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North America Digestive Health Products Market Size By Ingredient (Probiotics, Prebiotics), By Product (Dairy Products, Supplements), By Delivery Type (Capsules, Tablets), By Geographic Scope And Forecast

Published Date: August - 2024 | Publisher: MIR | No of Pages: 320 | Industry: latest updates trending Report | Format: Report available in PDF / Excel Format

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North America Digestive Health Products Market Size By Ingredient (Probiotics, Prebiotics), By Product (Dairy Products, Supplements), By Delivery Type (Capsules, Tablets), By Geographic Scope And Forecast

North America Digestive Health Products Market Size And Forecast

North America Digestive Health Products Market size was valued at USD 16,856.78 Million in 2022 and is projected to reach USD 24,545.91 Million by 2030, growing at a CAGR of 4.81% from 2024 to 2030.

Growing consciousness regarding digestive health products among consumers is the main driver of the digestive health products market in North America. The North America  report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

North America Digestive Health Products Market Definition

Basically, our digestive health products are all about giving your gut a boost! They're designed to enhance how your digestive system works and even make it easier to tell if your tummy's feeling a little overloaded. Think of them as a way to recharge those friendly gut bacteria that keep your stomach acid at a healthy level. And those bacteria are super important because they help you absorb and digest all the good stuff in your food. Plus, these products help keep your gastric acids in check, too! You'll find all sorts of things under the "digestive health" umbrella, like fortified foods, functional goodies, and nutritional supplements. We're talking probiotics, prebiotics, food enzymes, carotenoids, dairy and baked goods, cereals, non-alcoholic beverages, and even supplements that come from plants, animals, or tiny microorganisms.

Looking for a boost in healthy fats? These products are packed with omega-3s, both soluble and insoluble fiber, and other fatty acids! That's great news for your heart, as they can help prevent cardiovascular diseases (CVDs). Plus, they combat oxidative damage, which can lead to illnesses like cancer. Speaking of feeling good, these digestive health products are loaded with fiber to help your gut absorb nutrients like a champ. Think of your digestive tract as a delicate system that needs TLC. These products help maintain it! They also boost your immunity, letting you fight off those pesky bad bacteria by improving gut health. You'll find digestive health goodies in all sorts of placesdairy products, bakery treats, cereals, refreshing non-alcoholic beverages, supplements, and more!

The rising demand for nutritional and fortifying food additives is a major factor that is expected to drive market growth. Moreover, the rising awareness about the beneficial properties of probiotics is further expected to propel market growth. Probiotics and yogurt are known to control intestinal flora. Probiotic yogurts are among the few widely consumed probiotic products with digestive health claims. The rising awareness regarding its health benefits has been augmenting the market growth as consumers are willing to pay extra for better health.

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North America Digestive Health Products Market Overview

In North America, people are becoming much more aware of digestive health products, and that's really fueling the market. Why? Well, more and more people are dealing with digestive problems, and let's face it, our eating habits aren't always the best. That's making folks think harder about eating healthier and being kinder to their stomachs. Especially in cities, people are facing a rise in serious lifestyle diseases like stroke, diabetes, metabolic syndrome, obesity, heart disease, chronic obstructive pulmonary disease (COPD), and even some cancers. Things like smoking, bad diets, and not getting enough exercise are taking a real toll on the average North American's health.

Healthcare costs are skyrocketing, mainly due to chronic diseases and their treatments. The Centre for Disease Control and Prevention (CDC) says these diseases are major killers and disablers, costing over USD 3.8 trillion a year just in the U.S.! And it's not just an American problem. A 2018 report from the Chronic Disease Prevention Alliance of Canada showed that sugary drink consumption is up, which they estimate will lead to over a million cases of type 2 diabetes and almost 300,000 people dealing with ischemic heart disease in the next 25 years.

The growing nutraceutical industry is estimated to provide greater opportunities for the growth of the Digestive Health Products Market. The demand for probiotic-based diet supplements is projected to expand as the industry grows in North America. Probiotics are one of the fastest-growing condition-specific supplement ingredients in the market, with expanding adoption among consumers for benefits such as increased immunity, a greater nutrient supply of B12 and other vitamins, and improve digestion among others. However, digestive health products majorly incorporate three types of ingredients, probiotics, prebiotics, and Food Enzymes.

The big challenge in the Digestive Health Products Market? It's really the price tag for developing key ingredients, especially when we're talking about those beneficial probiotics and prebiotics. Think about itthese manufacturers, when using them in foods and supplements, need to make sure they have a ton of live cells and that they'll stay good for a long time, even when things get hot or humid. That takes a lot of research to figure out, plus clinical trials to prove they actually help people's gut health. And with something relatively new like prebiotics, companies are probably going to have to sink even more money into developing them until they can actually produce enough to meet demand.

North America Digestive Health Products MarketSegmentation Analysis

The North America Digestive Health Products Market is segmented on the basis of Ingredient, Product, Delivery Type, and Geography.

North America Digestive Health Products Market, By Ingredient

  • Probiotics
  • Prebiotics
  • Food Enzymes

So, when we're talking about what goes into digestive health products, the market's really split between Probiotics, Prebiotics, and Food Enzymes. Probiotics are the big dogs right now – they had the biggest piece of the pie in 2022 and are expected to keep growing the fastest. Why are probiotics so popular, especially in North America? Well, they're seen as super beneficial for your health, they're not too expensive, and there's a ton of research and development going into them. Plus, don't forget about prebiotics! They're being branded as the "it" healthy ingredient, which is helping them gain ground and making people more aware of digestive health overall, boosting the whole market!

North America Digestive Health Products Market, By Product

  • Dairy Products
  • Supplements
  • Non-alcoholic Beverages
  • Bakery Products
  • Cereals
  • Others

When we look at the Product category, the digestive health market breaks down into segments like Dairy Products, Supplements, Non-alcoholic Beverages, Bakery Products, Cereals, and a catch-all "Others" group. In 2022, Dairy Products were the big winner, and we're expecting them to reach a whopping USD 16,963.68 Million by 2030! Dairy products really stand out in North America. Think about itwe're talking about Milk, Butter, all kinds of yogurt (flavored, frozen, you name it!), ice creams, and even dried dairy products. North America, especially the U.S. and Canada, is a huge market for dairy. We've got a lot going for uspeople with money to spend, all the big brands are here, and we're good at making things, plus we have a solid retail scene.

North America Digestive Health Products Market, By Delivery Type

  • Capsules
  • Tablets
  • Chewable
  • Drops
  • Others

Based on Delivery Type, the market is segmented into Capsules, Tablets, Chewable, Drops, and Others. Capsules accounted for the largest market share in 2022 and are projected to grow at the highest CAGR during the forecast period. Capsules are the leading product format in digestive care health supplements. Consumers usually prefer soft-gel capsules over other delivery formats for digestive supplements as they’re effortlessly digested, easy to swallow, and convenient to take. In addition to these benefits, capsules improve bioavailability by delivering the nutrient in solution or other absorption-enhancing media.

North America Digestive Health Products Market, By Geography

  • United States
  • Canada
  • Mexico

Based on Geography, the North America Digestive Health Products Market is classified into the United States, Canada, and Mexico. The United States accounted for the largest market share in 2022. Rising consumption of processed & ready to eat food due to the busy lifestyle and changing food preferences of consumers are the leading reasons that are creating various digestive problems in the U.S. people, which in turn, triggered the demand for digestive health products.

Key Players

The North America Digestive Health Products Market is highly fragmented with the presence of a large number of players in the North America Market. The major players in the market are Nestle, Cargill Incorporated, Abbott Laboratories, BASF SE, Chr. Hansen Holding A/S, International Flavors & Fragrances Inc., DuPont de Nemours, Inc., Bayer, Danone, Arla Foods amba, and Sanofi. This section provides a company overview, ranking analysis, company regional and industry footprint, and ACE Matrix.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis.

Key Developments

  • In May 2023, Nestlé announced the release of ‘Resource Fibre Choice’ for better intestinal health.
  • In September 2021, Abbott Laboratories and BioGaia Probiotics partnered together to offer probiotic products to medical professionals and other targeted consumers.

Ace Matrix Analysis

The Ace Matrix provided in the report would help to understand how the major key players involved in this industry are performing as we provide a ranking for these companies based on various factors such as service features & innovations, scalability, innovation of services, industry coverage, industry reach, and growth roadmap. Based on these factors, we rank the companies into four categories as Active, Cutting Edge, Emerging, and Innovators.

Market Attractiveness

The image of market attractiveness provided would further help to get information about the country that is majorly leading in the North America Digestive Health Products Market. We cover the major impacting factors that are responsible for driving the industry growth in the given country.

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