Global B2B Exhibitions Market Size By Type (Retail, Energy, Healthcare, Business Services), By Application (Women and Men), By Geographic Scope And Forecast
Global B2B Exhibitions Market Size By Type (Retail, Energy, Healthcare, Business Services), By Application (Women and Men), By Geographic Scope And Forecast
Published Date: August - 2024 | Publisher: MIR | No of Pages: 320 | Industry: latest updates trending Report | Format: Report available in PDF / Excel Format
B2B Exhibitions Market size was valued at USD 498.69 Billion in 2024 and is projected to reach USD 931.1 Billion by 2031, growing at a CAGR of 7.5% from 2024 to 2031.
With the digital transformation, the market is experiencing significant growth. This can be attributed to the increasing relevance of online and social media. The using application of the exhibition industry in several different industries is another factor driving the market growth. In addition, the increasing spending and event count in the exhibition industry accelerate the market growth. The Global B2B Exhibitions Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.
Global B2B Exhibitions Market Definition
So, B2B basically stands for "business-to-business," and it's when one business sells to another – think a manufacturer selling to a wholesaler. Now, when we talk about B2B event marketing, we're talking about offline marketing where businesses use events to get their products, brands, or services in front of other businesses in person. The big idea? To create real value, like keeping customers happy, making more money from events, boosting sales, building solid business relationships, and getting the word out about your brand. With B2B events, you might be putting on an event for a company trying to reach other businesses, or maybe you're bringing a bunch of different brands together in one place.
One needs to host professionals and decision-makers who, depending on their goals, want to make a purchase or a business interaction based on logical arguments, financial scrutiny, and data. When planning B2B events, one might feel a greater responsibility to secure the right environment and circumstances that will get businesses to another level. According to a study from CEIR (Center for Exhibition Industry Research), nearly 41% of the marketing budget goes into B2B exhibiting.
The most common type of B2B event marketing is attending an event as an exhibitor. An exhibition enables the companies to provide hand-on, face-to-face demonstrations of your products and services to get valuable insights, ask them for feedback, and get valuable insights into their reactions. Companies take advantage of those opportunities to create a standout booth and connect with people who are interested in their products and services.
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Global B2B Exhibitions Market Overview
The digital transformation is one of the important factors that are driving the growth of the market. Digital transformation is becoming increasingly prominent across the globe. This can be attributed to the increasing relevance of online and social media. There are several measures that are taken today to digitalize an exhibition such as the promotion of exhibitions effectively with digital media, the registration of data and the digitalization of the trade fair visit.
In addition, the increasing demand for business-focused events is another factor expected to drive the market. Exhibition market is largely driven by an increase in the need for specialized, effective, and high-quality exhibition events, which would attract international buyers to take part in local exhibitions. With the increasing popularity of exhibitions there is an increasing focus on various business sectors. The coverage for organizing exhibitions includes IT and Telecom, Design, Construction, Health, Homes, Property, Travel, Entertainment, Engineering, Aerospace, and Marine.
The increasing spending and event counts in the exhibition industry are expected to fuels the market. The introduction to the proactive policies of the government and its bureaucracy has allowed the ecosystem to develop the businesses. The exhibition industry is among the first to generate the benefit and make it a pulsating multi-core industry. In addition, the exhibition industry also drives the sector growth in tourism, government initiatives, hotel reservations, pumps event companies, supplier business, and a host of ancillary businesses, which is related to the exhibitions
However, the concerns regarding the operational hindrance are expected hamper the market growth. These hindrances have the potential to arise due to factors such as the conflicts in objectives of the exhibitors and the organizers, mismatch between the synchrony between various activities, and the costs. Some of the operational problems in the exhibition industry include long lead time, huge deposit, high risk, inaccurate forecast and more others.
Furthermore the technological advancements or trends have significantly aided in the exhibition market as they enable an enhanced customer experience. Specific uses for technology within exhibitions include an increased level of accessibility for individuals.
Global B2B Exhibitions MarketSegmentation Analysis
The Global B2B Exhibitions Market is segmented on the basis of Type, Application, and Geography.
B2B Exhibitions Market, By Type
• Retail• Energy• Healthcare• Business Services• Machinery• IT• Others
Based on the Type, the market is bifurcated into Retail, Energy, Healthcare, Business Services, Machinery, IT, and Others. The market is witnessing the highest market share with strong market growth during the forecast period with a global perspective. The Segment centres on the standing and opportunity for significant application value, market share, and growth valuation of each application.
B2B Exhibitions Market, By Application
• Women• Men
Based on the Application, the market is segmented into Women and Men. The market is witnessing the highest market share with strong market growth during the forecast period with a global perspective. The Segment centres on the standing and opportunity for significant application value, market share, and growth valuation of each application.
B2B Exhibitions Market, By Geography
• North America• Europe• Asia Pacific• Rest of the world
On the basis of Geography, the Global B2B Exhibitions Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. The presence of players in the market is one of the factors that make the market more dominant. The market stake is predicted to grow substantially and dominate the Global B2B Exhibitions Market throughout the forecast period.
Key Players
Want to know what's happening in the world of "Global B2B Exhibitions"? This study is packed with insights focusing on the global market. You'll find key players like RELX Group, Tarsus Group, UBM, Emerald Expositions, PennWell Corp., Informa Exhibitions, MCH Group, Messe Frankfurt, Koelnmesse, and ITE Group. We even have a special section dedicated to them, where our experts dig into their financials, compare their products, and run a SWOT analysis. Plus, we break down the competitive scene with details on their key strategies, market share, and global rankings.
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Reasons to Purchase this Report
We dig deep into the market with both qualitative and quantitative analysis, breaking it down by segment using factors that go beyond just the money. We'll give you the market value (in USD Billion!) for every single segment and sub-segment. You'll discover which region and segment we think will grow the fastest and ultimately rule the market. Our geographical analysis highlights product/service consumption, explaining what's influencing the market in each area. Plus, we provide a competitive landscape, ranking the major players and detailing their new service/product launches, partnerships, expansions, and acquisitions over the last five years, with company profiles that include overviews, insights, product benchmarking, and SWOT analysis for key players. We also cover the current and future market outlook, focusing on recent developments, growth opportunities, drivers, challenges, and restraints in both emerging and developed regions. We'll give you an in-depth look at the market through Porter's five forces analysis and provide valuable insights through the Value Chain. Expect a look at market dynamics, along with growth opportunities in the years ahead, and don't forget our 6-month post-sales analyst support.
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