Global Floral Gifting Market Size By Product (Personal Gifting, Corporate), By Application (Online, Offline), By Geographic Scope And Forecast

Floral Gifting Market Size And Forecast

Floral Gifting Market size was valued at USD 50.10 Billion in 2021 and is projected to reach USD 76.22 Billion by 2030, growing at a CAGR of 6.1% from 2022 to 2030.

Currently, florist gifting industries are switching to the online sales channel for their distribution. As it helps in delivering door service and provides several discounts. Most of the key industries are switching to the online channel either by their own website or are partnering with third-party providers. The Global Floral Gifting Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Floral Gifting Market Definition

Floral gifting is a gift with flowers that is to give on several occasions, such as birthdays, Valentine’s Day, Mother’s Day, Christmas, and others. It generally includes single flowers, mono-bunches, mixed bouquets, customized flower arrangements, and more. Floral gifting is considered to be an effective way of portraying and communicating various emotions related to affection, appreciation, sympathy, or apologies. The growth of the floral gifting market can be primarily attributed to the increasing consumer inclination towards customized gifting options based on a particular occasion.

Global Floral Gifting Market Overview

The increasing penetration of e-commerce platforms, along with the growing number of software-based mobile applications for floral gifting, is augmenting the market growth of floral gifting market. Several traditional floral vendors in North America are shifting their business operations from conventional brick-and-mortar stores over to online platforms for targeting a larger consumer base. In line with this, the rising prominence of online floral gifting services based on convenient check-outs, the eccentric preview of flower arrangements using virtual reality or 3D, customized designs, free gift cards, mobile coupons, subscriptions, etc., are also driving the market. Additionally, the floral gifting vendors in the region are increasingly adopting on-demand floral gift production methods for reducing the losses related to stock wastage and fluctuating customer demand.

Furthermore, the growing emphasis on increasing profitability via vertical farming of flowers in confined spaces is also driving the market growth in North America. Apart from this, the emerging trend of farm-to-table, which involves direct sourcing of locally grown flowers for gifting purposes, has gained immense popularity in comparison to the extravagant and intricate bouquet flowers. In the coming years, the growing adoption of infused-water capsules in floral bouquets for longer freshness and shelf life will also drive the growth of the North American floral gifting market. Looking forward, IMARC Group expects the North American floral gifting market to continue its moderate growth during the next five years.

Global Floral Gifting MarketSegmentation Analysis

The Global Floral Gifting Market is segmented on the basis of Product, Application, and Geography.

Floral Gifting Market, By Product

• Personal Gifting• Corporate• Others

The market is segmented into Personal Gifting, Corporate, and Others based on product. During the forecast period, personal gifts are a tradition for many special occasions, such as giving chocolates to someone on Valentine’s Day. However, marketers of floral gifts have opportunities to reach new consumers and to promote their products for everyday occasions as well as holidays.

Floral Gifting Market, By Application

• Offline• Online

The market is segmented into online, and offline based on Application. Owing to the rising demand, the Vertical Farming segment accounted for the highest share of the Floral Gifting market. Online channel growing can be due to the high demand for several consumers.

Floral Gifting Market, By Geography

• North America• Europe• Asia Pacific• Rest of the world

On the basis of regional analysis, the market is classified into North America, Europe, Asia Pacific, and Rest of the world. In North America, the growth of the floral gifting market can be primarily attributed to the rising consumer inclination towards customized gifting options based on a particular occasion.

Key Players

The “Global Floral Gifting Market” study report will provide valuable insight with an emphasis on the global market. The major players in the market are FTD Companies, Flowerbud, 1-800-Flowers, From You Flowers, Avas Flowers, Teleflora, Farmgirl Flowers, BloomNation, Flora2000, Blooms Today, UrbanStems, H Bloom, Gotham Florist, Flowerpetal, Venus Et Fleur, KaBloom, The Bouqs, and Just Flowers. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Developments

• In March 2021, 1-800-FLOWERS.COM, Inc. announced a new birthday gift guide for birthday gifting by providing customers with thoughtful ways to make the birthday special for their loved ones. This guide provides unique offerings and trending products from the company’s family of brands that includes bountiful gift baskets, special floral bouquets, gourmet treats, and customized décor.

• In April 2020, FTD, LLC, announced to offer an exclusive collection for Mother’s Day that features some of FTD’s most-loved bouquets along with Homesick’s Thank You, Mom candle.

Report Scope

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Reasons to Purchase this Report

• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled• Extensive company profiles comprising of company overview, company insights, product benchmarking and SWOT analysis for the major market players• The current as well as the future market outlook of the industry with respect to recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions• Includes an in-depth analysis of the market from various perspectives through Porter’s five forces analysis• Provides insight into the market through Value Chain• Market dynamics scenario, along with growth opportunities of the market in the years to come• 6-month post-sales analyst support

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