Europe Green Wall Market Size By Product (soil-less and soil based), By Application (outdoor and indoor), By Geographic Scope And Forecast

Europe Green Wall Market Size And Forecast

Europe Green Wall Market size was valued at USD 433.22 Million in 2023 and is projected to reach USD 752.36 Million by 2030, growing at a CAGR of 6.72% from 2024 to 2030.

The green wall market is predicted to grow significantly due to rising sustainability awareness, expanding urban green infrastructure, and soaring demand for green alternatives to concrete forests. The Europe report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Europe Green Wall Market Definition

Green walls, commonly referred to as vertical gardens or living walls, are a more recent variation of plant walls. The roots of the vegetation that develops on green façades are visible at the base of the wall. On the other side, green walls have actual plants built into them.

The benefits of green walls are numerous. They first aid in purifying the air we breathe. The plants in green walls photosynthesize as all other plants do. This implies that they create oxygen and carbohydrates for energy by using sunlight, water, and carbon dioxide. By removing toxic carbon dioxide from the air, this process also releases oxygen that is necessary for breathing. By absorbing toxins and pollutants, plants have the innate potential to purify the air. Additionally, there are psychological advantages to green walls. According to research, persons who frequently encounter nature or have a view of trees from their school or workplace window feel better, according to the American Psychological Association. Instead of only being made of brick or concrete, people often prefer the appearance of structures that incorporate natural features. Green walls help reduce costs as well. For instance, an air conditioner consumes a lot of electricity to operate. A green wall lowers utility expenses as a result. The growing awareness about the benefits of green walls related to energy efficiency and sustainability has led to increasing demand for green walls among various residential and commercial projects across European countries.

Europe Green Wall Market Overview

The green wall market is predicted to grow significantly due to rising sustainability awareness, expanding urban green infrastructure, and soaring demand for green alternatives to concrete forests. Governmental and non-governmental organizations are pointing to rising awareness by providing governmental policies, subsidies, and other programs and benefits that increase demand for green walls and other sustainability-related issues, which in turn promotes the expansion of the green wall industry in the European region.

However, the additional maintenance required in maintaining the greenery of these walls along with its high cost and challenging situations of vertical irrigation hinders the market growth. Nevertheless, the growing awareness among the people about the growing climate change issues and increasing pollution in the urban cities along with the adoption of sustainable alternatives for energy conservation provides huge growth prospects for the green wall industry to grow in the forecasted period.

Currently, the residential sector in the European Union uses almost 40% of the total primary energy consumed for heating and cooling, followed by industry at 37%, and services at 18%. With the introduction of Directive 2010/31/EU and the Energy Efficiency Directive 2012/27/EU, which mandated a 20% reduction in global energy usage by 2020, improvements in energy efficiency have been made. In addition, the EU recommended solutions of a natural nature, such as the construction of green walls and roofs for reducing the energy demand for conditioning of buildings, in Directive 249/2013 “Green infrastructure strengthening natural capital in Europe” and the new Directive 2018/844 on energy efficiency.

The surging adoption of green walls by the local governmental authorities along with the city developers in the urban areas for countering the rising temperatures provide lucrative growth opportunities for the green walls industry to flourish in the coming years.

Europe Green Wall MarketSegmentation Analysis

The Europe Green Wall Market is segmented on the basis of Product, Application, and Geography.

Europe Green Wall Market, By Product

• soil-less• soil based

By Product, the Europe Green Wall market is mainly segmented into soil-less and soil based. The soil-less segment holds the largest market share. Following the adoption of different soil-less techniques like aquaponics, aeroponics, hydroponics, and others, the segment of soil-less holds the largest share. The plants are generally planted in peat-based or coconut fiber-based peat soil and are considered to be beneficial in providing structural growth for the roots, along with the prevention of soil compaction and improving the resistance to root diseases and stresses.

Soil-based systems generally utilize prefabricated troughs or containers that are affixed to or placed upon existing walls. Planting is supported by soil-based substrates and these substrates use a lightweight blend of recyclable materials with the correct balance of nutrients and a free-draining media. A simple design and construction of irrigation systems lower installation and maintenance costs due to the natural water retention capabilities of most substrates. However, the weight of substrate-based devices in comparison to other options is a drawback. To solve this problem, new lightweight materials are rapidly becoming available.

Europe Green Wall Market, By Application

• Outdoor• Indoor

Based on the Application, the industry is bifurcated into outdoor and indoor. Due to its role in reducing outdoor pollution and temperature, outdoor green walls have the biggest market share. There are several factors, including increased sustainability consciousness, more urban green infrastructure inclusion, and increased demand for green alternatives to concrete forests. This helps to purify the air.

Additionally supporting biodiversity, outdoor green walls are seen to be aesthetically pleasing. Furthermore, they are taken into account when lowering noise levels and enhancing the well-being of those who live near where these walls are erected.

Europe Green Wall Market, By Geography

• Germany• U.K.• France• Italy• Spain• Rest of Europe

Based on Geography, the industry is fragmented into Germany, the U.K., France, Italy, Spain, and the Rest of Europe. Germany accounted for the highest market share in 2021 owing to rising awareness regarding sustainability and increasing urban green infrastructure incorporation is accelerating the market to grow at a greater pace. There are already thousands of jobs in the building greening industry and its associated professions, and this employment trend is rising along with the growth. They are supported through a variety of tools at the municipal level to encourage the construction of green walls and to make cities more climatically robust. The decisions in development plans, local regulations, funding programs with financial subsidies, eco-points, and fee reductions for the split wastewater fee are the most frequently used funding and incentive mechanisms. The market for the UK is in high demand owing to the recognition of the importance of green infrastructure in the provision of biodiversity by the UK government. Here, the decision of construction and implementation of green walls is taken by the authority at the local and neighborhood level. Local governments can quantify and recognize the advantages of ecosystem services through monetary valuation, which also serves to support the allocation of scarce public resources. Furthermore, the presence of major players involved in the green walls industry in this region escalated the demand in the long run.

Key Players

The major players in the Europe green wall market are ANS Group Global Ltd., Biotecture Ltd, GreenBlue Urban Ltd., Lang+Fulton, Green-Tech, Hy-Tex, 4Nature System, GSky Plant System Inc., Noventis (Vertiss), and SemperGreenwall. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players.

Key Developments

• In June 2022, ANS Global is closer to constructing the biggest living wall in Europe. The largest living wall in Europe will be a part of Eden, a 12-story office building in Salford, New Bailey. ANS Global is nurturing 350,000 plants, each of which will contribute to creating the second largest living wall in the world, with the goal of covering a surface area of about 3,000m2. The living wall, which is scheduled to be finished in May 2023, will use natural soil rather than hydroponics and offer the Salford area various environmental advantages. These include a notable rise in biodiversity, the creation of homes for diverse animals, the elimination of pollutants from the atmosphere, and enhanced thermal efficiency of the building.

Report Scope

Research Methodology of Market Research

To know more about the Research Methodology and other aspects of the research study, kindly get in touch with our .

Reasons to Purchase this Report

• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players• The current as well as the future market outlook of the industry with respect to recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions• Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis• Provides insight into the market through Value Chain• Market dynamics scenario, along with growth opportunities of the market in the years to come• 6-month post-sales analyst support

Customization of the Report

• In case of any  please connect with our sales team, who will ensure that your requirements are met.