U.S. Wine Market Size By Product Type, By Color, By Distribution Channel And Forecast

U.S. Wine Market Size And Forecast

U.S. Wine Market size is growing at a good pace over the last few years and is expected to grow at a CAGR of 1.41% over the forecasted period i.e 2021 to 2028.

What's fueling the wine industry's buzz? Well, more people have money to spend, cities are growing, and lifestyles are changing! Wine is becoming the drink of choice for all sorts of get-togethers, and it's especially catching on with younger crowds in the United States, which is really boosting demand. Plus, winemakers are doing a great job with their marketing and promotions, making wine even more appealing. And, let's face it, it's easier than ever to find a good bottle. Our U.S. report takes a deep dive into all of this. It gives you a complete picture, analyzing all the key segments, trends, what's driving growth, what's holding it back, who the competitors are, and all the other things that are having a big impact on the market.

U.S. Wine Market Definition

A U.S. Wine made from grapes developed from or containing the blood of an American wild grape (Vitis labrusca) and grown chiefly in the eastern or Middle Western part of the U.S. The grape juice has been fermented. One species of the Vitis genus, V. vinifera, is nearly solely used. Wines made from the Native American grape V. labrusca, as well as other grape species, are also termed wines. The name of the fruit is included when other fruits are fermented to form a type of wine, as in peach wine and blackberry wine.

The important factor driving consumer desire for the product is its rising availability. Nail salons, movie theatres, bookstores, and even car washes, as well as several grocers like Kroger, Wegmans, and Whole Foods, sell food and on-premise wine in their stores, increasing product consumption. Automated machinery is employed at many phases of the harvesting and manufacturing processes, particularly in bigger manufacturing plants.

Grapes and water are two of the most important raw materials used in the manufacturing process. In addition, berries, apples, cherries, palm, rice, colors, tastes, sugar, yeast, enzymes, and a variety of other goods are used in the manufacturing process. The taste of the product is determined by the premium grade of grapes utilized, and raw material costs account for a large percentage of the entire industry revenue.

U.S. Wine Market Overview

Wine? It's blown up in popularity these last few decades! We're drinking more of it than ever. It seems like everything from social events to just wanting to feel modern, and maybe even picking up some western habits, is pushing folks to share a drink. Having a certain drink is even becoming a status symbol, which is why you're seeing more of those lighter, lower-alcohol wines popping up. Young people, especially millennials, are really digging them because they're refreshing and easy to drink. You'll find wine at all sorts of gatherings, and it's becoming a regular table wine, especially in countries that are still growing.

This rising demand encourages manufacturers to establish and introduce innovative goods into the market, ensuring that the industry will continue to grow in the future. Another reason that is driving the market is the emergence of E-Commerce platforms to support the higher revenue generation. E-commerce has become a more common method of purchasing alcohol in recent years, and it is likely to continue to increase during the projection period. Consumers benefit from a variety of advantages, including a convenient shopping experience, on-time home delivery, and a variety of schemes.

As a result, in important markets such as the United States, the United Kingdom, Spain, and others, the Internet sales channel plays a critical role. As a result, manufacturers are concentrating their efforts on building new e-commerce platforms and forming partnerships in order to increase their market share. E-commerce development is projected to be bolstered in the future by technical developments and enhanced distribution networks. Apart from the aforementioned drivers, there are some restraints as well, the gradual shift of consumers toward other alcoholic beverages may hamper the market.

Modernization and growing alcohol consumption are currently popular worldwide, prompting manufacturers to create new and inventive alcoholic beverages for the market. Due to their low cost, consumers are gradually transferring their preferences to other alcoholic beverages such as beer, liqueurs, spirits, and others. This trend is likely to drive the overall market down and stifle future expansion. Nonetheless, producers are working hard to reclaim consumers’ attention by releasing a variety of ABV goods on the market.

U.S. Wine MarketSegmentation Analysis

The U.S. Wine Market is segmented based on Product Type, Color, and Distribution Channel.

U.S. Wine Market, By Product Type

• Still Wine• Sparkling Wine• Others

Based on Product Type, the market is segmented into Still Wine, Sparkling Wine, and Others. Still Wine is divided into three categories Rose Wine, Red Wine, and White Wine. Still Wine is expected to account for a significant portion of the wine market due to its ease of use and appeal among customers.

U.S. Wine Market, By Color

• Red Wine• Rose Wine• White Wine• Other Colors

Based on Color, the market is segmented into Red Wine, Rose Wine, White Wine, and Other Colors.

U.S. Wine Market, By Distribution Channel

• On-Trade• Off-Trade

Based on Distribution Channel, the market is segmented into On-Trade and Off-Trade. Hotels, Restaurants, and Nightclubs are examples of On-Trade Distribution Channels. Because of increased demand from hypermarkets, supermarkets, convenience stores, small markets, and liquor stores, the Off-Trade Channel.

Key Players

The “U.S. Wine Market” study report will provide valuable insight with an emphasis on the market. The major players in the market are E&J Gallo, Constellation Brands, The Wine Group, Diageo Wine Brands, Bacardi-Martini Ltd.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players.

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We'll take a close look at the market, breaking it down by different groups using both financial and other factors. You'll get market size data (in USD Billion) for each of these groups and subgroups. We'll also point out the region and segment we think will grow the fastest and be the biggest overall. Our report analyzes each region, looking at how much of the product/service is used there and what's influencing the market. We'll map out the competitive scene, ranking the big players and highlighting new service/product launches, partnerships, business expansions, and acquisitions from the last five years. You'll also find detailed company profiles, including an overview, insights, product benchmarking, and a SWOT analysis for the major players. We'll give you our take on the current and future market, considering recent events, growth opportunities, and the challenges and limitations in both new and established markets. Plus, we'll provide a deep dive using Porter's five forces analysis, offering a Value Chain perspective. We'll also explore market dynamics and growth possibilities in the coming years. And just so you know, you'll get 6 months of analyst support after you buy the report.

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