Global True Wireless Stereo Earbuds Market Size By Price Band (Below USD 100, USD 100 – 99, Over USD 200), By Competitive Landscape, By Geographic Scope And Forecast

True Wireless Stereo Earbuds Market Size And Forecast

True Wireless Stereo Earbuds Market size is valued at USD 35.37 Billion in the year 2021 and it is expected to reach USD 492.58 Billion in 2030 at a CAGR of 34% over the forecast period of 2023 to 2030.

The rising per capita income of consumers in both developed and developing nations, combined with an improved standard of living, are projected to increase demand for smart wearable products among athletes and personal users, driving market growth. The Global True Wireless Stereo Earbuds Market report delivers a holistic evaluation. The report thoroughly analyzes key segments, trends, drivers, restraints, competitive landscape, and factors that play a substantial role in the market.

Global True Wireless Stereo Earbuds Market Definition

So, True Wireless Stereo (TWS)? Basically, it means your music is beamed to your ears via Bluetooth, no messy wires needed. It's different from regular "wireless" gadgets. Think of those wireless headphones with a wire that still goes around your neck – those aren't truly wireless. They still need that physical link to keep the parts working together. TWS, though, cuts the cord completely. No wires to your phone, and no wire between the earbuds themselves. It's all thanks to clever Bluetooth chips making that seamless connection.

Different TWS devices connect to media sources in various ways depending on the brand and accessory in question. Many TWS headphones use a single earbud to connect the media source to the second earbud. Earbud one sends a signal to the source device, which connects and then sends the same signal to earbud two, providing an immersive surround-sound experience. True wireless technology has many benefits, but it is most appealing because it is convenient and simple to use.

Users can move around freely because there are no cables tangled in their pockets or snagging on door handles. The majority of TWS devices have a Bluetooth range of up to 30 feet while maintaining a clear connection, making them ideal for yard work or exercise. TWS earbuds are also remarkably simple to pair and use, with a 75% longer battery life compared to traditional wireless earphones.

True wireless technology also provides immersive audio and high-quality stereo sound. TWS sends the left and right audio channels to the connected device separately, with the left channel going to the left earbud and the right channel going to the right earbud. When both earbuds are inserted, users will experience clear, crisp surround sound. Even if users only wear one earbud, they will have a complete audio experience considering the audio is not split, so it does not sound like instruments and vocals are transmitted to separate earbuds.

Global True Wireless Stereo Earbuds Market Overview

Due to technological advancements and miniaturization, electronic companies can now embed sensors and microchips into earphones and earbuds, transforming them into smart products. Furthermore, the miniaturization of electronic chips and sensors enables producers to create attractive designs that are appealing to young customers. These elements contribute to market expansion. By 2021, Asia Pacific will have captured a sizable market share. The APAC market is dynamic, with customers seeking both expensive and affordable products. Japanese and South Korean products are popular among consumers who prioritize convenience and high quality over price.

But in Southeast Asia, it's a different story! People there really like phones and gadgets that don't break the bank. Companies like Xiaomi and Realme will likely be working overtime to get their products out to places where folks are really watching their wallets. This should boost the demand for those more affordable devices across the Asia-Pacific region (APAC). Plus, the awesome improvements we're seeing in the semiconductor industry mean that manufacturers (OEMs) can pack a ton of features into smaller designs. Think about it – things like smart earbuds need tiny parts! And everyone wants to cut down on material costs. So, the push for smaller, more efficient parts is on, and all these things are expected to really help the market grow.

COVID-19 supply chain disruptions caused a minor setback in the true wireless stereo earbuds market. TWS earbud manufacturing in China was hampered earlier in 2020, but it had fully recovered by the second quarter. However, because a large portion of TWS earbud sales were generated online, the global epidemic had no effect on consumer demand. Due to increasing demand for TWS earbuds for fitness activities and remote working, market growth has been compatible throughout the global epidemic.

Earbuds are also becoming more popular as hearing aids. Hearing assistance capabilities are being added to earbuds by manufacturers to help those with hearing impairments. The microchip allows users to create a personalized sound ID based on their ear profile and listening ability. Such advancements enable manufacturers to incorporate new features into their products, which is expected to boost future market growth.

Market Attractiveness

The image of market attractiveness provided would further help to get information about the region that is majorly leading in the global True Wireless Stereo Earbuds market. We cover the major impacting factors that are responsible for driving the industry growth in the given region.

Porter’s Five Forces

The image provided would further help to get information about Porter’s five forces framework providing a blueprint for understanding the behavior of competitors and a player’s strategic positioning in the respective industry. Porter’s five forces model can be used to assess the competitive landscape in Global True Wireless Stereo Earbuds Market, gauge the attractiveness of a certain sector, and assess investment possibilities.

Global True Wireless Stereo Earbuds Market Segmentation Analysis

The Global True Wireless Stereo Earbuds Market is Segmented on the Basis of Price Band And Geography.

True Wireless Stereo Earbuds Market, By Price Band

• Below USD 100
• USD 100 – 99
• Over USD 200

Based on the Price Band, the market is segmented into Below USD 100, USD 100 – 99, and Over USD 200. The USD 100-99 segment held the greatest market share in 2021. Apple Inc., Samsung Electronics Co. Ltd., and Jabra have all made significant contributions to the market share. During the forecast period, Apple Inc. is expected to dominate the global wearables market. The economic downturn and associated uncertainties caused by the COVID-19 pandemic, on the other hand, have boosted the growth of the USD100 segment.

True Wireless Stereo Earbuds Market, By Geography

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Looking at the regions, the True Wireless Stereo Earbuds market is broken down into North America, Europe, Asia Pacific, and, well, the rest of the world. Turns out North America was a big player in 2021. You can probably thank the AirPods craze for some of that, with TWS earbuds flying off the shelves there. Plus, all sorts of smartphone companies are now pushing their own wireless earbuds, designed to work perfectly with their phones. And since people are holding onto their phones longer these days, they're more likely to splurge on cool accessories. Expect smartphone makers to jump on this trend! The fact that North America's got great tech access and is always eager to snag the newest gadgets helps a lot too.

Key Players

The “Global True Wireless Stereo Earbuds Market” study report will provide valuable insight with an emphasis on the global market including some of the major players of the industry are Apple Inc., Samsung Electronics Co., Ltd., Sony Corporation, Jabra, Bose Corporation, Xiaomi Corporation, Sennheiser Electronic GmbH & Co. KG, Anker Innovations Limited, JBL, Skullcandy Inc., Beats Electronics LLC, Huawei Technologies Co., Ltd., Bang & Olufsen, Razer Inc., OnePlus among others.

Our market analysis offers detailed information on major players wherein our analysts provide insight into the financial statements of all the major players, product portfolio, product benchmarking, and SWOT analysis. The competitive landscape section also includes market share analysis, key development strategies, recent developments, and market ranking analysis of the above-mentioned players globally.

Key Developments

• In January 2022, The Beats Fit Pro TWS (true wireless stereo) earphones were released by Apple, a California-based technology company. The new Beats Fit Pro includes technologies such as active noise cancellation (ANC), spatial audio, and Apple’s H1 chip. They are also capable of rapid charging. A 5-minute charge is said to provide an hour of music playback, and the case is said to provide an additional 24 hours of use.
• In August 2022, Sony, a technology company based in Japan, announced the release of its new true wireless Sony LinkBuds WF-L900 earphones. Its touch features can be accessed without ever having to touch the earpieces. In India, the Sony LinkBuds are positioned below the Sony WF-1000XM4 in the true wireless earphone range.
• In August 2022, Samsung Electronics, a South Korean technology company, announced the release of the Galaxy Buds 2 Pro. These new earbuds provide 24-bit Hi-Fi audio with Samsung Galaxy phones running One UI 4.0 or the Android 12 platform.

Ace Matrix Analysis

The Ace Matrix provided in the report would help to understand how the major key players involved in this industry are performing as we provide a ranking for these companies based on various factors such as service features & innovations, scalability, innovation of services, industry coverage, industry reach, and growth roadmap. Based on these factors, we rank the companies into four categories as Active, Cutting Edge, Emerging, and Innovators.

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