United States E-Cigarettes Market Size By Gender (Male, Female), By Type (Open Tank Mod, Pod Mod, Pod System), By System (Open System and Closed System), By Age Group (Youngers (Below 24), Adults (25 – 44)), By Sales Channel (Online and Offline), By Geography (Urban and Rural), And Forecast

United States E-Cigarettes Market Size And Forecast

United States E-Cigarettes Market size was valued at USD 6,771.78 Million in 2021 and is projected to reach USD 18,767.97 Million by 2030, growing at a CAGR of 12.12% from 2022 to 2030.

The market increase is facilitated by growing awareness of the harmful effects of traditional cigarettes, electronic cigarettes’ reduced absorption of tar and carbon monoxide, rising wealth, and technological breakthroughs by electronic cigarette manufacturers. The United States report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

United States E-Cigarettes Market Definition

So, e-cigarettes go by a lot of different names – you might hear them called e-cigs, electronic nicotine delivery systems (ENDS), alternative nicotine delivery systems (ANDS), e-hookahs, mods, vape pens, vaporizers, vapes, or even tank systems. They come in all sorts of shapes and sizes too! Some even look like USB flash drives, pens, cigarettes, cigars, pipes, or other everyday objects. Basically, there's a battery that powers the thing, a heating element that turns the e-liquid into a tiny aerosol (by heating it up), a cartridge or tank to hold the e-liquid, and a mouthpiece you use to inhale the aerosol. Now, a lot of e-cigarettes have nicotine in them (taken from tobacco), but not all of them do. Even so, the FDA calls them “tobacco products” because of this. Think of an electronic cigarette as having three main partsa battery, an atomizer, and an inhaler. It's designed to mimic smoking, but without the actual smoke going into the air.

It is considered less hazardous than traditional cigarettes since the device is filled with a nicotine-containing or nicotine-free liquid solution that is heated and turned into Vapor before inhaling. Since it offers no smoke, less pollution, fewer health issues, and the opportunity to smoke in public places, this device has been accepted as a substitute for conventional cigarettes. The market increase is facilitated by growing awareness of the harmful effects of traditional cigarettes, electronic cigarettes’ reduced absorption of tar and carbon monoxide, rising wealth, and technological breakthroughs by electronic cigarette manufacturers.

United States E-Cigarettes Market Overview

Air pollution is getting worse across the country, and it's mostly because we're building more factories, cities are expanding, we're developing our infrastructure, cutting down forests, and using more transportation, among other things. But did you know that smoking is a big problem at home, too? Think about itcarbon dioxide (CO2) is the main culprit when it comes to emissions from tobacco. According to the Canadian Center for Occupational Health and Safety, a whopping 90% of tobacco smoke is made up of gases, with carbon dioxide (CO2) being the biggest piece of that pie. We're also talking about things like formaldehyde, acrolein, ammonia, nitrogen oxides, pyridine, hydrogen cyanide, vinyl chloride, N-nitrosodimethylamine, and acrylonitrile. And here's the scary partformaldehyde, N-nitrosodimethylamine, and vinyl chloride are thought to cause cancer in people and animals. Acrylonitrile has even been shown to cause cancer in animals. In fact, the National Toxicology Program and the US Department of Health and Human Services have said that acrylonitrile can cause cancer in humans, too.

So, e-cigarettes? They're built from all sorts of stuff – you've got your metals, ceramics, plastics, rubber, fibers, foams, and a bunch of other things. But plastic and silicon are really in demand right now, because everyone wants them. Speaking of what goes inside, those e-cigarette cartridges? They're often made with terpenes and silicon compounds. And get this, because of that demand, companies like Shin-Etsu and Wacker Silicones have actually bumped up their prices for silicon – we're talking 10% to over 30% increases in 2021! Now, when it comes to the metal bits, like the cartridge or the body of the e-cigarette, you'll find iron, aluminum, cadmium, cobalt, chromium, copper, lead, manganese, nickel, tin, zinc, and more. And like silicon, iron is another hot commodity, with lots of different industries clamoring for it.

Okay, so smoking the old-fashioned way? Yeah, that's rough. It's linked to a whole host of nasty problems like cancers (think lung, voice box, mouth, esophagus, throat, bladder, kidney, liver, stomach, pancreas, colon & rectum, cervix, and even acute myeloid leukemia!), autoimmune issues (like multiple sclerosis and Alzheimer’s), and other serious stuff like heart disease, stroke, lung problems, diabetes, and that awful COPD. That's why a lot of folks in America are looking for something better, less risky. Enter e-cigarettes, which showed up around 2007. People have been using them ever since, and while they're not perfect or completely safe, they can cut down on some of the risks you get with regular cigarettes. The big difference? Traditional cigarettes are loaded with tar and carbon monoxide (CO), which are seriously harmful. E-cigarettes? No tar, and no carbon monoxide (CO).

United States E-Cigarettes MarketSegmentation Analysis

The United States E-Cigarettes Market is segmented on the basis of Gender, Type, System, Age Group, Sales Channel, and Geography.

United States E-Cigarettes Market, By Gender

• Male• Female

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When we look at Gender, the market splits into Male and Female categories. Interestingly, the Male segment held the biggest slice of the market pie in 2021, and we're expecting it to keep growing at a rate of 11.11% each year for the foreseeable future. Some data from trusted sources shows that back in 2018, around 14.9% of adults said they'd tried an e-cigarette at some point. And get thismen were more likely to have experimented with them than women (17.8% compared to 12.3%). Men, especially those between 18 and 24, were more likely to have used e-cigarettes in the past and were also more likely to be current users. But as people get older, the number of e-cigarette users drops off – from 7.6% for the 18-24 age group to 4.3% for those aged 25-44, then down to 2.1% for 45-64 year olds, and finally just 0.8% for those 65 and up. Basically, younger adults are more into e-cigarettes than their older counterparts. Plus, according to trusted sources, older teens tend to use them more than younger teens. Overall, it seems like men are generally more frequent e-cigarette users than women.

United States E-Cigarettes Market, By Type

• Open Tank Mod• Pod Mod• Pod System• Disposable• Pre-Filled Pod System• CBD Vape Pen• THC Vape Pen• HNB

So, when we look at the United States E-Cigarettes Market, we see it broken down by typeOpen Tank Mod, Pod Mod, Pod System, Disposable, Pre-Filled Pod System, CBD Vape Pen, THC Vape Pen, and HNB. Right now, Open Tank Mods are leading the pack in market share, and they're expected to keep growing fast – maybe even reaching an impressive 11.11% each year! Think of open systems as the DIY option; you refill them yourself with bottled e-liquid, giving you total control. Closed systems, on the other hand, are designed to only work with specific pre-filled pods or cartridges. Once you're done, you toss it and pop in a new one. With open systems, you get a super customizable experience. You just pour your e-liquid right into the tank and boom – you can try tons of different flavors! That's the big advantage, really. Closed systems usually only offer a handful of flavors (maybe 8-10), which can get a little boring after a while.

United States E-Cigarettes Market, By System

• Open System• Closed System

So, when it comes to e-cigarettes in the US, we're looking at two main typesOpen systems and Closed systems. Turns out, Open Systems are leading the pack right now, and they're expected to grow the fastest, around 11.89% each year! Think of open systems as the DIY option. These devices, often called "tanks," "e-vapors," or "mods," let you refill them with your own e-liquid. That means you get way more choices in nicotine strength and flavors compared to closed systems. You can even buy the individual ingredients and mix up your own custom blend. Plus, you can really personalize these devices – maybe add variable voltage options or a different mouthpiece. Visually, they're different too; they're usually bigger and heavier, looking a bit like a fountain pen or a small flashlight. One thing to keep in mind is that open systems can deliver higher nicotine levels. Because you can adjust things like the temperature (variable voltage!), you can boost the nicotine you get and the size of your puffs. Basically, with a little practice, you can really increase your nicotine intake with these gadgets.

United States E-Cigarettes Market, By Age Group

• Youngers (Below 24)• Adults (25 – 44)• Middle Aged (45 – 64)• Older (65 and Over)

When we look at who's using e-cigarettes in the US, broken down by age, we see categories like Younger (under 24), Adults (25-44), Middle Aged (45-64), and Older (65+). It turns out the Adults (25-44) group makes up the biggest chunk of the market and is expected to grow the fastest, around 11.06% each year for the foreseeable future. Remember, an adult is legally responsible for their actions once they reach a certain age. In 2020, about 3.7% of American adults were using e-cigarettes. Interestingly, in 2019, nearly a quarter (23.6%) of adult e-cigarette users had never smoked cigarettes, while almost 40% (39.5%) used to smoke, and about 37% (36.9%) were smoking both. It's worth noting that the FDA hasn't given e-cigarettes the thumbs up as a smoking cessation tool just yet. And the U.S. Preventive Services Task Force, a group of health experts, says external links there isn't enough evidence to recommend e-cigarettes for helping adults (including pregnant women) quit. Still, Adult smokers who aren't pregnant might benefit if they completely switch to e-cigarettes. A Cochrane Review external icon even found some evidence from studies that e-cigarettes with nicotine could help adults quit smoking in the long run, compared to using e-cigarettes without nicotine.

United States E-Cigarettes Market, By Sales Channel

• Online• Offline

When it comes to where people buy e-cigarettes in the US, we're looking at Online and Offline channels. Right now, the Online segment grabs the biggest piece of the pie, and it's expected to keep growing like crazy, with a projected annual growth rate (CAGR) of 11.27%! You see e-cigs advertised all over – the internet, in newspapers and magazines, on TV and in movies, and of course, in stores. But a ton of money is spent on advertising through TV and print media. Besides just buying them online, people are chatting about e-cigarettes all over the web, especially on social media. These platforms really help spread the word because people can easily find and share information. The cool thing is, these online conversations let people talk to each other and find info that's relevant to what they're looking for. But, and this is a big but, all this online info, especially health-related stuff, often gets slammed for being wrong, misleading, and maybe even dangerous.

United States E-Cigarettes Market, By Geography

• Urban• Rural

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When we look at the US E-Cigarette market by region, we see it breaks down into Urban and Rural areas. Right now, the Urban Segment is the biggest player, and it's expected to keep growing at a rate of 11.79% each year. You can see why in the diagram above – the number of people living in cities and towns across the US keeps going up. In fact, in 2020, about 85.6% of Americans lived in urban areas. By 2021, that number had jumped to around 86.3%! Because of this growth, the Urban segment is predicted to hold onto the majority of the e-cigarette market, taking up about 79.11% of the total. This is likely driven by a few thingsmore people in cities wanting e-cigarettes, growing concerns about the health problems caused by traditional smoking, and a greater desire to improve the air quality indoors, among other reasons.

Key Players

The “United States E-Cigarettes Market” study report will provide a valuable insight with an emphasis on the market including some of the major players such as Juul, Vuse, Blu, Logic, NJOY, Imperial Brands, British American Tobacco, Philip Morris International, and Altria, and Others. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players.

Key Developments

• In May 2021, BAT’s Vuse becomes world’s first global carbon neutral Vape brand.• BAT’s ambitious targets to be carbon neutral in its operations by 2030, and across its wider value chain by 2050• BAT is focused on reducing its environmental impact and building a better tomorrow for all stakeholders, BAT has announced that Vuse has become the first global carbon neutral vape brand.

• In November 2021, Launching the new enhanced packaging will allow vapers to enjoy the best unboxing experience. The Intense Starter Kit and liquid pods are switching to a new pack design, with flavors and nicotine levels more accessible to distinguish than ever on the packaging. The liquid pods will also benefit from new blister pod packs, which will better protect the pods and preserve nicotine levels, allowing for an even more satisfactory experience for the consumer.

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Reasons to Purchase this Report

We're diving deep into the market, looking at both the numbers and the stories behind them, using segmentation that considers everything from economics to, well, the human element! Think market values in USD Billion for every little piece we can break it down into. We'll even tell you which region and segment are poised to explode with growth, and which one will be king of the hill. Plus, we're checking out how folks are actually using the product/service in each area, figuring out what makes those markets tick. And finally, we're mapping out the competitive landscape, showing you where the big players stand, along with all the juicy details like new launches, partnerships, expansions, and those game-changing acquisitions from the last five years.