North America Baby Carriers Market Size By Product Type (Buckled Baby Carrier, Baby Sling Carrier, Baby Wrap Carrier), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores), By Price Point (Mass and Premium), By Geographic Scope And Forecast
Published Date: August - 2024 | Publisher: MIR | No of Pages: 320 | Industry: latest updates trending Report | Format: Report available in PDF / Excel Format
View Details Download Sample Ask for Discount Request CustomizationNorth America Baby Carriers Market Size By Product Type (Buckled Baby Carrier, Baby Sling Carrier, Baby Wrap Carrier), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores), By Price Point (Mass and Premium), By Geographic Scope And Forecast
North America Baby Carriers Market Size And Forecast
North America Baby Carriers Market size stood at USD 454.05 Million in 2022 and is projected to reach USD 673.15 Million by 2030, growing at a CAGR of 5.06% from 2024 to 2030.
From home harnesses to various baby carriers, the industry has evolved to meet the changing needs and preferences of parents. Safety, durable materials, new features and an increase in online sales have fueled the growth of the market, giving parents more options to transport their babies safely and comfortably. The North America Baby Carriers Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.
North America Baby Carriers Executive Summary
The baby carrier is adult-safe for babies or toddlers, which frees it from the hands and encourages caregivers to be stronger. They come in a variety of styles, designs and functions to suit different needs and preferences. Baby carriers encourage emotions and bonding by allowing parents to hold their baby in both arms. Users can easily communicate, chat and make eye contact with the baby while checking the body, which brings comfort and safety to the baby.
The Baby Products market is divided into three segmentsproduct, distribution, and price point. The baby carrier market is segmented by product into baby carrier buckles, diapers, baby carriers, and others. Specialty stores, supermarkets/hypermarkets, online stores, etc. Also, by price point, the baby carrier market is segmented into bulk and premium. The ‘North American Baby Carriers Market’ has witnessed significant growth due to several factors such as efficiency and adaptability; some carriers require specific orientations while others allow front, rear, or hip lifts. It provides convenience as the child grows by adjusting the elements such as straps and a wide table according to the height of the user and the child.
In addition, the quality and flexibility of the carrier made of durable materials can support repeated use. Reinforced seams, good materials and durable construction affect the performance of the balcony. A carrier that can survive early or be used by many children is a worthwhile investment. Changing company dynamics and consumer preferences are affecting small businesses. To meet customer needs and preferences, manufacturers are constantly creating and introducing new features, designs and marketing. Also, the popularity of travelers or the growth of other baby carriers in certain groups of people can affect the demand for baby carriers.
U.S. is holding the largest market share in 2022 and accounted for 75.71%. However, the ‘North America Baby Carriers Market’ across the U.S. region is projected to grow with a higher CAGR of 4.97% during the forecast period.
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North America Baby Carriers Market Outlook
The baby products industry in North America has been growing for years. At first, most baby carriers are simple fabric slings or wraps used to carry babies. However, improvements in design, equipment and safety standards have led to growth and diversity in the industry. In the early days, baby carriers were mostly made at home or in the village. With the introduction of the baby carrier industry, the business took off in the mid-20th century as consumers began to realize its benefits.
These carriers provide more support and are ergonomically designed to provide greater comfort for both parent and baby. This innovation was a turning point for the industry and paved the way for further development. As awareness of the benefits of baby carriers grows, so does the demand for baby carriers. Manufacturers have responded by expanding their product lines and offering a variety of applications. Loop straps, meh bears, soft models, and wraparound straps are popular options that cater to parents’ different preferences and needs.
In recent years, the baby carrier industry has been very safe and secure. Manufacturers have taken proactive steps to ensure their products meet safety standards, follow rigorous testing procedures, and include features such as seat belts, buckles, adjustable shoulder straps and weight distribution. There is also a shift towards eco-friendly and organic product use, reflecting the consumer’s interest in sustainability and natural products. Another major development in the industry is the integration of new features. Manufacturers have introduced slings with padded pockets, adjustable straps and multiple carrying positions.
These advances increase usability and versatility, allowing parents to tailor the carrier to their specific needs and preferences. The rise of online sales and e-commerce has further fueled the growth of the stroller industry. Parents now have access to many products from different companies, allowing them to compare features, read reviews and make purchasing decisions. Online stores also offer opportunities for small businesses to enter the market with unique designs and customization options. In addition, the industry has witnessed collaborations between baby carriers and medical professionals that have led to the development of carriers specifically designed to address conditions such as hip dysplasia. This partnership provides parents with a safe and supportive birth experience.
As a result, the baby carrier market in North America has undergone a major transformation. From home harnesses to various baby carriers, the industry has evolved to meet the changing needs and preferences of parents. Safety, durable materials, new features and an increase in online sales have fueled the growth of the market, giving parents more options to transport their babies safely and comfortably.
North America Baby Carriers MarketSegmentation Analysis
The North America Baby Carriers Market is segmented based on Product Type, Distribution Channel, Price Point, and Geography.
North America Baby Carriers Market, By Product Type
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Based on Product Type, the market is segmented into Buckled Baby Carrier, Baby Sling Carrier, Baby Wrap Carrier, and Other Product Types. The Buckled Baby segment accounted for a market value of USD 234.52 Million in 2022 and is projected to grow at a CAGR of 4.85% during the forecast period. Baby Sling Carrier segment was the second-largest market in 2022, valued at USD 56.9 Million in 2022; it is projected to grow at a CAGR of 6.07%.
Baby sling carriers facilitate the formation of bonds and attachments between parents and babies. The close proximity and continuous touch provided by sling carriers create a sense of security, comfort, and intimacy. This intimate contact enables parents to respond promptly to their child’s needs, further enhancing their emotional connection. The demand for baby sling carriers has increased significantly, driven by the aspiration to strengthen parent-child relationships. Additionally, these carriers offer convenience by freeing up the parent’s hands, enabling them to engage in activities such as housework, shopping, or childcare without the need for a stroller or other accessories.
North America Baby Carriers Market, By Distribution Channel
On the basis of Distribution Channel, the North America Baby Carriers Market has been segmented into Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and Other Distribution Channels. The Supermarkets/Hypermarkets accounted for the largest market share of 44.53% in 2022, with a market value of USD 202.2 Million, and is projected to grow at a CAGR of 4.67% during the forecast period. Specialty Stores was the second-largest market in 2022, valued at USD 122.3 Million in 2022; it is projected to grow at a CAGR of 5.27%. Specialty stores often carry a wide selection of baby carrier types, brands, and designs. They meticulously curate their inventory to offer a variety of options, taking into account different tastes, price ranges, and specific baby-carrying needs. This diverse range allows customers to compare and choose from a wider array of alternatives, enhancing their chances of finding the perfect baby carrier. Moreover, these stores provide personalized suggestions and guidance tailored to each customer’s unique requirements and preferences. This attracts customers seeking expert advice and assistance, as they recognize the store’s in-depth knowledge of their products and high level of competence.
North America Baby Carriers Market, By Price Point
On the basis of Price Point, the North America Baby Carriers Market has been segmented into Mass and Premium. Mass accounted for the largest market share of 76.68% in 2022, with a market value of USD 348.2 Million, and is projected to grow at a CAGR of 4.69% during the forecast period. Premium was the second-largest market in 2022, valued at USD 105.9 Million in 2022; it is projected to grow at the highest CAGR of 6.21%. Baby carriers in the premium category are well-known for their exceptional quality and craftsmanship. They attract discerning customers who value quality due to their meticulous attention to detail, exquisite stitching, and luxurious finishing touches, which enhance both their aesthetic appeal and practicality. Premium baby carriers often introduce limited edition or unique designs, adding an element of exclusivity and desirability. These limited editions may involve collaborations with renowned designers or artists, making them highly sought-after collectibles. Customers who are drawn to uncommon and distinctive items are motivated by the exclusivity factor when making a purchase.
North America Baby Carriers Market, By Geography
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On the basis of regional analysis, the North America Baby Carriers Market is classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
The North America Market is experiencing a scaled level of attractiveness in the U.S region. The U.S region has a prominent presence and holds the major share of the North American market. U.S. accounted for the largest market share of 75.71% in 2022, with a market value of USD 343.8 Million, and is projected to grow at a CAGR of 4.97% during the forecast period. Canada was the second-largest market in 2022, valued at USD 77.7 Million in 2022; it is projected to grow at a CAGR of 5.24%. However, Mexico is projected to grow at the highest CAGR of 5.56%.
The preliminary number of births in the United States in 2021 was 3,659,289, according to the National Center for Health Statistics and National Vital Statistics Center, Nasality. This represents a 1% increase over 2020 and the highest number of births since 1990. Consequently, there is a growing demand for baby carrier items such as buckled baby carriers, baby wrap carriers, baby sling carriers, and other similar products throughout the region. Baby-wearing-related online networks and support groups have gained tremendous popularity in the U.S. Parents can utilize these platforms to discuss their experiences, seek guidance, and recommend brands and baby carriers. The sense of community and support provided by these organizations has played a significant role in raising awareness and fostering the development of baby carriers.
Key Players
The major players in the market are; Wild Bird, Ergo baby Inc., Chimparoo, Onya Baby Inc., Moby Wrap Inc., Baby Ktan LLC, BabyBjorn, Lillebaby Canada, Infantino, Evenflo, True North Slings, The Boppy Company LLC, Boba Inc., Solly Baby, Beco Baby Carriers and others. This section provides a company overview, ranking analysis, company regional and industry footprint, and ACE Matrix.
Company Market Ranking Analysis
The company ranking analysis provides a deeper understanding of the top 3 players operating Baby Carriers market. takes into consideration several factors before providing a company ranking. The top three players for the Baby Carriers market are Wild Bird, Ergo baby Inc., Chimparoo, Onya Baby Inc., and Moby Wrap Inc. The factors considered for evaluating these players include company’s brand value, product portfolio (including product variations, specifications, features and price), company presence across major regions, product related sales obtained by the company in recent years and its share in the total revenue. further study the company’s product portfolio based on the technologies adopted or new strategies undertaken by the company to enhance their market presence North America or regionally. We also consider the distribution network (online as well as offline) of the company that helps us to understand the company’s presence and foothold in various Baby Carriers markets.
Company Regional/Industry Footprint
The company’s regional section provides geographical presence, regional level reach, or the respective company’s sales network presence. For instance, Wild Bird has its presence North America i.e., in North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.Apart from this, the industrial footprint section provides a cross-analysis of industry verticals and market players that gives a clear picture of the company landscape concerning the industries they serve their products. The product portfolio of the companies is classified in terms of their diversification as well as the number of products/services that are available. The geographic reach and the market penetration are determined considering the penetration of the company’s products and services in various geographical regions and industries.
Ace Matrix
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