Massage Equipment Market By Product Type (Massage Chairs, Massage Tables, Back Massagers, Neck and Shoulder Massagers, Foot Massagers, Handled Massagers) Technology (Electric/Battery-Powered, Manual), Application (Relaxation and Stress Relief, Pain Management, Rehabilitation), Region for 2024-2031

Published Date: August - 2024 | Publisher: MIR | No of Pages: 320 | Industry: latest updates trending Report | Format: Report available in PDF / Excel Format

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Massage Equipment Market Valuation – 2024-2031

The increasing public awareness of the health benefits associated with massage therapy. People are becoming more knowledgeable about how massage can reduce stress, alleviate pain, and improve blood circulation, leading to a higher demand for various massage equipment. Thus, the rising public awareness of health benefits is surging the growth of market size surpassing USD 1849.45 Million in 2023 to reach a valuation of USD 3004.94 Million by 2031.

The proliferation of sedentary lifestyles, and strategic investments in innovation is driving the robust growth of the beauty and wellness sector. This trend is expected to continue as more consumers seek effective solutions for relaxation, pain relief, and overall well-being, thereby fueling the demand for advanced massage equipment. Thus, the growing beauty and wellness sector is enabling the growth of market to grow at a CAGR of 6.90% from 2024 to 2031.

Massage Equipment MarketDefinition/ Overview

Massage equipment encompasses a wide range of tools and devices used by massage therapists and individuals for self-massage to promote relaxation, muscle recovery, and pain relief. The primary tools used by massage therapists are their hands and forearms, which are essential for applying pressure, kneading, and performing various massage techniques. For deeper tissue work and more targeted pressure, therapists often use their elbows and forearms.

Massage stones, which can be either heated or chilled, are smooth stones made from materials like basalt. They are used to apply heat or cold therapy during a massage session, providing additional therapeutic benefits. Foam rollers, and cylindrical foam tools, are popular for self-massage. They target muscle tension, improve flexibility, and are commonly used in fitness routines. Similarly, massage balls, small and firm, are designed to apply concentrated pressure to trigger points and tight muscles, aiding in muscle relaxation and recovery.

When seeking professional massage services, a qualified massage therapist will have the necessary equipment and expertise to provide a tailored treatment. They use a variety of tools to enhance the massage experience and address specific client needs. For self-massage, there are numerous affordable options available, including foam rollers, massage balls, and percussion massagers. These tools allow individuals to perform effective self-massage routines at home.

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How the Sluggish Work Schedules and High-Stress Levels are Surging the Growth of the Massage Equipment Market?

These days, with so many of us stuck at desks and dealing with constant stress, we're all looking for ways to chill out. That's why massage chairs are becoming so popular! They're a super easy way to work out those knots and tackle stress without having to book an appointment with a massage therapist. Plus, the whole wellness and spa industry is booming, too. You see more and more spas adding different kinds of massage equipment to give their customers exactly what they need. People want to feel good, inside and out, and massage is a big part of that whole holistic health thing.

Technological advancements in massage equipment are attracting more customers and expanding the market. Innovations such as electric and robotic massage chairs offer advanced features and functionalities that enhance the user experience. These developments are making massage equipment more appealing to a broader audience. Rising disposable income levels, particularly in emerging economies, are making massage equipment more accessible and affordable to a larger segment of the population. This increase in purchasing power is fueling market growth as more people can afford to invest in personal wellness products.

Okay, so another big reason why massage equipment is getting so popular is because, well, people are getting older! As we age, things like joint pain and muscle stiffness become more common, and regular massage can really help with that. That's why more and more older adults are looking for massage equipment. Plus, let's be honest, buying stuff online is just so much easier these days. E-commerce platforms have made it a breeze to find and buy all kinds of massage products, which definitely helps the market grow because it's just so convenient to get what you need.

So, what are massage equipment companies doing to keep up with everyone wanting more? Well, they're putting a ton of money into research and development to come up with new stuff. They're really trying to make products that last and feel great, keeping up with what we, the consumers, are looking for. Investing in cool new features is a must if they want to stay ahead. Plus, they're working hard to reach more people and grow the market. Take Komoder, for instance. This U.S. company rolled out 20-minute automatic massage programs designed for total relaxation. Pretty smart, right? These kinds of innovations not only bring in new customers but also help the whole Massage Equipment Market get bigger.

How the High Cost of High-Quality Massage Tools, and Lack of Awareness About the Benefits are Surging the Growth of Massage Equipment Market?

Getting good massage tools, like tables, chairs, and even those cool handheld massagers, can really put a dent in your wallet, which kind of slows down the whole market. I mean, these things can be seriously expensive, especially if you're an individual or a small business trying to save every penny. Because of those steep prices, some people might just skip buying the equipment they need, which, in turn, holds the market back. Plus, not everyone knows how awesome massage can be! This lack of awareness means less demand for the equipment, particularly in places where massage isn't so popular. We need to spread the word and teach people about the benefits, so more people will want to get in on it.

Also, limited reimbursement coverage for massage therapy and related equipment by health insurance plans in many countries. The absence of insurance support means individuals must bear the full cost of massage treatments, which can be a financial burden. This financial constraint can reduce the demand for massage equipment, as fewer people can afford regular massage therapy sessions.

Cultural factors also play a significant role in influencing the demand for massage equipment. In some cultures, massage therapy is viewed as a luxury rather than a necessity, which can limit its acceptance and popularity. This perception can result in lower market demand in regions where cultural attitudes do not favor massage therapy.

Regulatory restrictions and compliance requirements present additional hurdles for the massage equipment industry. Strict regulations concerning the safety and effectiveness of massage products can be costly and time-consuming to meet, particularly for smaller businesses. These regulatory challenges can stifle innovation and limit market entry for new companies. The market for massage equipment also faces competition from alternative therapies such as acupuncture, chiropractic adjustments, yoga, and other relaxation techniques. These complementary therapies offer different approaches to pain relief and wellness, potentially diverting customers away from massage therapy and its associated equipment.

When the economy's not doing so hot – you know, during downturns and times of financial shakiness – people tend to cut back on things they don't absolutely need, like massage equipment. Think about itwhen money's tight, folks are more likely to spend on necessities rather than luxury items such as massage chairs or even those handy handheld massagers. This change in how we spend our money can really hurt the demand for massage equipment. But that's not all! If the price of the raw materials used to make these things goes up and down, it can also drive up the overall cost to produce them. And those higher prices? They can definitely slow down the growth of the global Massage Equipment Market because people just might not be able or willing to pay for them anymore.

Category-Wise Acumens

How does the Widespread Use of Massage Equipment in Shopping Mall Surge the Growth of the Massage Chairs Segment?

Massage Chairs are showing significant growth in the Massage Equipment Market owing to their widespread use in various settings such as residences, shopping malls, airports, railway stations, and offices. These massage devices have gained popularity not only for their convenience but also for their numerous health benefits. Regular use of massage chairs helps control critical health parameters, including heart rate, cortisol levels, blood pressure, and insulin intake. By effectively reducing stress and promoting relaxation, these chairs offer holistic health benefits.

The vibration mechanisms in massage chairs stimulate the secretion of serotonin, melatonin, and dopamine. These natural muscle relaxers play a crucial role in alleviating different types of stress, whether chronic, habitual, acute, or short-term. By encouraging the release of these beneficial hormones, massage chairs contribute significantly to mental and physical well-being. This hormonal balance helps users achieve a good night’s sleep, which is vital for overall health.

Getting better sleep, thanks to using massage chairs regularly, can really help your heart! They chill you out and lower stress, which makes you less likely to have heart problems. People are catching on to how awesome full-body massages are for beating stress and pain, so more folks will probably want massage chairs and sofas. It's like, "Hey, let's get one of those things and feel great!" This awareness is making people invest in massage gear to stay healthy and feel good. Because of this, the market for massage chairs and sofas is expected to keep booming, making them a must-have for today's health and wellness routines.

How the Convenience, Ease of Use and Use Friendly Way of Massage is Fostering the Growth of Electric/Battery Powered Segment?

Wow, electric and battery-powered massagers are really taking off! The tech behind them is getting super advanced, which means we're seeing smarter, better massage tools than ever before, and they're designed for everyone. We're talking slick new UIs, crazy massage techniques you've never seen, powerful motors, and settings you can tweak to be just right. Some of the newer electric massage chairs even have cutting-edge features, so they're perfect for people who want the best and latest in relaxation. What's so great is how easy they are to use! You can get a pretty darn good massage without having to book an appointment with a therapist. Relaxing and recovering is now possible whenever you want. Plus, they have all sorts of bells and whistles like pressure adjustments, heat therapy, and different vibration patterns, so you can completely customize your experience.

Electric massagers have gotten a serious upgrade thanks to tech! Now they're way more powerful and effective, meaning you can really get that deep muscle relief and relaxation you're craving. And let's be real, who doesn't want to treat themselves? As we have a little more cash to spend, we're more likely to invest in self-care goodies like these, realizing that using them regularly is actually good for us in the long run. Plus, life is just plain crazy these days! We're all so busy, making it hard to squeeze in regular massage appointments. That's where electric massagers come to the rescue, offering a quick and easy way to melt away stress and tight muscles from the comfort of your own home or even at the office. Think of it as your personal, portable masseuse! Learn more about the benefits of massage. You deserve it!

Gain Access to Massage Equipment Market Report Methodology

Country/Region-wise Acumens

How Increasing Concern of Physical and Emotional Well-being in the Region is Surging the Growth of Massage Equipment Market in North America?

North America is substantially dominating the Massage Equipment Market and is expected to continue to maintain its dominance throughout the forecast period. Residents in North America are increasingly concerned with maintaining their physical and emotional well-being, leading to a rise in demand for massage therapy tools as a means to unwind and relieve stress. This trend is fueled by a heightened awareness of health benefits, contributing to the growth of the Massage Equipment Market. In this region, the U.S. holds the largest market share, while the Canadian market is experiencing the fastest growth.

The growing focus on wellness and self-care is also contributing to the growth of the Massage Equipment Market. North Americans are prioritizing their health more than ever before, which has led to an increased interest in self-massage tools and devices designed for relaxation and muscle recovery. This is particularly relevant given the busy lifestyles of many individuals who, due to hectic work schedules and limited free time, are turning to convenient and easy-to-use electric massagers.

The aging population is another critical factor. As the number of elderly individuals rises, so does the prevalence of chronic pain and mobility issues. This demographic shift is driving demand for massage equipment that can provide pain relief and aid in physical therapy.

Rising disposable incomes also play a crucial role in market growth. With more financial resources at their disposal, consumers are increasingly willing to invest in self-care products, including high-quality massage equipment.

Additionally, the region’s robust sports and fitness culture fuels the demand for massage tools that assist in muscle recovery and injury prevention.

Technological advancements are enhancing the appeal of massage devices. Innovations have led to the development of more sophisticated and effective equipment, which in turn boosts consumer interest. As awareness of the benefits of massage therapy continues to spread, more people are adopting self-care practices that include the use of advanced massage tools.

How the Rapid Urbanization and Fast-paced Lifestyle in the Region is Accelerating the Growth of Massage Equipment Market in Asia Pacific?

We're seeing some serious growth in the Massage Equipment Market across Asia Pacific! It looks like fast-paced city living and rapid urbanization are big factors. People in cities throughout the region are dealing with long hours and stress, so they're turning to convenient, easy-to-use electric massagers to unwind. With economies booming in places like China and India, folks have more money to spend – and they're investing in self-care like never before. This growing disposable income? It's a huge driver, making those high-end massage gadgets way more affordable for a wider range of people. Plus, everyone's getting more clued-up about health and wellness. Preventive healthcare and self-care are becoming a big deal, which is why we're seeing such a strong demand for massage equipment designed to help you relax and de-stress.

Similar to trends observed in North America, the aging population in Asia Pacific is creating a demand for massage equipment designed for pain management and physical therapy. As the number of elderly individuals grows, so does the prevalence of chronic pain and mobility issues, driving the need for effective massage solutions. Technological advancements are another critical factor propelling market growth. Innovations have led to the development of more sophisticated and affordable massage devices, enhancing their appeal to consumers. These advancements ensure that massage equipment remains effective, user-friendly, and accessible to a wider audience.

Localization is essential for success in this diverse market. Adapting product offerings and marketing strategies to cater to cultural preferences and regional variations in pain points and massage techniques is crucial. Building brand trust is also vital, especially in online marketplaces. Partnering with local influencers or massage therapists can help establish credibility and brand recognition. Offering a range of massage equipment options at various price points allows companies to cater to the diverse income levels within the region. This approach ensures that both premium and budget-conscious consumers can find suitable products.

Competitive Landscape

The Massage Equipment Market is a dynamic space with a mix of established players and innovative companies vying for market share. By focusing on these competitive factors and emerging trends, companies in the Massage Equipment Market can position themselves for continued success in this growing and dynamic industry.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the Massage Equipment Market.

LG Electronics, Inc., Luraco Technologies Corporation, Medisana GmbH, Medmassager, Omron Corporation, Panasonic Corporation, OSIM International Pte. Ltd., JSB Wellness, Beurer, Dr. Physio, Shenzhen Relcare Electronics, Zyllion.

Latest Developments

  • In July 2023, Kneeflow, a U.S.-based firm, announced the launch of a 3-in-1 knee massager for those experiencing knee discomfort and mobility concerns. The massager utilizes infrared light technology to promote blood circulation and alleviate ligament inflammation.
  • In February 2023, Coway, a South Korean firm, announced the launch of a new edition of the Coway Massage Chair. The new model includes four calf rollers, two-foot rollers, and 12 airbags for complete coverage, reducing muscle discomfort, anxiety, and tension.
  • In September 2021, Hyperice, a wellness business based in the United States, debuted massage items such as the Hypervolt 2, a massage gun, and the Vyper Go, a full-size vibrating massage roller. Products are offered at certain merchants and on the company’s website for users.
  • In November 2021, X-Chair. A US-based firm announced the launch of an X77 massage chair to enhance at-home relaxing. The chair’s 4D massage technology promotes relaxation and energy throughout the body.
  • In May 2021, ARG Healthcare, an Indian producer of healthcare equipment, announced the launch of motorized luxury massage chairs with leg and foot massagers in India. The massage chair features infrared heating, Bluetooth connectivity, and a built-in control panel for optimal relaxation.

Report Scope

REPORT ATTRIBUTESDETAILS
Study Period

2018-2031

Growth Rate

CAGR of ~6.90% from 2024 to 2031

Base Year for Valuation

2023

Historical Period

2018-2022

Forecast Period

2024-2031

Quantitative Units

Value in USD Million

Report Coverage

Historical and Forecast Revenue Forecast, Historical and Forecast Volume, Growth Factors, Trends, Competitive Landscape, Key Players, Segmentation Analysis

Segments Covered
  • By Product Type
  • By Technology
  • By Application
Regions Covered
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
Key Players

LG Electronics, Inc., Luraco Technologies Corporation, Medisana GmbH, Medmassager, Omron Corporation, Panasonic Corporation, OSIM International Pte. Ltd., JSB Wellness, Beurer, Dr. Physio, Shenzhen Relcare Electronics, Zyllion.

Customization

Report customization along with purchase available upon request

Massage Equipment Market, By Category

Product Type

  • Massage Chairs
  • Massage Tables
  • Back Massagers
  • Neck and Shoulder Massagers
  • Foot Massagers
  • Handled Massagers

Technology

  • Electric/Battery-Powered
  • Manual

Application

  • Relaxation and Stress Relief
  • Pain Management
  • Rehabilitation

Geography

  • North America
  • Europe
  • Asia-Pacific
  • South America
  • Middle East & Africa

Research Methodology of Market Research

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