P2P Fundraising Tool Market Size By Type (Cloud-Based, On-Premises), By Application (SMEs, Large Enterprises), By Geographic Scope And Forecast

P2P Fundraising Tool Market Valuation – 2024-2031

The P2P fundraising tool market is growing rapidly, driven by the increasing popularity of online fundraising and the ease of use of these tools. These tools allow organizations to create fundraising campaigns, manage donations, and track progress all in one place. The global P2P fundraising tool market size is expected to grow at a CAGR of 15.2% from 2024 to 2031 and reach a market value of USD 15.51 Billion by 2031 from the current valuation of USD 5.1 Billion in 2024.

Online fundraising has become a popular way for organizations to raise money. P2P fundraising tools make it easy for organizations to create and manage online fundraising campaigns. P2P fundraising tools are easy to use for both organizations and donors. Organizations can create fundraising campaigns in minutes, and donors can donate with just a few clicks. The growing number of smartphone and social media users is making it easier for organizations to reach potential donors. P2P fundraising tools can be integrated with social media platforms, making it easy for donors to share fundraising campaigns with their friends and followers.

P2P Fundraising Tool MarketDefinition/ Overview

A P2P (Peer-to-Peer) fundraising tool is a digital platform that allows people to raise money for a cause by using their networks. This application enables users to create personalized fundraising sites, share them with connections via social media, email, and other methods, and track donations in real-time.

Furthermore, P2P fundraising tools can be used by non-profit organizations looking to expand their outreach and fundraising capacity, individuals raising funds for personal causes or community projects, and events like charity runs or walks where participants collect donations from their networks to support a common goal. By leveraging fundraisers’ social connections, these techniques increase engagement, broaden the donor base, and result in larger fundraising totals.

What are the key factors influencing the adoption of P2P fundraising tools by non-profit organizations?

The decision by non-profit organizations to adopt P2P fundraising tools is influenced by several key factors.  One significant driver is the potential for expanded reach and engagement.  By leveraging the social networks of individual supporters, P2P tools enable organizations to connect with a broader audience beyond their existing donor base.  Personalized stories and connections showcased on individual fundraising pages can be more engaging than traditional fundraising appeals, potentially leading to a wider pool of donors and increased fundraising success.

Cost-effectiveness also plays a critical role in the adoption of P2P tools.  Traditional fundraising methods often involve substantial overhead costs associated with event planning, printing materials, and other logistics.  In contrast, P2P platforms offer a more streamlined and cost-efficient approach.  Features such as online donation processing and automated campaign management offered by these tools help to minimize operational expenses for non-profit organizations.

Furthermore, P2P fundraising fosters a deeper level of volunteer engagement.  These tools empower supporters to participate actively in fundraising efforts, fostering a sense of ownership and community around the cause.  This deeper connection is likely to result in increased volunteerism and long-term support for the organization. Additionally, P2P platforms enhance fundraising efficiency for both nonprofits and individual fundraisers.  Real-time campaign tracking, progress reports, and donor management tools offered by these platforms allow for data-driven decision-making and improved campaign optimization.

What are the Key Challenges Hindering the Growth of the Market?

P2P fundraising strategies rely on effectively connecting with a vast network of potential donors. This is difficult for individual fundraisers, particularly those who lack a strong existing network or an established web presence.  P2P fundraising platforms must provide features and functions that assist campaign creators in reaching new audiences and engaging existing donors efficiently.

Donors are increasingly concerned about the security of their online transactions, as well as the transparency with which their money is handled. P2P fundraising platforms must employ strong security measures to protect donor data and give explicit ways for tracking how funds are directed to the intended charity.

Furthermore, traditional organizations have a strong brand presence, established donor bases, and a reputation for effective money management.  P2P fundraising platforms must give tools and resources to help individual campaigns stand out and compete for donor attention in a crowded market.

Category-Wise Acumens

How Does Cloud-based Deployment Offer Flexibility in P2P Fundraising Tool Market?

The cloud-based segment is estimated to dominate the market during the forecast period. Cloud-based P2P fundraising tools can be accessed from any device with an internet connection. This eliminates the requirement for individual organizations or campaign producers to download and install software, making it a more accessible choice. Also, cloud-based platforms can readily scale to handle an increasing number of users and campaigns without incurring additional infrastructure costs.

Cloud-based solutions use a subscription model, which eliminates the upfront costs involved with obtaining and maintaining on-premises software licenses. Furthermore, the cloud provider handles server maintenance and security updates, minimizing the IT burden for enterprises that use the platform. The cost-effectiveness and reduced maintenance workload make cloud-based systems appealing for P2P fundraising activities.

Furthermore, cloud platforms provide sophisticated security capabilities to safeguard donor information and financial activities. Also, cloud providers are regularly updating their platforms with new features and functionalities, ensuring that users have access to the most up-to-date tools and features for administering their peer-to-peer fundraising campaigns. This emphasis on security and continual feature updates makes cloud-based systems a dependable and future-proof alternative.

What are the Potential Opportunities Provided For Small & Medium-sized Enterprises?

The small & medium-sized enterprises segment is estimated to dominate the market during the forecast period. P2P fundraising tools are a cost-effective alternative to traditional fundraising approaches for SMEs. These technologies typically offer lower fees than engaging professional fundraising advisors and provide greater flexibility in campaign design and implementation.

Small and medium-sized enterprises generally lack the established donor networks of larger organizations. P2P systems provide access to a larger pool of potential donors, including individual supporters, crowdfunding enthusiasts, and even prospective customers who may be interested in supporting the company’s mission.

Furthermore, P2P fundraising initiatives can assist SMEs in generating awareness of their brand, products, or services. They may also build a feeling of community and customer loyalty by engaging supporters with campaign narratives and progress updates.

Gain Access to P2P Fundraising Tool Market Report Methodology

Country/Region-wise Acumens

How are North American Non-Profit Organizations Leveraging P2P Fundraising Tools?

North America is estimated to dominate the market during the forecast period. North America has a long history of philanthropy, with a large number of people actively contributing to philanthropic causes. This deeply engrained habit of giving creates an ideal environment for P2P fundraising platforms to grow. The North American market benefits greatly from having a huge and established donor base willing to support specific campaigns and issues.

Furthermore, North America’s populace is tech-savvy and has an early adoption of online tools. This tech-savvy demographic is more open to using new technology, such as peer-to-peer fundraising platforms, to manage and participate in fundraising efforts.  These internet tools’ popularity in North America is due to their ease of use, accessibility, and convenience.

How is the Increasing Internet Penetration in the Asia Pacific Driving the Market Growth?

The Asia Pacific region is estimated to exhibit the highest growth during the forecast period. Internet penetration rates in Asia Pacific are rapidly increasing. Furthermore, cell phone usage is highly prevalent in this region. This presents an ideal scenario for the development of peer-to-peer fundraising technologies since many potential donors and campaign creators can quickly access and use these platforms via their cell phones. The digital infrastructure and mobile-first strategy make peer-to-peer fundraising a practical and accessible alternative for donors and campaign creators alike.

Furthermore, there is a growing awareness of social issues and a desire to effect good change in the Asia Pacific region.  P2P fundraising systems allow people to directly support causes that they care about, instilling a sense of social duty and effect. This trend, combined with the simplicity of the use of P2P tools, is propelling quick expansion in this market.

Competitive Landscape

The P2P fundraising tool market thrives on a dynamic interplay between established players, nimble startups, and innovative technology providers. Each participant caters to the evolving needs of non-profit organizations seeking to maximize their fundraising impact.

Some of the prominent players operating in the P2P fundraising tool market include

• Aplos
• DonorPerfect Fundraising Software
• Salsa CRM
• NeonCRM
• Kindful
• Charityproud
• EveryAction
• MemberClicks
• Qgiv
• ETapestry
• Classy
• DonorStudio
• CrowdRise

Latest Developments

• In October 2023, Blackbaud, the dominant software provider for facilitating social impact, announced that it is intensifying its commitment to the peer-to-peer (P2P) fundraising industry by advancing Good Move™, its mobile application for tracking activities.
• In February 2022, Aplos, an industry-leading platform for nonprofits of all kinds, including faith-based organizations, K-12 schools, arts and cultural associations, and more, was acquired by ASG, an Alpine Investors portfolio company that buys and builds vertical SaaS companies.
• In September 2021, GiveWP announced an extension of its flagship donation plugin for allowing peer-to-peer (P2P) fundraising.
• In July 2020GoFundMe, one of the most popular fundraising websites, acquired CrowdRise, a peer-to-peer fundraising platform.

Report Scope

P2P Fundraising Tool Market, By Category

Type

• Cloud-Based
• On-Premises

Application

• Small and Medium-sized Enterprises (SMEs)
• Large Enterprises

Geography

• North America
• Europe
• Asia Pacific
• Rest of the world

Research Methodology of Market Research

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