North America Adaptogens Market Size By Application(Food & Beverages, Pharmaceuticals, Cosmetics & Personal Care), By Nature(Natural/Organic, and Synthetic), By Source(Ashwagandha, Ginseng, Turmeric, Astragalus), By Distribution Channel(Offline and Online), By Geographic Scope And Forecast

North America Adaptogens Market Size And Forecast

North America Adaptogens Market size was valued at USD 1,894.04 Million in 2020 and is projected to reach USD 4,319.28 Million by 2028, growing at a CAGR of 8.42% from 2021 to 2028.

The growing demand for plant-based food and beverages due to shifting consumer preference towards organic and naturally sourced products is driving the market growth. The North America report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

What is Adaptogens?

Adaptogens are the biologically active plant, herbs and mushroom used to relieve the human body from physical, chemical or biological stress. Adaptogens has long history of its usage in various Chinese and India traditional healing treatment. Most commonly used adaptogens includes Ashwagandha, turmeric, Eleuthero, Holy basil, Reishi, Astragalus, Cordyceps, Ginseng and others. Some of the adaptors has several beneficial properties, which promotes immunity and digestion, metabolism, and mood. For example, ashwagandha has antitumor, anti-stress, antioxidant, immunomodulatory and rejuvenating properties, which enhance the health and wellness.

These herbs can interact with the hypothalamic-pituitary-adrenal axis (HPA), a stress response system to relive the symptoms of the stress. These herbs optimize hormone production and help balance physiological stress response. In addition to this, adaptogens improves attention, fight fatigue, stimulate mental performance, boost the immune function, controls the cortisol levels and others. These herbs are commercially available in various forms including supplements, powder, capsule, tinctures, beverages, brewed teas and others. Other than food and pharmaceutical use, the adaptogens are used in the cosmetic and personal care products to improve the skin health by moisturizing, skin-lightening and skin-softening abilities, removes toxins, and fights against bacterial infections.

North America Adaptogens Market Overview

Stress has emerged as prevalent problem in the western world due to busier lifestyle and hectic work life. Stress is referred as the natural phenomenon exerted by human body however, long term stress can lead to several other health problems such as heart diseases, depression, anxiety, high blood pressure, diabetes, and others. Use of the adaptogens in treating the stress is recommended in the Ayurveda. With growing incidence of stress due to various external and mental problems is shifting demand for these compounds in North America. Growing healthcare cost especially in the United States have inclined the attention towards preventive care Also, expanding retail sector with introduction of new products is pushing the demand for the adaptogen beverage product. The demand for the plant-based food and beverages is on constant rise due to shifting preference of the population towards veganism and flexitarian diet. Therefore, growing demand for the plant-based food and beverages due to shifting consumer preference towards organic and nature sourced products is driving the market growth. Affordable treatment, easy availability and growing awareness in the western countries has emerged as the opportunity for the adaptogens in the North America. Increasing awareness regarding the potential of the adaptogens other than stress relieving is pushing its adoption in the cosmetics and personal care formulations. Increasing health-conscious population having higher tendency to invest in enhancing self-appeal is anticipated to push the market growth in the years to follow.

Adaptogens are the compounds sourced from the non-toxic plants which helps in resisting all kinds of stress. These compounds have been part various Asian healing treatment, however, with adoption of the food manufacturers, these adaptogens are available in the Western part of World. These compounds are sold in the form of beverages or herbs. Some of the adaptogens interact with other molecules or medications consumed by the patient or suffer, which may possess health risk. Risk Associated with adaptogen may hinder the market growth.

North America Adaptogens MarketSegmentation Analysis

The North America Adaptogens Market is segmented on the basis of Application, Nature, Source, Distribution Channel and Geography.

North America Adaptogens Market by Application

• Food & Beverages
• Pharmaceuticals
• Cosmetics & Personal Care
• Animal Feed
• Others

To Get Summarized Market Report By Application- 

Based on application, the market is bifurcated into Food & Beverages, Pharmaceuticals, Cosmetics & Personal Care, Animal Feed and Others. Food and Beverages accounted for the largest market share in 2020. Functional beverages with adaptogens have a significant market share in food products. Beverages seem like to be a break-away category for adaptogens, and it is anticipated to grow with augmented awareness in finding alternatives to alcohol and caffeine. Growing food & beverages industry and growing peoples concern towards health diet are the factors which boosts the market growth.

North America Adaptogens Market by Nature

• Natural/Organic
• Synthetic

To Get Summarized Market Report By Nature-

On the basis of nature, the North America Adaptogens Market has been segmented into Natural/Organic, and Synthetic. Natural/Organic accounted for the largest market share of 70.65% in 2020. Rising occurrence of diseases, the growth in demand for dietary supplements, growing consumer awareness and rising trust in natural adaptogen have unquestionably cemented the growth of natural adaptogen market.

North America Adaptogens Market by Source

• Ashwagandha
• Ginseng
• Turmeric
• Astragalus
• Cordyceps
• others

On the basis of source, Adaptogens Market has been segmented into Ashwagandha, Ginseng, Turmeric, Astragalus, Cordyceps and others. Ashwagandha accounted for the largest market share of in 2020, and is projected to grow at a long term CAGR of 9.23% during the forecast period. Rising occurrence of diabetes, presence of medicinal properties in order to lessen anxiety and stress, increase in muscle mass and many more factor creates demand for ashwagandha adaptogen. The growth in demand for dietary supplements, growing consumer awareness and rising trust in herbal/botanical supplements have unquestionably cemented the growth of ashwagandha adaptogen.

North America Adaptogens Market by Distribution Channel

• Offline
• Online

On the basis of distribution channel, Adaptogens Market has been segmented into Offline and Online. Offline accounted for the largest market share of 58.14% in 2020. Attractive display and moderate prize of adaptogen products in hypermarket/supermarket expected to boost the sales of adaptogen market. Hence, establishment of convenience stores in various location makes way for lucrative opportunities for offline sales channel of the adaptogen market.

North America Adaptogens Market by Country

• US
• Mexico
• Canada

To Get Summarized Market Report By Country-

On the basis of regional analysis, the North America Adaptogens Market is classified into US, Mexico and Canada. U.S. accounted for the largest market share of 80.89% in 2020, with a market value of USD 1,532.11 Million. Rising sleep problems due to increasing stress and anxiety is a leading element that has boosted the growth of the U.S. adaptogens market.

Key Players

The “North America Adaptogens Market ” study report will provide valuable insight with an emphasis on the North America market. The major players in the market are Orgen Nutraceuticals, Inc., Norax Supplements, NutraCap Labs, MB-Holding GmbH & Co. KG, REBBL Inc., PLT Health Solutions, Inc., and others.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players

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• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions and acquisitions in the past five years of companies profiled• Extensive company profiles comprising of company overview, company insights, product benchmarking and SWOT analysis for the major market players• The current as well as future market outlook of the industry with respect to recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions• Includes an in-depth analysis of the market of various perspectives through Porter’s five forces analysis• Provides insight into the market through Value Chain• Market dynamics scenario, along with growth opportunities of the market in the years to come• 6-month post sales analyst support

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