Global Location-Based Services (LBS) Market Size By Component (Hardware, Software), By Application (Location-Based Advertising, Business Intelligence & Analytics), By Industry Vertical (Transportation & Logistics, Manufacturing), By Geographic Scope And Forecast

Location-Based Services (LBS) Market Size And Forecast

Location-Based Services (LBS) Market size was valued at USD 54.04 Billion in 2024 and is projected to reach USD 272.25 Billion by 2031, growing at a CAGR of 22.40% from 2024 to 2031.

The initiation of digitalization boosts the need for location-based services (LBS), owing to its capability to offer customized marketing strategy solutions, which in turn creates new revenue growth opportunities for the players opting for these solutions. The Global Location-Based Services (LBS) Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Location-Based Services (LBS) Market Definition

Location-based Services (LBS) possess the capacity to provide details on a specific area or location. The location-based service tracks the geographic location of the phone and uses real-time data from mobile devices. The usage of location-based services also enables users to find and identify the physical location of a person, thing, or place, such as the closest ATM, a friend, or a coworker. Retailers can assess consumer preferences and provide fast access to information about the products or services thanks to the location-based service.

The positioning technologies that are developing the quickest combine satellite-based GPS with mobile positioning. The practical precision is between 50 and 1000 m for more popular approaches like global cell identity (CGICTA) and improved observed time difference (E-OTD). Depending on the level of precision required for location identification for particular applications, these technologies open up opportunities for the end users.

Location-Based Services (LBS) Market growth is primarily being driven by the increase in demand for personal and business navigation services, while constraints including privacy and security concerns could restrain market expansion. Our research experts have analyzed historical data to identify the COVID-19 pandemic’s effects on the Location-Based Services (LBS) Market as well as the major market drivers. E-OTD, observed time difference of arrival (OTDOA), wireless-assisted GNSS (A-GNSS), and hybrid technologies, which integrate A-GNSS with other established methods, can all be used to identify the location.

Using location-based services that monitor the movement of vehicles, commuters and service seekers can be provided with better locations and accurate estimated arrival times in real-time. Along with the major efforts made by nations across the world to attain smooth transportation goals as a part of their smart city projects, this is anticipated to develop a sizable market base.

Global Location-Based Services (LBS) Market Overview

The rising expansion is anticipated to be fueled by rising smartphone use, social media use, and the accessibility of GPS technology. As they can provide and evaluate real-time geo-data, location-based services raise the need for an analytical solution. For instance, businesses can plan their marketing campaigns based on client location data for the closest store or offers that are exclusive to a given area. Retailers will likely benefit from these new and innovative revenue growth opportunities, which will in turn help the Location-Based Services (LBS) Market grow throughout the course of the projection period.

Government privacy laws and regulations currently pose a serious threat to location-based services. The majority of software programmers are now aware of both the industry standards of self-regulation and the growing body of international privacy regulations that regulate its use. Furthermore, industry giants like Nokia, Samsung, and other OEMs are joining this market thanks to the sizeable ongoing investments in the integration of 3D map apps with smartphones. A number of online web service providers, including Microsoft Corp. as well as Amazon Inc., have begun to offer 3D maps on their platforms.

For instance, Parrot, a well-known company that makes wireless accessories for smartphones, has positioned its consumer drones for purposes of 3D modeling, mapping, and agriculture. These occurrences are anticipated to increase demand throughout emerging economies during the forecast period. Additionally, Google is preparing to introduce a new policy that will make it necessary for all app developers to go through a review process before their apps can gather the user’s location data while the program is running in the background.

Beyond food and dining establishments, location-based food delivery services are becoming increasingly popular across all countries. With the advent of GPS and mapping, LBS has proven to be of the greatest benefit for food delivery services. Government privacy laws and practices currently pose a serious threat to location-based services. The majority of software programmers are becoming aware of the expanding worldwide privacy legislation and industry standards of self-regulation that control its use.

Global Location-Based Services (LBS) Market Segmentation Analysis

The Global Location-Based Services (LBS) Market is Segmented on the basis of Component, Application, Industry Vertical, and Geography.

Location-Based Services (LBS) Market, By Component

• Hardware
• Software
• Services

Based on Component Type, the market is bifurcated into Hardware, Software, and Services. To retain customers, restaurants are choosing online food ordering app development.

Location-Based Services (LBS) Market, By Application

• Location-based Advertising
• Business Intelligence & Analytics
• Fleet Management
• Mapping & Navigation
• Local Search & Information
• Social Networking & Entertainment
• Proximity Marketing
• Asset Tracking
• Others

Based on Application Type, the market is bifurcated into Location-based Advertising, Business Intelligence & Analytics, Fleet Management, Mapping & Navigation, Local Search &Information, Social Networking & Entertainment, Proximity Marketing, Asset Tracking, and Others. Tracking and Navigation applications of LBS are used for driver assistance, passenger information, and vehicle management. Car navigation systems are probably the most popular LBS applications, which provide wayfinding assistance for drivers, and are still being improved with new features, such as real-time traffic information.

Location-Based Services (LBS) Market, By Industry Vertical

• Transportation & Logistics
• Manufacturing
• Government & Public Utilities
• Retail
• Healthcare & Life Sciences
• Media & Entertainment
• IT & Telecom
• BFSI
• Hospitality
• Others

Based on Industry Vertical, the market is bifurcated into Transportation & Logistics, Manufacturing, Government & Public Utilities, Retail, Healthcare & Life Sciences, Media & Entertainment, IT & Telecom, BFSI, Hospitality, and Others. Healthcare operations are unique with the constant movement of people and healthcare resources, as a part of the workflow. Moreover, the growing demand for smart healthcare equipment and wearable devices has spurred the adoption of LBS solutions in the healthcare and life sciences vertical.

Location-Based Services (LBS) Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world

On the basis of Geography, the Global Location-Based Services (LBS) Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. North America is expected to witness a significant share of the Location-Based Services (LBS) Market due to the increasing smartphone penetration and the growth of IoT technology in the region. The North American region is the second-largest market for smartphones and tablets and for in-vehicle navigation systems as well, the largest manufacturer of aircraft, and one of the largest manufacturers of aerospace and maritime navigation products.

The United States commands a prominent share in the North American region in almost all end-user industries and especially in the Location-Based Services (LBS) Market. The country boasts significant smartphone penetration and sales. For instance, smartphone sales in the United States in 2018 stood at USD 79.1 billion according to CTA, the sales are expected to increase even further with the country’s plans to move toward 5G services.

Key Players

The “Global Location-Based Services (LBS) Market” study report will provide valuable insight with an emphasis on the global market. The major players in the market are Alcatel-Lucent SA, Apple, Inc., AT&T Inc., Bharti Airtel, LTD., Cisco Systems, Inc., Google Inc., HERE, International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, Qualcomm Inc. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Developments

• September 2021BT and Oracle partnered to optimize its network resources and bring new 5G offerings to market faster. BT will be able to test and deploy 5G services quickly and seamlessly thanks to the solution.

Report Scope

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Reasons to Purchase this Report

• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players• The current as well as the future market outlook of the industry with respect to recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions• Includes in-depth analysis of the market of various perspectives through Porter’s five forces analysis• Provides insight into the market through Value Chain• Market dynamics scenario, along with growth opportunities of the market in the years to come• 6-month post-sales analyst support

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