Global SaaS-based Business Analytics Market Size By Type (On-site and Cloud), By Enterprise (Large Enterprises and SMEs), By Application (BFSI, Retail and E-commerce, Manufacturing, Telecom and IT), By Geographic Scope And Forecast
Global SaaS-based Business Analytics Market Size By Type (On-site and Cloud), By Enterprise (Large Enterprises and SMEs), By Application (BFSI, Retail and E-commerce, Manufacturing, Telecom and IT), By Geographic Scope And Forecast
Published Date: August - 2024 | Publisher: MIR | No of Pages: 320 | Industry: latest updates trending Report | Format: Report available in PDF / Excel Format
Global SaaS-based Business Analytics Market Size By Type (On-site and Cloud), By Enterprise (Large Enterprises and SMEs), By Application (BFSI, Retail and E-commerce, Manufacturing, Telecom and IT), By Geographic Scope And Forecast
SaaS-based Business Analytics Market Size And Forecast
SaaS-based Business Analytics Market size was valued at USD 12.21 Billion in 2024 and is projected to reach USD 35.51 Billion by 2031, growing at a CAGR of 14.31% from 2024 to 2031.
This market is expanding as a result of a number of factors, including the growing need for real-time data insights, the rising popularity of big data and data science, and the rising acceptance of cloud-based solutions. The Global SaaS-based Business Analytics Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.
Global SaaS-based Business Analytics Market Definition
SaaS-based Business Analytics is a software-as-a-service (SaaS) platform that enables access to, analysis of, and visualization of corporate data. Organizations can use it to monitor their performance, spot trends, and reach more informed judgments. SaaS-based business analytics is a subset of cloud computing that gives users online access to enterprise software. The program is normally accessed through a web browser and is typically distributed by subscription.
Retailers employ SaaS-based business analytics to comprehend consumer behavior and preferences. Additionally, it aids in opportunity recognition and performance monitoring for their goods and services. Retailers can enhance their marketing strategies, product offerings, and shop design by using SaaS-based business analytics. During the forecast period, a considerable increase in demand for SaaS-based business analytics in the retail industry is anticipated. The advantage of these solutions helps retailers to obtain customer insights. Retailers who employ these solutions can learn more about their customers.
Telecom companies may better analyze client behavior, spot possibilities, and monitor the effectiveness of their goods and services due to SaaS-based business analytics. Additionally, it aids in the enhancement of their product lines, marketing strategies, and retail design. With the aid of these technologies, telecom firms may better their decision-making and get customer insights.
On-site business analytics is a subset of business analytics that are used inside the organization’s data center or on-premises. Larger firms that have the resources and know-how to run their data centers typically employ it. On-site business analytics is a form of business intelligence that leverages data.
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Global SaaS-based Business Analytics Market Executive Summary
Hold on to your hats! The SaaS-based business analytics market is about to go wild! We're expecting some seriously impressive growth over the next few years. Why the hype? Simplepeople are hungry for real-time data insights, big data and data science are everywhere, and finally, everyone's hopping on board with cloud-based solutions. That need for instant answers? It's a major factor. Plus, this shift toward a SOA setup is going to give things a real boost. SOA helps businesses manage all their tech stuff, and smaller businesses (SMBs) especially need IT that's quick and effective. Just look at IBM, they've got SOA solutions to help companies connect with practically anyone. And the best part? These vendors are helping businesses move their ICT to SOA, making it super easy to integrate those cloud-based business analytics tools.
The market's really taking off, mostly because stores are grabbing SaaS-based business analytics left and right as they jump into e-commerce. They're all about making more money by using clever management information systems and analytics to save cash. But hold on, it's not all sunshine and roses! Bandwidth and connectivity could cause some serious headaches. Think about trying to get to terabytes of data way up in the cloud – you need a super-reliable IT setup that doesn't choke. ICT problems can really slow things down, and some businesses might even go back to old-fashioned on-premises systems instead of the cloud. Basically, if folks working remotely can't get to cloud services without frustrating delays or losing data, it's going to put a lid on how much the market grows in the near future.
Global SaaS-based Business Analytics Market Attractiveness Analysis
North America is home to numerous top SaaS suppliers and sophisticated infrastructure for cloud computing, making it a suitable location for SaaS-based products such as corporate analytics. Some major market players, including Oracle, Microsoft, and Salesforce.com, are headquartered in the region. The constant development of products and better product business intelligence of these firms are finding substantial applications in various end-user sectors across the area.
Global SaaS-based Business Analytics Market Outlook
Wow, SaaS analytics scene is really taking off! It's amazing to see how these companies are innovating, using cloud computing and other tech to provide software as a service (SaaS). They're giving businesses some seriously powerful analytics tools, helping them make smarter decisions based on real data. You see it happening a lot in retail, especially with e-commerce booming. Everyone's trying to boost those profits while cutting costs. And because e-commerce generates so much data – customer behavior, purchases, website usage, transactions – retailers are realizing they absolutely need analytics to stay ahead. They can plug all that data into SaaS analytics tools, analyze it, and finally get the insights they need!
Okay, so the boom in SaaS-based business analytics might hit a snag. Why? Well, smaller businesses (SMEs) often don't have the massive amounts of data needed to really make it work. They're not swimming in different datasets like the big corporations, and gathering, organizing, and holding onto tons of information can be a real headache. On top of that, the data they do have might be a bit messy, which means the analytics aren't always spot-on. Think about it – they've got fewer customers and a smaller operation, so naturally, there's less data to play with. And here's another thingbandwidth. All those terabytes of data need to get accessed through the cloud, and that requires seriously good IT infrastructure. If the ICT infrastructure has issues with connectivity, cloud-based business analytics' performance will suffer, and companies may even go back to using on-premises solutions.
The next few years should be exciting for SaaS business analytics! Seems like the increasing need for data integration and visual analytics is going to be a big push. Imagine companies connecting their systems and databases with SaaS—that means smoother operations and data access for everyone. Businesses are also feeding data into business intelligence tools to analyze things like sales and make smarter decisions. The visual analytics part is particularly neat, using graphs and charts to showcase the important stuff. Microsoft's Power BI is a perfect example, offering loads of interactive visuals. And who isn't using business analytics on their phone now? Linking analytical software with mobile devices is helping businesses connect with new customers, which really fuels growth. With mobile-based analytical solutions, people can access vital business data and analytics whenever, wherever, straight from their phones or tablets.
Global SaaS-based Business Analytics Market Segmentation Analysis
The Global SaaS-based Business Analytics Market is segmented based on Type, Enterprise, Application, and Geography.
SaaS-based Business Analytics Market, By Type
On-Site
Cloud
Based on Type, the market is bifurcated into On-site and Cloud. On-site business analytics is a type of business analytics that is deployed on-premises, or within the organization’s own data center. It is generally used by larger organizations that have the resources and expertise to manage their data centers. On-site business analytics can be more expensive than cloud-based solutions, but it can offer greater-site business analytics a type of business intelligence that uses data analysis tools to gather, measure as well as report on data that is then used to improve business performance.
SaaS-based Business Analytics Market, By Enterprise
Large Enterprises
SMEs
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So, enterprise software? It's mostly used by Large Enterprises and SMEs. But guess what? The Large Enterprises were the real heavy hitters in 2022, snatching up a massive 68.35% of the market! And the buzz is, they're projected to keep growing steadily, around 12.91% annually. Think of enterprise software as this super-charged toolkit helping big businesses manage everything from sales and marketing to diving into data and keeping customers happy. They're built to handle tons of users and scale easily. Large companies need to keep their data in order, understand what's happening where (location intelligence), and plan for the future to operate smoothly worldwide. And because they require serious control and access to their information, using enterprise SaaS makes a lot of sense - it helps minimize initial costs and provides the support they need to truly succeed.
SaaS-based Business Analytics Market, By Application
BFSI
Retail and E-commerce
Manufacturing
Media
Telecom and IT
Healthcare
Others
So, when you think about where all this technology is being used, the market, based on application, spreads out across areas like BFSI, Retail and E-commerce, Manufacturing, Telecom and IT, Healthcare, and, well, just Others. BFSI really dominated in 2022, taking home almost 29% of the market (28.92% if we're being precise!), and it's predicted to keep booming at around 12.66% each year. This BFSI surge is fueled by the push for digital solutions and how quickly everyone's adopting new tech, really amping up what the industry can do and making things super competitive. And get this, major players like Google, Amazon, and Paytm are muscling their way into finance with payment and banking apps, leveraging their huge audiences, partnering with traditional banks, and easily integrating APIs to grab their share.
SaaS-based Business Analytics Market, By Geography
North America
Europe
Asia Pacific
Middle East and Africa
Latin America
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