Global Eyeliner Market Size By Type (Liquid Eyeliner, Powder-based Eye Pencil), By Competitive Landscape, By Geographic Scope And Forecast

Eyeliner Market Size And Forecast

Eyeliner Market size was valued at USD 6.23 Billion in 2024 and is projected to reach USD 9.58 Billion by 2031, growing at a CAGR of 4.6% from 2024 to 2031

An increasing number of male consumers are opting for fashionable eye makeup products with gel liners and liquid eyeliners to meet their daily grooming needs, which is fueling demand for these products around the world. The Global Eyeliner Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Eyeliner Market Definition

Eyeliner is a cosmetic that is used to define the eyes. It is used to create a variety of aesthetic effects around the contours of the eye(s). Eyeliner was first used as a dark black line around the eyes in Ancient India, Egypt, and Mesopotamia. Egyptians and Mesopotamians wore eyeliner as early as 10,000 BC, not only for aesthetic reasons but also to protect their skin from the desert sun. Eyeliner was also worn to protect the wearer from the evil eye, according to research. In ancient Egyptian art, the trait of having heavily lined eyes was frequently depicted.

Heavy eyeliner was associated with Goth and Punk fashion in the late twentieth and early twenty-first centuries. Eyeliner in various thicknesses has also become associated with the emo subculture and alternative lifestyles. Guy lining is a unique style popular among the emo community, thanks to Pete Wentz, the bassist of the pop-punk band Fall Out Boy. Eyeliner is a makeup product that is commonly used to define the eye or create the appearance of a wider or smaller eye. Eyeliner can be used to create a variety of looks as well as to draw attention to specific features of the eyes.

With a winged eyeliner or tight lined at the waterline, eyeliner can be placed in various parts of the eye to create different looks. Eyeliner can be applied above or below the lashes, or both, and even on the water lines of the eyes. Its main purpose is to make the lashes look thicker, but it also draws attention to the eye and can change the shape of the eye. The eyeliner comes in a variety of colors, from the traditional black, brown, and grey to more daring hues like bright primary colors, pastels, frosty silvers and golds, white, and even glitter-flecked colors.

Global Eyeliner Market Overview

The growth drivers for the market are the growth of eye makeup products, the growing working women population, the growth of organized retail sectors, and the increasing innovation. The growth of market share is due to premium brands of the Best Eyeliner on the Market. Increased sales revenues from a strong digital platform will result in continued strong sales growth and a positive net scale increase. Beauty brand acquisitions have increased the company’s appeal among millennium consumers.

Brand diversification is aided by strong product engagement and the effective use of video bloggers. The global climate is deteriorating, resulting in hot, humid weather in the southern countries. Perspiration is increased in hot and humid weather, which causes eyeliners to melt and smudge. Long-lasting and anti-smudge products are being developed by manufacturing companies. Eyeliner with anti-smudge properties is attracting customers and is expected to be a game-changer. Companies are becoming more interested in using organic materials to create eyeliner.

Chemicals are being phased out in favor of organic materials that are completely safe for the skin and eyes. The expensive product is of high quality. Companies should strive to reduce production costs, which will result in lower sales costs. Low prices will appeal to a wide range of customers, and eyeliner sales are expected to increase. The restraints for the market growth are the presence of harmful chemicals. Whereas the opportunities are growing preference for organic and natural eyeliners and innovative marketing strategies

Global Eyeliner MarketSegmentation Analysis

The Global Eyeliner Market is segmented on the basis of Type And Geography.

Eyeliner Market, By Type

• Liquid Eyeliner
• Powder-based Eye Pencil
• Wax-based Eye Pencils
• Kohl Eyeliner
• Gel Eye Liner

Based on Type, The market is segmented into Liquid Eyeliner, Powder-based Eye Pencil, Wax-based Eye Pencils, Kohl Eyeliner, and Gel Eye Liner. The Liquid Eyeliner segment currently holds the largest market share and is expected to continue to grow and dominate the global market during the forecast period. The section displays each type of production, as well as the revenue received, market share, and growth rate.

Eyeliner Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world

On the basis of Regional Analysis, The Global Eyeliner Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. The North America and Europe regions currently hold the largest market share and are expected to continue to grow and dominate the Global Eyeliner Market over the forecast period.

Key Players

The “Global Eyeliner Market” study report will provide a valuable insight with an emphasis on the global market. The major players in the market are L’Oreal Paris, EsteeLauder, P&G, LVMH, SHISEIDO, Dior, Amore, Chanel, Sisley, Jordana Cosmetics.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Developments

• In January 2020, Nykaa has launched the Nykaa Wing In A Blink Eyeliner Pen, which comes with an inbuilt wing shape stamp to help you achieve the perfect winged look.

Report Scope

Research Methodology of Market Research

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Reasons to Purchase this Report

• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players• The current as well as the future market outlook of the industry with respect to recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions• Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis• Provides insight into the market through Value Chain• Market dynamics scenario, along with growth opportunities of the market in the years to come• 6-month post-sales analyst support

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