Middle East Portable Smart Massager Market Size By Application (Commercial and Residential), By Distribution Channel (Offline and Online), By Product Type (Shoulder and Neck Massager, Back Massager, Head Massager), By Geographic Scope And Forecast

Middle East Portable Smart Massager Market Size And Forecast

Middle East Portable Smart Massager Market size was valued at USD 51.10 Billion in 2020 and is projected to reach USD 72.60 Billion by 2028, growing at a CAGR of 5.01% from 2021 to 2028.

The consumers in these regions are more focused on lifestyle and luxury products. Thus the market for portable smart massagers will expand. The Middle East report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Middle East Portable Smart Massager Market Definition

Portable smart massagers are frequently used to improve blood circulation, relieve muscle pain, prevent muscle recovery, lower heart rate, promote better sleep, and increase muscles. The massagers allow users to easily control the speed control for desired massage intensity and are battery operated, enabling them will be used anywhere. Portable smart massagers are highly innovative motor drivers in massagers that can drive different types of portable motors while consuming little power, providing full motor protection, and improving useful clarity in configuring. It includes low-power, high-accuracy motion sensors, along with embedded sensor fusion, software tools, and event detection capabilities. It also provides the power sources such as remote sensing circuitries, low-power microcontrollers, and ultra-low power Bluetooth system-on-chip for seamless communication with smartphones. Most portable massagers come with various types of attachments designed for different areas of the body, such as the neck, back, and shoulders for pain relief and to allow the body to relax from stress. It also helps relieve chronic pain, relaxes and decontract muscles, helps reduce anxiety, supports the digestive system, and improves skin elasticity. Likewise, there is a slight possibility of receiving an electric shock. As consumers demand faster services, technology pushes the industry to improve customer service quality by implementing automation.

Various types of trends and opportunities in the portable smart massager market at the regional level. According to researched data provided in the report is widely used by various Middle East industry players to strengthen their distribution channel and improve in the region. In addition, the report also covers all the major players of the Middle East portable smart massager market and its key offerings and solutions. For instance, In December 2020 according to the UAE industry develop targeted massage with the new massage gun. This massager can apply to many areas such as legs, calves, shoulders, arms, and various areas of the back (excluding the spine). The affected muscle areas are activated and regenerated by targeted application. The MG 180 has Bluetooth connectivity and wireless operation to make massaging as simple as possible. Besides, the COVID-19 pandemic has gradually improved the demand for portable smart massagers, owing to increased awareness about using massagers to relieve headaches, stress, support rehabilitation, and improve blood circulation.

Middle East Portable Smart Massager Market Overview

The Middle East region holds abundant human and natural resources. The region accounts for a large share of world petroleum production and exports and hence enjoys on average a reasonable standard of living. Due to this, people here opt for a better lifestyle. Within this general characterization, consumers in these regions are more focused on lifestyle and luxury products. Besides, MENA comprises a surface of over 15 million square kilometers and includes some 6 percent of the global population, about the same as the population of the European Union (EU). The three smallest countries including Bahrain, Djibouti, and Qatar, all have a population of around half a million inhabitants. By contradiction, the two largest countries (Egypt and the Islamic Republic of Iran) comprise about 60 million inhabitants each. Collectively with Algeria, Sudan, and Morocco, these five common populated countries account for about 70 percent of the region’s population. About half the population lives in cities. Owing to such an increasing population, the labor force has evolved faster in recent years. As more than 50 percent of these countries’ population is under the age of 15, this growth will be relevant for years to come; however, female participation rates remain very low.

Besides, in gulf countries, rains are very more limited and most of the country is filled with deserts. Most times of the years are hot and most of the people are away from their families, relatives, motherlands for a long time. People tend to spend most of the time inside the office in Air-conditioned rooms; the work nature is most inside the offices, so the chances of physical workout are also more limited. Because of the hot climatic conditions, the foodstuffs are kept in freezers for a long time. These all lead to stress, tension, and stress-related disorders of body and mind. Owing to all these the obesity, depression, insomnia, back pain, digestive disorders are the most common problems in this region.

Moreover, as the climatic condition is too hot out of the offices in most of the regions, it gets difficult for people to go for a walk. In the busy life of the gulf, the practice as well as adapting of devices like smart massager can thus offer a solution for all such problems.

Substitutes can be viewed as a restraint in this industry. Consumers today are opting for alternative solutions such as recreational activities, fitness, natural therapy, and yoga. Physical inactivity is a crucial risk factor for the development of health issues, which have a high incidence among Arabs living in the Gulf Cooperation Council (GCC) countries. World Health Organization reported that globally, more than 80% of the world’s adolescent population is insufficiently physically active and one in four adults are not active enough. Research conducted in countries of the Gulf Corporation Council (GCC) depicted that around 40% of men and 27% of women reported that they were physically active and indulged in different fitness regimes in their day-to-day lives thereby posing threat to the portable smart massager market.

Middle East Portable Smart Massager MarketSegmentation Analysis

The Middle East Portable Smart Massager Market is segmented on the basis of Application, Distribution Channel, Product Type, and Geography.

Middle East Portable Smart Massager Market, By Application

• Commercial• Residential

Based on Application, the market is bifurcated into Commercial and Residential. Commercial segment accounted for the largest market share in 2020 and is projected to grow at a CAGR of 5.42% during the forecast period. The users can get relaxed with various types of massagers such as smart finger massager, body relaxing chair, back massager, head massager, other massagers in parlors, saloons, several malls, and other places. For instance, coin-operated massage chairs; this chair is controlled manually, and it has three massager options such as complete body, shoulder and neck, back, and waist; the position of the massage hand is adjustable upward and downward softly. it provides a multi-functional automatic massage method in a coin-operated massager chair.

Middle East Portable Smart Massager Market, By Distribution Channel

• Offline• Online

On the basis of Distribution Channel, the Middle East Portable Smart Massager Market has been segmented into Offline and Online. Offline segment accounted for the largest market share in 2020 and is projected to grow at a CAGR of 4.32% during the forecast period. Portable Smart Massager is produced on a variety of offline platforms, including retail stores, showrooms, malls, service centres, and others. Customers can simply purchase smart massagers through offline channels. Supply chain flexibility, which was once mainly a concern for consumer electronics companies, is now expanding into markets that consumers may have assumed were safe. Users can investigate the various kinds of portable smart massagers and then buy them offline channels, usually with more simplicity and savings. Customers have various options in the offline market and may compare quality and easily replace their purchases. Users can also survey products in a physical store.

Middle East Portable Smart Massager Market, By Product Type

• Shoulder and Neck Massager• Back Massager• Head Massager• Eye Massager

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Based on Product Type, the market is segmented into Shoulder and Neck Massager, Back Massager, Head Massager, and Eye Massager. Shoulder and Neck Massager accounted for the largest market share in 2020 and is projected to grow at a CAGR of 5.10% during the forecast period. Several of the key factors driving market revenue growth include an increasing population, a high rate of chronic pains, stress, and fatigued muscles, a changing lifestyle, increased awareness of the benefits of regular massages, a strong preference for Shiatsu massage, and an increase in the number of physiotherapy centres and massage parlours. Shoulder and neck massagers are devices or instruments that are used to deliver massage therapy to user’s shoulder and necks. This therapy promotes relaxation, improves blood circulation, and reduces stress, muscle discomfort, tension, and pain.

Middle East Portable Smart Massager Market, By Geography

• UAE• Saudi Arabia• Kuwait• Qatar• Bahrain• Rest of Middle East

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On the basis of regional analysis, the Middle East Portable Smart Massager Market is classified into UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, and Rest of Middle East. UAE accounted for the largest market share and North America was the second-largest in 2020. UAE or the United Arab Emirates is one of the technologically advanced countries of the Middle East as the country has made remarkable development across different industries such aerospace, energy, and technology, amongst others. The Government Information Authority (GIA) is developing smart technology to be used by federal government entities in the UAE. Thus, the UAE population is becoming more adapted to the new technologies, thus, creating more opportunities for the portable smart massager market.

Key Players

The “Middle East Portable Smart Massager Market” study report will provide a valuable insight with an emphasis on the market including some of the major players such as OSIM International Ltd., OMRON, Panasonic Corporation, Beurer GmbH, Snailax, and Others. Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players.

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• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors.• Provision of market value (USD Billion) data for each segment and sub-segment.• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market.• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region.• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions and acquisitions in the past five years of companies profiled.• Extensive company profiles comprising of company overview, company insights, product benchmarking and SWOT analysis for the major market players• The current as well as the future market outlook of the industry with respect to recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions.• Includes in-depth analysis of the market of various perspectives through Porter’s five forces analysis.• Provides insight into the market through Value Chain.• Market dynamics scenario, along with growth opportunities of the market in the years to come.• 6-month post-sales analyst support.

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