Hops Market Size By Type (Bittering Hops, Aroma Hops, And Dual-Purpose Hops), Application (Alcoholic Beverages, Pharmaceuticals, and Cosmetics), & Region for 2024-2031

Published Date: August - 2024 | Publisher: MIR | No of Pages: 320 | Industry: latest updates trending Report | Format: Report available in PDF / Excel Format

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Hops Market Valuation – 2024-2031

The rising popularity of craft beers and the growing consumer preference for unique flavor profiles in specialty brews is expected to significantly boost demand for hops, a vital ingredient in beer production. Thus, the increasing demand for craft beers is surging the growth of market size surpassing USD 6.24 Billion in 2023 to reach a valuation of USD 9.65 Billion by 2031.

Increasing disposable income in emerging economies increases, beer consumption is expected to rise, further propelling the demand for hops, and advancements in hop breeding techniques are anticipated to contribute to market growth. These advancements are expected to yield new varieties with improved disease resistance and yield, making them more attractive to hop growers. Thus, the growing disposable income in developing nations is enabling the growth of market to grow at a CAGR of 5.6% from 2024 to 2031.

Hops Market Definition/ Overview

Hops, those cool, cone-shaped flowers from the Humulus lupulus plant, are a big deal in brewing, and you'll mostly find them grown in places with mild weather. We use them because they add bitterness, flavor, and that awesome aroma to beer. Brewers are strategic about when they add them – early in the boil for bitterness, and later on for those delicious smells and tastes, making sure everything's balanced. Plus, hops act like a natural preservative, helping to keep the beer fresh longer by fighting off unwanted microbes! They've really come a long way, you know? From just being added for flavor, they're now a crucial part of brewing, defining what makes so many different kinds of beer so unique around the world.

Beyond brewing, hops find applications across various industries. Their antimicrobial and anti-inflammatory properties are recognized in pharmaceuticals for their potential as natural remedies. Additionally, hops are utilized in cosmetics and herbal medicine for their soothing and antioxidant attributes. The cultivation of hops also contributes to agricultural diversity and sustainability efforts. Looking ahead, the future prospects for hops appear promising, driven by the burgeoning craft beer movement and the increasing demand for natural ingredients in consumer products. Ongoing research into the health benefits of hops may uncover novel applications, further expanding their utility beyond traditional realms.

How the Research and Development Activities and Innovation are Escalating the Growth of Hops Market?

So, research and development (R&D) is really what's making the hops market grow. It's all about coming up with new and cool stuff in how we breed, grow, and process hops. This gets craft brewers and big breweries excited, especially when we're talking about new hop varieties that taste awesome and don't get sick easily. Plus, people are digging into ways to grow hops that are better for the environment and using them in surprising places, like medicine and beauty products! This opens up tons of possibilities and makes sure everyone gets their hands on great hops for that amazing craft beer we all love. All this focus on research doesn't just make the market bigger; it also makes it more sustainable, helping the industry keep up with what everyone wants and needs.

Demand for organic hops is booming, and guess what? That's making the whole hops market grow like crazy! More and more people want organic stuff, so breweries are on the hunt for hops that haven't been touched by those nasty synthetic pesticides and fertilizers. Farmers are catching on, switching up their game and using methods like crop rotation and natural pest control to get that sweet organic certification. Basically, hop growers are changing their cultivation methods. This whole thing is part of a bigger move in the industry towards being more sustainable and using natural ingredients. It's all because we, as consumers, are thinking more about how our choices affect the environment and our health – you know, being conscious shoppers.

Innovative methods are being explored by agricultural scientists and agronomists to improve yields and quality while minimizing environmental impact. Additionally, investments are being made in organic farming infrastructure and technology to streamline production processes and ensure compliance with organic standards. Collaboration among growers, brewers, and regulators will be essential to support the sustainable expansion of organic hop production and meet the market’s growing needs.

What Impact Could Fragmented Regulatory Policies Have on the Implementation of Eco-Friendly Practices Across Hops Farms Globally?

Okay, so going green on hop farms around the world? It's tough because the rules are all over the place. Different regions have different ideas about what's good for the environment and how to prove it. This makes it hard for hop farmers who are trying to do the right thing everywhere. Trying to figure out all those regulations, especially without clear guidelines, can be a real headache, making things slow and confusing when they're trying to be eco-friendly. Plus, because the rules aren't the same, it's harder for farmers to share tips and work together. And that means it's tougher to spread the word about sustainable farming and reach those big environmental goals we're all shooting for.

Fragmented regulations can really hit hops farms hard, financially and operationally. Imagine trying to navigate different rules in different places! You might need to invest in a bunch of different compliance measures, which just adds to your costs and administrative headaches. Plus, if one region has stricter environmental standards than another, farmers there might struggle to compete in the global market. And to top it off, different regulations could even change how consumers see "eco-friendly" hops, affecting demand and preferences. So, if we really want everyone to embrace eco-friendly practices, we probably need to e.g. work together to harmonize these regulations and get everyone on the same page to support sustainable agriculture.

Category-Wise Acumens

How the Rising Popularity of Craft Beers and Increasing Consumers Drawn to Craft are Surging the Growth of the Aroma Hops Segment in the Hops Market?

The Aroma Hops part of the Hops Market is really taking off, mostly because everyone's craving craft beers! You know, those beers from smaller breweries that are all about quality, interesting flavors, and trying new things. They almost always use aroma hops to make their beers taste super special. Since more and more people want craft beers for their cool and different tastes, we're expecting a big jump in demand for aroma hops. These hops are key to making those beers smell and taste so good! Craft brewers are always playing around with different kinds of hops to get just the right flavor – you might taste flowers, fruit, herbs, or citrus. That way, they can keep up with what beer lovers want. So, expect to see even more demand for aroma hops as these craft breweries grow and come up with even more awesome beers to keep us happy!

Craft beer is taking off, which means tons of new little breweries are popping up everywhere and they're all clamoring for aroma hops! To stand out in the crowded market, these brewers are using the best ingredients and getting creative with their recipes. People are really digging these unique and tasty beers, so the brewers are loading up on aroma hops to make their brews even more special and different from the usual stuff. Plus, this whole craft beer thing has got people learning about and appreciating beer way more, especially how hops – aroma hops in particular – make it smell and taste so good. And because these craft breweries keep getting bigger and more popular, their love for aroma hops is probably going to keep this part of the hops market booming. This is great news for hop farmers!

How the Rising Demand for Craft Beers and its Unique Flavors are Surging the Growth of Alcoholic Beverages Segment in the Hops Market?

The Alcoholic Beverages segment is seeing the Hops Market really take off! That's largely because everyone's loving craft beers these days. These beers are all about wild flavors and playing around with different kinds of hops, which is a huge deal for the hops market itself. You see, craft brewers often use these really special hop strains to come up with interesting and varied flavors. People want something new and kind of fancy in their beer, so it works. Because of that, the demand for hops with particular characteristics has jumped. Plus, let's not forget that beer is just getting more popular around the world overall. As more people enjoy beer – both the classic stuff and the craft brews – we need more top-notch hops to keep up. It’s definitely causing the industry to grow and get creative!

Hops are seriously important for making booze, especially beer. They're what give it that flavor, that bitter kick, and that awesome aroma. Think of them as balancing out the malt's sweetness and throwing in some seriously unique taste and smell combos. You'll find hops in all sorts of drinks – ales, fancy craft beers, stouts, lagers, and porters – they're a must-have for brewing the traditional way. But that's not all! They're also super important for those flavored and special beers, like those hoppy India Pale Ales (IPAs), giving them those crazy, different flavors that make them so special. Basically, hops are the secret weapon for making beer taste amazing, pushing brewers to get creative and giving us tons of different beers to choose from.

Gain Access to Hops Market Report Methodology

Country/Region-wise Acumens

How the Robust Craft Beer Culture and Consumer Preference for Unique and Flavorful Beers are Accelerating the Growth of the North American Hops Market?

North America is substantially dominating the Hop Market owing to the United States, which is renowned for its robust craft beer culture, which fuels a strong demand for diverse hop varieties. This vibrant market is driven by consumers’ preferences for unique and flavorful beers, prompting brewers to experiment with different hop profiles. The Pacific Northwest region, encompassing states like Washington, Oregon, and Idaho, offers optimal climatic conditions and fertile soils ideal for hop cultivation. As the largest hop-producing area in North America, this region plays a pivotal role in supplying hops to both domestic and global markets.

Uncle Sam's got the back of North American hop farmers, chipping in with research money to fight off nasty diseases and figure out better ways to grow those precious cones. This support really gets farmers thinking outside the box and helps keep the whole industry going strong, even when things get tough, like when disease hits. Plus, everyone's getting tech-savvy! New tech for processing, storing, and checking quality is popping up all over the place. That means things are running smoother, the hops are consistently awesome, and they're keeping up with what brewers want for their awesome craft beers. All this just proves that North America is a big deal when it comes to hops, and we're a key player in keeping the world's breweries stocked with the good stuff.

People are really starting to care more about where their food comes from, you know? They want stuff that's grown nearby and in a way that's good for the planet. Basically, there's a big push for things sourced closer to home. This is because folks are worried about food miles, environmental impact, and wanting to help out their local economy. So, breweries all over North America are scrambling to find hops grown right in their area. They're trying to meet the growing demand for beers made with regional ingredients. This switch to local hops isn't just about cutting down on pollution from trucks hauling stuff all over the place; it's also about helping consumers feel more connected to the farmers and the local agricultural community.

And get this, the focus on sustainably grown ingredients is really shaking things up in the North American hops market! More and more, folks want stuff that lines up with their values—things like taking care of the environment and being socially responsible. Because of that, breweries are now getting their hops from farmers who are doing things the right way, like using organic methods, saving water, and supporting biodiversity. By choosing hops grown with sustainability in mind, breweries aren't just giving consumers what they want in terms of eco-friendly products, they're also helping the whole brewing industry become more sustainable. Plus, going green isn't just good for the planet; it boosts a brewery's reputation and makes customers more loyal, which ultimately leads to even more growth in the North American hops market.

How the Heritage Beer Brewing and Hop Cultivation Enabling the Growth of the European Hops Market During the Forecast Period?

Europe is expected to be the fastest-growing region in the Hops Market owing to Europe’s rich heritage in beer brewing and hop cultivation, with established regions such as Germany, the Czech Republic, and Slovenia renowned for their expertise. This historical legacy translates into a deep understanding of various hop varieties and meticulous cultivation practices. European hops are celebrated for their diversity, encompassing a wide range of cultivars that offer distinct flavor profiles ideal for the continent’s diverse beer styles. Brewers worldwide prize these unique hops for their ability to enhance the sensory experience of their brews.

Stringent quality control measures are a cornerstone of European hop production, ensuring consistent and reliable products that meet high standards. This commitment to quality gives European producers a significant advantage in the global market, where reliability and consistency are paramount. Moreover, European growers leverage their expertise to focus on specialty hop varieties tailored for the high-end craft beer market, where discerning consumers seek unique and premium ingredients.

European hop growers are staying competitive by putting money into R&D. They're working hard to breed hops that can fight off diseases and figuring out better ways to grow them, so they get more and better hops. It's all about staying ahead of the curve in the brewing world! Plus, European growers are looking to sell more hops overseas, especially in Asia and South America, where craft beer is taking off. They're known for their top-notch hops, so it's a great opportunity. By always improving, keeping their standards high, and going green, Europe is still a major player in the hops game, helping the industry grow and making sure brewers get what they need. You can learn more here.

How the Variety of Beer Production and Demand for Hops Beers are Escalating the Growth of Asia Pacific Hops Market in the Forecast Period?

The Asia Pacific region? Get ready for some serious growth in the Hops Market! You see, what makes this area so interesting is how cultural diversity really drives the types of beers you find and what hops are in demand. It's a wild mix of cultures and traditions across all the countries, so you've got this amazing range of brewing styles and flavors. Think about iteach culture puts its own spin on beer, so you get everything from classic lagers and ales to totally unique, local brews packed with regional ingredients. This whole vibe encourages breweries to get creative and try new things, making beers that just click with all sorts of different tastes. Basically, breweries all over the Asia Pacific region are pumping out a ton of different beers, each one a little reflection of their local culture and food traditions.

What's really cool is how cultural diversity impacts the kinds of hops folks want in the Asia Pacific. See, different cultures have their own ideas about what makes a beer taste good, and that totally changes what hops are in demand. For instance, in places like Japan and China, where they've been brewing beer for ages, they often go for hops with light, flowery, or herbal flavors to match their classic beers. But then you've got countries like Australia and New Zealand, with their up-and-coming craft breweries, and they're all about those strong, aromatic hops to whip up something totally new and different. It all shows how the beer market in Asia Pacific is super lively, shaped by cultural influences and how our taste buds are always evolving.

Competitive Landscape

The hops market is characterized by a competitive landscape, with a mix of established players and emerging craft hop growers. Major producers dominate global hop production, while regional variations exist. Consolidation efforts and strategic partnerships are shaping the market, alongside increasing competition from new hop varieties and growing consumer demand for unique flavor profiles.

Some of the prominent players operating in the hops market include

  • Brewers Select Limited
  • Charles Faram Ltd.
  • Carlsberg Breweries A/S
  • Heineken UK Limited
  • Kalsec, Inc.
  • Sapporo Holdings Ltd.
  • Steiner Hops Ltd.
  • New Zealand Hops
  • YCH HOPS

Hops Market Latest Developments

  • In January 2023BarthHaas announced the launch of a completely new company website where hop service providers can present their broad portfolio in an updated design and very clearly arranged format. As a result, looking for information about the company, its products, and services will be simpler and more natural.
  • In January 2023, Crosby Hops, an integrated hop grower, processor, and merchant, stated that it would expand its product lines to include cryogenically processed lupulin pellets. Its new CGX concentrated pellets are available in a variety of flavors, allowing you to brew strongly hopped beers that can boost yields and profitability while minimizing production’s environmental impact.
  • In August 2022, NZ Hops announced the launch of the Bract Brewing Programme to evaluate the brewing performance of their new varieties during the testing and marketing phase. The program distributes trial hops grown in New Zealand’s Tasman region to approximately 60 brewers worldwide for use in single-hopped beers.

Report Scope

REPORT ATTRIBUTESDETAILS
Study Period

2018-2031

Growth Rate

CAGR of ~5.6% from 2024 to 2031

Base Year for Valuation

2023

Historical Period

2018-2022

Forecast Period

2024-2031

Quantitative Units

Value in USD Billion

Report Coverage

Historical and Forecast Revenue Forecast, Historical and Forecast Volume, Growth Factors, Trends, Competitive Landscape, Key Players, Segmentation Analysis

Segments Covered
  • Type
  • Application
Regions Covered
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
Key Players
  • Brewers Select Limited
  • Charles Faram Ltd.
  • Carlsberg Breweries A/S
  • Heineken UK Limited
  • Kalsec, Inc.
  • Sapporo Holdings Ltd.
  • Steiner Hops Ltd.
  • New Zealand Hops
  • YCH HOPS
Customization

Report customization along with purchase available upon request

Hops Market, By Category

Type

  • Bittering Hops
  • Aroma Hops
  • Dual-Purpose Hops

Application

  • Alcoholic Beverages
  • Pharmaceuticals
  • Cosmetics

Region

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East & Africa

Research Methodology of Market Research

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