Global Online Grocery Market Size By Product Type (Fresh Produce, Breakfast & Dairy, Snacks & Beverages, Meat & Seafood), By Competitive Landscape, By Geographic Scope And Forecast

Online Grocery Market Size And Forecast

Online Grocery Market size was valued at USD 236.94 Billion in 2021 and is projected to reach USD 2154.9 Billion by 2030, growing at a CAGR of 27.80% from 2023 to 2030.

The changing shopping preferences of customers in the aftermath of the pandemic, as well as the unhindered growth of the e-commerce industry, are expected to drive market growth over the forecast period. The multitude of online payment options and security guarantees for contactless delivery of ordered groceries provided by online grocers are expected to contribute to market expansion. The Global Online Grocery Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Online Grocery Market Definition

The purchase of fresh and packaged food via online portals is referred to as online grocery. Grocery shopping habits have evolved over time as a result of the easy availability of products through stores and online platforms. The online grocery service is a niche market, but it is expected to grow rapidly in the coming years. People nowadays prefer online grocery shopping because it is convenient and offers a wide variety of products that can be delivered to the consumer’s doorstep within a specified time frame. Additionally, customers can keep track of their spending. Online grocery stores sell a wide range of products, including bakery and dairy items, cereals, vegetables, and fruits. Retailers in this market provide services such as click-and-collect and subscription options to make online grocery shopping easier for consumers.

Hectic schedules, an increasing working population, and time-consuming commuting present opportunities for businesses and entrepreneurs to establish online grocery stores. With the advancement of technology and the increased penetration of internet services, consumers are becoming more aware of the various shopping trends that exist in society. Millennials and Generation Z are the market’s most appealing consumer segments. These are the most technologically savvy customers, and they are willing to pay a premium for same-day product delivery. However, concerns about the freshness of fruits and vegetables, as well as high delivery fees, pose threats to market growth.

Global Online Grocery Market Overview

Technological advancements continued urbanization, and a paradigm shift in consumer shopping habits are driving the preference for online grocery shopping. Grocers’ introduction of innovative business models, such as slotted or express delivery and on-demand or subscription delivery models, is also encouraging consumers to shop for groceries online. Attractive discounts provided by service portals, as well as rising levels of disposable income, are also important factors driving the market growth. Various delivery options, such as same-day or immediate delivery and click & collect, remain niche for market growth.

Grocers in the United States, for example, are offering contactless grocery delivery and accelerating delivery to next-day or same-day delivery. This is encouraging small-scale grocers to collaborate with third-party service providers like Instacart and enter the market. Food-delivery platforms such as Uber Eats and DoorDash are also venturing into the market, finding it to be extremely profitable. When compared to traditional channels, the online channel provides more options for consumers. As a result, e-commerce portals enable consumers to compare various products and make informed purchasing decisions.

This also allows grocers to increase brand awareness while focusing on quality. Features such as saved preferences and order history for reordering add to the convenience of consumers and encourage them to choose online grocery shopping, driving the market growth. The intense competition from offline retail stores is a major impediment to market growth. Online grocery delivery service providers’ main competitors are offline grocery and brick-and-mortar retail stores, particularly unorganized grocery retailers who mostly set up shop in residential areas.

Global Online Grocery MarketSegmentation Analysis

The Global Online Grocery Market is Segmented on the basis of Product Type, And Geography.

Online Grocery Market, By Product Type

• Fresh Produce
• Breakfast & Dairy
• Snacks & Beverages
• Meat & Seafood
• Staples & Cooking Essentials
• Others

Based on Product Type, the market is segmented into Fresh Produce, Breakfast & Dairy, Snacks & Beverages, Meat & Seafood, Staples & Cooking Essentials, and Others. The segment staples & cooking essentials held the largest market share. Repetitive purchases of staples such as flour, food grains, and cooking essentials such as oil, which are considered necessities, particularly in Asian Pacific households, allowed the segment to dominate the market. The segment is expected to grow over the forecast period as consumers remain hesitant to go out and shop for the groceries they need on a daily basis, preferring to avoid crowds and adhere to social distancing norms in the aftermath of the pandemic’s outbreak.

Online Grocery Market, By Geography

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

On the basis of Geography, The Global Online Grocery Market is classified into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Asia Pacific held the largest market share and is expected to maintain its dominance over the forecast period. The rising population, increasing disposable income, and sophisticated food-loving consumers across the region are driving increased demand for the industry. Furthermore, increased mobile accessibility and broadband adoption are putting the traditional grocery-buying business model to the test, allowing customers to buy food from anywhere, at any time.

Key Players

The “Global Online Grocery Market” study report will provide valuable insight with an emphasis on the global market including some of the major players such as AEON Co., Ltd.,Alibaba.com, Amazon.com, Inc., Blinkit (formerly Grofers), Instacart, JD.com, Inc., Natures Basket Limited, Rakuten, Reliance Retail (Reliance Fresh), Supermarket Grocery Supplies Pvt. Ltd. (BigBasket), Target Brands, Inc., Tesco.com, The Kroger Co., Walmart, and other prominent players.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Developments

• In March 2022, Walmart Canada announced a USD118 million investment in the construction of a new high-tech sortable fulfillment center in Rocky View County, Alberta, just outside of Calgary. The investment is intended to improve Walmart customers’ online and in-store shopping experiences by making them more accessible, faster, and convenient. The retailer plans to invest in further expansion in Alberta and across Canada.

Ace Matrix Analysis

The Ace Matrix provided in the report would help to understand how the major key players involved in this industry are performing as we provide a ranking for these companies based on various factors such as service features & innovations, scalability, innovation of services, industry coverage, industry reach, and growth roadmap. Based on these factors, we rank the companies into four categories as Active, Cutting Edge, Emerging, and Innovators.

Market Attractiveness

The image of market attractiveness provided would further help to get information about the region that is majorly leading in the Global Online Grocery Market. We cover the major impacting factors that are responsible for driving the industry growth in the given region.

Porter’s Five Forces

The image provided would further help to get information about Porter’s five forces framework providing a blueprint for understanding the behavior of competitors and a player’s strategic positioning in the respective industry. Porter’s five forces model can be used to assess the competitive landscape in Global Online Grocery Market gauge the attractiveness of a certain sector, and assess investment possibilities.

Report Scope

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Research Methodology of Market Research

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Reasons to Purchase this Report

• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the