United States SMS & MMS Market Size By Type (SMS and MMS), By Traffic (National and Multi-Country), And Forecast

U.S. MMS & SMS Market Size And Forecast

U.S. MMS & SMS Market size is growing at a faster pace with substantial growth rates over the last few years and is estimated that the market will grow significantly in the forecasted period that is 2021 to 2028.

The US is expected to be a key revenue market for the MMS and SMS market owing to the presence of popular mobile engagement and messaging providers catering to a wide variety of its clients. The U.S. MMS & SMS Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

U.S. MMS & SMS Market Definition

MMS/SMS is growing rapidly as a marketing channel due to its high engagement rates. Consumers don’t let their texts go unread, which is why SMS marketing is so successful. Texts aren’t caught in spam filters, left in inboxes, or misplaced in the mail. According to studies, 98% of MMS/SMS messages are opened and 90% are read within three minutes.

U.S. MMS & SMS Market Overview

Mobile usage is skyrocketing, making it a more powerful tool for marketers to connect with customers all over the world. To reach out to their target audience, more and more brands are turning to mobile marketing. Mobile marketing is primarily used to build long-term relationships with customers. SMS and MMS are two of the most common and oldest methods of mobile marketing.

The number of mobile subscribers is on a rise in the United States. The US is expected to be a key revenue market for MMS and SMS market owing to presence of popular mobile engagement and messaging providers catering a wide variety of its clients. MMS and SMS are becoming an increasingly popular way to connect with target customers in the country and companies are able to increase their revenues, increase brand loyalty, among other benefits by partnering with these mobile engagement and messaging providers.

Electronic communications in the United States are carefully regulated through strict SMS rules. In addition to these federal regulations, businesses must also observe all text messaging laws by state that may apply to their region, this may hamper the market.

U.S. MMS & SMS MarketSegmentation Analysis

The U.S. MMS & SMS Market is segmented based on Type, Traffic.

U.S. MMS & SMS Market, By Type

• SMS• MMS

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Based on Type, the market is bifurcated into SMS and MMS. SMS Segment accounted for the largest market share of 64.31% in 2020, with a market value of USD 27.93 Billion and is projected to grow at a CAGR of 4.73% during the forecast period. MMS Segment was the second-largest market in 2020, valued at USD 15.50 Billion in 2020.

U.S. MMS & SMS Market, By Traffic

• National• Multi-Country

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Based on the Traffic, the market is bifurcated into National and Multi-Country. National Segment accounted for the largest market share of 81.62% in 2020, with a market value of USD 35.45 Billion and is projected to grow at a CAGR of 4.75% during the forecast period. Multi-Country Segment was the second-largest market in 2020, valued at USD 7.98 Billion in 2020.

Key Players

The “U.S. MMS & SMS Market” study report will provide valuable insight with an emphasis on the U.S. market. The major players in the market are Attentive, Airship Inc, Vibes Inc., mGage, Twilio, MoEngage, Swrve, JookSMS, SMSGlobal, Messente, Amio, ClickSend, ReplyBuy, SmsSolutions.net, EZ Texting, MessageMedia, SimpleTexting, Tatango, and Zingle. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players.

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We'll dive into the market using both qualitative and quantitative analysis, breaking it down by segments based on everything from dollars and cents to less tangible things. We'll give you hard numbers – market value (in USD Billion) – for each piece of the market. We'll also point out which areas and market segments we think will grow the fastest and be the biggest overall. Our geographic analysis will highlight where the product/service is being used, and what's influencing the market in each region. We'll size up the competition, showing you how the major players rank and what they've been up to (new launches, partnerships, expansions, acquisitions) over the last five years. Expect detailed company profiles, including overviews, insights, product comparisons, and even SWOT analyses for those key players. We'll give you a peek at the industry's current and future outlook, focusing on recent developments, growth opportunities, and the challenges in both emerging and developed regions. We'll also provide a deep dive into the market from different angles, using Porter's five forces analysis. Plus, we'll offer insight into the market through a detailed Value Chain analysis. Finally, we'll walk you through the market dynamics and growth possibilities coming down the road. Oh, and you get 6 months of FAQ analyst support after you buy.

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