Global Hair Scrunchies Market Size By Material Type, By Size, By Color, By Geographic Scope And Forecast

Hair Scrunchies Market Size And Forecast

Hair Scrunchies Market size was valued at USD 20.33 Million in 2023 and is projected to reach USD 38.23 Million by 2030, growing at a CAGR of 7.51% during the forecast period 2024-2030.

 

Global Hair Scrunchies Market Drivers

The market drivers for the Hair Scrunchies Market can be influenced by various factors. These may include

• Trends in FashionThe market for hair scrunchies could be impacted by customer preferences and fashion trends. Demand for scrunchies is expected to rise if they gain popularity as a fashion accessory.
• Influencer Marketing and Star EndorsementsInfluencer marketing and celebrity endorsements have a big influence on what customers choose. The usage or promotion of scrunchies by well-known people can increase their appeal and stimulate demand in the market.
• Cosiness and AdaptabilityThe comfort and versatility of hair scrunchies may attract in customers. Because they work well for a variety of hairstyles and are generally thought to be gentler on hair, scrunchies may become more popular.
• Growth of E-CommerceThe market for hair scrunchies may rise as a result of the development of e-commerce and online retail. Online stores give customers a practical method to browse and buy a range of designs.
• Eco-friendly and sustainable practicesThe market for hair scrunchies comprised of eco-friendly materials may be driven by consumers’ growing knowledge of and preference for sustainable and eco-friendly products.
• Personalisation and CustomisationProviding scrunchies with options for customization—like distinctive colours, patterns, or materials—may draw in customers looking for unique items.
• Trends in Health and Hair CareCustomers who place a high value on hair health may be drawn to scrunchies if they are promoted as a hair-friendly alternative that lessens damage and breakage.
• Influence of Social MediaConsumer trends are significantly shaped by social media platforms. The popularity of hair scrunchies may have something to do with how visible they are on websites like Instagram, Pinterest, and TikTok.

Global Hair Scrunchies Market Restraints

Several factors can act as restraints or challenges for the Hair Scrunchies Market. These may include

• CompetitionThe market for hair accessories is highly competitive, which may restrict the expansion of certain companies or goods, such as scrunchies.
• The state of the economyThe demand for fashion accessories like hair scrunchies can be impacted by consumer spending on non-essential items during economic downturns or periods of uncertainty.
• Trends in FashionThe market for hair accessories is greatly impacted by fashion trends. Demand for particular types or styles of scrunchies might fluctuate due to shifts in trend and customer preferences.
• Costs of Raw MaterialsPrice fluctuations for the fabric and elastic used to make scrunchies can have an impact on production costs and profit margins.
• Environmental IssuesThe market for conventional hair scrunchies may be impacted by consumers’ preference for eco-friendly and sustainable options due to growing awareness of environmental issues.
• Supply Chain InterruptionsThe supply chain may be disrupted by occurrences like natural catastrophes, geopolitical unrest, or international health emergencies (like the COVID-19 pandemic), which could cause shortages or delays in the delivery of goods.
• Viewpoint of BrandSales can be impacted by bad press, poor quality, or a deteriorating brand image. These factors can also erode consumer trust.
• Adherence to RegulationsBusinesses in the hair accessory industry may face difficulties as a result of modifications to laws pertaining to manufacturing, safety requirements, or environmental regulations.
• Changes in DemographicsThe demand for particular kinds of hair accessories may change in response to changes in demographics, such as changes in the target market’s age distribution.

Global Hair Scrunchies Market Segmentation Analysis

The Global Hair Scrunchies Market is Segmented on the basis of Material Type, Size, Color and Geography.

Hair Scrunchies Market, By Material Type

• Cotton Comfortable and breathable, ideal for everyday use.
• Silk Luxurious and gentle on hair, suitable for formal occasions.
• Satin Smooth and shiny, adds a touch of elegance to hairstyles.
• Velvet Soft and textured, great for both casual and dressy looks.
• Elastic Stretchy and versatile, provides a secure hold for various hair types.

Hair Scrunchies Market, By Size

• Small Perfect for creating subtle hairstyles or for thin hair.
• Medium Versatile size suitable for a wide range of hair thickness.
• Large Ideal for thick hair or creating bold and voluminous styles.

Hair Scrunchies Market, By Color

• Single-colored Classic and versatile, complements various outfits.
• Multi-colored Adds a playful and vibrant touch to hairstyles.
• Patterned Offers unique and eye-catching designs for a trendy look.

Hair Scrunchies Market, By Geography

• North America Market conditions and demand in the United States, Canada, and Mexico.
• Europe Analysis of the HAIR SCRUNCHIES MARKET in European countries.
• Asia-Pacific Focusing on countries like China, India, Japan, South Korea, and others.
• Middle East and Africa Examining market dynamics in the Middle East and African regions.
• Latin America Covering market trends and developments in countries across Latin America.

Key Players

The major players in the Hair Scrunchies Market are

• Lele Sadoughi
• Lelet NY
• Kitsch
• Goody
• Slip
• Urban Outfitters
• Claire’s
• Lululemon Athletica

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• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions and acquisitions in the past five years of companies profiled• Extensive company profiles comprising of company overview, company insights, product benchmarking and SWOT analysis for the major market players• The current as well as the future market outlook of the industry with respect to recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions• Includes an in-depth analysis of the market of various perspectives through Porter’s five forces analysis• Provides insight into the market through Value Chain• Market dynamics scenario, along with growth opportunities of the market in the years to come• 6-month post-sales analyst support

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