Global Automotive Seat Motor Market Size By Type (Four-pole Motor, Bipolar Motor), By Application (Passenger Vehicles, Commercial Vehicles), By End-User (OEMs, Aftermarket), By Geographic Scope And Forecast

Automotive Seat Motor Market Size And Forecast

Automotive Seat Motor Market size was valued at USD 11.11 Billion in 2023 and is projected to reach USD 16.89 Billion by 2030, growing at a CAGR of 5.38% during the forecast period 2024-2030.

The global Automotive Seat Motor Market refers to the market for electric motors used in automotive seats for various functions such as seat adjustment, reclining, lumbar support, and height adjustment. These motors provide power and control for the movement and positioning of the seats in vehicles. With the growing consumer demand for comfortable and convenient seating options in vehicles, automakers are incorporating advanced seat adjustment features. Automotive seat motors play a crucial role in providing personalized seating positions, leading to increased comfort and convenience for the occupants.

Global Automotive Seat Motor Market Drivers

The market drivers for the Automotive Seat Motor Market can be influenced by various factors. These may include

• Increasing Automobile Production The need for automotive seat motors is driven by the expansion of the automobile sector, especially in emerging markets. Opportunities for seat motor providers arise as a result of growing customer demand, economic expansion, and urbanisation, which all contribute to higher vehicle production rates.
• Need for Convenience and Comfort Features The incorporation of motorised seat adjustment systems in cars is driven by consumer preferences for comfort, convenience, and customisation. The exact adjustment of seat position, lumbar support, recline angle, and other ergonomic features made possible by automotive seat motors improves passenger comfort and the driving experience.
• Emphasis on Vehicle Safety and Ergonomics When designing vehicles, automakers give special consideration to both safety and ergonomics, which includes seat layout and system adjustments. Driver comfort and safety are enhanced with motorised seat adjustments, which provide better posture, sight, and seating arrangements.
• Transition to Electric and Autonomous Vehicles The demand for sophisticated seating solutions, such as motorised seat adjustments, is being driven by the shift to electric and autonomous vehicles (AVs). Seat motors are required more frequently in electric and autonomous vehicles because of their complex interior designs and adaptable seating arrangements.
• Integration of Smart Technologies The intelligence and usefulness of automobile seat motors are improved by the integration of smart technologies, such as sensors, actuators, and control systems. To accommodate individual tastes and driving behaviours, smart seat motors offer automated adjustments, memory settings, and personalised user profiles.
• Regulation Requirements for Car Seating Safety laws and regulatory standards impose strict requirements on car seating, such as crashworthiness, accessibility, and occupant protection. These regulations, which apply to automotive seat motors, encourage technological innovation and developments in seat design and adjustment systems.
• Developments in Motor Technology The efficiency, dependability, and performance of automobile seat motors are enhanced by technological developments in motor design, materials, and production techniques. Stepper motors, brushless DC (BLDC) motors, and other high-torque, small motor designs have advantages like lower energy usage, vibration, and noise.
• Automotive makers are in search of solutions that are both lightweight and compact in order to maximise vehicle weight, space utilisation, and fuel efficiency. Efficient packaging and design flexibility are made possible by modular seat components, integrated electronic controls, and miniature motor designs.
• Customisation and Personalisation Trends The adoption of motorised seat adjustment systems with various settings and memory features is driven by consumer demand for customisable and personalised car interiors. Automotive seat motors accommodate a wide range of customer needs and preferences by enabling customised seating preferences.
• Aftermarket Retrofit and Upgrades Automotive seat motor suppliers can offer retrofit and upgrade options for current vehicles in the aftermarket segment. To improve comfort, convenience, and resale value, consumers can add aftermarket motorised seat adjustment systems to their cars.

Global Automotive Seat Motor Market Restraints

Several factors can act as restraints or challenges for the Automotive Seat Motor Market. These may include

• High Manufacturing Costs Precision engineering, assembly, and quality control are just a few of the intricate manufacturing procedures needed to produce car seat motors. Excessive production costs, such as those related to labour, materials, and overhead, can have an impact on providers of seat motors’ price competitiveness and profit margins.
• Disruptions to the Supply Chain The automobile industry sources materials, components, and sub-assemblies from throughout the world through global supply networks. Production schedules and lead times for automobile seat motors can be impacted by supply chain disruptions such as shortages of raw materials, delays in shipping, or geopolitical conflicts.
• Strict Quality and Safety criteria Automotive seat motors have to meet strict quality and safety criteria that include requirements for crashworthiness, durability, and dependability. Product development is made more difficult and expensive by the considerable testing, validation, and paperwork required to comply with regulatory standards and certification procedures.
• Integration Difficulties in Vehicle Design Seat makers, automotive OEMs, and tier-1 suppliers must work together to integrate automotive seat motors into vehicle designs. The integration of seat motors with other vehicle components and systems may provide hurdles due to design limits, compatibility issues, and packaging considerations.
• OEM Cost Pressure In an effort to minimise component prices and maximise overall vehicle production costs, automakers put suppliers under cost pressure. To stay competitive in the market, suppliers of automobile seat motors must strike a balance between cutting costs and preserving product quality, performance, and innovation.
• Market Saturation and Competition In established markets, where car sales stagnate or decrease, the automobile seat motor market may reach saturation. In competitive market segments, intense competition amongst seat motor providers, including both long-standing competitors and recent arrivals, may result in pricing pressure and margin erosion.
• Consumer Preferences and Adoption Barriers The adoption of motorised seat adjustment systems may be impacted by consumer preferences for mechanical systems, manual seat adjustments, or alternative seating options. Market demand may be constrained by misconceptions, apprehension over complexity, and unwillingness to pay higher costs for motorised chairs.
• Technological obsolescence and quick Innovation Developments in automation, electronics, and motor design are driving the quick innovation in automotive seat motor technology. Suppliers who want to stay ahead of technical changes and prevent their products from becoming obsolete must make constant investments in research and development.
• The automobile business is vulnerable to several factors such as market instability, economic downturns, and cyclical swings in car demand. Sales volumes and revenue predictions for automobile seat motors can be impacted by uncertainties related to macroeconomic circumstances, customer confidence, and purchasing power.
• Regulatory Changes and Compliance Costs Updates or revisions to automobile seat motor designs and manufacturing processes may be required in response to changes in pollution standards, safety laws, and regulatory requirements. Suppliers must incur higher costs in order to comply with changing regulatory frameworks, which may have an impact on the profitability and price of products.

Global Automotive Seat Motor Market Segmentation Analysis

The Global Automotive Seat Motor Market is Segmented on the Basis of Type, Application, End-User, And Geography.

Automotive Seat Motor Market, By Type

• Four-pole Motor
• Bipolar Motor

Based on Type, the market is bifurcated into a Four-pole motor, Bipolar motor. A bipolar motor is a type of electric motor with two poles on the stator frame. The bipolar motor’s benefit is its high torque output. This makes it perfect for applications requiring the movement of big loads, such as conveyor belts and lifts. Another benefit of bipolar motors is their ability to operate at higher speeds than other types of electric motors.

Automotive Seat Motor Market, By Application

• Passenger Vehicles
• Commercial Vehicles

Based on the Application, the market is divided into Passenger Vehicles, Commercial Vehicles. In the commercial vehicle segment, automotive seat motors are mainly used for optimizing the seating space to provide extra cargo and luggage space for improved utility. Various safety and motion sensing sensors are embedded in the motors to prevent injury during vehicle collisions in commercial vehicles. Automotive seat motors are used in the commercial vehicle industry mainly for the transportation of goods and people.

Automotive Seat Motor Market, By End-User

• OEMs
• Aftermarket

Based on the End-User, the market is divided into OEMs, aftermarkets. OEMs (Original Equipment Manufacturers) are the companies that manufacture a variety of components and systems that are incorporated in the production of cars, trucks, and other vehicles. Automotive seat motors are one of the parts that OEMs are responsible for producing. As such, OEMs supply original parts which are used to replace parts that have been damaged or worn out and these motors use electricity or hydraulics to adjust seat positioning.

Automotive Seat Motor Market, By Geography

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Based on Geography, The Global Automotive Seat Motor Market is segmented geographically into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The Automotive Seat Motor Market in North America is experiencing strong growth. This is due to the increasing demand for luxury vehicles, as well as the growing popularity of electric vehicles. The region is also home to some of the world’s largest automotive manufacturers, which are investing heavily in the development of new technologies and products. The region is also benefiting from the increasing demand for safety features in vehicles, such as airbags and seatbelt pre-tensioners.

This is driving the demand for seat motors, as they are used to control the movement of the seat. In addition, the region is seeing an increase in the number of aftermarket products being sold, such as seat motors. This is due to the increasing demand for customization and personalization of vehicles. Overall, the Automotive Seat Motor Market in North America is expected to continue to grow in the coming years, driven by the increasing demand for luxury vehicles, safety features, and aftermarket products.

Key Players

The “Global Automotive Seat Motor Market” study report will provide valuable insight with an emphasis on the global market. The major players in the market are ASMO, Brose, Johnson Electric, Bosch, Mitsuba, Nidec, Mabuchi, Inteva, Shenghuabo, and Ningbo Kaier, among others.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the players mentioned above globally.

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• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players• The current as well as the future market outlook of the industry with respect to recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions• Includes in-depth analysis of the market of various perspectives through Porter’s five forces analysis• Provides insight into the market through Value Chain• Market dynamics scenario, along with growth opportunities of the market in the years to come• 6-month post-sales analyst support

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