North America Digestive Health Products Market Size By Ingredient (Probiotics, Prebiotics), By Product (Dairy Products, Supplements), By Delivery Type (Capsules, Tablets), By Geographic Scope And Forecast

North America Digestive Health Products Market Size And Forecast

North America Digestive Health Products Market size was valued at USD 16,856.78 Million in 2022 and is projected to reach USD 24,545.91 Million by 2030, growing at a CAGR of 4.81% from 2024 to 2030.

Growing consciousness regarding digestive health products among consumers is the main driver of the digestive health products market in North America. The North America  report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

North America Digestive Health Products Market Definition

In general, the products are primarily designed to enhance the function of the human digestive tract and make it easy for indicating the loaded digestive tract. These are called digestive health products. These products help to recharge healthy gut bacteria that maintain a healthy level of acid in the stomach and play an important part in the absorption and digestion of all the nutrients present in food. These products also help maintain a healthy level of gastric acids. Digestive health products include fortified, functional, and nutritional supplements, such as probiotics, prebiotics, food enzymes, carotenoids, dairy and baked goods, cereals and non-alcoholic beverages, and supplements obtained from plants, animal, or microorganism sources.

These products are a rich source of omega-3, soluble and insoluble fiber, and other fatty acids that are also utilized in preventing cardiovascular diseases (CVDs) and oxidative damage-related illnesses, such as cancer. Digestive health products are generally rich in fiber having the good absorption property of food in the gut. As digestive tract elements are fragile, they need maintenance which can be done using digestive health products. These products increase immunity and help in fighting bad bacteria by improving gut health. There are several types of digestive health products including dairy products, bakery products, cereals, non-alcoholic beverages, supplements, and others.

The rising demand for nutritional and fortifying food additives is a major factor that is expected to drive market growth. Moreover, the rising awareness about the beneficial properties of probiotics is further expected to propel market growth. Probiotics and yogurt are known to control intestinal flora. Probiotic yogurts are among the few widely consumed probiotic products with digestive health claims. The rising awareness regarding its health benefits has been augmenting the market growth as consumers are willing to pay extra for better health.

North America Digestive Health Products Market Overview

Growing consciousness regarding digestive health products among consumers is the main driver of the Digestive Health Products Market in North America. The rising prevalence of digestive health disorders and gut-threatening food habits are the main factors behind the growing consumer consciousness to make their diets healthier and more palpable to the stomach. Consumers, especially the urban kind are increasingly facing threatening lifestyle diseases such as stroke, diabetes, metabolic syndrome, obesity, heart disease, chronic obstructive pulmonary disease (COPD), and certain types of cancer due to habits such as smoking, unhealthy diet, and physical inactivity is taking a toll on the average North American citizen’s health.

It is resulting in the successive increasing cost of healthcare and related treatment. As per Centre for Disease Control and Prevention’s (CDC) statistics, the mentioned chronic diseases are leading causes of death and disability, causing over USD 3.8 trillion in annual healthcare costs in the U.S. alone. The trend is not different in Canada, as indicated by a 2018 Chronic Disease Prevention Alliance of Canada report, where sugary drink consumption was observed to be increasing, and estimated to result in over 1 million cases of type 2 diabetes and nearly 300,000 people suffering from ischemic heart disease over next 25 years.

The growing nutraceutical industry is estimated to provide greater opportunities for the growth of the Digestive Health Products Market. The demand for probiotic-based diet supplements is projected to expand as the industry grows in North America. Probiotics are one of the fastest-growing condition-specific supplement ingredients in the market, with expanding adoption among consumers for benefits such as increased immunity, a greater nutrient supply of B12 and other vitamins, and improve digestion among others. However, digestive health products majorly incorporate three types of ingredients, probiotics, prebiotics, and Food Enzymes.

However, the cost of development for these ingredients, especially probiotics and prebiotics is a major factor restraining the Digestive Health Products Market. As food and diet supplement ingredients, the manufacturers focus on the high cell count and long shelf-life stability, in a variety of different temperature and humidity conditions, to enhance the quality of dietary supplement products. It is achieved by extensive research and its effect on consumers’ gut health established through clinical trials. Prebiotics is also a novel and developing ingredient, which is estimated to make manufacturers make a higher investment in their development to reach the supply breakpoint.

North America Digestive Health Products MarketSegmentation Analysis

The North America Digestive Health Products Market is segmented on the basis of Ingredient, Product, Delivery Type, and Geography.

North America Digestive Health Products Market, By Ingredient

• Probiotics
• Prebiotics
• Food Enzymes

Based on Ingredient, The market is segmented into Probiotics, Prebiotics, and Food Enzymes. The probiotics segment accounted for the largest market share in 2022 and is projected to grow at the highest CAGR during the forecast period. Probiotics hold the largest share in North America’s Digestive Health Products Market on account of factors such as higher health benefits, cost-effective products, extensive research, and development. Extensive branding of prebiotics as a healthy ingredient is also another important factor responsible for its greater share in the Digestive Health Products Market of the region, resulting in greater awareness among consumers and aiding the growth of the overall market.

North America Digestive Health Products Market, By Product

• Dairy Products
• Supplements
• Non-alcoholic Beverages
• Bakery Products
• Cereals
• Others

Based on Product, the market is segmented into Dairy Products, Supplements, Non-alcoholic Beverages, Bakery Products, Cereals, and Others. Dairy Products accounted for the largest market share in 2022 and are projected to account for USD 16,963.68 Million by 2030. Dairy products hold a prominent share of the North American Digestive Health Products Market. It includes Milk, Butter, yogurt (including flavored and frozen), ice creams, and dried dairy products among others. North America is one of the largest markets for dairy products, especially in the U.S. and Canada, having a high-income population, a large presence of global brands, and strong manufacturing capabilities along with an able retail market.

North America Digestive Health Products Market, By Delivery Type

• Capsules
• Tablets
• Chewable
• Drops
• Others

Based on Delivery Type, the market is segmented into Capsules, Tablets, Chewable, Drops, and Others. Capsules accounted for the largest market share in 2022 and are projected to grow at the highest CAGR during the forecast period. Capsules are the leading product format in digestive care health supplements. Consumers usually prefer soft-gel capsules over other delivery formats for digestive supplements as they’re effortlessly digested, easy to swallow, and convenient to take. In addition to these benefits, capsules improve bioavailability by delivering the nutrient in solution or other absorption-enhancing media.

North America Digestive Health Products Market, By Geography

• United States
• Canada
• Mexico

Based on Geography, the North America Digestive Health Products Market is classified into the United States, Canada, and Mexico. The United States accounted for the largest market share in 2022. Rising consumption of processed & ready to eat food due to the busy lifestyle and changing food preferences of consumers are the leading reasons that are creating various digestive problems in the U.S. people, which in turn, triggered the demand for digestive health products.

Key Players

The North America Digestive Health Products Market is highly fragmented with the presence of a large number of players in the North America Market. The major players in the market are Nestle, Cargill Incorporated, Abbott Laboratories, BASF SE, Chr. Hansen Holding A/S, International Flavors & Fragrances Inc., DuPont de Nemours, Inc., Bayer, Danone, Arla Foods amba, and Sanofi. This section provides a company overview, ranking analysis, company regional and industry footprint, and ACE Matrix.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis.

Key Developments

• In May 2023, Nestlé announced the release of ‘Resource Fibre Choice’ for better intestinal health.
• In September 2021, Abbott Laboratories and BioGaia Probiotics partnered together to offer probiotic products to medical professionals and other targeted consumers.

Ace Matrix Analysis

The Ace Matrix provided in the report would help to understand how the major key players involved in this industry are performing as we provide a ranking for these companies based on various factors such as service features & innovations, scalability, innovation of services, industry coverage, industry reach, and growth roadmap. Based on these factors, we rank the companies into four categories as Active, Cutting Edge, Emerging, and Innovators.

Market Attractiveness

The image of market attractiveness provided would further help to get information about the country that is majorly leading in the North America Digestive Health Products Market. We cover the major impacting factors that are responsible for driving the industry growth in the given country.