Global QR Code Channel for Mobile Marketing Market Size By Component (Services and Platform), By Vertical (Retail and Commerce, Travel and Logistics, Automotive, BFSI), By Geographic Scope And Forecast

QR Code Channel for Mobile Marketing Market Size And Forecast

QR Code Channel for Mobile Marketing Market size was valued at USD 1,725.4 Million in 2020 and is projected to reach USD 12,601.9 Million by 2028, growing at a CAGR of 29.32% from 2021 to 2028.

The growth of the Global QR Code Channel for Mobile Marketing Market is most significantly driven by the increased popularity of mobile marketing with increasing mobile devices as well as the growth of social media and advertising, high penetration of mobile users, and increased use of mobile applications and mobile web. The Global QR Code Channel for Mobile Marketing Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global QR Code Channel for Mobile Marketing Market Definition

QR codes are a modernized version of standard barcodes that are nowadays seen almost everywhere(for example, product packaging, digital wallet payments, and so on). QR codes work like barcodes, having a piece of information in them, and users scan the code and can access the information attached to it. Nowadays QR codes have been used for a wide range of applications like to view a website or landing page, view a social media profile, dial a phone number, send an email or text message, view a special offer or message, view a google maps location, and more.

Think of QR codes as a cool trick to get people hooked on your brand using their phones – without breaking the bank! They're super handy, cheap to use, good for the planet, and really versatile. Why should you use them? Well, making them is a piece of cake; you don't need to be a tech whiz or buy fancy software. And your customers? They just point their phone's camera at the code, no extra apps needed. QR code marketing is really taking off, and it looks like it could be huge as more businesses realize how awesome they are. Want to connect your online ads to the real world and make your campaigns even better? Then QR codes are definitely worth checking out.

Global QR Code Channel for Mobile Marketing Market Overview

Mobile marketing is really taking off! And why? Well, with more and more people using mobile devices, it just makes sense. Think about itthe rise of social media and online advertising, so many people using their phones, and all those apps and mobile websites we love - it all fuels the growth. Plus, digitalization is everywhere, and getting online is easier than ever, meaning more smartphones in everyone's hands. Did you know that GSMA says smartphone adoption was at 60% in 2018 and is predicted to hit 79% by 2025? That's huge! And with more investment in better telecom networks, and businesses realizing mobile marketing is a fast, easy, and paperless way to connect with customers, we're seeing a real shift that's driving the market forward.

Okay, so there are definitely some hurdles slowing things down. Privacy and security worries are big ones. Governments worldwide are cracking down with tough rules and regulations about how we handle data. But hey, look at the bright side! We're all glued to our phones more than ever. The more time we spend on them, the more chances there are to show us ads! That means the market should get a nice boost. Tailoring mobile ads for different age groups is a really promising opportunity. Plus, all these popular social media channels? They're perfect for mobile marketing! This social media boom should really drive up demand for QR Codes in the mobile ad world.

Global QR Code Channel for Mobile Marketing MarketSegmentation Analysis

The Global QR Code Channel for Mobile Marketing Market is segmented on the basis of Component, Vertical, and Geography.

QR Code Channel for Mobile Marketing Market, By Component

• Services• Platform

Global QR Code Channel for Mobile Marketing Market is segmented into Services and Platform. The Services segment had a higher market prevalence in 2020, with 55 The Service segment held the largest market share, as services contribute to building successful customer relationships by continuously supporting them through their business tenure.

QR Code Channel for Mobile Marketing Market, By Vertical

• Retail and eCommerce• Travel and Logistics• Automotive• BFSI• Telecom and IT• Others

Global QR Code Channel for Mobile Marketing Market is segmented into Retail and Commerce, Travel and Logistics, Automotive, BFSI, Telecom and IT, and Others based on Vertical. Retail and eCommerce segment is anticipated to have the largest market share growing at a CAGR of 32.70%. The factors such as an increasing number of e-commerce retailers coupled with rapidly evolving consumer buying preferences toward e-commerce.

QR Code Channel for Mobile Marketing Market, By Geography

• North America• Europe• Asia Pacific• Rest of the world

On the basis of regional analysis, the market is classified into North America, Europe, Asia Pacific, and Rest of the world. The Asia Pacific region is expected to develop with the highest CAGR during the forecast period attributed to the rising demand for mobile marketing platforms and services in countries such as China, Japan, India, and the rest of APAC.

Key Players

The “Global QR Code Channel for Mobile Marketing Market” study report will provide valuable insight with an emphasis on the global market. The major players in the market are Adobe, Salesforce, Vibes, Oracle, Marketo, Airship, Swrve Inc., Swrve Inc., Localytics, SAP, among others. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

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We'll dive into the market with both qualitative and quantitative analysis, breaking it down by segments based on economic and non-economic stuff. You'll get market value data (in USD Billion) for every segment and sub-segment. We'll pinpoint which region and segment are predicted to grow the fastest and which ones will rule the roost. Expect a geographical breakdown showing how much of the product/service is being used in each region, along with the factors influencing the market there. We'll map out the competitive landscape, ranking the major players and highlighting their latest service/product launches, partnerships, expansions, and acquisitions from the last five years. Plus, you'll get detailed company profiles covering overviews, insights, product benchmarking, and SWOT analysis for the big names. We'll give you the current and future market outlook, considering recent developments like growth opportunities, drivers, challenges, and restraints in both emerging and established regions. We'll also provide an in-depth look at the market from different angles using Porter's five forces analysis and give you valuable insight through the Value Chain. Expect a market dynamics scenario, showing growth opportunities for the years ahead. Oh, and don't forget the 6-month post-sales analyst support!

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