Global Pomade Market Size By Type (Water-Based Pomade, Oil-Based Pomade), By Application (Curly Hair, Straight Hair), By Geographic Scope And Forecast

Pomade Market Size And Forecast

Pomade Market size was valued at USD 969.55 Million in 2021 and is projected to reach USD 1,593.32 Million by 2030, growing at a CAGR of 6.23% from 2023 to 2030.

The major factors anticipated to fuel market development are the rising awareness regarding personal grooming products coupled with the increasing demand for hair styling products in developed and emerging economies. The Global Pomade Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Pomade Market Definition

Pomade, sometimes known as pomatum, is a waxy, greasy, usually water-based material utilized to style hair. Pomade provides the individual’s hair with a glossy, smooth look. It lasts longer than other hair-care solutions and frequently requires removing many washes altogether. Pomades in the eighteenth and nineteenth centuries were mainly made with bear fat or lard. Lanolin, beeswax, as well as petroleum jelly, are commonly utilized in the production of modern pomades. Pomades’ grip allows for sculptured hairstyles that include pompadour waves.

Pomade primarily comprises wax, oil, and other additives that create hold and gloss. The kind of pomade used may significantly affect how the hair looks and feels in the end. Pomade is suitable for all hair types, mainly straight, curly, and wavy. It is often applied to damp or dry hair according to the desired style. The quantity of pomade used varies according to the length, thickness, and texture of the hair and the style being achieved.

Pomade is a long-lasting shaping item, which is one of its advantages. Given the type and amount applied, it can keep hair attached for several hours or all day. Nevertheless, this implies that eliminating the hair might be challenging. Water-based pomades may be removed with shampoo and water. However, oil-based pomades may necessitate the use of a clearing shampoo or a specific pomade remover.

Global Pomade Market Overview

Pomades are a hair styling item that has grown in popularity in recent years. Shifting consumer tastes, the emergence of social media, developments in the creation and promotion of products, and shifting views towards maintenance and personal care have all contributed to the growth of the pomade industry. Consumer preferences are evolving, which is one of the primary drivers of the pomade industry.

As customers have grown increasingly inclined to natural and organic solutions, there has been a trend away from standard hairstyle products such as hairspray and gel over the past few years. Pomades have become an increasingly common substitute for traditional hair styling products, often made with natural components such as beeswax and shea butter. Customers are also becoming more intrigued by-products with a more matte finish, compared to classic pomades’ glossy, slick appearance.

Product innovation and marketing improvements have also contributed significantly to the expansion of the pomade industry. Companies have recently spent substantially in creating new formulas that provide various benefits, ranging from an improved matte finish to a firmer grip and longer-lasting results. These innovative formulas have attracted new customers to the sector and boosted consumption among existing customers, increasing market growth over the forecast period.

The shifting views regarding grooming and personal care have fueled the expansion of the pomade industry. Men are more concerned with appearing and feeling their best, and they are prepared to invest in high-quality items that will assist them in achieving their ideal appearance. Pomades provide a practical and adaptable alternative for men to obtain a variety of styles, from classic slicked-back appearances to more trendy and textured looks. Thus, such factors are expected to contribute to market growth over the forecast period.

Pomades, on the other hand, face tough opposition from other hair styling products such as gels, waxes, as well as creams, which provide comparable advantages and may be favored by customers. In addition, some customers may be concerned about the substances in pomades and their possible health consequences. Certain varieties of pomades, for instance, may include compounds that might cause irritation to the skin or allergic responses. These issues are projected to limit market expansion throughout the projected period.

Market Attractiveness

The image of market attractiveness provided would further help to get information about the region that is majorly leading in the Global Pomade Market. We cover the major impacting factors that are responsible for driving the industry growth in the given region.

Porter’s Five Forces

The image provided would further help to get information about Porter’s five forces framework providing a blueprint for understanding the behavior of competitors and a player’s strategic positioning in the respective industry. Porter’s five forces model can be used to assess the competitive landscape in Global Pomade Market, gauge the attractiveness of a certain sector, and assess investment possibilities.

Global Pomade MarketSegmentation Analysis

The Global Pomade Market is Segmented on the basis of Type, Application, and Geography.

Pomade Market, By Type

• Water-Based Pomade
• Oil-Based Pomade
• Concrete Class Pomade

Think about pomade types – you've got your water-based, oil-based, and even concrete class options. In 2021, the water-based pomades were super popular, grabbing a big slice of the market. Why? Well, they're easy to wash out, so you don't need harsh shampoos and detergents that can damage your hair. Plus, water-based pomades are lighter than the oil-based stuff, making them a breeze to apply and less likely to make your hair feel heavy. As more people realize the benefits and look for convenient, healthier options, expect water-based pomades to become even more of a go-to choice.

Pomade Market, By Application

• Curly Hair
• Straight Hair

So, when we look at the Application, the pomade market basically splits into twoCurly Hair and Straight Hair. And guess what? Straight hair folks really drove the market in 2021, buying up more pomade than anyone else! You know, straight hair can be a real pain to style and keep healthy. But here's the thingpomade offers that super strong hold we need to keep our hair in place, making styling a breeze. Plus, straight hair tends to get dry and brittle, and pomade is great for adding moisture and keeping it strong!

Pomade Market, By Geography

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Looking at the Geography, the global pomade market is divided into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. In 2021, Asia Pacific dominated the market! And it looks like they'll stay on top, thanks to growing demand from places like Japan, China, Singapore, South Korea, and India. Plus, more people having more money to spend will definitely help things grow. With rising incomes, more interest in looking good, and tons of different pomades to choose from, the Asia Pacific Pomade Market is set to boom in the coming years.

Key Players

The “Global Pomade Market” study report will provide valuable insight with an emphasis on the global market including some of the major players of the industry are Suavecito Pomade, Layrite Pomade, Imperial Barber Products, Baxter of California, Uppercut Deluxe Pomade, American Crew Pomade, Blind Barber Pomade, Murray’s Pomade, Reuzel Pomade, Anchors Hair Company Pomade, Cock Grease Pomade, Lockhart’s Authentic Pomade, Mr. Pomade Brand Pomade, Shiner Gold Pomade, Grim Grease Pomade.

Our market analysis offers detailed information on major players wherein our analysts provide insight into the financial statements of all the major players, product portfolio, product benchmarking, and SWOT analysis. The competitive landscape section also includes market share analysis, key development strategies, recent developments, and market ranking analysis of the above-mentioned players globally.

Key Developments

• In October 2022, Baxter of California, a men’s grooming company, introduces the limited-edition Shea Pomade, a moisturizing and nourishing hair and scalp balm with a high-shine touch. Shea Pomade is a hair care item enriched with shea butter that is designed for curly, coily, thick, and coarse hair conditions.

Ace Matrix Analysis

The Ace Matrix provided in the report would help to understand how the major key players involved in this industry are performing as we provide a ranking for these companies based on various factors such as service features & innovations, scalability, innovation of services, industry coverage, industry reach, and growth roadmap. Based on these factors, we rank the companies into four categories as Active, Cutting Edge, Emerging, and Innovators.

Report Scope

Top Trending Reports

Research Methodology of Market Research

To know more about the Research Methodology and other aspects of the research study, kindly get in touch with our .

Reasons to Purchase this Report

We'll dig into the market using both qualitative and quantitative analysis, diving deep with segmentation based on economic and, well, everything else that matters. You'll get the market value (think USD Billion) for every little segment and sub-segment we can find. We'll even point out the region and segment we think will be the rocket ship, the one with the fastest growth and eventual market dominance. Plus, we'll analyze things geographically, showing you product/service consumption and the real-world factors impacting the market in each region. And of course, a competitive landscape with market rankings for the big players. We're talking about new product launches, partnerships, expansions, and acquisitions from the last five years, all wrapped up in detailed company profiles with an overview and more. Check out our detailed report.