Global Mobile Advertising Market Size By Format, By Category, By Geographic Scope And Forecast

Mobile Advertising Market Size And Forecast

Mobile Advertising Market size was valued at USD 114.4 Billion in 2022 and is projected to reach USD 708.2 Billion by 2030, growing at a CAGR of 22.2% from 2023 to 2030.

The Global Mobile Advertising Market is on track to demonstrate progressive performance due to an increase in mobile device and mobile internet users. The surge in the popularity of social media and the rise in the time spent on mobile devices are some of the driving factors for this segment. The Global Mobile Advertising Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Mobile Advertising Market Definition

So, mobile advertising? It's basically any ad you see popping up on your phone or tablet. Think about SMS messages, those little text ads, or even you see. You might even see them in those fun mobile games you download! What's really interesting is that these ads are often designed just for you, based on what you like or what you've been browsing online. They use cool tricks like data mining to figure that out. With everyone glued to their phones, companies had to start advertising on them. Honestly, your customers are more likely to see an ad on their phone these days than anywhere else!

Global Mobile Advertising Market Overview

Wow, the Mobile Advertising Market is really taking off! With so many more people using mobile devices and the internet on them, it's giving the whole market a major push. Plus, with everyone hanging out on social media – which is a perfect place for mobile ads – it’s only going to get bigger. The fact that we're all spending way more time glued to our phones means even more chances to see ads, which is great for market growth and means more ads getting shared online. And here's something really coolthinking about age groups and making specific ads for them. That's a huge opportunity to reach tons of mobile internet users!

Global Mobile Advertising MarketSegmentation Analysis

The Global Mobile Advertising Market is segmented based on Format, Category, and Geography.

Mobile Advertising Market, By Format

• SMS
• Video
• Display
• Native Social
• Search

Based on Format, The market is segmented into SMS, Video, Display, Native Social, Search. SMS advertising is the promotion of products and services via mobile phones. Companies send short figments of information to subscribers worldwide with the help of bulk SMS services to increase brand awareness and build trust with the audience. Video advertising is the process of displaying ads either inside online video content appearing before, during, or after a video stream.

These appearances are known as pre-roll, mid-roll, and post-roll or as standalone ads. Display advertising on mobile is simply a website banner ad that is shown to smartphone users. Native mobile advertising is the use of paid ads that match the look, feel, and function of the media format in which they appear. These are often found in social media feeds or as recommended content on a web page.

Mobile Advertising Market, By Category

• Hobbies & Interest
• Arts & Entertainment
• Others

Based on Category, The market is segmented into Hobbies & Interest, Arts & Entertainment, Others. Hobbies and interest advertising drafts advertisements on newer interests related to the target market. Arts and entertainment advertising generates brand awareness and in turn, monetizes that interest.

Mobile Advertising Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world

On the basis of Geography, the Global Mobile Advertising Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America leads the Mobile Advertising Market and will maintain its dominance during the projection period. Brands are focused on keeping customers engaged with games and rewarding them for viewing commercials by offering extra points in different locations. During the projection period, Asia-Pacific will continue to have significant increases and will have the highest CAGR. This is due to an increase in brand awareness among consumers.

Key Players

The “Global Mobile Advertising Market” study report will provide valuable insight with an emphasis on the global market. The major players in the market are Smaato Inc, Millennial Media Inc, Matomy Media Group Ltd, Inmobi Pte Ltd, Google Inc, Flurry Inc, Facebook Inc, Chartboost Inc, Avazu Inc, and Applovin Corporation.

Our market analysis also entails a section solely dedicated for such major players wherein our analysts provide an insight to the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above-mentioned players globally.

Report Scope

Top Trending Reports

Research Methodology of Market Research

To know more about the Research Methodology and other aspects of the research study, kindly get in touch with our .

Reasons to Purchase this Report

We'll dig into the market using both qualitative and quantitative analysis, breaking it down by segments based on things like money, but also other factors. We'll give you the market value in USD Billion for each piece, big and small. We'll point out which region and segment should grow the fastest and be the biggest. We'll also analyze each region, looking at how much of the product/service they use and what's impacting the market there. You'll get a competitive landscape, including market rankings of the big players and what they've been up to in the last five years - new stuff, partnerships, expansions, and acquisitions. We'll give you detailed company profiles with overviews, insights, how their products stack up, and a SWOT analysis. Expect a look at where the market is now and where it's headed, considering recent stuff like growth chances, what's driving things, and what's holding them back in both new and old regions. We'll even give you an in-depth look using Porter's five forces. Plus, we'll provide insight through a value chain analysis, a look at market dynamics, future growth, and 6 months of analyst support after the sale.

Customization of the Report

• In case of any please connect with our sales team, who will ensure that your requirements are met.