Global Online Survey Software Market Size By Product (Enterprise Grade, Individual Grade), By Application (Retail, BFSI, Medical and Media), By Geographic Scope And Forecast

Online Survey Software Market Size And Forecast

Online Survey Software Market size was valued at USD 1.35 Billion in 2024 and is projected to reach USD 3.285 Billion by 2031, growing at a CAGR of 11.75% from 2024 to 2031.

The Online Survey Software Market has been steadily growing due to the increasing need for data-driven decision-making across various sectors, including business, education, healthcare, and government. The Global Online Survey Software Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Online Survey Software Market Definition

Users In today’s day and age, gaining insight into customer preferences has gained an irreplaceable position. For this, several surveys are conducted focusing on the pain points, future opportunities, customer preference, and other parameters. With the world getting digitized, surveys have also shifted towards online platforms to gain responses from the larger customer base. Online survey software is referred to as an application used by companies for gathering feedback from customers (by conducting an online survey). This software helps in providing actionable insights by designing, sending, and interpreting the survey responses. Online survey software is gaining popularity as it helps users by conducting surveys using their own websites, emails, or hosted web pages.

The demand for online survey software is growing mainly due to the increasing penetration of the internet across the globe. It provides easy access to the users to conduct and gain more responses. According to Internet World Stats, the number of active Internet users in the world is more than 5 billion and is expected to grow in the years to follow. Increasing investment in product marketing, research, and development (to understand challenges in the products and their preference among the target population) is pushing the demand for survey software. To boost this further, the penetration of social media is soaring. It acts as a platform to understand customers’ demands.

Global Online Survey Software Market Overview

The Online Survey Software Market has been steadily growing due to the increasing need for data-driven decision-making across various sectors, including business, education, healthcare, and government. Online survey software is used by a wide range of users, including businesses for market research, customer feedback, and employee engagement, educational institutions for research and feedback, healthcare organizations for patient satisfaction surveys, and government agencies for public opinion and data collection.

Modern survey software solutions offer advanced features such as skip logic, branching, question randomization, real-time reporting, and integration with other business software (e.g., CRM, email marketing, and analytics tools). Mobile responsiveness is essential, as an increasing number of survey respondents access surveys on smartphones and tablets. Ensuring a seamless experience on mobile devices is a competitive advantage. Increase in focus towards a focus on a niche market. Identify niche markets that have unique survey needs, such as healthcare, technology, or sustainability. Tailor services to these specific industries to become an expert in their survey requirements.

Continuous innovation is crucial in the survey industry to stay competitive, offer better services, and meet evolving client needs. Regularly monitor industry publications, attend conferences, and join relevant associations. This will help you stay updated on the latest trends, technologies, and best practices. Utilize advanced data analytics and visualization tools to make sense of the survey data. Interactive dashboards and data visualization can help clients better understand the results. Collaborate with technology experts or data scientists who can provide insights into how to leverage the latest tech trends in surveying.

Global Online Survey Software Market Segmentation Analysis

The Global Online Survey Software Market is segmented on the basis of Product, Application, and Geography.

 Online Survey Software Market, By Product

• Enterprise Grade
• Individual Grade

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Based on Product, the market is segmented into Enterprise Grade and Individual Grade. Enterprise Grade accounted for the largest market share of 85.88% in 2022, with a market value of USD 3,668.92 Million, and is projected to grow at a CAGR of 11.59% during the forecast period.

Online Survey Software Market, By Application

• Retail
• BFSI
• Medical and Media
• Education and Public Sector
• Automotive
• Airline and Travel
• Other

Based on the Application, the market is segmented into Retail, BFSI, Medical and Media, Education and Public Sector, Automotive, Airline and Travel, and Others. Retail accounted for the largest market share of 28.29% in 2022, with a market value of USD 1,208.44 Million, and is projected to grow at a CAGR of 12.37% during the forecast period.

Online Survey Software Market, By Geography

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• Latin America

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On the basis of Regional Analysis, the Global Online Survey Software Market is classified into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. North America accounted for the largest market share of 46.65% in 2022, with a market value of USD 1,992.94 Million and is projected to grow at a CAGR of 11.09% during the forecast period.

Key Players

The “Global Online Survey Software Market” study report will provide valuable insight with an emphasis on the global market. The major players in the market are Qualtrics, Zoho Forms, SmartSurvey, Campaign Monitor, Alchemer LLC, Snap Surveys, Formstack, Typeform, Qualaroo, Inc., Medallia, Jotform, QuestionPro Survey software, Sogolytics, GetFeedback, Inc., SurveySparrow, HubSpot, ProProfs, Formsite, SmartSurvey.

Our market analysis also entails a section solely dedicated for such major players wherein our analysts provide an insight to the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above-mentioned players globally.

Ace Matrix Analysis

The Ace Matrix provided in the report would help to understand how the major key players involved in this industry are performing as we provide a ranking for these companies based on various factors such as service features & innovations, scalability, innovation of services, industry coverage, industry reach, and growth roadmap. Based on these factors, we rank the companies into four categories as Active, Cutting Edge, Emerging, and Innovators.

Market Attractiveness

The image of market attractiveness provided would further help to get information about the region that is majorly leading in the Global Online Survey Software Market. We cover the major impacting factors that are responsible for driving the industry growth in the given region.

Porter’s Five Forces

The image provided would further help to get information about Porter’s five forces framework providing a blueprint for understanding the behavior of competitors and a player’s strategic positioning in the respective industry. Porter’s five forces model can be used to assess the competitive landscape in the Online Survey Software Market, gauge the attractiveness of a certain sector, and assess investment possibilities.

Report Scope

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Research Methodology of Market Research