Cycle Tourism Market By Group Type (Groups/Friends, Couples, Family), By Age Group (18 To 30 Years, 31 To 50 Years, Above 50 Years), And Region for 2024-2031

Published Date: August - 2024 | Publisher: MIR | No of Pages: 320 | Industry: latest updates trending Report | Format: Report available in PDF / Excel Format

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Cycle Tourism Market Valuation – 2024-2031

The cycle tourism market? It's booming! We're seeing its value climb higher and higher. Why? It's the perfect mix of things happening at once. People who care about their health are realizing cycling is a blast, and a great way to explore. Adventure lovers are drawn to the feeling of really experiencing new places on two wheels. And eco-conscious travelers dig how sustainable cycling is. Plus, governments are putting in more bike lanes, making it safer and more appealing. Let's not forget e-bikes, either – they're helping everyone, no matter their fitness level, get in on the fun. All this means the market is set for some serious growth! It's gone from a USD 100.4 Million market size in 2023 to an estimated valuation of around USD 139.22 Million by 2031.

What's fueling this cycling boom? Well, it's partly thanks to those amazing new e-bikes that let almost anyone join the fun, no matter their fitness level. Plus, cycle tourism fits right into that whole health and wellness travel thing, letting you see incredible sights while getting a workout. People are loving the chance to explore new places at their own speed! And let's not forget sustainability – it's a guilt-free way to travel. Even governments are getting in on it, building bike lanes and making cycling safer for everyone. It's no wonder cycle tourism is taking off! All this interest means the market is expected to grow at a CAGR of 4.60% from 2024 to 2031.

Cycle Tourism MarketDefinition/ Overview

Cycle tourism is also known as the practice of traveling by bicycle for recreational or leisure purposes. The cycle tourism sector encompasses numerous products and services that appeal to this type of travel, such as bicycle rentals, guided riding excursions, housing and food options, and other associated services. It refers to any travel, from day excursions to multi-week adventures, in which you visit destinations on two wheels. Whether you tackle picturesque paved roads, navigate difficult mountain routes, or embark on backpacking expeditions carrying all of your kit, cycle tourism provides a distinct viewpoint.

Cycle tourism is really taking off, thanks to a few things coming together! For starters, health-focused travelers see it as a fun way to stay active while on vacation. And adventurers? They love getting that up-close, slower-paced experience of riding through new places. Plus, with more people caring about the planet, the fact that it's eco-friendly is a big draw for those eco-tourists seeking sustainable trips. Let's not forget about e-bikes! The rise of e-bikes is another awesome trend, making it possible for just about anyone, no matter their fitness level, to hop on and enjoy the ride. Speaking of rides, cycle tourism can be broken down into categoriesroad cycling, mountain biking, family cycling, and even longer touring/expedition cycling trips. So, if you're thinking of offering bike tours, it's super important to know these different groups and what they're looking for.

According to the Outdoor Industry Association, 53% of Americans aged six and above will engage in outdoor activities in 2020. This rise was prompted in part by COVID-19 restrictions. This pattern existed prior to the pandemic. According to the Adventure Cycling Association, the US Bicycle Route System has grown to about 18,000 miles in recent years, while EuroVelo, Europe’s equivalent route network, spans more than 90,000 kilometers across 42 countries. Further expansion is to be expected. The situation is identical across Europe.

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How will Increasing Physical Activity and Cycle Trips Drive the Cycle Tourism Market?

The cult of health and wellbeing is a powerful force moving the cycling tourism market forward. People increasingly prioritize physical activity, and cycling trips provide a pleasant and scenic method to meet fitness goals while seeing new places. It’s the perfect combination of sightseeing and fitness. This emphasis on preventative healthcare complements cycling, a low-impact activity that promotes cardiovascular health and overall well-being.

Nowadays, everyone's tracking their steps and workouts thanks to fitness trackers and apps – it's like a whole "quantified-self" thing! And that makes cycle tourism even cooler. You can get fit while sharing your awesome rides with fellow enthusiasts. But here's the thingthere's even more potential! Imagine wellness-focused cycling tours with healthy meals, yoga sessions, and maybe even a spa day thrown in. Plus, getting fitness influencers on board would really spread the word about how great bike tourism is for your well-being. The best part is that cycling lets you really dive into the experience, and its eco-friendliness is a huge draw for travelers who care about sustainability. Governments are even investing in better bike paths to make it safer and more enjoyable! And with e-bikes becoming so popular, even more people can join the fun. Add in all the cool gear and apps designed to make your ride even better, and you can see why cycle tourism is becoming such a big deal in the travel world. It hits all the right noteshealth, adventure, sustainability, and a chance to explore!

Will the Increasing Safety Concern Hamper the Cycle Tourism Market?

Safety problems have a huge impact on the cycling tourism business, impacting travelers’ decisions about where to visit. Issues such as traffic congestion, poor road conditions, and the possibility of unwanted experiences with other road users can dissuade cyclists from visiting specific locations. Cyclists prefer places where they feel comfortable and secure, both in terms of physical infrastructure and the behavior of other road users.

Destinations that fail to address safety concerns may struggle to recruit bikers, resulting in lower total tourism revenue. Cyclists are more inclined to prefer areas with well-kept bike lanes, designated cycling pathways, and visible signage emphasizing their safety. Furthermore, places that take proactive initiatives to alleviate traffic congestion and improve road conditions can increase their attractiveness to cyclists looking for a stress-free and enjoyable ride.

To address safety concerns and promote cycling tourism, locations must prioritize infrastructure improvements and implement steps to increase bicycle safety. This could include investing in specialized bicycle infrastructure, deploying traffic calming measures, and boosting driver awareness about sharing the road with cyclists. By addressing safety concerns, locations can maximize the potential of the cycle tourism sector and attract a broader spectrum of travelers looking for active and sustainable experiences.

Category-Wise Acumens

How Will Group/Friends raise the demand for Cycle Tourism Market?

When it comes to cycle tourism, it's the Group/Friends segment that's really leading the charge right now. And looking ahead, it seems like everyone wants something more personal when they hop on a bike. These groups of friends, they aren't just looking for a ride; they want unique adventures tailored just for them. Thankfully, cycle tourism is perfect for that! Think foodies pedaling from one amazing farm-to-table spot to another, or history buffs exploring ancient ruins. Families can enjoy gorgeous, easy routes, with options to tweak the trip for everyone's fitness level. Plus, you can throw in some e-bikes for a chill ride or find super challenging terrain for the pros. And with cool tech like tour planning apps and online guides, making these custom itineraries is easier than ever. In this growing industry, being able to offer that personal touch gives businesses a real edge, helping them attract more travelers. By focusing on individual needs and crafting truly one-of-a-kind experiences, cycle tourism companies can guarantee awesome trips for everyone.

Will adventure travelers Drive the Cycle Tourism Market?

Turns out, people aged 31 to 50 are really driving the global Cycle Tourism Market! We're seeing more and more adventurous folks in this age range, and that's really pushing the market forward. Why? Well, this group often has more cash to splash and settled careers, so they can actually afford to travel. Plus, they're often looking to live healthier lives and love that cycling tourism mixes exercise with adventure. Maybe their kids are old enough to join the fun, making it a great family trip. And, let's be honest, this age group often has a real desire to explore new places in a cool, immersive way.

Cycle tourism addresses this by allowing people to travel at their own pace while connecting with the local environment. Compared to younger age groups, they may have more vacation time and be more comfortable navigating foreign terrain, making them great candidates for cycle tourism excursions. This combination of elements, including discretionary income, health consciousness, the opportunity for family activities, a feeling of adventure, and proven travel comfort, positions the 31-50 age group as the primary driver driving the rise of the bike tourism business.

Turns out, the 31 to 50 year olds are really getting into cycle tourism – they're the fastest growing group! Now, those 18-30 year olds? They're practically glued to their phones, so companies can totally win them over with cool tech stuff. Think GPS navigation apps, fun, gamified challenges, and plenty of chances to brag about their adventures on social media. Since they're often watching their wallets, shorter, more thrilling tours might be right up their alley. And because social media is king, trips that build friendships and offer awesome photo ops should be a hit. To snag this crowd, cycle tourism folks should really ramp up their social media game, team up with travel influencers, and shout about the adventure and social side of their tours from the rooftops!

Gain Access into Cycle Tourism Market Report Methodology

Country/Region-wise Acumens

Will the Growing Popularity of E-bikes Lead the Cycle Tourism Market in Europe?

Europe accounts for the greatest market share in the worldwide Cycle Tourism Market. Cycling tourism has increased dramatically in the United Kingdom, Germany, France, and other economies. European countries have vast networks of dedicated bicycle pathways, lanes, and routes. This infrastructure, which is typically distinct from car traffic, stresses cycling safety and comfort, making exploring easier.

Cycling? It's practically part of Europe's DNA, you know? It's how people get around, how they have fun, and even a sport. So, you've got a population that's already on board, which is a huge win for anything bike-related. But then you throw E-bikes into the mix, and boom, the game changes! Suddenly, it doesn't matter if you're a fitness fanatic or just starting out; you can still enjoy a cycling tour. That opens things up for older folks and families with little ones who might have thought cycling was off-limits before. Think about places like Germany and the Netherlands, with those amazing cycling paths and all the stuff that makes biking easy. E-bikes? They could totally expand the number of people who want to visit. Tourists who wouldn't have dreamed of a bike tour before can now cruise around and soak in the scenery. All this means more people of all ages getting involved, which could give the European cycling tourist business a real shot in the arm!

Will the North America Emerged the Largest Market Share for the Cycle Tourism Market?

The North American Cycle Tourism Market holds the second-largest market share. North America has significant potential for growth. Infrastructure development is critical. Increased investment in dedicated bicycle lanes and paths away from traffic will emphasize safety while also attracting a larger audience.

National parks can really boost cycling by creating cool bike paths and places for tourists to chill out and enjoy nature on two wheels. And get thisbuilding connected bike lanes in cities? That could get more people cycling for fun and work, which would be awesome! We need to get the word out there in a smart way though. Highlighting the health perks of cycle tourism fits right in with everyone's focus on feeling good. Plus, it's got something for everyone – think gorgeous countryside rides, historical adventures, and delicious food tours! By focusing marketing on families, young professionals, and ecotourists (talking up the stuff they care about), we can really get things rolling. Cycle tourism solves this problem by letting you soak in the scenery and really connect with the local vibe. And don't forget older folks! They often have more time off and aren't afraid to explore new places, so they're perfect for those cycling adventures!

Competitive Landscape

The Cycle Tourism Market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the market include

Exodus Travels, Backroads, Trek Travel, Pure Adventures, DuVine Cycling + Adventure Co., REI Adventures, Butterfield & Robinson, Cycle Europe, com, Tourissimo, Open Road Tours, Spice Roads Cycling, TDA Global Cycling, Ride & Seek.

Latest Developments

  • In July 2023, Ride & Seek acquired Cycle Japan, a Japanese cycling tour company. The acquisition broadens their bike tour services, adding a new extended Samurai Tour that covers traditional Japanese inns and historic sites.
  • In January 2023, Active Travel Group, which operates the Cycling for Softies and BSpoke Tours brands, bought Inspired Italy’s cycling assets. The acquisition provides Active Travel Group with a platform for bike operations in Tuscany and Umbria, increasing the company’s operating bases to six in the United Kingdom, France, and Italy.
  • In December 2022, Intrepid Travel released new adventure travel packages in the United States. The new tours mix outdoor sports excursions like cycling and walking with itineraries that emphasize sightseeing and food.
  • In August 2021, SpiceRoads Cycling launched a new bicycle tour package to Colombia, Latin America, allowing guests to experience the natural beauty and diversity of the region. Colombia boasts one of the world’s most lively and successful cycling cultures, and its residents love biking and the breathtaking sport of riding.

Report Scope

Report AttributesDetails
Study Period

2018-2031

Growth Rate

CAGR of ~4.60% from 2024 to 2031

Base Year for Valuation

2023

Historical Period

2018-2022

Forecast Period

2024-2031

Quantitative Units

Value in USD Million

Report Coverage

Historical and Forecast Revenue Forecast, Historical and Forecast Volume, Growth Factors, Trends, Competitive Landscape, Key Players, Segmentation Analysis

Segments Covered
  • Group Type
  • Age Group
Regions Covered
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
Key Players
  • Exodus Travels
  • Backroads
  • Trek Travel
  • Pure Adventures
  • DuVine Cycling + Adventure Co.
  • REI Adventures
  • Butterfield & Robinson
  • Cycle Europe
  • com
  • Tourissimo
  • Open Road Tours
  • Spice Roads Cycling
  • TDA Global Cycling
  • Ride & Seek
Customization

Report customization along with purchase available upon request

Cycle Tourism Market, By Category

Group Type

  • Groups/Friends
  • Couples
  • Family

Age Group

  • 18 to 30 Years
  • 31 to 50 Years,
  • Above 50 years

Region

  • North America
  • Europe
  • Asia-Pacific
  • South America
  • Middle East & Africa

Research Methodology of Market Research

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