Global B2B Sports Nutrition Market Size By Distribution Channel, By Application, By Geographic Scope And Forecast

B2B Sports Nutrition Market Size And Forecast

B2B Sports Nutrition Market size was valued at USD 2.84 Billion in 2024 and is projected to reach USD 7.59 Billion by 2031, growing at a CAGR of 13.10% from 2024 to 2031.

Growing demand for nutrition products such as protein bars, energy drinks, sports supplements, and other dietary supplements especially in athletes and fitness enthusiasts is fostering the growth of Global B2B Sports Nutrition Market. Moreover, the surging number of fitness centers and gyms across the globe is further adding momentum to the growth of Global B2B Sports Nutrition Market. The Global B2B Sports Nutrition Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global B2B Sports Nutrition Market Definition

Sports nutrition takes up an integral role in intensifying the beneficial effects of physical activity which further improves mental wellbeing and physical health. Decision-making skills related to nutrition and hydration can result in optimised performance, quicker recovery and injury prevention. However, due to the presence of abundant conflicting information which is readily available, decision-making becomes tricky. Nutrition professionals readily offer a plethora of services to support health and other health-related goals.

This varies from daily food diary to post-workout meals or even a comprehensive diet plan for training and competitions. Maintaining the right proportion of nutrition in meals is crucial especially for those who actively participate in sports; they need to be aware that the right proportion of nutrition can enhance performances. Supplying the body with the right diet is essential for enhanced performance, especially fats, carbohydrates, and protein which maintain the energy level in the body.

Carbohydrates are primarily used by working muscles, and it helps in preventing muscle fatigue, and also enables quicker recovery. Carbohydrates are of two types– starchy / complex, and simple sugars. Simple sugars are found in provide sweet taste such as white bread and sugary cereals, and is naturally available in milk products, fruit and vegetables, and many more. Fats are the main source of fatty acids that can be utilized as a source of extracting energy, especially the exercise sessions exceed more than an hour. Furthermore, they also lay the foundation for the formation of cell walls and hormones.

Saturated fats are found abundantly in animal and, meat & dairy products and this is not considered to be healthy for the heart. On the contrary, avocados, oily fish, nuts, and olives are sources of unsaturated fats which are considered to be healthy for the heart. Protein is present in every cell of the body and plays a vital role in building and repairing tissues. It also makes hormones, enzymes, and a variety of body chemicals and further forms the foundation of bones, skin and blood, cartilage, muscles. Meat, eggs, fish, nuts, pulses, soy products, and seeds are sources where protein is found in abundance.

Global B2B Sports Nutrition Market Overview

The burgeoning demand for nutrition products such as protein bars, energy drinks, sports supplements, and other dietary supplements especially amongst athletes and recreational fitness enthusiasts is fostering the growth of the Global B2B Sports Nutrition Market. Adding on, the surge in the number of fitness centers and gyms opening up globally is further catalysing the shift towards a physically healthy & active lifestyle, thereby driving the growth of the global market. Furthermore, gyms, wellness centers, and fitness centers showcase and boast sports nutrition products and other health-related products which is parallelly bolstering the growth of the Global B2B Sports Nutrition Market.

Rising per capita income and expenditure on healthcare facilities coupled with rapid urbanization is another factor that is adding significant traction to the growth of the market. Ease of availability and accessibility to sports nutrition products across various distribution channels are also stimulating the growth of the global market. Additionally, the surging shift towards a healthy lifestyle among consumers is intensifying the use of sports nutrition products, thereby driving the market growth. The increasing number of participants in sports and fitness events is further boosting the growth of the global market. Parallelly, the longing for a good-looking physique amongst youngers is anticipated to bolster the growth of the Global B2B Sports Nutrition Market.

The shifting mentality from curative to preventive care is increasing the awareness levels of people about the importance of a healthy and active lifestyle, and consumption of sports nutrition products. This is another factor that is expected to bolster the growth of the Global B2B Sports Nutrition Market. The surge in the working-class population has led to a rise in disposable income, further improving the economy of various countries and driving the growth of countries’ Global B2B Sports Nutrition Market. Innovative marketing techniques designed by various companies to target fitness enthusiasts to induce growth opportunities is expected to bolster the growth of the Global B2B Sports Nutrition Market.

Adding on, the increase in the number of mergers and acquisitions taking place in is further anticipated to drive the growth of the Global B2B Sports Nutrition Market. However, the breakout of the COVID-19 pandemic has resulted in temporary lockdowns, and the closure of gyms and fitness clubs to curb the spread of the infection. This has negatively affected the growth of the Global B2B Sports Nutrition Market. Additionally, again due to the pandemic various sport events have either been canceled or postponed. This is another factor that is hampering the growth of Global B2B Sports Nutrition Market.

Global B2B Sports Nutrition MarketSegmentation Analysis

The Global B2B Sports Nutrition Market is Segmented on the basis of Distribution Channel, Application, and Geography.

B2B Sports Nutrition Market, By Distribution Channel

• Gyms• Sports Academies• Fitness Studio

Based on Distribution Channel, The market is Segmented into Gyms, Sports Academies, and Fitness studio. Among these, gyms segment is expected to record notable revenue owing to the surging gym memberships. Also, the increasing health consciousness of gym-goers is intensifying the demand for sports nutrition products, thereby driving the segment growth. Additionally, collaborations between established gyms and sports nutrition manufacturing companies are further contributing positively to the growth of the segment. However, the fitness studio segment is also expected to register lucrative y-o-y growth due to the rising acceptance of fitness studios. Also, the availability of a plethora of sporting and fitness activities such as yoga, personal training, functional cross-training, HIIT, and children’s fitness programs to cater to the health and fitness goals is further adding to the segment growth.

B2B Sports Nutrition Market, By Application

• Endurance• Muscle Growth• Strength Training• Energy• Recovery• Immunity Enhancement• Weight Management• Cognitive Repairment

Based on Application, The market is segmented into Endurance, Muscle Growth, Strength Training, Energy, Recovery, Immunity Enhancement, Weight Management, and Cognitive Repairment. Among these, the recovery segment is expected to capture the majority market share & maximum revenue due to increasing awareness related to healthy and fit lifestyles and the ease of accessibility of commercial sports recovery products on online platforms and retail stores. Moreover, the increase in fitness centers and gyms is further bolstering the segment growth. Additionally, increasing endorsements of dietary supplements and nutritional products by gyms and fitness centers is also contributing substantially to the growth of the segment.

B2B Sports Nutrition Market, By Geography

• North America• Asia-Pacific• Europe• Rest of the World

Based on Geography, The Global B2B Sports Nutrition Market is bifurcated into North America, Asia-Pacific, Europe, and Rest of the World. Among these, North America is expected to dominate the market owing to increasing inclination towards a healthy and fit lifestyle and surging awareness about the integrity of sports nutrition products. Additionally, the increasing number of gyms and fitness centres in North America is further bolstering the growth of the market in the region. Furthermore, surging product launches and the presence of prominent manufacturers in the region are further driving the growth of B2B Sports Nutrition Market in North America.

Key Players

The “Global B2B Sports Nutrition Market” study report will provide valuable insight with an emphasis on the global market. The major players in the market are Glanbia Plc., Abbott, PepsiCo, The Bountiful Company, General Nutrition Centres, Inc., Science in Sport, Clif Bar & Company, Cardiff B2B Sports Nutrition Limited, The Hut Group, Iovate Health Sciences, and many more. The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above-mentioned players globally.

Report Scope

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Reasons to Purchase this Report

• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players• The current as well as the future market outlook of the industry with respect to recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions• Includes in-depth analysis of the market of various perspectives through Porter’s five forces analysis• Provides insight into the market through Value Chain• Market dynamics scenario, along with growth opportunities of the market in the years to come• 6-month post-sales analyst support

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