North America Adaptogens Market Size By Application(Food & Beverages, Pharmaceuticals, Cosmetics & Personal Care), By Nature(Natural/Organic, and Synthetic), By Source(Ashwagandha, Ginseng, Turmeric, Astragalus), By Distribution Channel(Offline and Online), By Geographic Scope And Forecast

North America Adaptogens Market Size And Forecast

North America Adaptogens Market size was valued at USD 1,894.04 Million in 2020 and is projected to reach USD 4,319.28 Million by 2028, growing at a CAGR of 8.42% from 2021 to 2028.

The growing demand for plant-based food and beverages due to shifting consumer preference towards organic and naturally sourced products is driving the market growth. The North America report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

What is Adaptogens?

Adaptogens are the biologically active plant, herbs and mushroom used to relieve the human body from physical, chemical or biological stress. Adaptogens has long history of its usage in various Chinese and India traditional healing treatment. Most commonly used adaptogens includes Ashwagandha, turmeric, Eleuthero, Holy basil, Reishi, Astragalus, Cordyceps, Ginseng and others. Some of the adaptors has several beneficial properties, which promotes immunity and digestion, metabolism, and mood. For example, ashwagandha has antitumor, anti-stress, antioxidant, immunomodulatory and rejuvenating properties, which enhance the health and wellness.

So, these herbs? They can actually talk to your HPA axis – that's your body's main stress response system – and help you feel less stressed. Think of them as little hormone optimizers, helping to balance out your reaction to stress. Plus, adaptogens – that's what we call them – can also boost your focus, kick fatigue to the curb, sharpen your mind, strengthen your immune system, and even keep your cortisol levels in check, among other things. You can find these herbs all over the place, like in supplements, powders, capsules, tinctures, drinks, and even tea. And beyond just food and medicine, these adaptogens are sneaking into cosmetics and personal care items, working their magic to hydrate, lighten, and soften your skin, get rid of toxins, and even fight off bacteria.

North America Adaptogens Market Overview

Let's face it, stress is everywhere in the Western world these days, thanks to our super-busy lives and demanding jobs. While stress is a normal bodily response, too much for too long can cause some serious health issues like heart problems, depression, anxiety, high blood pressure, and even diabetes. That's why Ayurveda often suggests using adaptogens to help manage stress. With stress becoming so common due to all sorts of external and mental pressures, we're seeing a real increase in demand for these compounds, especially in North America. Plus, with healthcare costs skyrocketing, especially in the United States, people are more focused on preventive care. And with stores offering more and more new adaptogen products, especially in beverages, that's also fueling the demand. On top of that, plant-based food and drinks are becoming increasingly popular as more people lean towards vegan and flexitarian diets. So, this growing interest in plant-based options, driven by a desire for organic and natural ingredients, is really boosting the market. The fact that adaptogens are relatively affordable, easy to find, and there's a growing awareness about them in Western countries, makes this a real opportunity in North America. What's even more exciting is that people are starting to realize adaptogens can do more than just relieve stress, which is why they're popping up in things like cosmetics and personal care products. And with more and more health-conscious folks willing to invest in looking and feeling their best, we expect the market to keep growing strong in the coming years.

Adaptogens are the compounds sourced from the non-toxic plants which helps in resisting all kinds of stress. These compounds have been part various Asian healing treatment, however, with adoption of the food manufacturers, these adaptogens are available in the Western part of World. These compounds are sold in the form of beverages or herbs. Some of the adaptogens interact with other molecules or medications consumed by the patient or suffer, which may possess health risk. Risk Associated with adaptogen may hinder the market growth.

North America Adaptogens MarketSegmentation Analysis

The North America Adaptogens Market is segmented on the basis of Application, Nature, Source, Distribution Channel and Geography.

North America Adaptogens Market by Application

• Food & Beverages
• Pharmaceuticals
• Cosmetics & Personal Care
• Animal Feed
• Others

To Get Summarized Market Report By Application- 

Based on application, the market is bifurcated into Food & Beverages, Pharmaceuticals, Cosmetics & Personal Care, Animal Feed and Others. Food and Beverages accounted for the largest market share in 2020. Functional beverages with adaptogens have a significant market share in food products. Beverages seem like to be a break-away category for adaptogens, and it is anticipated to grow with augmented awareness in finding alternatives to alcohol and caffeine. Growing food & beverages industry and growing peoples concern towards health diet are the factors which boosts the market growth.

North America Adaptogens Market by Nature

• Natural/Organic
• Synthetic

To Get Summarized Market Report By Nature-

On the basis of nature, the North America Adaptogens Market has been segmented into Natural/Organic, and Synthetic. Natural/Organic accounted for the largest market share of 70.65% in 2020. Rising occurrence of diseases, the growth in demand for dietary supplements, growing consumer awareness and rising trust in natural adaptogen have unquestionably cemented the growth of natural adaptogen market.

North America Adaptogens Market by Source

• Ashwagandha
• Ginseng
• Turmeric
• Astragalus
• Cordyceps
• others

On the basis of source, Adaptogens Market has been segmented into Ashwagandha, Ginseng, Turmeric, Astragalus, Cordyceps and others. Ashwagandha accounted for the largest market share of in 2020, and is projected to grow at a long term CAGR of 9.23% during the forecast period. Rising occurrence of diabetes, presence of medicinal properties in order to lessen anxiety and stress, increase in muscle mass and many more factor creates demand for ashwagandha adaptogen. The growth in demand for dietary supplements, growing consumer awareness and rising trust in herbal/botanical supplements have unquestionably cemented the growth of ashwagandha adaptogen.

North America Adaptogens Market by Distribution Channel

• Offline
• Online

On the basis of distribution channel, Adaptogens Market has been segmented into Offline and Online. Offline accounted for the largest market share of 58.14% in 2020. Attractive display and moderate prize of adaptogen products in hypermarket/supermarket expected to boost the sales of adaptogen market. Hence, establishment of convenience stores in various location makes way for lucrative opportunities for offline sales channel of the adaptogen market.

North America Adaptogens Market by Country

• US
• Mexico
• Canada

To Get Summarized Market Report By Country-

On the basis of regional analysis, the North America Adaptogens Market is classified into US, Mexico and Canada. U.S. accounted for the largest market share of 80.89% in 2020, with a market value of USD 1,532.11 Million. Rising sleep problems due to increasing stress and anxiety is a leading element that has boosted the growth of the U.S. adaptogens market.

Key Players

The “North America Adaptogens Market ” study report will provide valuable insight with an emphasis on the North America market. The major players in the market are Orgen Nutraceuticals, Inc., Norax Supplements, NutraCap Labs, MB-Holding GmbH & Co. KG, REBBL Inc., PLT Health Solutions, Inc., and others.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players

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We take a close look at the market using both qualitative and quantitative methods, breaking it down by segments based on things like the economy, but also other factors. We'll give you the market value in USD Billion for each segment and sub-segment. We'll also point out which region and segment are predicted to grow the fastest and be the biggest overall. You'll get a geographical breakdown showing how the product/service is used in each area and the things influencing the market there. The competitive landscape section ranks the major players and covers any new product launches, partnerships, business expansions, and acquisitions from the last five years. Plus, you'll find detailed company profiles with overviews, insights, product comparisons, and SWOT analysis for the key market players. We'll also give you our take on the current and future state of the industry, considering recent happenings like growth opportunities, drivers, challenges, and restraints in both emerging and developed regions. We dive deep with a Porter's five forces analysis, and show you how the VC works. Finally, you get a look at the market's dynamics, including growth opportunities in the years ahead, and 6 months of analyst support after the sale.

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