Global Pomade Market Size By Type (Water-Based Pomade, Oil-Based Pomade), By Application (Curly Hair, Straight Hair), By Geographic Scope And Forecast

Pomade Market Size And Forecast

Pomade Market size was valued at USD 969.55 Million in 2021 and is projected to reach USD 1,593.32 Million by 2030, growing at a CAGR of 6.23% from 2023 to 2030.

The major factors anticipated to fuel market development are the rising awareness regarding personal grooming products coupled with the increasing demand for hair styling products in developed and emerging economies. The Global Pomade Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Pomade Market Definition

Pomade, sometimes known as pomatum, is a waxy, greasy, usually water-based material utilized to style hair. Pomade provides the individual’s hair with a glossy, smooth look. It lasts longer than other hair-care solutions and frequently requires removing many washes altogether. Pomades in the eighteenth and nineteenth centuries were mainly made with bear fat or lard. Lanolin, beeswax, as well as petroleum jelly, are commonly utilized in the production of modern pomades. Pomades’ grip allows for sculptured hairstyles that include pompadour waves.

Pomade primarily comprises wax, oil, and other additives that create hold and gloss. The kind of pomade used may significantly affect how the hair looks and feels in the end. Pomade is suitable for all hair types, mainly straight, curly, and wavy. It is often applied to damp or dry hair according to the desired style. The quantity of pomade used varies according to the length, thickness, and texture of the hair and the style being achieved.

Pomade is a long-lasting shaping item, which is one of its advantages. Given the type and amount applied, it can keep hair attached for several hours or all day. Nevertheless, this implies that eliminating the hair might be challenging. Water-based pomades may be removed with shampoo and water. However, oil-based pomades may necessitate the use of a clearing shampoo or a specific pomade remover.

Global Pomade Market Overview

Pomades are a hair styling item that has grown in popularity in recent years. Shifting consumer tastes, the emergence of social media, developments in the creation and promotion of products, and shifting views towards maintenance and personal care have all contributed to the growth of the pomade industry. Consumer preferences are evolving, which is one of the primary drivers of the pomade industry.

As customers have grown increasingly inclined to natural and organic solutions, there has been a trend away from standard hairstyle products such as hairspray and gel over the past few years. Pomades have become an increasingly common substitute for traditional hair styling products, often made with natural components such as beeswax and shea butter. Customers are also becoming more intrigued by-products with a more matte finish, compared to classic pomades’ glossy, slick appearance.

Product innovation and marketing improvements have also contributed significantly to the expansion of the pomade industry. Companies have recently spent substantially in creating new formulas that provide various benefits, ranging from an improved matte finish to a firmer grip and longer-lasting results. These innovative formulas have attracted new customers to the sector and boosted consumption among existing customers, increasing market growth over the forecast period.

The shifting views regarding grooming and personal care have fueled the expansion of the pomade industry. Men are more concerned with appearing and feeling their best, and they are prepared to invest in high-quality items that will assist them in achieving their ideal appearance. Pomades provide a practical and adaptable alternative for men to obtain a variety of styles, from classic slicked-back appearances to more trendy and textured looks. Thus, such factors are expected to contribute to market growth over the forecast period.

Pomades, on the other hand, face tough opposition from other hair styling products such as gels, waxes, as well as creams, which provide comparable advantages and may be favored by customers. In addition, some customers may be concerned about the substances in pomades and their possible health consequences. Certain varieties of pomades, for instance, may include compounds that might cause irritation to the skin or allergic responses. These issues are projected to limit market expansion throughout the projected period.

Market Attractiveness

The image of market attractiveness provided would further help to get information about the region that is majorly leading in the Global Pomade Market. We cover the major impacting factors that are responsible for driving the industry growth in the given region.

Porter’s Five Forces

The image provided would further help to get information about Porter’s five forces framework providing a blueprint for understanding the behavior of competitors and a player’s strategic positioning in the respective industry. Porter’s five forces model can be used to assess the competitive landscape in Global Pomade Market, gauge the attractiveness of a certain sector, and assess investment possibilities.

Global Pomade MarketSegmentation Analysis

The Global Pomade Market is Segmented on the basis of Type, Application, and Geography.

Pomade Market, By Type

• Water-Based Pomade
• Oil-Based Pomade
• Concrete Class Pomade

Based on Type, the market is segmented into Water-Based Pomade, Oil-Based Pomade, and Concrete Class Pomade. The water-based pomade segment held a significant market share in the Pomade Market in 2021. Water-based pomades are easy to remove and don’t require solid shampoos and detergents, which may be detrimental to hair. Water-based pomades have a thinner consistency than oil-based ones, making them simpler to use and less prone to weighing down hair. Water-based pomades are likely to rise in popularity as more people become aware of their advantages and hunt for solutions that are easy to use and healthier for their hair.

Pomade Market, By Application

• Curly Hair
• Straight Hair

Based on Application, the market is segmented into Curly Hair and Straight Hair. The straight hair segment dominated the Global Pomade Market with the highest market share in 2021. Straight hair is typically thought to be more challenging to arrange and nurture in comparison to other hair types. Pomade has an intense hold and assists in keeping hair in place, allowing straight hair simpler to style. As a result, people with straight hair are more interested in pomade products. Straight hair is susceptible to dryness, which can cause breakage and other problems. Pomade products are designed to feed and moisturize the hair, keeping it healthy and strong.

Pomade Market, By Geography

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

On the basis of Geography, the Global Pomade Market is classified into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Asia Pacific region accounted for the highest market share in the Global Pomade Market in the year 2021. The area will likely maintain its dominance throughout the projection period due to rising product needs from Japan, China, Singapore, South Korea, and India. A larger population with increasing disposable money would likewise benefit industrial expansion. The Asia Pacific Pomade Market is likely to expand further in the following years, propelled by increasing financial resources, increased grooming interest, and the availability of a diverse variety of products.

Key Players

The “Global Pomade Market” study report will provide valuable insight with an emphasis on the global market including some of the major players of the industry are Suavecito Pomade, Layrite Pomade, Imperial Barber Products, Baxter of California, Uppercut Deluxe Pomade, American Crew Pomade, Blind Barber Pomade, Murray’s Pomade, Reuzel Pomade, Anchors Hair Company Pomade, Cock Grease Pomade, Lockhart’s Authentic Pomade, Mr. Pomade Brand Pomade, Shiner Gold Pomade, Grim Grease Pomade.

Our market analysis offers detailed information on major players wherein our analysts provide insight into the financial statements of all the major players, product portfolio, product benchmarking, and SWOT analysis. The competitive landscape section also includes market share analysis, key development strategies, recent developments, and market ranking analysis of the above-mentioned players globally.

Key Developments

• In October 2022, Baxter of California, a men’s grooming company, introduces the limited-edition Shea Pomade, a moisturizing and nourishing hair and scalp balm with a high-shine touch. Shea Pomade is a hair care item enriched with shea butter that is designed for curly, coily, thick, and coarse hair conditions.

Ace Matrix Analysis

The Ace Matrix provided in the report would help to understand how the major key players involved in this industry are performing as we provide a ranking for these companies based on various factors such as service features & innovations, scalability, innovation of services, industry coverage, industry reach, and growth roadmap. Based on these factors, we rank the companies into four categories as Active, Cutting Edge, Emerging, and Innovators.

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Reasons to Purchase this Report

• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled• Extensive company profiles comprising of company overview, company