Global Eyeliner Market Size By Type (Liquid Eyeliner, Powder-based Eye Pencil), By Competitive Landscape, By Geographic Scope And Forecast

Eyeliner Market Size And Forecast

Eyeliner Market size was valued at USD 6.23 Billion in 2024 and is projected to reach USD 9.58 Billion by 2031, growing at a CAGR of 4.6% from 2024 to 2031

An increasing number of male consumers are opting for fashionable eye makeup products with gel liners and liquid eyeliners to meet their daily grooming needs, which is fueling demand for these products around the world. The Global Eyeliner Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Eyeliner Market Definition

Eyeliner is a cosmetic that is used to define the eyes. It is used to create a variety of aesthetic effects around the contours of the eye(s). Eyeliner was first used as a dark black line around the eyes in Ancient India, Egypt, and Mesopotamia. Egyptians and Mesopotamians wore eyeliner as early as 10,000 BC, not only for aesthetic reasons but also to protect their skin from the desert sun. Eyeliner was also worn to protect the wearer from the evil eye, according to research. In ancient Egyptian art, the trait of having heavily lined eyes was frequently depicted.

Think back to the late 20th and early 21st centuries, and you probably remember heavy eyeliner being all the rage in Goth and Punk scenes. Then, eyeliner of all widths started popping up in the emo subculture and other alternative styles. Speaking of emo, you can't forget "guy liner," a style that gained popularity thanks to Pete Wentz, the bassist from Fall Out Boy! After all, eyeliner's a go-to makeup product for defining your eyes or making them look bigger or smaller. You can use it to create tons of different looks and really make your eyes pop!

You can play around with eyeliner by doing a dramatic winged eyeliner or keeping it subtle by tight lining the waterline! Eyeliner is super versatile because you can put it practically anywhere to get different effects. Try it above or below your lashes, or even on your waterline. The main thing eyeliner does is make your lashes look fuller, but it's also great for highlighting your eyes and even tweaking their shape. And the colors? Forget boring! Sure, you've got your classic black, brown, and grey, but you can also find it in bold primary colors, soft pastels, shimmery silver and gold, white, or even fun glittery shades!

Global Eyeliner Market Overview

The growth drivers for the market are the growth of eye makeup products, the growing working women population, the growth of organized retail sectors, and the increasing innovation. The growth of market share is due to premium brands of the Best Eyeliner on the Market. Increased sales revenues from a strong digital platform will result in continued strong sales growth and a positive net scale increase. Beauty brand acquisitions have increased the company’s appeal among millennium consumers.

Brand diversification is aided by strong product engagement and the effective use of video bloggers. The global climate is deteriorating, resulting in hot, humid weather in the southern countries. Perspiration is increased in hot and humid weather, which causes eyeliners to melt and smudge. Long-lasting and anti-smudge products are being developed by manufacturing companies. Eyeliner with anti-smudge properties is attracting customers and is expected to be a game-changer. Companies are becoming more interested in using organic materials to create eyeliner.

Chemicals are being phased out in favor of organic materials that are completely safe for the skin and eyes. The expensive product is of high quality. Companies should strive to reduce production costs, which will result in lower sales costs. Low prices will appeal to a wide range of customers, and eyeliner sales are expected to increase. The restraints for the market growth are the presence of harmful chemicals. Whereas the opportunities are growing preference for organic and natural eyeliners and innovative marketing strategies

Global Eyeliner MarketSegmentation Analysis

The Global Eyeliner Market is segmented on the basis of Type And Geography.

Eyeliner Market, By Type

• Liquid Eyeliner
• Powder-based Eye Pencil
• Wax-based Eye Pencils
• Kohl Eyeliner
• Gel Eye Liner

Based on Type, The market is segmented into Liquid Eyeliner, Powder-based Eye Pencil, Wax-based Eye Pencils, Kohl Eyeliner, and Gel Eye Liner. The Liquid Eyeliner segment currently holds the largest market share and is expected to continue to grow and dominate the global market during the forecast period. The section displays each type of production, as well as the revenue received, market share, and growth rate.

Eyeliner Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world

On the basis of Regional Analysis, The Global Eyeliner Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. The North America and Europe regions currently hold the largest market share and are expected to continue to grow and dominate the Global Eyeliner Market over the forecast period.

Key Players

The “Global Eyeliner Market” study report will provide a valuable insight with an emphasis on the global market. The major players in the market are L’Oreal Paris, EsteeLauder, P&G, LVMH, SHISEIDO, Dior, Amore, Chanel, Sisley, Jordana Cosmetics.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Developments

• In January 2020, Nykaa has launched the Nykaa Wing In A Blink Eyeliner Pen, which comes with an inbuilt wing shape stamp to help you achieve the perfect winged look.

Report Scope

Research Methodology of Market Research

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Reasons to Purchase this Report

We dive deep, using both numbers and insights, to understand the market by breaking it down into understandable pieces based on things like income, but also less obvious stuff. You'll get clear market value data (in USD Billion) for every single one of those pieces. We'll point out exactly which region and segment we think will blow up the fastest and ultimately take the lead. Plus, we'll analyze each region geographically, showing where the product/service is really being used, and what's driving the market in those areas. Think of it as a roadmap! We also map out the competition, showing who's on top, what new stuff they're launching, who they're partnering with, and who's buying who, over the last five years. Our company profiles are packed with info – everything from an overview to unique insights, how their products stack up, and a good old SWOT analysis. We give you both a snapshot of where the market is now AND where it's heading, considering the latest trends, growth opportunities, what's fueling that growth, and the roadblocks ahead, in both new and established markets. Expect a thorough, multifaceted market analysis using Porter's five forces. Finally, we offer a peek into the market's Value Chain, future market dynamics, highlighting upcoming growth opportunities, and even throw in 6 months of post-sales support from our analysts.

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