Europe Smart TV Market By Screen Type (Flat, Curved), By Resolution (HDTV, Full HDTV, 4K UHD), By Operating System (Tizen, Android TV, WebOS, Roku), & Region For 2024-2031

Published Date: August - 2024 | Publisher: MIR | No of Pages: 320 | Industry: latest updates trending Report | Format: Report available in PDF / Excel Format

View Details Buy Now 2890 Download Sample Ask for Discount Request Customization

Europe Smart TV Market By Screen Type (Flat, Curved), By Resolution (HDTV, Full HDTV, 4K UHD), By Operating System (Tizen, Android TV, WebOS, Roku), & Region For 2024-2031

Europe Smart TV Market Valuation – 2024-2031

The smart TV market forward, the rising popularity of content on over-the-top (OTT) services has propelled. Numerous TV content creators are diversifying their offerings to cater to a wide range of viewer preferences, collaborating with various OTT platforms to establish exclusive partnerships. The market is expected to achieve a valuation of USD 37.4 Billion over the projected year 2031, by subjugating about USD 26.3 Billion valued in 2023

Additionally, the strong demand for smart TVs can be attributed to their advanced features such as voice command functionality, screen mirroring/sharing capabilities, and video calling options, which enhance user experience and appeal. It enables the market to grow at a CAGR of 4.5% from 2024 to 2031.

Europe Smart TV MarketDefinition/ Overview

A Smart TV is a digital television that functions as an Internet-connected, storage-aware computer designed specifically for entertainment. They combine classic television features with integrated internet and web capabilities, allowing users to access streaming services, social networking, and a multitude of apps without the necessity of additional devices. Smart TVs include operating systems such as Android TV, webOS, and Tizen, which enable users to download and utilize applications directly on their TVs. They often enable voice control, allowing for hands-free operation and interaction with other smart home devices.

Across Europe, smart TVs are making watching stuff way better! Most folks are hooked on using them to binge-watch their go-to shows on platforms like Netflix, Amazon Prime Video, and Disney+. But these TVs are becoming hubs for all kinds of cool things – like getting your dose of the news, streaming your favorite tunes, and even gaming. And with smart AI and voice helpers like Google Assistant and Amazon Alexa baked right in, finding and controlling what you want to watch is a cinch. You can even mirror or cast content from your phone or tablet, making streaming across devices super simple!

The smart TV market in Europe is primed for tremendous development and innovation. As technology advances, smart TVs are likely to become increasingly more integrated into the smart home ecosystem, collaborating seamlessly with other connected devices. Display technology innovations, such as OLED and MicroLED, as well as greater resolutions like 8K, will improve the visual experience even further.

What's inside a
industry report?

Our reports include actionable data and forward-looking analysis that help you craft pitches, create business plans, build presentations and write proposals.

How Will Surge in Online Content Propelling the Growth of the Europe Smart TV Market?

In the European smart TV market, the surge in online content consumption during the COVID-19 pandemic is fueling the growth of the market. Throughout the pandemic, entertainment companies have been actively exploring new strategies to adapt to the evolving digital landscape.

There has been a rapid increase in digital content consumption, with platforms like Netflix and Amazon Prime Video witnessing a significant rise in viewership. With an intensified emphasis on online content distribution and the gradual relaxation of COVID restrictions, the smart TV market is poised for accelerated growth.

This shift towards online content consumption, coupled with the increasing availability of smart TV manufacturers worldwide, is expected to further enhance the popularity of smart TVs among consumers. As a result, the market for smart TVs is anticipated to experience significant expansion in the coming years.

Will the High Cost of Television Set Hinder the Growth of the Europe Smart TV Market?

The smart TV market faces hurdles primarily due to the substantial investment necessary for market entry. High initial costs deter potential manufacturers and limit market competition, hampering overall growth. Additionally, the imposition of taxes on smart televisions adds to the financial burden, further restraining market expansion.

Moreover, consumer uncertainty fueled by fear and doubt plays a significant role in impeding market growth. Concerns about privacy, security, and the reliability of smart TV technology dissuade some consumers from investing in these devices, slowing market adoption rates.

The high repair costs associated with smart TVs, these factors collectively hinder the growth trajectory of the smart TV market, posing significant obstacles to its development and widespread adoption.

Category-Wise Acumens

How Full HD TV segment Driving the Growth of the European Smart TV Market?

The Full HD TV segment is considerably driving the growth of the European smart TV industry by providing a good mix of high-quality displays and prices. Full HD TVs have a resolution of 1920×1080 pixels, resulting in vivid and precise picture quality that meets the visual expectations of a wide spectrum of consumers.

As many European homes seek to replace their outdated, standard-definition television sets, Full HD TVs appear as an intriguing alternative due to their reduced cost when compared to 4K or 8K TVs. This pricing makes Full HD smart TVs available to a greater market, including those who emphasize value for money while demanding superior viewing experiences.

With the increasing demand for super high-resolution picture quality, offering support for over 33 million pixels, Full HD TVs boast an expanding content library, further fueling the market growth. Manufacturers are enhancing these TVs with additional features such as high-dynamic range (HDR), contributing to the segment’s robust expansion.

Will the Android TV Segment Emerge for the Smart TV European market?

The Android TV segment emerged as the market leader in terms of operating systems, largely due to the widespread popularity of the Google Android ecosystem. This ecosystem, already well-known among consumers, has significantly contributed to the segment’s dominance.

A key factor bolstering the Android TV segment is its seamless integration with the Google Play Store, providing users with access to a vast array of applications for download. Additionally, Android TV offers features such as voice search and content aggregation from multiple media apps and services, enhancing user convenience and accessibility.

Moreover, the Android TV operating system facilitates integration with various Google technologies, further solidifying its position in the market. Leveraging technologies like Knowledge Graph, Cast, and Assistant, Android TV provides users with a comprehensive and interconnected entertainment experience.

This integration enables users to seamlessly access and control their content, interact with their devices, and explore a wide range of media offerings. As a result, the Android TV segment continues to maintain its stronghold in the market, driven by its robust ecosystem and innovative features.

Gain Access into European Smart TV Market Report Methodology

Country/Region-wise Acumens

Will Rapid Adoption of Smart TVs Across the European Region Drive the Market?

Okay, so smart TVs are totally taking over Europe! It's like, with better internet everywhere and everyone hooked on streaming, regular TVs are becoming a thing of the past. The big draw is that you can watch pretty much anything online right on your television. I mean, who needs extra gadgets when Netflix, Amazon Prime Video, and YouTube are all built-in? This is super obvious in places like Germany, the UK, and those awesome Nordic countries. They've got the speedy internet thing down, and people are always game for the newest tech to make watching stuff even better.

Wow, smart TVs are booming in Europe! It's no surprise, really – tech is constantly improving, and companies are battling it out on price. The giants like Samsung, LG, and Sony are constantly innovating with incredible features. I mean, we're talking gorgeous 4K and 8K, vibrant HDR, super convenient voice commands, and even AI that suggests shows you might actually enjoy. And the best part is, there’s a model for everyone, from cheap and cheerful to top-of-the-line, so smart TVs are now affordable for almost anyone. Plus, with smart homes getting more popular, the ability to connect your TV to everything else is a huge bonus. Expect the European smart TV market to explode in the coming years!

Competitive Landscape

The competitive landscape of the Europe Smart TV Market mirrors a dynamic interplay among numerous companies striving to offer innovative solutions and superior services. Companies are investing in cutting-edge features and functionalities that enhance user experience, improve connectivity options, and ensure seamless integration with other smart devices. Prominent players in the Europe Smart TV Market include

Haier Smart Home Co., Ltd., Xiaomi Corporation, LG Electronics, Inc., Panasonic Holdings Corporation, Samsung Electronics Co. Ltd., Sony Corporation, Toshiba Corporation, Hisense International Co., Ltd., Koninklijke Philips N.V., Intex Technologies.

Latest Developments

  • In July 2023, Amazon and Netflix forged a partnership to seamlessly integrate their streaming services on specific smart TV models.
  • In June 2023, Hisense Group unveiled a strategic collaboration with a prominent gaming company to enhance gaming performance on its smart TV models.
  • In May 2023, Samsung Electronics completed the acquisition of an AI-based recommendation engine start-up, aiming to enhance content recommendations on its smart TVs through personalized algorithms.
  • In April 2022, Samsung Electronics Co. Ltd launched its Neo QLED 8K smart TV range. This launch included 65-inch and 85-inch screen-sized televisions. Samsung Electronics Co. Ltd also runs promotional offers, enabling consumers to purchase TVs at lower costs, thus increasing the demand for its products.

Report Scope

REPORT ATTRIBUTESDETAILS
STUDY PERIOD

2018-2031

Growth Rate

CAGR of ~4.5% from 2024 to 2031

Base Year for Valuation

2023

HISTORICAL PERIOD

2018-2022

Forecast Period

2024-2031

Quantitative Units

Value in USD Billion

Report Coverage

Historical and Forecast Revenue Forecast, Historical and Forecast Volume, Growth Factors, Trends, Competitive Landscape, Key Players, Segmentation Analysis

Segments Covered
  • Screen Type
  • Resolution
  • Operating System
Regions Covered
  • Europe
Key Players

Haier Smart Home Co., Ltd., Xiaomi Corporation, LG Electronics, Inc., Panasonic Holdings Corporation, Samsung Electronics Co. Ltd., Sony Corporation.

Customization

Report customization along with purchase available upon request

Europe Smart TV Market, By Category

Screen Type

  • Flat
  • Curved

Resolution

  • HDTV
  • Full HDTV
  • 4K UHD

Operating System

  • Tizen
  • Android TV
  • WebOS
  • Roku

Region

  • Western Europe
  • Eastern Europe
  • Nordic Europe
  • Southern Europe
  • Rest of Europe

Research Methodology of Market Research

To know more about the Research Methodology and other aspects of the research study, kindly get in touch with our

Reasons to Purchase this Report

We don't just look at the market from a numbers perspective; we dig deep, considering the people involved too. We slice the market into segments and show you the market value in USD Billion for each. We'll spotlight the areas we think are about to explode and which are already leading the way. You'll see how different regions are using the product/service and what's shaping the market there. Curious about the competition? We rank the top players and highlight their recent moves, like new product launches, partnerships, and acquisitions from the last five years. Our company profiles are loaded with detailsoverviews, insights, product comparisons, and a SWOT analysis. We give you the current and future outlook, covering growth opportunities, drivers, challenges, and restraints in both emerging and developed areas. We also give you a solid analysis using Porter's five forces and give you valuable insight into the market through the Value Chain. You'll get a clear view of what's happening in the market and where the growth is likely to be in the coming years. And we'll back you up with 6 months of analyst support after your purchase.

Customization of the Report

In case of any please connect with our sales team, who will ensure that your requirements are met.

Related Reports

Table of Content

To get a detailed Table of content/ Table of Figures/ Methodology Please contact our sales person at ( chris@marketinsightsresearch.com )

List Tables Figures

To get a detailed Table of content/ Table of Figures/ Methodology Please contact our sales person at ( chris@marketinsightsresearch.com )

FAQ'S

For a single, multi and corporate client license, the report will be available in PDF format. Sample report would be given you in excel format. For more questions please contact:

sales@marketinsightsresearch.com

Within 24 to 48 hrs.

You can contact Sales team (sales@marketinsightsresearch.com) and they will direct you on email

You can order a report by selecting payment methods, which is bank wire or online payment through any Debit/Credit card, Razor pay or PayPal.

Discounts are available.

Hard Copy

Email