Global Cloud Tv Market Size By Type (Public Cloud, Private Cloud, Hybrid Cloud), By Application (Television Sets, Mobile Phones, Tablets, Media Boxes), By Geographic Scope And Forecast

Published Date: August - 2024 | Publisher: MIR | No of Pages: 320 | Industry: latest updates trending Report | Format: Report available in PDF / Excel Format

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Cloud Tv Market Size And Forecast

Cloud Tv Market size was valued at USD 1.63 Billion in 2021 and is projected to reach USD 6.65 Billion by 2030, growing at a CAGR of 20.04 % from 2023 to 2030.

The global Cloud Tv market is gaining pace due to increasing video streaming worldwide along with a rising number of smartphone users. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Cloud Tv Market Definition

Cloud TV basically moves all the stuff that used to be inside your set-top box into the cloud, which means you get cooler features and can watch what you want, when you want. Think of it this wayall that equipment, called CPE, that sits at your house and connects to your provider's service? Cloud TV takes those functions and puts them online. This lets broadcasters, content creators, and phone companies easily deliver awesome TV streaming across all your screens and devices. It's all about giving you the freedom to watch your favorite shows and movies whenever and wherever it suits you. So, you can watch live stuff or recorded videos on any device you choose, just like that!

With cloud TV, you can now watch your recorded shows from anywhere! Plus, you can even download stuff to your tablet or phone and watch it offline. Imagine – everyone in the family gets to watch their favorite programs, whether they're in the living room, the bedroom, or even on the go. It's a whole new level of family entertainment, all thanks to cloud TV! Think of it as a super cool command center in the cloud, managing different video services and even cutting out the need for extra contractors and streaming providers. And because cloud TVs stream so well, you can watch what you want on your computer, phone, tablet – you name it! Basically, people are using internet TVs to stream all sorts of stuff to their TVs, like video, TV shows, live TV, and even OTT content.

Global Cloud Tv Market Overview

What's driving the cloud TV boom? Well, people just can't get enough of their favorite shows on services like Amazon Prime, Netflix, and Disney Plus. Netflix alone reportedly shelled out over USD 18 billion last year to create original content! And Walt Disney Co. isn't far behind, committing to spend USD 11 billion on online entertainment the year before. Plus, with everyone using IoT-based media tech, there's a huge need for cloud TV solutions. And let's not forget about cool gadgets like the Amazon Fire TV stick and Roku box - they're definitely helping the cloud TV platform take off.

A significant trend that is becoming increasingly popular in the cloud TV industry is a technical improvement. The need for cloud TV has lately increased due to the growing usage of 5G infrastructure. To enhance the cloud TV service and increase their market positions, several businesses are making significant investments in 5G technology. Viewers may stream material to their computers, cellphones, tablets, as well as other devices due to the superior streaming features of cloud TVs. For example, the newest Breezeline Stream TV was introduced by US-based cable provider Breezeline in June 2022.

Via a user-friendly interface, this cloud platform TV service combines live TV, DVR, on-demand, and well-known streaming applications for devices inside and beyond the house. During the course of the forecast timeframe, a rising desire for internet broadcasting solutions is anticipated further to fuel the expansion of the worldwide cloud Television industry. Also, increased smart TV usage for cloud broadcasting in established and emerging nations is expected to boost the development of the worldwide cloud TV industry in the future.

Also, rising cloud TV usage is anticipated to accelerate the growth of the global cloud TV industry in the coming years due to the increasing need for TV business intelligence. The broadcasting business increasingly uses TV business intelligence as the value of harnessing big data is recognized at every procedure stage. Combining analytics tools with the Cloud TV platform increases channel operational transparency, boosts content accomplishment, lowers churn, and enhances audience interactions.

However, the government regulations and restrictions on bandwidth allotment for offering internet services, as well as insufficient equipment for high-speed networking access, are limiting the expansion of the Cloud TV Industry. Also, the delivery of low-quality video material via internet TV is another issue impeding the development of this business.

Global Cloud Tv Market Segmentation Analysis

The Global Cloud Tv Market is Segmented on the basis of Type, Application, And Geography.

Cloud Tv Market, By Type

  • Public Cloud
  • Private Cloud
  • Hybrid Cloud

Based on Type, the market is split into Public Cloud, Private Cloud, and Hybrid Cloud. The public cloud segment is expected to grow considerably over the forecast period. Public cloud-based TV streamlines installation for cloud TV companies, which is the primary driver of its increased acceptance. Some advantages of the public cloud installation technique include versatility, flexibility, remote monitoring, and dependability. Moreover, public cloud-based TV may be provided as a pay-per-use model based on customer needs, which is anticipated to accelerate sector expansion throughout the projection period further.

Cloud Tv Market, By Application

  • Television Sets
  • Mobile Phones
  • Tablets
  • Media Boxes

Based on Application, the market is split into Television Sets, Mobile Phones, Tablets, and Media Boxes. The mobile phone segment is expected to grow significantly over the forecast period due to the increasing adoption of smartphones worldwide. The manufacturing of mobile devices with TV capabilities has increased, which has boosted the use of free-to-air programs in emerging countries. Moreover, the launch of 5G broadcast capabilities is an added driver encouraging the market’s expansion. The 5G broadcasts provide customers access to fast connection speeds and video viewing tools that enhance their mobile experiences altogether.

 Cloud Tv Market, By Geography

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Okay, so when we look at the Cloud TV Market, we can break it down by regionNorth America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. In 2021, North America was the big player, and they're expected to stay on top. Why? Well, they were quick to jump on board with new tech in places like the U.S. and Canada. Plus, they've got some major companies (like IntellMedia Networks Inc. and Kaltura Inc.) calling it home. But don't count out the Asia-Pacific region! With video streaming getting more and more popular, they're expected to grow a lot. This interest in video is also pushing things forward for live streaming, which helps companies offer better services and products.

Key Players

The “Global Cloud Tv Market” study report will provide valuable insight with an emphasis on the global market including some of the major players such as Phoenix TV, Ziggo, PCCW, Oceanic Time Warner, Character Communication, Liberty Global, Blinkbox, Altice USA, Comcast Corporation, ActiveVideo Networks (ARRIS International), Charter Communication, Time Warner Oceanic, Cablevision System, Deutsche Telekom, Ooyala, Brightcove, NetSuite, Fordela Corporation and other prominent players.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Developments

  • In February 2022, Daiwa, one of the fastest-expanding TV-related businesses in India, has released two HD Ready Smart TVs enabled by Cloud TV. The D32SM9 and D40HDR9L models of Smart TVs have displays that are 80 cm (32 inches) and 98 cm (39 inches), respectively.

Ace Matrix Analysis

The Ace Matrix provided in the report would help to understand how the major key players involved in this industry are performing as we provide a ranking for these companies based on various factors such as service features & innovations, scalability, innovation of services, industry coverage, industry reach, and growth roadmap. Based on these factors, we rank the companies into four categories as Active, Cutting Edge, Emerging, and Innovators.

Market Attractiveness

The image of market attractiveness provided would further help to get information about the region that is majorly leading in the Cloud Tv market. We cover the major impacting factors that are responsible for driving the industry growth in the given region.

Porter’s Five Forces

The image provided would further help to get information about Porter’s five forces framework providing a blueprint for understanding the behavior of competitors and a player’s strategic positioning in the respective industry. Porter’s five forces model can be used to assess the competitive landscape in Global Cloud Tv Market gauge the attractiveness of a certain sector, and assess investment possibilities.

Report Scope

REPORT ATTRIBUTESDETAILS
Study Period

2018-2030

Base Year

2021

Forecast Period

2023-2030

Historical Period

2018-2020

Unit

Value (USD Billion)

Key Companies Profiled

Phoenix TV, Ziggo, PCCW, Oceanic Time Warner, Character Communication, Liberty Global, Blinkbox, Altice USA.

Segments Covered
  • By Type
  • By Application
  • By Geography
Customization Scope

Free report customization (equivalent to up to 4 analyst working days) with purchase. Addition or alteration to country, regional & segment scope

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Reasons to Purchase this Report

We'll take a good look at the market, using both number-crunching (quantitative) and more in-depth (qualitative) methods, breaking it down into segments based on economic and other factors. You'll get market value data (in USD Billion) for each and every segment and sub-segment. We'll point out which region and segment we expect to see the biggest growth and which will be the market leader. Expect a geographic breakdown, showing product/service consumption in each area and the factors influencing each regional market. We'll also dive into the competitive landscape, ranking the major players and detailing their recent moves – new product launches, partnerships, expansions, and acquisitions – from the last five years. We'll give you detailed company profiles covering company overviews, insights, product comparisons, and SWOT analyses for key players. Get a look at the industry's present and future, considering recent events, growth opportunities, drivers, challenges, and restraints in both emerging and established regions. We'll provide a deep dive into the market from all angles using Porter's Five Forces. Plus, gain market insight through a value chain analysis and see the future of market dynamics and growth opportunities. Oh, and you also get 6 months of analyst support after the sale!

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