV antennas.

Also, one of the advantages of digital antennas is that typical cable or satellite companies won’t offer is the ability to pick up sub channels. Sub channels belong to the same station transmitting the broadcast but aren’t the main broadcast. Digital TV antennas can provide these channels. On average, digital antennas have a range of 35 miles to upwards of 150 miles. Most digital antennas will fall between 60 to 75 miles.

In the United States, analog television broadcasts stopped in 2009 and people who had used antennas for “over the air” transmission were required to use a digital set-top box to convert transmissions. Today, with the growing affordability of digital televisions, most analog television sets have been replaced. This digital signal can be achieved through digital antennas fueling the demand for digital TV antennas in the U.S. market.

United States Digital TV Antennas MarketSegmentation Analysis

The United States Digital TV Antennas Market is segmented based on Type, Sales Channel, Range Type, and Application.

United States Digital TV Antennas Market, By Type

• Indoor
• Outdoor

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Indoor Antennas accounted for the largest market share in 2022. Outdoor type of digital antennas is mostly used type in the United States. This is because it can reach pick-up channels from 60 to 80 miles, whereas indoor antennas can pick up channels from a radius of 20 to 30 miles. Also, the outdoor type helps with cost saving because they transmit free signals to the TV. There are many channels that are free to air and don’t need the users to pay. These advantages favor the growth of the segment and impact the market positively.

United States Digital TV Antennas Market, By Sales Channel

• Offline
• Online

Offline accounted for the largest market share in 2022. Offline is the traditional mode of sales channel. It built a personal touch with the customer and the after-sales service provided by the retailers contribute to the use of offline sales channel. Also, the instant purchase that this sales channel provides is fueling its market growth. The online sales channel is also expected to show decent growth in the assessment timeline due to the increasing use of e-commerce platforms in the U.S.

United States Digital TV Antennas Market, By Range Type

• Short
• Medium
• Long

Short accounted for the largest market share in 2022. Long-range antennas have many strengths that short-range antennas lack. A good long-range antenna may have a maximum range several times greater than a short-range antenna. That’s because long-range antennas are designed to pick up weak signals, and their shape and structure let them pick up even faint signals if they have a direct line of sight to the tower. These factors are contributing to segmental growth in the country.

United States Digital TV Antennas Market, By Application

• Residential
• Commercial

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Residential accounted for the largest market share in 2022. The increasing use of smart TV in residential buildings is positively impacting the segmental growth in the assessment timeline. The use of digital antennas for watching various broadcasters and local TV channels by people is positively impacting the growth in the assessment timeline. The high need for high-definition and high-quality pictures in homes is fueling the market demand in the U.S.

Key Players

The major players in the market are Antennas Direct, Winegard Company, Channel Master, KING, Mohu, Jampro Antennas, Inc., Antop Antenna Inc., among others. Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players.

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