Global BLE Beacons Market Size By Product Type (iBeacon, and Eddystone), By Applications (Retail, Travel and Tourism, Healthcare), By Geographic Scope And Forecast

BLE Beacons Market Size And Forecast

BLE Beacons Market size was valued at USD 8.85 Billion in 2024 and is projected to reach USD 150.64 Billion by 2031, growing at a CAGR of 46.90% from 2024 to 2031.

Increased awareness of BLE beacon technology and innovation in information technology solutions such as the Internet of Things are driving growth in the market (IoT). The Global BLE Beacons Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global BLE Beacons Market Definition

A beacon is a low-energy wireless transmitter device that uses Bluetooth, Wi-Fi, or hybrid technology to send data to nearby smart devices like smartphones and tablets. Promotional announcements, films, coupons, URL forms, and other types of information are generated by the Beacon. Beacon devices are equipped with received signal strength indicator (RSSI) estimates and are commonly utilized in mapping and location-based services applications. Beacon broadcasts a variety of signals, including radio, ultrasonic, optical, and laser, that aid in the search and identification of a device’s location in order to accomplish a task.

Global BLE Beacons Market Overview

The global BLE beacon market is expanding rapidly, and this trend is projected to continue in the next years. Bluetooth low energy beacon is abbreviated as BLE beacon. It’s a wireless communication system that’s designed for short-range communication. BLE beacons are perfect for applications that require frequent data transfers while conserving a significant amount of battery power. Due to its benefits, such as a high degree of accuracy compared to other geo-location technology, low impact on device battery life, and no internet connection required for communication, BLE beacon technology is being implemented in various sectors such as healthcare, retail, travel & tourism, and education.

Increased awareness of BLE beacon technology and innovation in information technology solutions such as the Internet of Things are driving growth in the market (IoT). Furthermore, the growing demand for smartphone usage and development in organized retail, such as supermarkets, discounters, department shops, and hypermarkets, has resulted in a desire for BLE beacons to make organized retail establishments smarter, propelling the BLE beacon market forward.

However, lack of awareness about BLE beacons as well as the risk of a security breach may hinder the market growth. Moreover, the growing integration of BLE beacons in LED lighting, point of sale (POS) devices, vending machines, cameras, and digital signage is expected to push the industry growth over the coming years.

Global BLE Beacons MarketSegmentation Analysis

The Global BLE Beacons Market is segmented based on Product Type, Applications, and Geography.

BLE Beacons Market, By Product Type

• iBeacon• Eddystone

Based on Systems & Services, the market is bifurcated into iBeacon, and Eddystone. These devices are capable of transferring information to nearby smart devices such as smartphones and tablets. The fact that BLE beacons can operate in low Bluetooth connectivity is one of the major elements resulting in the BLE beacons market growth.

BLE Beacons Market, By Application

• Retail• Travel and Tourism• Healthcare• Financial Institutions

The market is bifurcated Based on Application the Global BLE Beacons market has been segmented into Retail, Travel and Tourism, Healthcare, and Financial Institutions. Industries are gradually moving toward the integration of BLE beacon solutions from conventional proximity solutions such as Wi-Fi and RFID. Apart from retail applications, beacons are also expected to become a common product in industrial applications.

BLE Beacons Market, By Geography

• North America• Europe• Asia Pacific• Rest of the world

On the basis of Geography, the Global BLE Beacons Market is classified into North America, Europe, Asia Pacific, and the Rest of the world.Among all the regions, North America is expected to hold the highest market share during the forecast period. North America was the market’s leading revenue generator. Increased investment from North American countries, as well as rising demand for proximity tools in the retail and public sectors, are other major drivers for this industry. For instance, during 2016-to 2018, in the U.S., various large offline retailers namely Walmart, Target, and Macy’s invested extensively to deploy Beacon based on proximity sensors in their business stores. This Beacon deployment will help them improve their location-based marketing tactics and give their customers a more personalized purchasing experience.

Key Players

The “Global BLE Beacons Market” study report will provide valuable insight with an emphasis on the global market. The major players in the market are BlueCats, UFO Beacons, Proximity Solutions, Estimote Inc., Mobstac Inc, K2B Solutions, JK Technosoft, Gelo, Google LLC, Hewlett Packard Enterprise Development LP, Apple Inc., and others. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

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• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players• The current as well as the future market outlook of the industry with respect to recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions• Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis• Provides insight into the market through Value Chain• Market dynamics scenario, along with growth opportunities of the market in the years to come• 6-month post-sales analyst support

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