Europe & Benelux Volumetric Video Market Size By Volumetric Capture (Hardware, Software, and Services), By Application (Signage & Advertisement, Medical, Education & Training), By Geographic Scope And Forecast

Europe & Benelux Volumetric Video Market Size And Forecast

Europe & Benelux Volumetric Video Market size was valued at USD 449.97 Million in 2021 and is projected to reach USD 3,749.33 Million by 2030, growing at a CAGR of 27.35% from 2022 to 2030.

The increasing demand for AR technology in retail and e-commerce is driving Europe and the Benelux collection Video market. Furthermore, with the increasing demand for advanced imaging, surgery creates lucrative opportunities for the volumetric Video Market to thrive worldwide. The Europe & Benelux report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Europe & Benelux Volumetric Video Market Definition

Volumetric video is a cool way to film people, objects, or places in either 3D or 2D. Think of it like thistons of cameras snap pictures of something really fast, creating dynamic 3D models! We're grabbing all the data needed for these models from every angle around a person or thing. Then, we merge it all together and poof, a smooth, realistic, and moving 3D version is born. Volumetric video also uses motion detection to really understand the subject, whether it's looking at 2D or 3D images. Plus, it can scan them from all sides with 360-degree cameras. It's even being used with augmented reality (AR) in advertising to build better connections with customers, increase sales, and offer a unique, engaging experience.

Imagine capturing video not just as a flat image, but in actual 3D! That's what volumetric video does – it records an object or space in three dimensions, in real-time. Then, this 3D capture – whether it's an object, an environment, or even a living person – can be brought to life on the web, on your phone, or in virtual reality, letting you view it naturally in 3D. Think of it compared to 360-degree video. While 360 video uses cameras to capture everything around you, so you can look in all 360 degrees, it doesn't have true depth. It's like being inside a snow globe. Volumetric video, on the other hand, does have that depth and area, giving you a much stronger sense of "being there." How does it work? Well, multiple cameras are focused on whatever's being recorded, and once the initial video is captured, the scene is processed to create a sequence of 3D models.

Lastly, the meshes area unit is unwrapped, textures are generated, and the full issue is compressed into a knowledge file prepared for viewing. AR is a progressive device that permits advertising makers to move with shoppers on their cellular devices. It creates spic-and-span virtual clients, improving the association between clients and advertising makers. Volumetric video capture technology is an approach that digitizes a three-dimensional area like an object, the volume of the area, or the environment in a period employing an assortment of cameras set around a target.

Europe & Benelux Volumetric Video Market Overview

Hey, did you know that the growing popularity of AR in online shops is really boosting the Europe and Benelux video market? Think about itas more retailers use AR, the need for 3D video is exploding because they want to show off products as 3D holograms online. And let's be honest, video content really gets people clicking and helps them find exactly what they're looking for. Take what Arcturus and ANAYI did in April 2021, for instance. They showed off their spring and summer collection by putting out 19 cool videos. You could watch these videos on your computer and see models moving from every angle, zooming in to check out how the fabric looked. But the coolest part? You could also tap a 3D button or scan a QR code on your phone and see a hologram of the model right in your own room using AR!

Volumetric video is really taking off! You're seeing it everywhere these days, from entertainment and sports to cool new apps. Even the big tech companies are getting in on the action, building VR studios to make things even more immersive for us. So, companies are trying to find their niche, hoping to get a leg up on the competition. What's driving all this? Well, more and more people are using AR and VR devices. Plus, we have all these digital devices that need 3D content. And get thisdoctors are even using volumetric video to easily and clearly study the human body! Finally, as AR is used more in online shopping and marketing, we're seeing a jump in demand for volumetric video because of those awesome 3D holograms that let you check out products online.

Video content is proven one of the traffic to e-commerce or online store websites and facilitates customers’ purchase of the correct product. Shoppers will choose a video from their desktop using any browser and think about a model in motion – from any angle, including close-ups – to check how the fabric would drape and move with the user. Potential consumers can also tap the “3D Hologram” button or scan a QR code on a mobile device to place a 3D hologram of the model in their room using web-based increased reality.

Plus, with everyone wanting better and better medical images, surgery is opening up some seriously good chances for the volumetric video market to really take off globally. Think about itthe demand for cool 3D and 360° content in show biz is skyrocketing, and more and more studios are getting into making films and plays, which is definitely impacting the market. Now, a 360-degree video is cool – it's shot with cameras that grab everything around you. When you watch it, you see the whole 360 degrees, but it's flat. Imagine being inside a snow globe – that's 360! Volumetric video, on the other hand, has space and depth. So basically, as the need for fancy image-guided surgery grows, it's like a green light for the market to expand even faster and stronger.

Okay, so here's the thingvolumetric video is really cool, but that price tag? Ouch. It could really slow things down for the market. You're talking about a huge initial investment to even get started. This is especially true if you want to record longer videos. Of course, the expectation is that you'll get amazing video quality, perfect for those action-packed movie scenes or capturing the energy of a live concert. To get that top-notch volumetric feel, you need to go to specialized studios. These studios have setups with tons of cameras, all positioned to capture every angle. They then turn those shots into holograms. For example, places like Canon's Volumetric Studio Kawasaki or Microsoft's Mixed Reality Capture Studios use over 100 cameras! All those high-end cameras, powerful processors, and specialized digital imaging devices? They're the reason this technology is so expensive.

Europe & Benelux Volumetric Video MarketSegmentation Analysis

The Europe & Benelux Volumetric Video Market is segmented on the basis of Volumetric Capture, Application, and Geography.

Europe & Benelux Volumetric Video Market, By Volumetric Capture

• Hardware• Software• Services

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Okay, so the Volumetric Capture market? You can basically break it down into three thingsHardware, Software, and Services. And guess what? The Hardware part of the market was the biggest in 2021 and it's expected to keep growing like crazy, at almost 27% each year! Why's that? Well, all these big companies are building studios for things like sports, movies, games, even medicine and advertising. The main reason that all of that is helping the market is that volumetric video hardware lets you take a 3D space and turn it into a digital thing by using a bunch of cameras around a target. You can then move it around and show it off on phones, websites, or in virtual worlds! The devices capture stuff like cameras and processors and then you can view all this in 3D. Think of it like this – you can see that volumetric video stuff on projectors, AR/VR headsets, smartphones, and those cool volumetric displays.

Europe & Benelux Volumetric Video Market, By Application

• Sports, Events, & Entertainment• Signage & Advertisement• Medical• Education & Training• Others

Okay, so looking at how volumetric video is being used in Europe and Benelux, it really breaks down by application. We're seeing it pop up in Sports, Events, & Entertainment, Signage & Advertisement, Medical, Education & Training, and a few other areas. Interestingly, back in 2021, the Sports, Events, & Entertainment crowd was already leading the charge, and they're expected to keep growing like crazy – we're talking a 28.46% jump each year! Think about itsports are all about creating those awesome moments and letting fans share the excitement. It's emotion that drives that connection. That’s where tools that help build visual stories, alongside interesting content, are important in building a club's brand awareness. Volumetric video lets you do some seriously cool stuff, like create lifelike holograms, show off 3D environments, or build augmented reality (AR) experiences. Plus, you can use it to design characters for visual effects and video games, or even let online shoppers see exactly how clothes will look on a real person, moving from every angle.

Europe & Benelux Volumetric Video Market, By Geography

• UK• Germany• France• Italy• Spain• Benelux• Rest of Europe

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So, when we look at Europe & Benelux, the Volumetric Video Market breaks down into places like the UK, Germany, France, Italy, Spain, Benelux, and, well, the rest of Europe! The UK's really leading the charge, holding the biggest piece of the pie and expected to keep growing like crazy, around 28.56% each year! It’s a goldmine for researchers diving into immersive stuff. Speaking of which, Dimension Studio is doing some seriously cool work. They're a cutting-edge volumetric video and 3D capture studio, leading the next wave of realistic content. Think virtual humans and settings so real it's mind-blowing. They use 106 cameras to capture every tiny detail, bringing stories, games, and experiences to life for everything from VR to regular screens. This incredible studio? It’s the result of a partnership between Digital Catapult, Dimension, and Microsoft Mixed Reality Capture Studio.

Key Players

The “Europe & Benelux Volumetric Video Market” study report will provide valuable insight with an emphasis on the market including some of the major players such as Google LLC., Microsoft Corporation, Facebook, Inc., Dimension, RealView Imaging Ltd., and Others. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the players mentioned above.

Key Developments

• In April 2022, Avatar Dimension launched its new, transportable volumetric capture stage. The company will now provide its cutting-edge, 3D volumetric capture studio to clients, including businesses, military and governmental organizations, museums, sports, fashion, and entertainment organizations

• In August 2021, RealView Imaging Ltd. has announced that it has received FDA 510(k) clearance for its HOLOSCOPE-i holographic system. Based on information from conventional CT scans and 3D ultrasound devices, the system generates spatially precise, three-dimensional interactive medical holograms

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We dig deep into the market, using both numbers and more nuanced factors to understand its different parts. We'll give you the market value in USD Billion for each of these segments. You'll also learn which region and segment we think will grow the fastest and be the biggest overall. We'll break down the market by region, showing you how much of the product/service is used there and what's influencing the market in each area. Plus, we'll map out the competitive scene, including who the big players are, their latest launches, partnerships, expansions, and acquisitions over the last five years. You'll get detailed company profiles, including overviews, insights, product comparisons, and SWOT analyses for those key players. We'll also give you our take on the current and future of the industry, covering recent developments, growth opportunities, what's driving the market, and the challenges faced by both up-and-coming and established regions. We'll even use Porter's five forces to give you a multi-faceted view of the market and walk you through the Value Chain to show how it all connects. Expect a look at market dynamics and future growth opportunities, and you’ll get 6 months of support from our analysts after your purchase.

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