Lawn Mowers Market By Product Type (Gas-Powered Lawn Mowers, Electric Lawn Mowers, Robotic Lawn Mowers, Reel Lawn Mowers), By End User Division (Residential, Commercial And Professional, Institutional And Industrial Users), By Distribution Channels (Retail Stores, Online Retail, Dealerships And Direct Sales), And Region for 2024-2031

Published Date: July - 2024 | Publisher: MIR | No of Pages: 320 | Industry: latest updates trending Report | Format: Report available in PDF / Excel Format

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Lawn Mowers Market Valuation – 2024-2031

People are getting way more into lawn care and gardening these days, mostly because everyone wants a nice-looking yard and to spruce up their homes. You especially see this in cities, where a good-looking lawn is like a badge of honor and shows you care about the neighborhood. Plus, gardening's become a big hobby, thanks to all the cool stuff you see online and the whole DIY thing, which means more folks are buying lawnmowers! Let's not forget all the tech upgrades too – electric and robotic lawnmowers are a game-changer. All this is pushing the market from a whopping USD 28.57 Billion in 2023 to an even more impressive valuation of USD 48.09 Billion by 2031.

These innovations cater to the growing consumer preference for environmentally friendly and convenient gardening tools. Electric lawn mowers offer a quieter and cleaner alternative to traditional gas-powered mowers, while robotic mowers provide the convenience of automation, appealing to tech-savvy consumers and those with busy lifestyles. These advancements not only enhance user experience but also expand the market by attracting a wider range of customers which enables the market to grow at a CAGR of 7.42% from 2024 to 2031.

Lawn Mowers MarketDefinition/ Overview

A lawn mower is a mechanical device used for cutting grass to an even height, thereby maintaining the appearance and health of lawns. It operates by utilizing one or more revolving blades (cylindrical or rotary) to slice through the grass at a uniform level. The typical design includes a motor that powers the blades, a chassis to hold the components together, wheels for mobility, and a handle for steering. Lawn mowers come in various types, including manual reel mowers, electric mowers, gas-powered mowers, and increasingly popular robotic mowers.

Manual reel mowers? Think old-school simplicity. You push, they cut – that's it! Great for the environment and perfect if you've got a smaller lawn. Then you've got electric mowers, both corded and cordless. They're quieter and cleaner than those noisy, fume-belching gas mowers – though gas ones definitely pack a punch! And for the ultimate in lazy-lawn-care? Robotic mowers! These little guys are like Roombas for your grass. You program 'em, they mow, avoiding stuff along the way. Talk about minimal effort! Really, when you look at how lawn mowers have changed, it's clear they're following the trendsmore tech, more convenience. All those bells and whistles, like self-propulsion and adjustable blade heights, just make cutting the grass easier.

The shift towards sustainable and eco-friendly practices has fueled the development of electric and battery-powered models. The market for lawn mowers is also influenced by seasonal demand, with higher sales typically observed during the spring and summer months when lawn care activities peak. Lawnmowers are indispensable tools for homeowners, landscapers, and gardening enthusiasts, facilitating the upkeep of outdoor spaces and contributing to the aesthetic appeal and ecological balance of residential and commercial properties.

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How the Growth of DIY Culture and Rising Disposable Income Are Surging the Growth of the Lawn Mowers Market?

The lawnmower market is really taking off! It's fueled by two big thingsthe growing DIY culture and more people having extra cash to spend. People are way more interested in taking care of their own yards and gardens. You see it everywhere – social media is full of tips, and folks are generally trying to be more self-sufficient. It’s not just a fun hobby; it's also a way to save money since many homeowners would rather mow their own lawns than pay someone else. That means there's a huge need for lawnmowers that are easy to use and get the job done right. Think modern mowers – the ones with simple controls, light frames, and even automatic settings – they're a hit with DIYers, which is why the market is booming.

As people's wallets get fatter, the Lawn Mowers Market really gets a shot in the arm! When the economy's doing well and folks are earning more, they've got extra cash to splash on things they don't really need, like sprucing up their homes and gardens. This means they're happy to invest in better lawn mowers – the kind with all the bells and whistles that cut grass like a dream and last for ages. You can see this happening with the rise of electric and robotic mowers. Sure, they cost more than your grandpa's old push mower, but they're way more efficient, quieter than a church mouse, and super easy to use, which is why people are saying, "Take my money!"

Higher disposable income also translates into greater overall spending on property aesthetics and outdoor living spaces, which includes landscaping and lawn care. Homeowners are increasingly viewing their outdoor spaces as extensions of their living areas, investing in their upkeep and beautification. This trend is especially pronounced in urban and suburban regions where well-maintained lawns are associated with status and lifestyle. Consequently, the Lawn Mowers Market benefits from both the immediate surge in demand for these products and the longer-term trend of sustained investment in garden and lawn care.

The convergence of the DIY culture and rising disposable income creates a fertile environment for the growth of the lawnmower market. These factors together enhance consumer engagement with lawn care, drive the demand for innovative and high-quality lawn mowers, and ultimately contribute to the overall expansion of the market.

How the Seasonal Demand Fluctuations and High Maintenance Hampering the Growth of the Lawn Mowers Market?

The Lawn Mowers Market? Well, it's not always a smooth ride. Seasonal ups and downs really throw a wrench in things, and those hefty maintenance costs don't help either. You see, everyone wants a lawnmower in the spring and summer – that's when the grass is going wild and everyone's out mowing. But come fall and winter, things get quiet. That means lawnmower companies have a hard time keeping up with demand one minute, and then struggling with too much stock the next. It's tough to keep production steady, manage all that inventory, and, you know, actually make money consistently. This whole seasonal thing can even scare off investors who are looking for a market that's a bit more… predictable.

Okay, so those gas-guzzling lawn mowers? They can be a real pain in the wallet, and that's hurting the market. Think about ityou're constantly doing oil changes, swapping out air filters, checking spark plugs, and sharpening blades. And don't even get me started on the gas! It's not just expensive, it's also bad for the environment and a hassle to refill. All that upkeep can scare people off, especially if they're watching their pennies or just aren't mechanically inclined. So, some folks just say "forget it" and hire a lawn care service instead of dealing with their own mower. That means fewer potential customers for the guys who make them.

Environmental concerns further exacerbate this issue. Gas-powered mowers contribute to noise pollution and emissions, prompting environmentally conscious consumers and regulators to push for greener alternatives. However, while electric and robotic mowers offer eco-friendly solutions, their higher upfront costs can be prohibitive for many consumers, especially in markets where economic conditions are less favorable.

The seasonal nature of lawn care and the high maintenance demands of traditional mowers create significant barriers to the consistent and sustained growth of the lawn mower market. These factors lead to fluctuating sales, increased operational complexities, and a constrained consumer base, all of which collectively hinder the market’s expansion potential.

Category-Wise Acumens

How the Ability to Handle Extensive and Demanding Lawn Care is Escalating the Growth of Gas-Powered Lawn Mowers Segment in the Lawn Mowers Market?

So, what's driving the popularity of gas-powered lawnmowers in the Lawn Mowers Market? Well, it's their muscle! These mowers, with their powerful gas engines, can tackle serious lawn care jobs. They're just tougher and more durable than electric or those old manual push mowers. Got a big, bumpy yard? No problem! A gas mower will cut through it where others might give up. That's why folks with huge lawns and those who maintain places like parks and golf courses tend to pick gas mowers – they're reliable and get the job done, no matter how heavy-duty.

Gas-powered mowers can operate for extended periods without the need for recharging or frequent refueling, a crucial advantage for users with large areas to mow. This operational efficiency ensures that the job can be completed in a single session, saving time and effort. Additionally, the mobility of gas-powered mowers, which are not tethered by cords or limited by battery life, further enhances their suitability for large-scale lawn care. Users can easily maneuver these mowers across various terrains and obstacles without the constraints imposed by electric models.

The versatility of gas-powered lawn mowers also contributes to their market growth. They come with various features, such as adjustable cutting heights, mulching capabilities, and self-propulsion, which cater to different lawn care needs and preferences. These features provide users with greater control and flexibility, allowing them to achieve the desired results with minimal effort. The durability and long lifespan of gas-powered mowers also appeal to cost-conscious consumers and professionals who seek long-term value and performance.

The increasing emphasis on maintaining aesthetically pleasing outdoor spaces has spurred the demand for powerful and efficient lawn care equipment. Gas-powered mowers, with their ability to handle dense grass, weeds, and uneven terrain, meet the high standards expected in both residential and commercial lawn maintenance. This trend is further supported by the growth of the landscaping industry and the rising popularity of DIY lawn care among homeowners.

The growth of the gas-powered lawnmowers segment is driven by their unmatched ability to handle extensive and demanding lawn care tasks. Their powerful performance, operational efficiency, versatility, and durability make them the preferred choice for large-scale and heavy-duty lawn maintenance, fueling their continued dominance in the market.

How the DIY Gardening Trend and Variety of Mower Options Fostering the Growth of the Residential Segment in Lawn Mowers Market?

We're seeing a real boom in the Lawn Mowers Market, especially when it comes to folks taking care of their own yards! That's because more and more people are getting into DIY gardening. Thanks to things like home improvement shows, influencers on social media, and tons of information online, everyone feels like they can tackle their own lawn. Plus, with so many different types of mowers available, it makes it easier than ever. This whole trend of people wanting to be self-sufficient and making their outdoor spaces look great is really driving growth in the residential part of the lawn mower market!

For those who love to roll up their sleeves, there's nothing quite like the satisfaction (and savings!) of taking care of your own lawn instead of hiring someone. Being in control means you can do things exactly how you want, when you want. Because of this, there's a big demand for all kinds of lawn mowers to fit different lawns and needs.

So, what's happening?

Well, manufacturers are offering everything from lightweight, easy-to-store mowers perfect for tiny city yards to those big, powerful, feature-packed mowers that can handle sprawling suburban landscapes. This variety makes owning a lawnmower attractive for pretty much any homeowner. You can even find great deals here!

Electric and battery-powered lawnmowers have become particularly popular among residential users due to their convenience, lower maintenance requirements, and eco-friendly attributes. These mowers are quieter, produce no emissions, and are easier to operate, aligning with the preferences of environmentally conscious consumers and those seeking hassle-free gardening tools. Additionally, robotic lawnmowers cater to tech-savvy homeowners who value automation and efficiency. These machines offer the convenience of unattended lawn care, which is especially attractive to busy individuals and those who may not have the physical capability to handle traditional mowers.

Beyond the usual suspects, you've got manual reel mowers, a great pick if you're trying to be green or just have a small patch of grass. They won't break the bank, don't need gas or a plug, and give you a nice, quiet, and clean cut – perfect for those cozy little gardens. Plus, with everyone getting into DIY gardening and so many mower choices out there to fit different needs, it's really giving the residential side of the Lawn Mowers Market a serious boost. We all want our lawns to look their best without a ton of fuss, and that's why we're seeing such a demand for all kinds of cool and new mowers, helping the residential market grow and innovate.

Gain Access to Lawn Mowers Market Report Methodology

Country/Region-wise Acumens

How does the High Rate of Homeownership in North America Contribute to the Dominance of the Lawn Mowers Market in the Region?

When it comes to lawn mowers, North America is definitely the king. Why? Well, a lot of it has to do with the fact that so many people own their homes here.

It's true! Compared to other parts of the world, North America has a seriously high rate of homeownership. There's just a big emphasis on owning property and keeping it looking good. It's part of the culture. And that means people are buying lawn mowers left and right because they want their yards to look amazing.

Think about itIf you're renting, you might not even be allowed to touch the landscaping. But when you own the place, you're way more likely to invest in things like lawn mowers to keep your lawn looking great - it's all part of taking care of your property and keeping up with the neighborhood.

One of the primary drivers of lawn mower sales in North America is the sheer number of residential properties with lawns that require regular care. Many suburban and rural homes in North America are situated on relatively large plots of land compared to urban settings in other parts of the world. This sizeable average plot size necessitates the use of lawn mowers capable of efficiently covering expansive areas. Gas-powered lawn mowers, known for their power and endurance, are particularly favored for their ability to manage large lawns effectively.

The diversity of residential lawn care needs in North America contributes to a wide variety of lawn mower models available in the market. Homeowners can choose from manual reel mowers for small lawns to high-powered riding mowers for extensive properties, catering to different preferences and budgets. This variety ensures that there is a suitable mower for every homeowner, regardless of lawn size or terrain type.

The DIY gardening trend further amplifies the demand for residential lawn mowers in North America. Many homeowners prefer to take a hands-on approach to lawn care, viewing it as a personal project and a way to enhance their outdoor living space. This trend is bolstered by online resources, gardening communities, and a general interest in home improvement projects, all of which encourage homeowners to invest in quality lawn mowers that facilitate effective lawn maintenance.

The combination of high homeownership rates, large residential properties with expansive lawns, a diverse range of lawn care needs, and a strong DIY gardening culture collectively drive the dominance of the Lawn Mowers Market in North America. These factors create a robust and steady demand for various types of lawn mowers, positioning the region as a significant market leader in the global lawn care industry.

How does the Rapid Urbanization and Expansion of Residential Areas in Asia Pacific Influence the Market for Lawn Mowers?

Hey, get ready because Asia Pacific is expected to be the fastest growing region! Think about itwith cities popping up everywhere and more homes being built, this has really changed the lawn mower game. How? Well, as more people move to cities in the Asia Pacific, they want places to live that still have some green, like gardens. So, you see new apartments, gated communities – all with lawns and gardens. And guess what? This is especially true in places where more people are making money and moving to cities. They want cool, modern places to live that have outdoor spaces for fun and to look good. Lawn mowers are in demand!

The expansion of residential areas in Asia Pacific is accompanied by a shift towards smaller plot sizes compared to traditional suburban homes in North America or Europe. This trend towards densification in urban planning means that individual homes or apartments may have limited outdoor space, but there is still a demand for maintaining these smaller green areas. This creates a niche market for compact and lightweight lawn mowers, such as electric or robotic models, that are suitable for managing smaller lawns efficiently and quietly within densely populated urban settings.

The growing awareness of environmental sustainability and green living practices among urban residents in Asia Pacific influences the choice of lawn care equipment. There is an increasing preference for electric and battery-powered lawn mowers due to their lower noise levels, zero emissions, and reduced maintenance requirements compared to traditional gas-powered models. This shift aligns with broader regional efforts towards reducing carbon footprints and promoting eco-friendly lifestyles.

As cities in Asia Pacific become more developed, there is a rising demand for professional landscaping and maintenance services in residential complexes, commercial areas, and public parks. Lawn mowers play a crucial role in these professional landscaping services, which are employed to upkeep green spaces and enhance urban aesthetics. This demand extends beyond individual homeowners to include property management companies, landscaping firms, and local government initiatives focused on urban beautification.

The rapid urbanization and expansion of residential areas in the Asia Pacific create diverse opportunities and challenges for the Lawn Mowers Market. While the trend towards smaller living spaces and environmental considerations favor electric and robotic models, the overall growth in residential developments and urban green spaces drives the demand for efficient and effective lawn care solutions across the region. Manufacturers and retailers in the Lawn Mowers Market must adapt to these evolving trends and preferences to capitalize on the expanding urban demographic in Asia Pacific.

Competitive Landscape

The Lawn Mowers Market? It's a real battleground out there! You've got global giants and local heroes all fighting for a slice of the pie. Husqvarna Group, Deere & Company (John Deere), MTD Products, and Honda Motor Co., Ltd. are some of the big names, throwing everything they've got at residential lawns, commercial properties, and industrial spaces. They're all about innovation, especially when it comes to electric and robotic mowers – trying to give us what we wanteasy, green lawn care. But don't count out the smaller, regional players! They often win by offering lower prices and focusing on what people actually need and can afford locally. Things like wanting an easy life, caring about the environment (and regulations!), and… well, the fact that grass only grows so much of the year – that all shapes how the market works.

Continuous innovation and strategic partnerships are critical for companies to maintain competitiveness and expand their market presence. As the market evolves, there is a growing emphasis on smart technologies, connectivity features, and sustainable practices, driving competition towards more advanced and environmentally friendly solutions in the lawn mowers industry. Some of the prominent players operating in the Lawn Mowers Market include

Husqvarna Group, Deere & Company (John Deere), MTD Products, Honda Motor Co., Ltd., Toro Company, Briggs & Stratton Corporation, STIHL Group, Ariens Company, Kubota Corporation, Bosch Power Tools. 

Lawn Mowers Market Latest Developments

  • In January 2023, John Deere formed a partnership with Microsoft aimed at enhancing value and operational efficiencies for John Deere dealers. This collaboration introduces a unified technology platform that integrates various aspects of dealership operations, paving the way for growth, innovation, and deeper customer insights.
  • In August 2021, Husqvarna CEORA introduced its latest robotic lawn mower to the European market. This CEORA model significantly improves lawn quality while reducing costs by approximately 30% compared to traditional commercial mowers.
  • In March 2021, Stiga unveiled its innovative E-Power 20V technology, offering a balanced combin

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