Global Game-Based Learning Market Size By Offering, By Deployment Type, By Game Type, By Application, By Geographic Scope And Forecast

Game-Based Learning Market Size And Forecast

Game-Based Learning Market size was valued at USD 10.90 Billion in 2021 and is projected to reach USD 62.09 Billion by 2030, growing at a CAGR of 21.33% from 2022 to 2030.

In response to the growing need for high-quality education with a modern and interactive approach, several educational institutions have boosted their usage of game-based learning methodologies. In addition, the global adoption of tablet and e-learning techniques in schools has given the Global Game-Based Learning Market a promising future. The increasing usage of Augmented Reality (AR) and Virtual Reality (VR) in educational gamification has also helped to create a more immersive and engaging experience. The Global Game-Based Learning Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Game-Based Learning Market Definition

Game-based learning can take place in a virtual environment or a simulated one produced with augmented reality. Virtual worlds are supposed to resemble real-life settings, however, augmented reality takes things a step further by displaying a more enhanced representation of reality. Unlike virtual reality, augmented reality (AR) adds a third dimension or 360-degree view to the environment by using computer-generated data to produce a better version of the current reality. Game-based learning is essentially a computerized simulation of a real-world system or process. In the business world, these games help employees enhance their decision-making, strategic thinking, problem-solving, market analysis, teamwork and leadership, operations, and financial analysis skills by simulating real-world processes in areas like sales, training, and development.

In game-based learning, animated software with ‘people’ and ‘opponents,’ whose interactions have an effect on each other and the environment, is employed. In these games, employees can control the movements and actions of animated characters, which are meant to help them improve their competitive skills. For example, in game-based sales training, employees are presented with a fictional business setting in which they must make decisions about advertising, price, sales tips, and fulfilling targets, among other things. These games are based on real-world business difficulties, have a competitive element, incorporate visuals and data to enhance the learner experience, and include data and reporting for feedback.

Global Game-Based Learning Market Overview

The market for game-based learning is expected to be fueled by the need to improve student learning. Game-based learning is a method of active learning in which students learn more effectively by playing games. Playing the game encourages critical thinking and problem-solving, which leads to increased learning. Digital and non-digital games, as well as simulations that give students hands-on experience with the curriculum, are all examples of game-based learning.

As more individuals switch to online learning, the market for game-based learning is expected to grow. Due to the ongoing pandemic caused by coronavirus disease 2019 (COVID-19), educators and institutions have been compelled to immediately adjust teaching methodologies, resulting in the closure of educational institutions at all levels, including high school and university students. As a result, educational institutions have been obliged to adopt online education. To make online learning more dynamic, game-based learning is being implemented.

Furthermore, firms invest a lot of money in training people, but once they retire or leave, they have a hard time remembering what they learned. Machine learning is frequently used in game-based training systems, allowing all prior and current coworkers to benefit from the pool of data. Furthermore, students can go at their own pace with game-based learning, resulting in a more personalized learning experience. The game-based learning industry is predicted to increase as a result of these factors.

Global Game-Based Learning MarketSegmentation Analysis

The Global Game-Based Learning Market is Segmented on the basis of Offering, Deployment Type, Game Type, Application, and Geography.

Game-Based Learning Market, By Offering

• Solutions• Services

Based on Offering, the market is segmented into Solutions and Services. During the forecast period, the services sector is expected to contribute the most to the growth of the Game-Based Learning Market. Game-based learning service providers offer consulting, implementation, and support and maintenance services, among other things. These services help end-users with the creation of game-based learning solutions, as well as their installation, deployment, and ongoing maintenance. End users can get help from service providers to create custom solutions for their enterprises. These service providers are in charge of putting in place solutions that are tailored to the demands of the company, such as customized solutions.

Game-Based Learning Market, By Deployment Type

• On-Premise• Cloud-Based

Based on Deployment Type, the market is segmented into On-Premise and Cloud-Based.

Game-Based Learning Market, By Game Type

• AR VR Games• AI-Based Games• Language Learning Games• Location-based Games• Training, knowledge and Skill-Based Games• Assessment and Evaluation Games• Others

Based on Game Type, the market is segmented into AR VR Games, AI-Based Games, Language Learning Games, Location-based Games, Training, knowledge and Skill-Based Games, Assessment and Evaluation Games, and Others. AR-enabled games are being developed by companies; players can use AR technologies to sketch pictures and display their creations. The use of augmented reality and virtual reality in on-the-job training is rapidly expanding. Kentucky Fried Chicken (KFC) began its culinary training with virtual reality. The virtual reality environment can be used to train personnel without the risk of making mistakes. Panning Slides, Vertical Parallax, Horizontal Parallax, Layered Display, and 360 interactions are examples of displays created by companies. This creates a 3D effect by displaying multiple elements of sub-topics on the same screen.

Game-Based Learning Market, By Application

• Consumer• Government• Education• Enterprises

Based on Application, the market is segmented into Consumer, Government, Education, and Enterprises. The enterprise segment is the most likely to use game-based learning. With the increasing acceptance of the internet, digital technology, and the cloud, there has been an increase in the use of innovative technologies among individuals. Furthermore, businesses are implementing solutions to boost staff productivity. Businesses in many industry verticals use a variety of solutions to help their workers and clients work and perform better, as well as increase communication and collaboration between various departments. The market has been divided into BFSI, manufacturing, healthcare and life sciences, IT and telecommunications, consumer goods and retail, and others, based on enterprises.

Game-Based Learning Market, By Geography

• North America• Europe• Asia Pacific• Rest of the world

On the basis of Geography, the Global Game-Based Learning Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. Due to a growth in the number of students pursuing higher education, the market for game-based learning is growing in North America. The region is home to Harvard University, Stanford University, Yale University, the University of Toronto, and McGill University. This stimulates market actors to come up with innovative solutions that are tailored to the needs of higher education courses offered by a range of universities looking to reach out beyond geographical and social boundaries. The broad availability of the Internet and a robust ICT infrastructure in higher education are also promoting the use of game-based learning portals. It’s starting to gain popularity as a viable tool for developing and delivering Competency-Based Education (CBE), which prepares students for global competency.

Key Players

The “Global Game-Based Learning Market” study report will provide valuable insight with an emphasis on the global market. The major players in the market are Kahoot, Frontier Developments, Minecraft, Spin Master, Bublar Group, BreakAway Games, Gamelearn, Recurrence, Schell Games, and Stratbeans. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

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• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions and acquisitions in the past five years of companies profiled• Extensive company profiles comprising of company overview, company insights, product benchmarking and SWOT analysis for the major market players• The current as well as the future market outlook of the industry with respect to recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions• Includes an in-depth analysis of the market of various perspectives through Porter’s five forces analysis• Provides insight into the market through Value Chain• Market dynamics scenario, along with growth opportunities of the market in the years to come• 6-month post sales analyst support

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