Global Desert Tourism Market Size By Type (Desert nature/eco tourism, Desert adventure tourism, Desert wellness tourism), By Application (Below 30 Years Old, 30-40 Years Old, 40-50 Years Old), By Geographic Scope And Forecast

Desert Tourism Market Size And Forecast

Desert Tourism Market size was valued at USD 187.20 Billion in 2022 and is projected to reach USD 258.39 Billion by 2030, growing at a CAGR of 4.23% from 2023 to 2030.

Desert tourism is one of the most emerging tourism concepts across the globe and is considered one of the major driving factors for market growth. The market is also experiencing significant growth owing to the growing appeal of desert tourism. The popularity among the tourists is driving the market growth. Some other factors that fuel the market growth are such as increasing participation in activity-based ecotourism; emergence of the traveler takeaway, friendcations (vacation with friends), are more others. The Global Desert Tourism Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Desert Tourism Market Definition

Desert tourism refers to the travel and recreational activities conducted by individuals or groups in desert regions to experience and explore the unique ecological, cultural, and adventure-based attractions that these dry environments have to offer. It includes a variety of activities and experiences designed to appeal to a wide range of interests and inclinations, attracting travellers looking for adventure, relaxation, cultural immersion, and environmental appreciation.

Desert tourism, a subset of nature-based and cultural tourism, entails exploring and appreciating dry and semi-arid locations across the world. It is a multidimensional industry that combines the attractiveness of desolate landscapes with the rich tapestry of local cultures, providing visitors with a one-of-a-kind and immersive experience that combines nature, adventure, history, and tradition. Desert tourism has grown in popularity in recent decades as adventurous visitors seek out new areas and seek a deeper connection with the Earth’s different landscapes and the tribes that live in these harsh terrains.

Global Desert Tourism Market Overview

Desert tourism includes exploring and enjoying dry and semi-arid areas through a range of activities such as adventure sports, cultural exchanges, eco-tourism, and leisure. The fascination with deserts stems from their stark beauty, diverse biodiversity, indigenous cultures, and feeling of adventure. Desert locations have grown in popularity over the years, attracting both daring explorers and leisure tourists looking for a one-of-a-kind vacation experience. Desert tourism has grown as an important section of the worldwide travel and hospitality business, delivering one-of-a-kind experiences, breathtaking landscapes, and cultural exchanges that appeal to a wide spectrum of visitors.

Desert tourism had a significant boom at the turn of the century, owing to enhanced air connection, advancements in transportation, and improved infrastructure in formerly inaccessible desert locations. Desert locations including Dubai, Marrakech, Palm Springs, and Atacama have grown in popularity as global vacation centres. Changes in travel tastes, with more tourists seeking authentic and off-the-beaten-path experiences, aided the development trajectory.

Rising interest in unique experiences, increasing adventure and outdoor activities are the key drivers of the global desert tourism market. Desert tourism provides a variety of one-of-a-kind activities, such as dune bashing, camel trekking, stargazing, and trips to historic oasis. These activities are appealing to adventurers, cultural aficionados, and nature lovers alike. Many desert areas have rich cultural histories that have been moulded by indigenous tribes and ancient civilizations. Visitors may participate in local traditions, see historical places, and learn about the past of desert-dwelling peoples.

Desert environments provide a natural playground for adventure sports like sandboarding, rock climbing, and off-roading, attracting adrenaline-seeking travellers. Some desert locations include luxury resorts and spa retreats where visitors may relax, revitalise, and detach from the busy pace of contemporary life. However, navigating harsh environmental conditions is a challenge for the global desert tourism market. The harsh and frequently unexpected circumstances prevalent in desert locations can provide several challenges for both travellers and the tourism sector. Moreover, unveiling the past in cultural and heritage tourism, and nurturing the arid beauty in eco-tourism and conservation as catalysts are some of the factors that open new opportunities for the global desert tourism market in the upcoming years.

Global Desert Tourism MarketSegmentation Analysis

The Global Desert Tourism Market is segmented on the basis of Type, Application, and Geography.

Desert Tourism Market, By Type

• Desert nature/eco tourism
• Desert adventure tourism
• Desert wellness tourism

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Based on Type, the market is bifurcated into desert nature/eco tourism, desert adventure tourism, and desert wellness tourism. Desert Adventure Tourism accounted for the largest market share of 39.84% in 2022, with a market value of USD 74.58 Billion 2022; it is projected to grow at a CAGR of 4.80% during the forecast period. Desert Nature/Eco Tourism was the second-largest market in 2022, valued at USD 62.01 Billion and is projected to grow at a CAGR of 4.12%.

Desert Tourism Market, By Application

• Below 30 Years Old
• 30-40 Years Old
• 40-50 Years Old
• Above 50 Years Old

Global Desert Tourism Market is segmented into Below 30 Years Old, 30-40 Years Old, 40-50 Years Old, and Above 50 Years Old. The two market segments that is Below 30 Years Old and 30-40 Years Old is witnessing the highest market share with strong market growth during the forecast period in the global market. The segment centres on the standing and opportunity for significant application value, market share, and growth valuation of each application.

Desert Tourism Market, By Geography

• North America
• Europe
• Asia Pacific
• Middle East & Africa
• Latin America

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On the basis of regional analysis, the Global Desert Tourism Market is classified into North America, Europe, Asia Pacific and Rest of the world. North America accounted for the largest market share of 29.81% in 2022, with a market value of USD 55.80 Billion and is projected to grow at a CAGR of 3.74% during the forecast period. Asia-Pacific was the second-largest market in 2022, valued at USD 46.38 Billion in 2022; it is projected to grow at a CAGR of 4.58%.

Key Players

The “Global Desert Tourism Market” study report will provide valuable insight with an emphasis on the global market. The major players in the market are Expedia Group, Booking Holdings Inc, China Travel, China CYTS Tours, G Adventures, BCD Travel, Travel Leaders Group, Exodus Travels Limited, Contiki, and Wilderness Travel. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

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• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players• The current as well as the future market outlook of the industry with respect to recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions• Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis• Provides insight into the market through Value Chain• Market dynamics scenario, along with growth opportunities of the market in the years to come• 6-month post-sales analyst support

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