Global Matcha Tea Market Size By Form, By Nature, By Geographic Scope And Forecast

Matcha Tea Market Size And Forecast

Matcha Tea Market size was valued at USD 3.26 Billion in 2022 and is projected to reach USD 6.97 Billion in 2030, growing at a CAGR of 11.48% from 2023 to 2030.

The Global Matcha Tea Market Increases as Matcha’s fragrant appeal and unusual preparation styles have been essential factors in its popularity in the food and beverage industries of various non-native areas and countries. Matcha tea is a green tea created by selecting young tea leaves and then crushing them into a fine powder. The Global Matcha Tea Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Matcha Tea Market Definition

Matcha tea is derived from the same plant from which Green Tea is derived, Camellia Sinensis. However, the processing and harvesting are done differently than that of Green Tea. The matcha plant is covered 20-30 days before harvesting. This process enhances chlorophyll production which further increases the amino acid content. As a result, the plant has a green-blue color. Once the plant is harvested, the stems and veins are removed. The leaves are ground into a fine powder that is consumed as Matcha Tea.

Matcha Tea is facing an ever-increasing demand in the global market. This herculean increase in demand can be attributed to the several health benefits that Matcha Tea has. Moreover, because of its color, people have started using it in food and beverages because of an aesthetic appeal as well.

Global Matcha Tea Market Overview

Since the entire tea leaf is powdered to obtain Matcha Tea, it derives its nutrients from the entire leaf. Therefore, as compared to green tea, it has a much greater content of caffeine and antioxidants. These antioxidants stabilize the free radicals and prevent them from harming our bodies.

Matcha tea has proven benefits for the heart, liver, brain, and overall health. Regular consumption of Matcha tea reportedly helps in the prevention of damage to the liver and kidney; improves attention and retention span and brain function; and reduces the level of bad cholesterol. It is also known to prevent cancer. Matcha tea also aids in weight loss by promoting increased fat burning. Furthermore, it is extremely easy to prepare which adds to its increasing popularity.

However, excess consumption can lead to health problems so it should be consumed in moderation. Attention should be paid and certified organic grade matcha tea should be consumed to prevent the entrance of pesticides and other contaminants in the body.

Global Matcha Tea Market Segmentation Analysis

The Global Matcha Tea Market is Segmented on the basis of Form, Nature, And Geography.

Matcha Tea Market, By Form

• Powder
• Ready to Drink
• Instant Premix

Based on Form, the market is bifurcated into Powder, Ready to Drink, and Instant Premixe. Over the past couple of decades, the demand for ready-to-drink matcha tea has seen substantial growth considering the robust demand from e-commerce portals. On the other hand, growing awareness about instant premixes is expected to create numerous opportunities in the market over the forecasted period.

Matcha Tea Market, By Nature

• Organic
• Inorganic

Based on Nature, the market is divided into Organic and Inorganic. The organic grade is expected to witness a sharp increase in demand. The driving factors that can be attributed to this increase are that organic grade prevents the entrance of pesticides and other contaminants into the body. It also ensures that the benefits of the tea are intact.

Matcha Tea Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world

On the basis of Regional Analysis, the Global Matcha Tea Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. Asia Pacific region is expected to witness the maximum growth as the highest consumption rate is in China, Japan, and neighboring countries.

Key Players

The “Global Matcha Tea Market” study report will provide valuable insight with an emphasis on the global market. The major players in the market are Nestle SA, TATA Global beverages Ltd, Unilever Plc, AOI Tea Company, ITO En Limited, Aiya, Encha Organic Matcha, Green Foods Corporation, and IKEDA Tea World.

Our market analysis also entails a section solely dedicated for such major players wherein our analysts provide an insight to the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above-mentioned players globally.

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Reasons to Purchase this Report

• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players• The current as well as the future market outlook of the industry with respect to recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions• Includes in-depth analysis of the market of various perspectives through Porter’s five forces analysis• Provides insight into the market through Value Chain• Market dynamics scenario, along with growth opportunities of the market in the years to come• 6-month post-sales analyst support

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