Global Functional Beverages Market Size By Type (Sports Drinks, Energy Drinks, Juices), By End-User (Athletes, Fitness Lifestyle Users), By Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, E-Commerce), By Geography Scope And Forecast

Functional Beverages Market Size And Forecast

Functional Beverages Market size was valued at USD 141.40 Billion in 2022 and is projected to reach USD 283.82 Billion by 2030, growing at a CAGR of 9.10% from 2023 to 2030.

The Functional Beverages Market is a rapidly growing industry driven by the increasing awareness among consumers about the importance of healthy lifestyles and the increase in the number of exercise enthusiasts. Functional Beverages have become increasingly popular among consumers as they seek out healthier and more functional alternatives to traditional soft drinks and other sugary beverages.

Global Functional Beverages Market Definition

Nonalcoholic beverages that provide health advantages beyond their nutritional value, favorably impacting or functionally concentrating on the body or mind to create a state of health and well-being, are referred to as Functional Beverages. Nontraditional components included in Functional Beverages include raw fruit, minerals, vitamins, herbs, protein, amino acids, probiotics, and some artificial additions.

Global Functional Beverages Market Overview

Functional Beverages are an innovative segment of the beverage business because they provide customers with a variety of health advantages that they may tailor to their requirements. These advantages might include increased energy, treatment of specific ailments, stress reduction, and cosmetic enhancement. Many reasons are propelling the Functional Beverages industry forward. Increased consumer knowledge of the health advantages of Functional Beverages is one of the key causes. Customers are becoming more health-conscious, and they are looking for better beverage alternatives with particular health advantages.

Furthermore, the increased incidence of chronic disorders such as obesity, diabetes, and cardiovascular disease is driving demand for Functional Beverages that can aid in the management or prevention of these ailments. The rising availability and accessibility of these products is another factor driving the growth of the Functional Beverages Market. Functional Beverages may now be found at supermarkets, convenience stores, and online retail platforms. Because of this improved accessibility, consumers are finding it simpler to include Functional Beverages into their everyday routines.

Global Functional Beverages MarketSegmentation Analysis

The Global Functional Beverages Market is Segmented on the basis of Type, End-User, Distribution Channel, And Geography.

Functional Beverages Market, By Type

• Energy Drinks
• Sports drinks
• Dairy-based beverages
• Juices
• Others

Based on Type, the market is further segmented into Sports Drinks, Energy Drinks, Juices, Dairy-based Beverages, and Others. The energy drinks sector contributed the most to the market in 2022. Energy drinks provide quick energy as well as mental and physical stimulation. Different manufacturing businesses are focused on innovation and developing organic energy drinks in a variety of flavors to fulfill customers’ nutritional needs, which will drive the expansion of Functional Beverages through the market.

Functional Beverages Market, By End-User

• Athletes
• Fitness Lifestyle Users
• Others

Based on End-User, the market is segmented into Athletes, Fitness Lifestyle Users, and Others. Fitness lifestyle users are a growing group of health and fitness-oriented people that see fitness and sports performance as part of their everyday activities. Increasing health concerns and understanding of the advantages of daily exercise and yoga are expected to increase the number of people who follow a fitness lifestyle. Additionally, the expanding obese population and rising participation in health and gym clubs are likely to drive the growth of the Functional Beverages Market through the fitness lifestyle users sector.

Functional Beverages Market, By Distribution Channel

• Supermarkets and Hypermarkets
• Specialty Stores
• E-Commerce
• Others

Based on Distribution Channels, the market is segmented into Supermarkets and Hypermarkets, Specialty Stores, E-Commerce, and Others. The supermarket and hypermarket sector is expected to account for the majority of market share over the forecast period, owing to increased customer reliance on them for the purchase of food and beverages. Because of the existence of a large selection of specialty items at health and wellness stores, as well as the expanding popularity of online channels, the distribution of Functional Beverages through health stores and online retailers is expected to increase fast during the predicted years.

Functional Beverages Market, By Geography

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

On the basis of Geography, The global Functional Beverages Market is classified into Asia Pacific, Europe, North America, Latin America, and the Middle East and Africa. Due to the region’s strong demand for the product and widespread high knowledge of the advantages of functional beverage intake, North America held the largest market share in the worldwide market for Functional Beverages in 2022 and is anticipated to continue to do so in the years to come. Also, a rise in demand from young adults and athletes is fueling market expansion in this area. Moreover, Functional Beverages like sports and energy drinks improve the stamina and performance of fitness enthusiasts and athletes, which fuels the demand for dairy-based drinks and sports drinks. As a result, all of these factors are anticipated to promote market expansion for Functional Beverages in this area.

Key Players

The “Global Functional Beverages Market” study report will provide valuable insight with an emphasis on the global market. The major players in the market are Clif Bar, Danone SA, Dupont Nutrition Biosciences, Fonterra Co-operative Group Limited, GacLife, General Nutrition Centers Inc., Halen Brands Inc., JAB Holdings Company, Kraft Heinz Company, MaxiNutrition, Mondelez International Inc., Monster Beverage Corporation, National Beverage Corp, Nestle S.A, PepsiCo Inc., Red Bull GmbH, Suntory Holdings Ltd, The Coca-Cola Company, The Hain Celestial Group, and Universal Nutrition.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide insight to the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Developments

• In May 2022, Koios has introduced six new varieties of their Fit Soda functional beverage. Cherry Slushee, Mimosa, Strawberry Snow Cone, Sweet Tea Lemonade, Pumpkin Spice, and Blueberry Lemonade are among the varieties available. This more than doubles the number of Fit Soda varieties offered in the product line.
• In August 2022, Coca-Cola India launched Limca Sportz, as a new beverage in its n-fizz category. Limca Sportz, a glucose and electrolyte-based beverage, aids in the rehydration of athletes, exercisers, and those engaged in high-intensity activities.

Ace Matrix Analysis

The Ace Matrix provided in the report would help to understand how the major key players involved in this industry are performing as we provide a ranking for these companies based on various factors such as service features & innovations, scalability, innovation of services, industry coverage, industry reach, and growth roadmap. Based on these factors, we rank the companies into four categories as Active, Cutting Edge, Emerging, and Innovators.

Market Attractiveness

The image of market attractiveness provided would further help to get information about the region that is majorly leading in the global Functional Beverages Market. We cover the major impacting factors that are responsible for driving the industry growth in the given region.

Porter’s Five Forces

The image provided would further help to get information about Porter’s five forces framework providing a blueprint for understanding the behavior of competitors and a player’s strategic positioning in the respective industry. The porter’s five forces model can be used to assess the competitive landscape in global Functional Beverages Market, gauge the attractiveness of a certain sector, and assess investment possibilities.

Report Scope

Top Trending Reports

Research Methodology of Market Research

To know more about the Research Methodology and other aspects of the research study, kindly get in touch with our .

Reasons to Purchase this Report

• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the regio