Pea Flakes Market Size By Type (Yellow, Green), By Nature (Organic, Conventional), By Packaging (Pouches, Paper Bags, Tins, Bulk), By Application (Food Processing, Animal Feed, Aqua Feed, Household/Retail), By Distribution Channel (Supermarkets/Hypermarkets, Modern Grocery Stores, Specialty Stores, Pet Stores, Online Retailers), By Geographic Scope And Forecast

Pea Flakes Market Size And Forecast

Pea Flakes Market size was valued at USD 1.93 Billion in 2024 and is projected to reach USD 3.41 Billion by 2031, growing at a CAGR of 7.35% from 2024 to 2031.

• Pea flakes are a culinary product comprised of dried and mashed peas. They are made by processing entire peas into flakes, which results in a flat and lightweight texture.
• Pea flakes are widely used as a nutritional supplement for small animals including rabbits, guinea pigs, and hamsters.
• Pea flakes, with their high fiber and protein content, make a healthy and natural nutritional addition for these pets, easing digestion, boosting dental health, and supplying necessary nutrients for overall well-being.
• Furthermore, pea flakes are also used as a treat or part of a balanced meal for small animals, adding diversity and enrichment to their daily diet.

Global Pea Flakes Market Dynamics

The key market dynamics that are shaping the pea flakes market include

Key Market Drivers

• Health ConsciousnessThe growing awareness of health and nutrition is driving up demand for pea flakes. Pea flakes, which are high in protein, fiber, and critical nutrients, are becoming increasingly popular among consumers looking for cleaner, plant-based diet options.
• Plant-Based Trend The growing popularity of vegan and vegetarian diets has greatly increased demand for pea flakes as a versatile, plant-based component in a variety of culinary applications, including baking and snack production.
• Gluten-Free PreferencesPea flakes are naturally gluten-free, making them an appealing choice for people who have gluten intolerances or celiac disease. This characteristic is consistent with the increasing demand for gluten-free products in global markets.
• Sustainability Concerns Pea flakes are made from peas, which are an environmentally sustainable crop. They require less water and fertilizer than other crops, making them appealing to eco-conscious consumers looking for sustainable food sources.

Key Challenges

• Competition from Alternatives Pea flakes face severe competition from established cereal and pulse-based products on the market. This inhibits the market entry and expansion of new pea flake products.
• Processing Costs Pea flakes are relatively expensive to produce and process, which has an impact on pricing and profitability. Pea flakes’ high manufacturing costs make them less competitive than other similar items on the market, limiting market expansion.
• Consumer Awareness  Limited public knowledge and understanding of pea flakes as a product impedes market expansion. Effective marketing techniques are required to educate potential clients about their benefits and applications, hence significantly influencing market growth.

Key Trends

• Innovative Product Launches Companies are incorporating pea flakes into new product categories such as morning cereals, bars, and ready-to-eat meals, broadening their application and appealing to a larger consumer base, thus representing as a significant trend.
• Clean Label Products Pea flakes are a natural, non-GMO, and additive-free product that falls into the increasing category of clean label products. This trend strengthens their position in health-conscious food markets.
• Expansion in Pet Food Pea flakes are becoming increasingly popular in pet food formulas due to their high protein and nutritional content. This trend is expanding the market reach of pea flakes beyond human use and into pet nutrition.
• Snacking and Convenience Foods With the advent of snacking culture and the desire for convenient, healthy snack options, pea flakes are increasingly being used in snacks and on-the-go food products, which is a significant growth area in the market.

Global Pea Flakes Market Regional Analysis

Here is a more detailed regional analysis of the pea flakes market

North America

• According to Market Research, the North American region is estimated to dominate during the forecast period. North America has a strong health and fitness culture, which drives demand for nutrient-dense plant-based foods like pea flakes.
• The region’s sophisticated agricultural technologies and practices assure a consistent supply of high-quality peas, which is essential for making premium pea flakes.
• The rising number of vegans and vegetarians in North America is driving demand for plant-based products, with pea flakes being a popular choice due to their nutritional value.
• Furthermore, North America’s dynamic food business, known for innovation and innovative product creation, actively combines pea flakes into a wide range of food products, increasing its market presence.

Asia Pacific

• The Asia Pacific region is estimated to exhibit the highest growth during the forecast period. Growing middle-class knowledge of health and nutrition is increasing demand in the Asia Pacific for nutritious, plant-based products such as pea flakes.
• The region is experiencing a noteworthy change toward plant-based diets, impacted by both health and environmental considerations, which is increasing consumption of pea flakes.
• The rapid rise of organized retail and e-commerce platforms in the region increases consumer access to pea flakes, facilitating market growth.
• Furthermore, as cities expand and populations grow, there is a greater desire for convenient and healthy food options like pea flakes, which are simple to cook and consume.

Europe

• Europe region is estimated to exhibit substantial growth during the forecast period. European rules and subsidies that promote sustainable agricultural methods boost the production of crops such as peas, which benefits the pea flakes market.
• The growing popularity of vegetarian and vegan diets in Europe increases demand for plant-based products like pea flakes, which are known for their health benefits.
• Furthermore, Europe’s emphasis on food innovation and technology has resulted in the creation of new applications and products that incorporate pea flakes, increasing their use in the food sector.

Pea Flakes MarketSegmentation Analysis

The Pea Flakes Market is segmented based on Type, Nature, Packaging, Application, Distribution Channel, and Geography.

Pea Flakes Market, By Type

• Yellow Peas
• Green Peas

Based on Type, the market is segmented into Yellow Peas and Green Peas. The yellow peas segment is estimated to dominate the pea flakes market. Yellow peas have a milder flavor and softer texture when processed into flakes, making them more appealing in several culinary applications such as baking and snack production. They are also more widely available and produce higher yields than green peas, making them a more cost-effective choice for manufacturers. Furthermore, yellow peas are high in protein and fiber, which aligns with customer preferences for nutritional and health-promoting components.

Pea Flakes Market, By Nature

• Organic
• Conventional

Based on Nature, the Pea Flakes Market is segmented into Organic and Conventional. The conventional segment is estimated to grow at the highest CAGR over the forecast period. Conventional pea flakes are less expensive to produce than organic alternatives, making them more affordable to a wider spectrum of consumers. Also, the extensive availability of conventional pea flakes through a variety of retail outlets, including supermarkets and hypermarkets, increases their market share. While demand for organic products is increasing, conventional pea flakes continue to dominate the market due to their scale and established supply chains.

Pea Flakes Market, By Packaging

• Pouches
• Paper Bags
• Tins
• Bulk

Based on Packaging, the market is divided into Pouches, Paper Bags, Tins, and Bulk. The pouches segment is estimated to dominate the global market. Pouches are extremely convenient, and lightweight, and provide good protection against environmental variables like moisture and air, which are critical for maintaining the freshness and quality of pea flakes. Pouches are also popular for their resealability, which improves customer usage and extends product life. Pouches’ flexibility in form and branding makes them appealing to producers trying to differentiate their products on crowded retail shelves.

Pea Flakes Market, By Application

• Food Processing
• Animal Feed
• Aqua Feed
• Household/Retail

Based on Application, the market is segmented into Food Processing, Animal Feed, Aqua Feed, and Household/Retail. The food processing segment is estimated to lead this segment in the forecast period due to the growing use of pea flakes in food manufacturing processes due to their nutritional benefits and functional qualities. Pea flakes are used in a variety of products, including cereals, snacks, and bakery items, which appeal to consumers looking for gluten-free and protein-rich options. The growing vegan and vegetarian population has also contributed greatly to this trend, as producers strive to accommodate the expanding demand for plant-based products.

Pea Flakes Market, By Distribution Channel

• Supermarkets/Hypermarkets
• Modern Grocery Stores
• Specialty Stores
• Pet Stores
• Online Retailers
• Others

Based on the Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Modern Grocery Stores, Specialty Stores, Pet Stores, Online Retailers, and Others. The supermarkets/hypermarkets segment is estimated to hold the majority share in the forecast period in the pea flakes market due to the ubiquitous availability and accessibility of these mediums. Supermarkets and hypermarkets provide a diverse range of products under one roof, including a large selection of health-focused and plant-based items such as pea flakes. Consumers frequent these stores because they are convenient, have competitive prices, and create trust through brand visibility.

Pea Flakes Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on Geography, the Pea Flakes market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America region is estimated to dominate the pea flakes market. There is a major and growing emphasis on health and wellness in the region, with customers seeking more healthy and sustainable food options. These preferences are well-suited to pea flakes, which are abundant in protein and fiber. Furthermore, North America benefits from modern agricultural practices and infrastructure that provide the consistent quality and supply of peas needed for pea flake manufacturing. The region’s powerful food industry, which is known for innovation and a proclivity for new product development, also plays an important role. This sector is constantly incorporating pea flakes into various food products, catering to the growing vegan and vegetarian population and broadening its market reach.

Key Players

The “Pea Flakes Market” study report will provide valuable insight with an emphasis on the global market. The major players in the market are Roquette Frères, Scoular Company, AGT Food and Ingredients Inc., Glanbia plc, Emsland Group, Archer Daniels Midland Company, DuPont de Nemours, Burcon NutraScience Corp., Cargill, Kerry Group plc, Axiom Foods Inc., Cosucra Groupe Warcoing SA, Soufflet Group, TERRA INGREDIENTS, and Meelunie.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Pea Flakes Market Recent Developments

• In January 2022, Benson Hill acquired ZFS Creston to expand its plant-based ingredient portfolio. This acquisition is more than just a financial deal; it is a clear demonstration of the industry’s commitment to diversifying and improving plant-based ingredient portfolios.
• In Oct 2021, Gold&Green Foods, a Finnish food technology business, introduced protein granules and flakes manufactured from oat bran, pea, and fava bean protein. According to the business, the plant-based ingredients offer a neutral flavor profile and texture that can be adjusted to adapt to diverse uses. They’re high in protein and fiber, as well as potassium and iron.

Report Scope

Research Methodology of Market Research

To know more about the Research Methodology and other aspects of the research study, kindly get in touch with our .

Reasons to Purchase this Report

• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players• The current as well as the future market outlook of the industry with respect to recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions• Includes in-depth analysis of the market of various perspectives through Porter’s five forces analysis• Provides insight into the market through Value Chain• Market dynamics scenario, along with growth opportunities of the market in the years to come• 6-month post-sales analyst support

Customization of the Report

• In case of any please connect with our sales team, who will ensure that your requirements are met.