Global MICE Industry Market Size By Event (Meeting, Incentive), By Competitive Landscape, By Geographic Scope And Forecast

MICE Industry Market Size And Forecast

MICE Industry Market size is growing at faster substantial growth rates over the last few years, and is estimated that the market will grow significantly in the forecasted period i.e., 2021 to 2028.

Growth in the tourism, travel, and hospitality industry, increase in disposable income, and rapid globalization are some of the factors anticipated to foster market growth during the forecast period. The Global MICE Industry Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global MICE Industry Market Definition

Meetings, Initiatives, Conferences, and Events Industry, abbreviated as MICE Industry is a niche tourism segment focused on managing, coordinating, and delivering meetings, exhibitions, conferences, seminars, and other such related events. Globalization has led to the expansion of the industry. Meetings include business meetings that are usually planned well in advance. Incentive refers to the rewards that employees, sales partners or staff get in the form of a vacation, hotel stay, trips, or tour packages for their productivity and sales output or any other measure of outcome.

Conferences are conducted to learn more about what is happening in a specific field. Exhibitions include putting on display valuable and rare artifacts or other commodities of interest. These events are a great way to meet different people working in the same field and building networks.

Global MICE Industry Market Overview

Growth in the tourism, travel, and hospitality industry, increase in disposable income, and rapid globalization are some of the major factors driving the market. The corporate segment has faced significant growth. Businesses are organizing formal as well informal trips to domestic as well as international spots. The employees are also being motivated to enhance their output and productivity, as there are incentives linked to their output in the form of tours and staycations. Companies and individuals also plan conferences to network and meet other people working in the same background.

In addition, several countries, especially with a varied history, culture, and cuisine, are taking initiatives to boost their tourism sector as it can be a good source of revenue for them. These events also create employment opportunities for other industries as well. In addition, globalization has made travel from one part of the globe to another relatively simpler. People have become more understanding, accommodating, and sensitive to another culture. The increase in disposable income across the globe has made travel relatively affordable. These factors are expected to proliferate the market.

However, the Covid-19 pandemic and topographic conditions are anticipated to restrain the market growth. The Covid-19 virus is spreading swiftly. In order to break the chain of transmission, it is of utmost importance to limit movement. Governments have closed cross-border and international flights to stop the spread of the virus. Moreover, there has been a decrease in the number of events being organized keeping in mind the social distancing norms. The topographic conditions of certain regions can make them difficult to access.

Moreover, in the present times, the unstable social and political conditions of certain countries can also prevent tourists from visiting that country. Live streams of conferences have started being conducted to reduce financial burdens on the company. These factors can act as growth deterrents.

Global MICE Industry Market Segmentation Analysis

The Global MICE Industry Market is Segmented on the basis of Events, And Geography.

MICE Industry Market, By Event

• Meeting
• Incentive
• Convention
• Exhibition

Based on Event, the market is bifurcated into Meeting, Incentive, Convention, and Exhibition segments. The Meeting segment is anticipated to account for the highest market. This can be attributed to globalization and the rise in the number of small-size companies across the globe. Development in the travel and tourism industry can also be a contributing factor. The Incentive segment is anticipated to be the fastest-growing market. It can be attributed to increasing in performance-linked incentives in combination with the growth of the travel and tourism industry.

MICE Industry Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world

Based on Geography, the Global MICE Industry Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. Europe is anticipated to account for the highest share in the market. This can be attributed to picturesque locations coupled with an increase in demand for meeting locations and higher internet penetration in the region. The Asia Pacific is expected to be the fastest-growing market. This can be attributed to the significant growth of the business travel segment along with the economic development of countries present in the region. Governments have also taken initiatives to increase internet penetration and economic development which might result in the increase of the market.

Key Players

The “Global MICE Industry Market” study report will provide valuable insight with an emphasis on the global market. The major players in the market are Maritz, BI Worldwide, ITA Group, Inc, One10 LLC, CWT, Meetings and Incentives Worldwide, Creative Group, Inc, ACCESS Destination Service, 360 Destination Group, and CSI DMC. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

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Reasons to Purchase this Report

• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players• The current as well as the future market outlook of the industry with respect to recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions• Includes in-depth analysis of the market of various perspectives through Porter’s five forces analysis• Provides insight into the market through Value Chain• Market dynamics scenario, along with growth opportunities of the market in the years to come• 6-month post-sales analyst support

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