Global Print Label Market Size By Print Process (Offset Lithography, Gravure Printing, Flexography), By Label Format (Wet-Glue Labels, Pressure-Sensitive Labels, Linerless Labels), By End User Industry (Food and Beverage, Healthcare, Cosmetics and Personal Care), By Geographic Scope and Forecast

Print Label Market Size and Forecast

Print Label Market size was valued at USD 32.42 Billion in 2024 and is projected to reach USD 42.81 Billion by 2031, growing at a CAGR of  3.90% from 2024 to 2031.

• Print labels are adhesive tags or stickers that are affixed to items, packaging, or containers to convey important information about the object. These labels may feature the product name, ingredients, usage directions, manufacturer information, barcodes, and regulatory compliance symbols.
• Print labels play an important function in a variety of businesses, serving as branding, information distribution, and regulatory compliance tools. In the consumer goods industry, print labels are indispensable for packaging offering essential information about the product such as components, usage directions, expiration dates, and safety warnings.
• Advancements in technology and shifting consumer needs are expected to transform the future use of print labels providing several benefits to both businesses and customers. One notable advancement is the incorporation of smart label technology. Smart labels, which incorporate technologies like RFID (Radio Frequency Identification) and NFC (Near Field Communication), are becoming more popular.

Global Print Label Market Dynamics

The key market dynamics that are shaping the global print label market include

Key Market Drivers

• Increasing Demand for Packaged Goods The print label market is being driven by a surge in demand for packaged goods across multiple industries including food and beverage, medicines, and consumer goods. As consumer preferences evolve toward convenience and pre-packaged products, businesses must employ more labels for branding, product information, and regulatory compliance.
• Technological Advancements in Printing Printing technology advancements have considerably enhanced the print label market. Digital printing, inkjet printing, and flexographic printing have various benefits including high-quality output, faster production speeds, and the capacity to manufacture short runs cost-effectively.
• Growth of E-commerce and RetailThe explosive growth of the e-commerce and retail industries has significantly raised the need for printed labels. Labels are vital in online shopping for identifying products, branding, and providing customer information. The rise of direct-to-consumer (DTC) brands drives demand for personalized labels that improve the unpacking experience and promote brand identity.

 Key Challenges

• Sustainability and Environmental Concerns Addressing sustainability and environmental concerns is one of the most significant challenges in the print label industry. Consumers and businesses are increasingly valuing environmentally friendly products creating a demand for sustainable label materials and manufacturing procedures.
• Technological Advancements and IntegrationAs technology advances at a rapid pace, the print label sector faces both possibilities and challenges. While new technologies such as digital printing provide greater flexibility, adaptability, and efficiency incorporating them into current manufacturing processes can be difficult and expensive.
• Regulatory Compliance Regulatory compliance is another significant concern for the print label industry. Labels must frequently comply with a variety of standards based on their industry and geographical area. Food and beverage labels, for example, must adhere to stringent health and safety guidelines such as precise ingredient lists and nutritional information.

 Key Trends

• Digital Printing Technology Digital printing technology is altering the print label industry by increasing flexibility, speed, and customization options. Unlike traditional printing methods, digital printing enables quick changes to design and text making it perfect for short runs and personalized labels. This technology allows businesses to create high-quality, bright labels with exact features and a wide spectrum of colors.
• Sustainability and Eco-Friendly Materials As consumers and regulators demand ecologically friendly products, the print label sector is focusing more on sustainability. There is an increasing preference for environmentally friendly materials such as recycled paper, biodegradable polymers, and water-based inks.
• Smart Labels and ConnectivitySmart labels also known as intelligent labels are gaining popularity because of their capacity to give functionality beyond ordinary labeling. These labels use technologies like RFID (Radio-Frequency Identification), NFC (Near Field Communication), and QR codes to connect products with customers and supply chains.

Global Print Label Market Regional Analysis

Here is a more detailed regional analysis of the global print label market

Asia Pacific

• The Asia Pacific print label market is primarily driven by rapid industrialization, urbanization, and rising consumer demand for packaged goods. As the region’s economies grow, there is an increase in industrial activity across a variety of sectors, particularly in China, India, and Southeast Asian countries. According to the Asian Development Bank, developing Asia’s GDP growth rate is expected to reach 4.8% in 2024, showing ongoing industrial progress. This expansion is directly related to the rising demand for product labeling across businesses.
• The food and beverage industry, in particular, makes a considerable contribution to label demand. The Food and Agriculture Organization (FAO) forecasts that the processed food market in the Asia Pacific is predicted to develop at a CAGR of 7.4% between 2021 and 2026 needing additional goods.
• Furthermore, the expansion of e-commerce in the region has increased the demand for shipping labels. According to the United Nations Conference on Trade and Development (UNCTAD), e-commerce sales in Asia would increase by 16% in 2023 to $2.9 trillion driving up demand for print labels in logistics and packaging.Another major reason boosting Asia Pacific’s print label market is the growing emphasis on product safety, traceability, and anti-counterfeiting measures.

Europe

• The print label market in Europe is primarily driven by the expanding e-commerce sector, increasing demand for sustainable packaging solutions, and the growing requirement for product traceability. According to Eurostat, e-commerce sales in the EU will reach €767 billion in 2022, up 13% from the previous year. The increase in online shopping has resulted in a greater demand for shipping labels and product packaging labels. Furthermore, the European Commission’s Circular Economy Action Plan seeks to make all packaging recyclable or reused by 2030, encouraging businesses to use environmentally friendly label materials.
• The food and beverage industry which makes up a sizable share of label usage, is also driving market expansion. According to Euromonitor International, the European packaged food market was valued at €836 billion in 2023 with a predicted CAGR of 2.5% through 2028. Furthermore, the implementation of severe labeling laws such as the EU’s Food Information to Consumers (FIC) Regulation, has heightened demand for precise and accurate food labels.

Global Print Label MarketSegmentation Analysis

The Global Print Label Market is segmented based on the Print Process, Label Format, End-User Industry, and Geography.

Print Label Market, By Print Process

• Offset Lithography
• Gravure Printing
• Flexography
• Screen Printing
• Letterpress Printing
• Electrophotography
• Inkjet Printing

Based on the Print Process, the Global Print Label Market is bifurcated into Offset Lithography, Gravure Printing, Flexography, Screen Printing, Letterpress Printing, Electrophotography, and Inkjet Printing. Flexography is the dominant print process in the global print label market due to its versatility and efficiency. It is widely used for high-volume production of labels on various substrates including flexible packaging, paper, and films. Flexography offers fast drying times, excellent print quality, and the ability to print on a wide range of materials making it ideal for labels that require durability and vibrant colors. Its cost-effectiveness in the long run and adaptability to different inks and substrates further enhance its dominance.

Print Label Market, By Label Format

• Wet-Glue Labels
• Pressure-Sensitive Labels
• Linerless Labels
• Multi-Part Tracking Labels
• In-Mold Labels
• Shrink and Stretch Sleeves

Based on the Label Format, the Global Print Label Market is bifurcated into Wet-Glue Labels, Pressure-Sensitive Labels, Linerless Labels, Multi-Part Tracking Labels, In-Mold Labels, Shrink and Stretch Sleeves. Pressure-sensitive labels are the dominant format in the print label market due to their versatility, ease of application, and wide range of uses across various industries. These labels adhere to surfaces without the need for heat, moisture, or additional adhesives making them ideal for applications in packaging, product labeling, and logistics. Their ability to be customized in terms of size, shape, and material further enhances their appeal.

Print Label Market, By End-User Industry

• Food and Beverage
• Healthcare
• Cosmetics and Personal Care
• Household Products
• Industrial
• Logistics

Based on the End-User Industry, the Global Print Label Market is bifurcated into Food and Beverage, Healthcare, Cosmetics and Personal Care, Household Products, Industrial, and Logistics. In the print label market, the food and beverage sector is the dominant end-user industry. This dominance is primarily driven by the need for extensive labeling to comply with regulatory requirements such as ingredient lists, nutritional information, and expiration dates. Additionally, food and beverage products benefit from eye-catching labels that attract consumers and provide brand differentiation in a highly competitive market. The sector’s growth is further fueled by the increasing demand for convenience foods and beverages which drives the need for versatile and durable labeling solutions.

Print Label Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on Geography, the Global Print Label Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. Asia Pacific is the dominant region in the global print label market due to its robust manufacturing base and rapid industrial growth. The region which includes major economies like China, India, and Japan is experiencing high demand for print labels driven by expanding retail, food and beverage, and pharmaceutical sectors. The increase in consumer goods and e-commerce activities in Asia Pacific fuels the need for diverse labeling solutions.

Key Players

The “Global Print Label Market” study report will provide valuable insight with an emphasis on the global market.  The major players in the market are Avery Dennison Corporation, CCL Industries, Inc., Multi-Color Corporation, Huhtamäki Oyj, Coveris Holdings S.A., Fuji Seal International, Inc., Mondi Group, RR Donnelley & Sons Company, Sato Holdings Corporation, and 3M Company.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Print Label Market Key Developments

• In May 2022, CCL Industries Inc. (“the Company”), an industry pioneer in delivering specialty label, security, and packaging solutions to Fortune 500 organizations, government agencies, small and medium-sized businesses, and individual clients, hired a new horticultural market expert to lead its Avery division.
• In August 2022, FFP Packaging Solutions boosted its standing by joining the Constantia Flexibles Group. Because of their significant knowledge and credibility, they can create strong partnerships throughout the UK food business. Collaboration with the current leadership can assist in accelerating the revolution in eco-friendly, flexible packaging in the UK and abroad.

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• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors• Provision of market value (USD Billion) data for each segment and sub-segment• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions and acquisitions in the past five years of companies profiled• Extensive company profiles comprising of company overview, company insights, product benchmarking and SWOT analysis for the major market players• The current as well as the future market outlook of the industry with respect to recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions• Includes an in-depth analysis of the market of various perspectives through Porter’s five forces analysis• Provides insight into the market through Value Chain• Market dynamics scenario, along with growth opportunities of the market in the years to come• 6-month post-sales analyst support

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