Global Mobile Augmented Reality Market Size By Type (Markerless, Marker-Based, and Anchor-Based) By Offering (MAR Software and MAR Services), By Application (Consumer, Aerospace and Defense), By Geography Scope And Forecast

Mobile Augmented Reality Market Size And Forecast

Mobile Augmented Reality Market size is valued at USD 9.9 Billion in the year 2021 and it is expected to reach USD 48.10 Billion in 2030 at a CAGR of 16.8% From 2023 to 2030.

The growing application of Mobile Augmented Reality in a wide range of industries is driving the growth of the global Mobile Augmented Reality Market. Mobile Augmented Reality is being used in a growing number of industries, including gaming, education, healthcare, retail, and marketing. The potential benefits of AR in these industries are driving demand for mobile AR applications. The Global Mobile Augmented Reality Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market

Global Mobile Augmented Reality Market Definition

Mobile Augmented Reality (AR) is a technology that allows users to experience a digitally enhanced view of the real world by overlaying virtual objects or information onto the physical environment in real time through a mobile device such as a smartphone or tablet. Mobile AR utilizes the camera, GPS, accelerometer, and other sensors present in these devices to track the user’s location and movements and to create a virtual layer that is superimposed on the real world.

With mobile AR, users can interact with virtual objects in real time, making it an immersive and interactive experience. For example, mobile AR can be used to enhance a museum exhibit by overlaying additional information, such as historical facts, onto an artifact or artwork. Mobile AR has become increasingly popular in recent years, owing to advancements in smartphone technology and the availability of AR software development kits (SDKs) that make it easier for developers to create AR applications.

Global Mobile Augmented Reality Market Overview

With the increasing penetration of smartphones, there is a wider user base for AR applications. As more people have access to smartphones, the potential audience for AR applications grows. Mobile devices are now equipped with advanced hardware such as cameras, processors, and sensors that are capable of delivering high-quality AR experiences. Users are increasingly seeking immersive experiences that provide a higher level of engagement than traditional forms of media.

Mobile AR can provide users with a unique and immersive experience by overlaying virtual content in the real world. Despite advances in hardware and software development, there are still technical limitations to mobile AR. These include issues with accuracy, latency, and battery life, which can impact the quality and usability of AR applications. Growing research and development activity in the Mobile Augmented Reality sector is estimated to offer various growth opportunities over the forecast period.

Market Attractiveness

The image of market attractiveness provided would further help to get information about the region that is majorly leading in the global Mobile Augmented Reality Market. We cover the major impacting factors that are responsible for driving the industry growth in the given region.

Porter’s Five Forces

The image provided would further help to get information about Porter’s five forces framework providing a blueprint for understanding the behavior of competitors and a player’s strategic positioning in the respective industry. Porter’s five forces model can be used to assess the competitive landscape in the global Mobile Augmented Reality Market, gauge the attractiveness of a certain sector, and assess investment possibilities.

Global Mobile Augmented Reality Market Segmentation Analysis

The Global Mobile Augmented Reality Market is Segmented on the Basis of Type, Offering, Application, And Geography.

Mobile Augmented Reality Market, By Type

• Marker-Based
• Markerless
• Anchor-Based

Based on Type, the market is segmented into Markerless, Marker-Based, and Anchor-Based. The markerless segment held a significant market share in the global Mobile Augmented Reality Market in the year 2021. Markerless Mobile Augmented Reality allows users to experience AR without the need for physical markers or printed codes. Instead, it relies on computer vision algorithms and machine learning techniques to detect and track objects in real time. Users can simply point their mobile devices at the real-world environment and see the augmented content overlaid on top of it. This makes it easier for users to interact with the virtual content and the real world

Mobile Augmented Reality Market, By Offering

• MAR Software
• MAR Services

Based on the Offering, the market is segmented into MAR Software and MAR Services. The MAR software segment accounted for a significant market share in the global Mobile Augmented Reality Market in 2021. The rising demand for mobile AR software is being driven by the increasing adoption of mobile devices, advancements in AR software development, and increased investment in AR technology. Advancements in AR software development have made it easier and more cost-effective to create high-quality AR applications. AR software development kits (SDKs) provide developers with the tools and resources they need to create AR applications quickly and efficiently.

Mobile Augmented Reality Market, By Application

• Consumer
• Aerospace and Defense
• Healthcare
• Commercial
• Enterprise
• Others

Based on Application, the market is segmented into Consumer, Aerospace and Defense, Healthcare, Commercial, Enterprise, and Others. The consumer segment accounted for a significant market share in the global Mobile Augmented Reality Market in 2021. The growing demand for AR to enhance the consumer experience is one of the key factors driving the growth of the market. AR can be used to provide interactive product demonstrations, virtual try-on, and immersive shopping experiences. AR can also be used in mobile games and social media filters.

Mobile Augmented Reality Market, By Geography

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

On the basis of Geography, the global Mobile Augmented Reality Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. North America region accounted for the highest market share in the global Mobile Augmented Reality Market in the year 2021. The growth of mobile AR in North America can be attributed to the highly developed technology infrastructure of the region, which has enabled the widespread adoption of smartphones and other mobile devices. Additionally, there is a strong ecosystem of AR technology companies, software developers, and content creators in North America, which has contributed to the growth of the Mobile Augmented Reality Market.

Moreover, several North American companies have been early adopters of AR technology and have been using it in various industries, including gaming, education, healthcare, and marketing. The Asia Pacific region is anticipated to grow at the highest CAGR over the forecast period. The region has a large and affluent consumer base, which has driven demand for high-quality mobile AR applications and content.

Key Players

The “Global Mobile Augmented Reality Market” study report will provide valuable insight with an emphasis on the global market including some of the major players of the industry are Microsoft, Apple Inc., Google, Wikitude GmbH, PTC, Magic Leap, Inc., DAQRI, Upskill, Zugara, Inc., Atheer, Inc, Pristine Inc., Marxent, MAXST Co., Ltd., Inglobe Technologies, Qualcomm Technologies, Inc., Ultrahaptics Ltd, Sony Mobile Communications Inc., Catchoom Technologies S L, Meta View, Inc., Infinity Augmented Reality Ltd., SMARTsurg, Dynabook Americas, Inc., SAMSUNG ELECTRONICS CO., LTD., and Epson America, Inc. among others.

Our market analysis offers detailed information on major players wherein our analysts provide insight into the financial statements of all the major players, product portfolio, product benchmarking, and SWOT analysis. The competitive landscape section also includes market share analysis, key development strategies, recent developments, and market ranking analysis of the above-mentioned players globally.

Key Development

• In May 2022, Microsoft announced the partnership with Volkswagen to integrate augmented reality into cars using Microsoft’s HoloLense 2.
• In September 2022, Magic Leap announced the collaboration with NVIDIA to enable off-board computing and streaming of 11 scale 3D digital models to Magic Leap 2.

Ace Matrix Analysis

The Ace Matrix provided in the report would help to understand how the major key players involved in this industry are performing as we provide a ranking for these companies based on various factors such as service features & innovations, scalability, innovation of services, industry coverage, industry reach, and growth roadmap. Based on these factors, we rank the companies into four categories as Active, Cutting Edge, Emerging, and Innovators.

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