Shisha Market By Type (3 Hose, 2 Hose), By End-User (Professional, Amateur), By Geographic Scope And Forecast For 2024-2031

Shisha Market Valuation – 2024-2031

Shisha Market is projected to grow from a market size of USD 968.09 Million in 2023 to USD 1707.03 Million by 2031, expanding at a CAGR of 7.35% from 2024 to 2031. This growth is attributed to several factors, including the increasing popularity of hookah smoking for leisure, the expanding availability of flavored shisha tobacco, and the rise in disposable income observed in many countries.

Another factor propelling the market is the expanding availability of flavored shisha tobacco. The market offers a wide variety of flavors to cater to diverse preferences. From classic fruit flavors to refreshing mint options and even dessert-inspired chocolates and caramels, there’s something for everyone. Beverage-inspired flavors and blended options combining different taste profiles further diversify the market.

Shisha MarketDefinition/ Overview

Shisha, you might know it as hookah or waterpipe, is basically a device people use to smoke flavored tobacco. It's often a social thing, especially in places like the Middle East, South Asia, and parts of Africa. A hookah's got a few key partsthere's the head where you put the tobacco, the body that connects the head to the base, the base itself which usually has water in it to filter the smoke, and then the hoses so everyone can actually inhale. Now, shisha tobacco isn't like cigarette tobacco, it's more like a loose, sticky mixture with molasses. You pack it into the head, cover it with foil, and then put hot coals on top. You puff on the hose, and the smoke goes down through the water in the base. Some folks think that the water cools down and filters the smoke, but whether that actually works is still up for debate.

How can the Shisha Market capitalize on the growing popularity of hookah bars as social hubs?

The growing popularity of hookah bars as social hubs presents several opportunities for the Shisha Market to be capitalized on. New and exciting flavors can be developed to cater to the social setting. This could involve unique blends, seasonal offerings, or interactive flavor experiences being offered at hookah bars. Exploration of formats like pre-packed shisha bowls can be undertaken for increased convenience and consistency. Innovative hookah accessories that enhance the social experience can also be designed. Examples include glow-in-the-dark coals, portable hookah setups, or interactive features like phone chargers built into the base.

Partnering up with hookah bars? That's a thought! We could create some cool co-branded products or even sponsor their events. This would really get our brand out there and let us chat directly with the folks we're trying to reach. Plus, we could totally rock social media platforms where hookah bar regulars hang out. Think targeted ads, teaming up with influencers, and fun contests that show off how social and enjoyable smoking shisha can be. We could even sponsor hookah bar events, festivals, or competitions for a real, hands-on marketing experience. Imagine pop-up booths or interactive experiences where people can try our stuff and have a good time! And to really win them over, we could offer some top-notch shisha blends specially made for hookah bars – you know, something that smokes smoother, coals that last longer, or maybe some crazy unique flavors. We could even think about things like disposable mouthpieces or promoting hygienic sharing practices to ease any worries about sharing hookahs. Safety first!

What are the Key Drivers Hindering the Growth of the Shisha Market?

Shisha smoking poses health concerns, and public health knowledge of these risks is increasing. Shisha, like cigarettes, exposes users to hazardous chemicals and carcinogens such as tar, nicotine, and carbon monoxide. This rising awareness causes a decrease in Shisha use, particularly as stronger rules are introduced. To prevent youthful users, governments increase charges on Shisha products, restrict access to flavored tobacco, and implement public smoking prohibitions that include Shisha cafés and lounges. These regulatory barriers stifle consumer demand and impede market expansion.

Furthermore, Shisha smoking is considered socially unacceptable in several societies, especially among younger people. Shisha use is declining as social attitudes change and people desire healthier lifestyles. Also, the growing popularity of alternative smoking methods such as e-cigarettes, despite their health risks, creates a competitive challenge by providing users with a perceived “cleaner” or more socially acceptable option.

Category-Wise Acumens

What are the Drivers Propelling the Growth of the 2 Hose Shisha?

The 2-hose segment is estimated to dominate the market during the forecast period. Shisha smoking is regarded as a social pastime, enjoyed with friends or family. Two-hose hookahs are great for this purpose since they allow numerous individuals to share the smoking experience while also engaging in social contact. The 2 Hose hookah segment’s dominance stems from its emphasis on social smoking and enjoyment.

Two-hose hookahs are typically smaller and more portable than their larger counterparts with three or more hoses. Their portability makes them ideal for usage in homes, outdoor parties, and smaller social groups. The ease of use and portability appeal to a broader range of users and scenarios, contributing to the market dominance of 2 Hose hookahs.

Furthermore, Two-hose hookahs are less expensive than larger and more complicated models. This low cost makes them more accessible to a wider range of consumers, particularly budget-conscious buyers. Also, the general availability of 2 Hose hookahs, as opposed to more specialty hookah models, boosts their position in the Shisha Market.

What Factors Increasing the Demand of Shisha in Amateur Shisha Smokers?

The amateur shisha smoker segment is estimated to dominate the market during the forecast period. Shisha smoking is regarded as a sociable pastime shared with friends and family. Amateurs, who may occasionally smoke Shisha in cafés, lounges, or social events, are likely to make up a considerably larger user population than pros. The social aspect, as well as the impression of Shisha as a leisure pastime, help to increase the number of amateur smokers.

The Shisha Market provides a vast selection of flavored tobaccos and hookah accessories. Amateurs frequently experiment with different hookah setups and tastes, which may result in a higher frequency of purchases than professionals with established preferences. This increased product exploration by amateurs fuels market growth.

Furthermore, Shisha Marketing focuses on a younger demographic, highlighting the social aspects of Shisha smoking in enticing surroundings. Social media trends and influencer marketing can further affect this segment, fostering a culture of occasional Shisha use among novices. This focused marketing reinforces the amateur segment’s dominance in the Shisha business.

Gain Access to Shisha Market Report Methodology

Country/Region-wise Acumens

What role does shisha play in traditional cultural practices and social gatherings across the Middle East & Africa region?

Shisha plays a significant role in traditional cultural practices and social gatherings across the Middle East and Africa region. Its presence can be seen as a social lubricant, a symbol of hospitality, and a way to connect with friends and family. Shisha sessions often function as a bridge between strangers or acquaintances. The shared experience of preparing the hookah, passing the hose, and enjoying the flavors fosters conversation and eases social tension, creating a sense of camaraderie.

Offering shisha to guests is like saying, "Welcome! Make yourself at home." It's a really big deal in many Middle Eastern and African cultures, a way of showing generosity and respect. Think of it as a warm embrace in smoke form. If someone offers you shisha, it's usually best to accept, as refusing can sometimes come across as rude. You'll often see shisha at all sorts of gatherings – from chill sessions with friends to big family celebrations and even religious holidays. It's something everyone (adults, naturally!) can enjoy together, which helps build that feeling of community. For many, shisha is all about relaxing and taking it easy. It's a way to unwind after a tough day, catch up with buddies, or just enjoy some quiet time. Some cultures even see it as a way to de-stress. Just keep in mind that shisha's role can change depending on where you are in the MEA region. In some Arab countries, you'll find guys hanging out in shisha cafes, debating and discussing everything under the sun. In Ethiopia, it's more of a family thing, enjoyed at home during special moments. And in parts of Africa, shisha might even have a spiritual side, used in important ceremonies or rituals.

While shisha remains a prominent cultural element, its role is evolving in some areas. The rise of cafes and bars specifically catering to shisha smoking reflects a more commercialized aspect. Additionally, with growing concerns about health risks, some individuals are opting for alternative leisure activities. Overall, shisha is deeply woven into the social fabric of many cultures in the Middle East and Africa. It serves as a symbol of hospitality, a facilitator of social interaction, and a way to connect with others.

How is the growing popularity of e-cigarettes impacting the Shisha Market in Asia?

The rise of e-cigarettes in Asia is really shaking things up for the Shisha Market. Think about ite-cigarettes have some features that could definitely tempt people away from shisha. For starters, they're seen as way more convenient. I mean, you can just toss one in your bag and use it discreetly, which is a big plus for some people. Plus, lots of companies are pushing e-cigarettes as a healthier less harmful option than shisha, which is going to grab the attention of health-conscious folks in Asia. And if authorities start cracking down on shisha while e-cigarette companies ramp up their marketing, even more people could switch over. Basically, e-cigarettes could end up looking like the more socially responsible choice compared to shisha.

However, shisha use is likely to persist in some segments of the Asian market. Unlike e-cigarettes, shisha smoking is often a social activity centered around hookah bars. This social aspect and cultural significance, particularly in regions with strong hookah traditions, is likely to continue drawing consumers to shisha. Shisha also offers a wider variety of flavors compared to many e-cigarettes. Additionally, the act of preparing and sharing a hookah can be seen as a more ritualistic and enjoyable experience than using an e-cigarette.

Competitive Landscape

The global Shisha Market thrives on a dynamic interplay between established brands, emerging manufacturers, and innovative accessory creators. Key players differentiate themselves through a blend of factorsbrand heritage, product quality, and a commitment to evolving consumer preferences. Longstanding shisha tobacco producers compete alongside new companies offering unique flavor profiles and production methods. The market also sees a growing presence of innovative accessory creators developing modern hookah designs, improved heat management systems, and other user-friendly additions to the shisha experience.

Some of the prominent players operating in the global Shisha Market include

Chill-In, Shisha Tokyo, Alkayem Co. Ltd., Japan Tobacco Inc (JT), Sadachi Co. Ltd., FUMARI, Haze Tobacco, Al Fakher Tobacco Factory, SOCIALSMOKE, Japan Tobacco Inc., SOEX,Prince Molasses, Godfrey Phillips India Ltd., The Eastern Company, and ALWAHA-TOBACCO.

Latest Developments

• In September 2022, Korber Group launched a new shisha product featuring multiple flavors and scent casings to enhance the smoking experience.
• In April 2022, Al Fakher Tobacco Trading introduced a new product line called Double Kick, which is exclusively available at Dubai Duty-Free. This line includes three initial flavorsTwo Apple, Mint, and Grape & Mint. Each flavor comes in a new 200g format.

Report Scope

Shisha Market, By Category

Type

• 3 Hose
• 2 Hose
• Others

End-User

• Professional
• Amateur
• Others

Geography

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Research Methodology of Market Research

To know more about the Research Methodology and other aspects of the research study, kindly get in touch with our .

Reasons to Purchase this Report

We dig deep, looking at the market from every angle – not just the money side, but also things that can't be easily measured. You'll get market value data (in USD Billion!) for every segment, big and small. We'll tell you which region and segment we think will be the fastest growing and the one that will rule the market. Plus, we'll break down each region, showing you where the product/service is being used the most and what's influencing the market there. Wondering who's on top? We've got a competitive rundown, ranking the major players and highlighting their latest moves (new products, partnerships, expansions, and acquisitions) over the last five years. Speaking of players, we've created detailed company profiles, giving you the inside scoopcompany overview, insights, how their products stack up, and a SWOT analysis. We'll also paint a picture of what the market looks like now and where it's headed, pointing out opportunities, what's driving growth, and the challenges in both new and established regions. To top it off, we'll analyze the market using Porter's five forces, offering a Value Chain perspective. You'll get a feel for the market's dynamics, growth opportunities down the road, and 6 months of post-sales support from our analysts.

Customization of the Report

• In case of any please connect with our sales team, who will ensure that your requirements are met.