Europe Green Wall Market Size By Product (soil-less and soil based), By Application (outdoor and indoor), By Geographic Scope And Forecast

Europe Green Wall Market Size And Forecast

Europe Green Wall Market size was valued at USD 433.22 Million in 2023 and is projected to reach USD 752.36 Million by 2030, growing at a CAGR of 6.72% from 2024 to 2030.

The green wall market is predicted to grow significantly due to rising sustainability awareness, expanding urban green infrastructure, and soaring demand for green alternatives to concrete forests. The Europe report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Europe Green Wall Market Definition

Green walls, commonly referred to as vertical gardens or living walls, are a more recent variation of plant walls. The roots of the vegetation that develops on green façades are visible at the base of the wall. On the other side, green walls have actual plants built into them.

Green walls? They're pretty awesome, actually. For starters, they help clean up the air we breathe! Think about itthe plants in these walls are doing their thing, photosynthesizing just like any other plant. That means they're using sunlight, water, and carbon dioxide to make energy (carbohydrates) and, importantly, releasing oxygen back into the air – the stuff we need to breathe. Plus, they naturally absorb toxins and pollutants, acting like little air filters. But it's not just about clean air. Green walls can also boost your mood! The American Psychological Association says that people who see nature regularly, even just trees outside a window, tend to feel happier. Let's face it, most people prefer looking at something green and alive rather than plain old brick. And get this – green walls can even save you money. Air conditioning can be a real energy hog, but a green wall can help keep things cooler, which means lower utility bills! It's no wonder more and more homes and businesses across Europe are wanting these green walls, especially with everyone becoming more aware of energy efficiency and sustainability.

Europe Green Wall Market Overview

The green wall market is predicted to grow significantly due to rising sustainability awareness, expanding urban green infrastructure, and soaring demand for green alternatives to concrete forests. Governmental and non-governmental organizations are pointing to rising awareness by providing governmental policies, subsidies, and other programs and benefits that increase demand for green walls and other sustainability-related issues, which in turn promotes the expansion of the green wall industry in the European region.

However, the additional maintenance required in maintaining the greenery of these walls along with its high cost and challenging situations of vertical irrigation hinders the market growth. Nevertheless, the growing awareness among the people about the growing climate change issues and increasing pollution in the urban cities along with the adoption of sustainable alternatives for energy conservation provides huge growth prospects for the green wall industry to grow in the forecasted period.

Think about ithomes across the European Union eat up almost 40% of all the primary energy we use for things like heating and cooling! Industry isn't far behind at 37%, with services using around 18%. To tackle this, the EU introduced some rules like Directive 2010/31/EU and the Energy Efficiency Directive 2012/27/EU, aiming for a 20% cut in overall energy use by 2020. This has led to some improvements. Plus, they're suggesting natural fixes, too! Things like green walls and roofs to help cool buildings down, as mentioned in Directive 249/2013 “Green infrastructure strengthening natural capital in Europe” and the new Directive 2018/844 on energy efficiency.

The surging adoption of green walls by the local governmental authorities along with the city developers in the urban areas for countering the rising temperatures provide lucrative growth opportunities for the green walls industry to flourish in the coming years.

Europe Green Wall MarketSegmentation Analysis

The Europe Green Wall Market is segmented on the basis of Product, Application, and Geography.

Europe Green Wall Market, By Product

• soil-less• soil based

By Product, the Europe Green Wall market is mainly segmented into soil-less and soil based. The soil-less segment holds the largest market share. Following the adoption of different soil-less techniques like aquaponics, aeroponics, hydroponics, and others, the segment of soil-less holds the largest share. The plants are generally planted in peat-based or coconut fiber-based peat soil and are considered to be beneficial in providing structural growth for the roots, along with the prevention of soil compaction and improving the resistance to root diseases and stresses.

Soil-based systems generally utilize prefabricated troughs or containers that are affixed to or placed upon existing walls. Planting is supported by soil-based substrates and these substrates use a lightweight blend of recyclable materials with the correct balance of nutrients and a free-draining media. A simple design and construction of irrigation systems lower installation and maintenance costs due to the natural water retention capabilities of most substrates. However, the weight of substrate-based devices in comparison to other options is a drawback. To solve this problem, new lightweight materials are rapidly becoming available.

Europe Green Wall Market, By Application

• Outdoor• Indoor

Based on the Application, the industry is bifurcated into outdoor and indoor. Due to its role in reducing outdoor pollution and temperature, outdoor green walls have the biggest market share. There are several factors, including increased sustainability consciousness, more urban green infrastructure inclusion, and increased demand for green alternatives to concrete forests. This helps to purify the air.

Additionally supporting biodiversity, outdoor green walls are seen to be aesthetically pleasing. Furthermore, they are taken into account when lowering noise levels and enhancing the well-being of those who live near where these walls are erected.

Europe Green Wall Market, By Geography

• Germany• U.K.• France• Italy• Spain• Rest of Europe

You can find green wall projects all over Europe, especially in places like Germany, the U.K., France, Italy, and Spain. Germany really took the lead in 2021, and that's probably because people are more aware of sustainability and cities are adding more green spaces. That's making the market grow super fast! Think about it – there are already tons of jobs in the building greening industry and related fields, and that number is only going up. Cities are helping out by offering incentives to build green walls and make themselves more climate-friendly. Things like development plans, local rules, funding programs with financial help, and even things like reducing wastewater fees are used to encourage green wall construction. In the UK, there's a big push for green infrastructure because the government recognizes how important it is for biodiversity. The decision to build a green wall often happens at the local level, where authorities can actually put a monetary value on the benefits green walls provide. This helps them decide how to use public resources. Plus, the fact that there are major companies involved in the green walls industry in Europe just makes the demand even stronger!

Key Players

The major players in the Europe green wall market are ANS Group Global Ltd., Biotecture Ltd, GreenBlue Urban Ltd., Lang+Fulton, Green-Tech, Hy-Tex, 4Nature System, GSky Plant System Inc., Noventis (Vertiss), and SemperGreenwall. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players.

Key Developments

Guess what? ANS Global is getting super close to finishing up what will be the biggest living wall in Europe! It's all happening at Eden, a cool 12-story office building over in Salford, New Bailey. They're basically raising 350,000 plants right now, all destined to become part of this massive green wall. When it's done, it'll cover around 3,000m2, making it the second largest in the whole world! The big reveal is planned for May 2023, and get this – they're using real soil, not that hydroponics stuff. Plus, it's going to be a huge win for Salford's environment, bringing in way more biodiversity, creating homes for all sorts of critters, sucking up pollution from the air, and even making the building itself more energy-efficient.

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