Pakistan Food Supplements Market Size By Product (Tablets, Capsules, Powders), By Application (Children, Infants, Adults), By Distribution Channel (Retail, Wholesale, E-commerce), And Forecast

Pakistan Food Supplements Market Size And Forecast

Pakistan Food Supplements Market size was valued at USD 0.997 Billion in 2024 and is projected to reach USD 1.459 Billion by 2031, growing at a CAGR of 5% during the forecast period 2024-2031.

Food supplements are anticipated to be primarily driven by consumer awareness of personal health and wellness. Due to changing lifestyles and hectic work schedules, the working population struggles to meet dairy nutrient requirements. Over the course of the forecast period, the market is anticipated to be driven by an increasing reliance on supplements to meet nutrient requirements due to their high convenience. The Pakistan Food Supplements Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Pakistan Food Supplements Market Definition

A food supplement is a product that is intended to supplement the diet and provide additional nutrients, such as vitamins, minerals, amino acids, and other food substances. These supplements come in various forms, including capsules, tablets, powders, and liquids. Food supplements are not intended to replace a healthy diet but rather to complement it. They are typically used to address specific nutritional deficiencies or to support overall health and wellness. Some people also use food supplements for specific health conditions or to improve athletic performance.

Pakistan Food Supplements Market Overview

The demand for products across the country is driven by rising product knowledge, shifting food preferences, and expanding e-commerce platforms. The general trend among customers is towards a healthy lifestyle, which in turn is driving up demand for food supplements.

Additionally, as demand has grown across the nation while safety standards have been upheld, the industries have been primarily focused on growing their sales by enticing customers to make online purchases. In addition, rising geriatric population, rising healthcare interest, and rising costs of healthcare products are anticipated to fuel market expansion over the projection period. It is anticipated that there will be a rise in the demand for energy and weight management due to an increase in the number of gyms, health clubs, and fitness centers, as well as a rise in the knowledge of fitness among many young people.

Pakistan Food Supplements MarketSegmentation Analysis

The Pakistan Food Supplements Market is segmented on the basis of Product, Application, and Distribution Channel.

Pakistan Food Supplements Market, By Product

• Tablets
• Capsules
• Powders
• Liquids
• Soft gels
• Others

Based on the product the market is categorized into tablets, capsules, powders, liquids, soft gels, and others. Tablets dominated the industry in recent years. Over the forecast period, the tablets sector is anticipated to benefit from the increased popularity of multivitamin products in tablet form due to their simple dosage, low cost, longer shelf life, and higher level of convenience. Over the forecast period, manufacturers of health and wellness products should see an increase in demand for capsules due to the growing significance of microencapsulating finished products to ensure controlled release.

Pakistan Food Supplements Market, By Application

• Children
• Infants
• Adults
• Pregnant Women
• Elderly

Based on the application, the industry is bifurcated into children, infants, adults, pregnant women, and elderly. The market was dominated by adults, who contributed the most revenue. Adults are expected to consume more food supplements as a result of their changing lifestyles and hectic work schedules, which are resulting in nutritional deficiencies. It is anticipated that the primary driver of the market will be the rising incidence of obesity, cardiovascular diseases, diabetes, and other related conditions among adults. Over the forecast period, the demand for food supplements like protein, vitamins, amino acids, and others is anticipated to be driven by the growing acceptance of sports as a professional career.

Pakistan Food Supplements Market, By Distribution Channel

• Retail
• Wholesale
• E-commerce
• Pharmacy
• Others

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Based on the distribution channel, the industry is bifurcated into retail, wholesale, e-commerce, pharmacy, and others. The retail sector dominated the market and contributed to all revenue. The brick-and-mortar or direct-to-consumer models of distribution are used by the retail distribution channel. Supermarkets and hypermarkets, pharmacies, specialty stores, doctors, and other direct-to-customer channels for selling food supplements are examples of retail subcategories. Because of their higher prevalence, supermarkets and hypermarkets make a significant contribution to the sales of food supplements in Pakistan.

In the coming years, it is anticipated that online distribution channels will see the greatest growth in food supplement sales. The country’s sales of food supplements through online distribution channels are being driven by an increase in the number of internet users, the ease with which a variety of brands can be accessed, the fast-paced lifestyle of the majority of people, the availability of products around the timepiece, the ease of shopping, and the wide variety of products available. In the coming years, it is anticipated that online distribution channels will see the greatest growth in food supplement sales.

Key Players

The major players in the market are BF Mama, Complan, Abott, Millac Foods, Livity, Nestle Beneprotein, Nutrement, NV Plus, and Others. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players.

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Reasons to Purchase this Report

• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players• The current as well as the future market outlook of the industry with respect to recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions• Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis• Provides insight into the market through Value Chain• Market dynamics scenario, along with growth opportunities of the market in the years to come• 6-month post-sales analyst support

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