Feed Palatability Enhancers Market By Type (Natural Palatability Enhancers, Synthetic Palatability Enhancers), Livestock (Poultry, Swine, Ruminants, Aquaculture), Application (Feed Premix, Base Mix, Supplements), & Region for 2024-2031

Published Date: August - 2024 | Publisher: MIR | No of Pages: 320 | Industry: latest updates trending Report | Format: Report available in PDF / Excel Format

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Feed Palatability Enhancers Market Valuation – 2024-2031

Feed palatability enhancers are additives that make animal feed more appealing and pleasant to livestock and pets. The growing need for these enhancers is driven by several variables including animal health, productivity, and cattle sector efficiency. First, as the world’s population expands, so does the demand for meat, dairy, and other animal products. To meet this demand, farmers and producers must guarantee that their animals are healthy and growing properly by enabling the market to surpass a revenue of USD 2772.19 Million valued in 2024 and reach a valuation of around USD 3200.73 Million by 2031.

Feed quality has a direct impact on livestock’s general health and well-being. When animals consume enough high-quality feed, their immune systems strengthen reducing disease incidence and the need for antibiotics. This is becoming more relevant as there is a worldwide movement to reduce antibiotic use in animal agriculture due to worries about antibiotic resistance by enabling the market to grow at a CAGR of 2.00 % from 2024 to 2031. 

Feed Palatability Enhancers MarketDefinition/ Overview

Feed palatability enhancers are additives that improve the flavor, smell, or texture of animal feed increasing the possibility that the animals would consume it voluntarily. These enhancers are essential for ensuring that livestock, poultry, and pets get enough nutrients from their diets. Feed palatability enhancers are designed to stimulate hunger and help animals to consume a balanced and nutritious meal consistently.

These enhancers serve an important role in increasing the appeal and intake of animal feed which is necessary for good nutrition and growth in livestock and pets. These enhancers are additions intended to make feed more appealing to animals encouraging them to swallow their daily rations constantly. One of the most common applications for feed palatability enhancers is in agriculture, particularly livestock production.

Technological improvements in the composition and distribution of palatability enhancers will also influence their future application. Innovations in encapsulation and slow-release technology will enable more accurate and targeted distribution of these enhancers in feed formulations. This can improve their efficacy while reducing interactions with other feed additives.

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Will the Preference for Natural and Sustainable Ingredients Drive the Feed Palatability Enhancers Market?

We're seeing a big push for natural and sustainable ingredients, and that's really shaking up the feed palatability enhancers industry. People are more clued-in than ever about where their food comes from and its impact on the planet, and that includes what goes into animal feed. So, things like plant extracts and essential oils – natural palatability enhancers – are becoming super popular because they're seen as better for the animals and the environment. The United Nations Food and Agriculture Organization (FAO) even put out a report showing that sustainable livestock farming is on the rise. Organic livestock farming, for instance, jumped 25% between 2015 and 2020! This shift directly boosts the need for natural feed additives, including palatability enhancers.

The numbers tell the story of how the market's responding to this shift. A study in the Journal of Animal Science and Technology projects an 8.3% annual growth (CAGR) for the global market of natural feed additives, like palatability enhancers, from 2021 to 2026. The USDA also reports a 56% jump in plant-based feed additive use for organic livestock over the past five years! And get thisFEFAC says nearly 18% of all feed additives used in the EU were natural by 2022, a big leap from 12% in 2018. Looks like natural is the new normal!

Will Safety Concerns Hamper the Feed Palatability Enhancers Market?

Okay, so the whole feed palatability enhancer thing isn't always smooth sailing. Safety is a biggie, although constant research and keeping a close eye through regulations can help. Some folks – both consumers and those in charge of making the rules – are worried about what certain feed additives might do to animals over time, and if anything nasty might end up in the meat and milk we eat. For instance, that EFSA report from 2019 said we really need to dig deeper into the safety of some of those flavoring ingredients they put in animal feed. But hey, it's not all doom and gloom! A lot of enhancers, especially the natural ones, have been used for ages and seem pretty safe.

Despite these concerns, the market is likely to expand further driven by rising demand for high-quality animal products and the desire to enhance feed efficiency. This rise indicates that, while safety issues exist, they do not significantly impede market expansion. Manufacturers are reacting to these difficulties by investing in R&D to develop safer, more natural flavor additives. For example, the United States Food and Drug Administration (FDA) claims that in fiscal year 2020, they examined and approved ten new animal food additive petitions demonstrating continued innovation over the years.

Category-Wise Acumens

Will the High Demand for Poultry Meat and Eggs Drive the Livestock Segment?

When it comes to making animal feed taste better, the poultry industry really leads the way. Think about itthere are so many chickens, ducks, and turkeys being raised around the world! And these birds have some pretty specific needs when it comes to their food. Since poultry farming is so big – everyone wants their chicken and eggs! – making sure the birds eat well is super important. That’s where palatability enhancers come in. They basically make the feed smell and taste better, encouraging the birds to chow down. And when chickens eat more, they grow faster, get more out of their food (that's a better feed conversion ratio), and are generally healthier and more productive.

Because chickens grow so fast, any little thing we do to help them eat better and use their feed more efficiently can really boost a farmer's profits. Given that chicks go from hatch to market in just weeks, it's super important for farmers to make the most of every single feeding. And, chickens are picky eaters! They can easily get turned off by even slight changes in how their food tastes or its overall quality. That's why palatability enhancers are so important—they keep the chickens happily munching away. We're seeing cool new things in these enhancers, like products customized for different ages and dietary needs, which really solidifies poultry's position in the market. Basically, ongoing research and development into better, cheaper ways to make chicken feed tastier is what's driving this whole industry forward.

Will the Demand for Natural and Sustainable Products Drive the Type Segment?

Okay, so it looks like the feed industry is really changing! Natural palatability enhancers are becoming the go-to choice, and it's all because of us, the consumers. We're demanding more natural and sustainable products, and that's trickling down to what our animals eat too. People are getting more health-conscious and care about the planet, so they want to know that even animal products are sourced responsibly. This is why we're seeing tons of plant extracts, herbs, and other organic stuff being added to animal feed. Basically, these natural additives are considered safer, healthier, and better for the environment, which makes them a win-win for everyone involved – from the farmers to the folks who end up eating the food.

It's becoming more and more common to see natural ingredients taking over from the synthetic stuff, driven by both regulations and what's considered good business these days. Lots of countries are bringing in tougher rules about using synthetic chemicals in animal feed, mainly because people are worried about the possible long-term effects on animals and our planet. Natural palatability enhancers, the kind that come from organic sources, often have an easier time with regulations and are generally seen as the safer and more sustainable way to go. Plus, the cool thing is that we've gotten better at extracting and processing these natural enhancers, making it cheaper and easier to get high-quality stuff. This has really helped them take over the market because producers can now keep up with the demand for natural products without losing any effectiveness or spending a fortune.

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Country/Region-wise Acumens

Will the Expanding Animal Food Industry Drive the Market in the Asia Pacific Region?

The Asia-Pacific region's booming appetite for animal products is really fueling the growth of the market for things that make animal feed taste better! Basically, we're seeing more and more demand for meat and dairy, and farmers are getting clued in on how feed additives can seriously help with animal nutrition and boost how much they produce. For example, the Food and Agriculture Organization (FAO) projects that meat consumption in the area will jump by a whopping 19% between 2018 and 2027, hitting 144 million tons. All that extra meat means we need a lot more, and better, animal feed which in turn, is driving up the need for things that make it yummy!

Think of all those extra cows, pigs, and other farm animals in places like China, India, and Indonesia – they're a big reason the animal feed market is growing! In fact, China's numbers are looking hugetheir pig population was predicted to hit 449.22 million in 2022, a 4.6% jump. And India's seen a similar boost, with their livestock up 4.6% between 2012 and 2019, hitting 535.78 million! With all these animals, and the push for more efficient farming, farmers need better, tastier feed. Plus, because everyone's more focused on keeping animals healthy and happy, they're willing to spend on feed additives that help their animals eat better and perform at their best.

Will Rising Trend of Pet Ownership Drive the Market in the North American Region?

It looks like the feed palatability enhancers industry is about to get a big boost, thanks to more and more of us in North America welcoming furry friends into our homes! As APPA data shows, there's a growing demand for pet food that's not just nutritious, but downright delicious, especially for dogs and cats. Just check out these numbersthe APPA estimates that a whopping 70% of US households owned a pet in 2021-2022, up from 67% in 2019-2020! That's roughly 90.5 million homes filled with happy pets. And the United States Census Bureau backs this up – pet ownership has been steadily climbing for the past decade. So, naturally, with more pets around, there's a bigger market for all sorts of pet food, including those with tasty palatability enhancers to keep those tails wagging!

Wow, the economic impact of all this is huge! Just check this outThe American Pet Products Association says we spent a whopping USD 50.0 Billion on pet food and treats back in 2021, and they think that's going to jump to USD 58.1 Billion by 2023. That kind of money and growth means everyone's looking for ways to make pet food taste even better. Plus, the American Veterinary Medical Association (AVMA) did a poll and found that pet parents are getting seriously serious about what their furry friends eat. They're even willing to shell out extra cash for the good stuff! All this means we're probably going to see some cool new inventions in feed palatability enhancers, as companies try to create yummy and healthy pet food that both picky owners and their beloved pets will adore.

Competitive Landscape

The feed palatability enhancers market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support. The organizations are focusing on innovating their product line to serve the vast population in diverse regions.

Some of the prominent players operating in the feed palatability enhancers market include

  • DuPont
  • Associated British Foods Plc
  • Kerry Group Plc
  • Symrise AG
  • Adisseo France SAS
  • Elanco Animal Health
  • Kent Nutrition Group
  • Kemin Industries, Inc.
  • Diana Foods

 Latest Developments

  • In February 2023, Adisseo announced the acquisition of Nor-Food, a French-based firm that develops plant-based specialized ingredients and plant extracts for the animal nutrition market.
  • In September 2023, BASF SE and Evonik Industries AG formed a partnership to improve the environmental impact of the animal feed manufacturing and animal protein industries. The collaboration combines BASF’s strong value chain sustainability experience in animal nutrition with Evonik’s vast expertise in feed formulation and customer insights.

Report Scope

REPORT ATTRIBUTESDETAILS
Study Period

2021-2031

Growth Rate

CAGR of ~2.00% from 2024 to 2031

Base Year for Valuation

2024

Historical Period

2021-2023

Forecast Period

2024-2031

Quantitative Units

Value in USD Million

Report Coverage

Historical and Forecast Revenue Forecast, Historical and Forecast Volume, Growth Factors, Trends, Competitive Landscape, Key Players, Segmentation Analysis

Segments Covered
  • Type
  • Livestock
  • Application
Regions Covered
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
Key Players

DuPont, Associated British Foods Plc, Kerry Group Plc, Symrise AG, Adisseo France SAS, Elanco Animal Health, Kent Nutrition Group, Kemin Industries, Inc., Diana Foods

Customization

Report customization along with purchase available upon request

Feed Palatability Enhancers Market, By Category

Type

  • Natural Palatability Enhancers
  • Synthetic Palatability Enhancers

Livestock

  • Poultry
  • Swine
  • Ruminants
  • Aquaculture

Application

  • Feed Premix
  • Base Mix
  • Supplements

Region

  • North America
  • Europe
  • Asia-Pacific
  • South America
  • Middle East & Africa

Research Methodology of Market Research

To know more about the Research Methodology and other aspects of the research study, kindly get in touch with our .

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Pivotal Questions Answered in the Study

Some of the key players leading in the market include DuPont, Associated British Foods

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