Global Open API Market Size By Product (Web API, Local API), By Application (Media & Entertainment, Government), By Geographic Scope And Forecast

Open API Market Size And Forecast

Open API Market size was valued at USD 3 Billion in 2024 and is projected to reach USD 15.53 Billion by 2031, growing at a CAGR of 25.15% during the forecast period 2024-2031.

Major factors which are playing a key role within the increasing popularity of open API are their features enabling third parties to create applications. On top of the platform, reduction in costs & speeding up time-to-market, adoption of social sharing practices for marketing purposes, and syndicate products and services across different platforms. The Global Open API Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Open API Market Definition

Open Application Programming Interface (API) or external API is the type of the Application Programming Interface (API), which is freely available or with limited restriction for the third party developers. Open API helps the developers to integrate the API in the open source data and related services for development of applications. Some of the prominent end-users of the open API are IT and telecommunication industry, banking financial services and insurance (BFSI) industry, healthcare, whereas it is also gaining popularity in travel and tourism sector, government and education, media and entertainment, energy and utility. Open API is designed so that it can be easily accessible to the third party developers.

The open API is gaining huge attention from the developers as it provider deeper understanding regarding communication of the different software program. This type of API reduce the efforts of the developers of writing new code, which results in higher time for building unique and useful software. As this API is freely available to the public it enables in better compatibility within the applications with timely updates. The main advantage of the open API is it allows the third party developers work on complementary services that is created by primary application. This offers an opportunity for the companies to enter their services and products in the external applications that expand the reach and promote purchasing of the products and services.

Global Open API Market Overview

The open API is a type of application programming interference that allows access to the third-party developers for software program features to build applications and web services. The demand for the open API has shown strong growth in the past few years, however, the COVID pandemic further intensified its demand. The growth of the Open API Market is mainly accounted for higher demand for creating a business model for gaining higher revenues. The use of the open API is prominent to allow different platforms, systems, and apps to connect and share data.

The demand for open APIs is high from the end-use industries such as IT and telecommunication, BFSI, healthcare, government, and others. According to the survey by Rapid API, more than 90% of the developers who participated responded that the usage of the API should be the same or increase in the coming years. The demand for Open APIs is growing as they offer leverage to the developer to develop advanced features and services. The same survey stated that the number of open APIs rose by 4% in 2021 compared to 2020. The prime factor promoting demand for the open API in these industries is it enables granular access to data and/or system functionality in a safe, controlled, and cost-effective manner. As the global business is getting digitized the demand for the APIs that act as a bridge to connect between end-user and server.

Another prime factor pushing the demand for open APIs is the growing focus on the development of customer-centric products/services. Companies around the world are putting extra effort to understand the customer requirement and cater to them efficiently. With the growing intense competition in all industries, large as well as small and medium scale companies (SMEs) are looking to gauge the customer requirement and fulfill them accordingly. Also, the increasing number of third-party mobile applications is a key driver driving the Open API Market growth over the forecast period. Deployments of SaaS and Hybrid Cloud-based APIs are on the rise

The market is projected to show strong growth in the years to follow due to increased effort for the implementation of innovative and advanced application programming interfaces in various sectors. However, the higher cost of implementing Open API and uncertainty and vulnerability of the third-party apps in terms of security has emerged as the prominent factors hampering the market growth.

Global Open API Market Segmentation Analysis

The Global Open API Market is Segmented on the basis of Product, Application, And Geography.

Open API Market, By Product

• Web API
• Local API
• Program API

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Based on Product, the market is bifurcated into Web API, Local API, Program API. The Web APIs is accounted for the largest market share in the global market owing to the advantage offered by web API such as it is simple, accessed using HTTP protocols, and can be used on any application such as Mobile App, Desktop App, and even the Web Application.Web API is the type of API that acts as a bridge for interaction among software applications. Web API was introduced to the world back in 2000 by Salesforce. Since then, the basic architecture of the web API hasn’t changed much but the diversity increased. Web API can be used as either a web server or web browser and can be developed using java, ASP.NET, and others. In simpler terms, Web API is an advanced form of a web application that can offer different services on laptops, mobile, and other devices. According to analysis, the web API has emerged as the leading type segment in 2021 and is projected to grow at a significant pace in the years to follow.

Open API Market, By Application

• Media & Entertainment
• Government
• Education & Financial Institutions
• BFSI
• Information Technology & Telecommunication
• Healthcare & Life Sciences
• Others

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Based on Application, the market is bifurcated into Media & Entertainment, Government, Education & Financial Institutions, BFSI, Information Technology & Telecommunication, Healthcare & Life Sciences, and Others. IT and Telecom accounted for the largest market share. In the telecom and IT sector, the use of the various API types is to form interaction among the devices. The telecom industry is in the transition of shifting the focus from the hardware-based system toward software. The demand for the internet through access-friendly mobile phones has shown a sharp increase in the recent past, which is pushing the telecom companies to adopt API. Telecom companies are increasingly adopting public APIs as they can use this platform for gaining additional business and acquire new customers. The Telecom industry is highly competitive with the presence of major companies accounting for a large market share. Thus, telecom companies are increasingly looking to the adoption of new technology that can attract more customers and gain a competitive edge over others.

Open API Market, By Geography

• North America
• Europe
• Asia Pacific
• Middle east and Africa
• Latin America

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On the basis of regional analysis, the Global Open API Market is classified into North America, Europe, Asia Pacific, Middle east and Africa, and Latin America. North America accounted for the largest market share and is projected to grow at a CAGR during the forecast period. The growth is predicted owing to the rising demand for API in the healthcare sector. Patient-centric healthcare is a growing value-based approach for healthcare services that has resulted in improved care quality, better results, and more patient satisfaction. Over the last few years, there has been a growing focus on patient-centric healthcare delivery via application programming interfaces (APIs), and the rise of a large group of services, such as wearable medical devices and remote patient monitoring, has prodded the demand for healthcare API solutions.

Key Players

The “Global Open API Market” study report will provide a valuable insight with an emphasis on the global market. The major players in the market are Apigee Corp.(U.S.), International Business Machines Corporation (U.S.), Twillo, Inc.(U.S.), Google Inc.(U.S.), Orange SA (France), Wipro Limited (India), Oracle Corporation (U.S.), Banco Bilbao Vizcaya Argentaria (BBVA) (Spain), SAP SE (Germany) and Visa Inc. (U.S.).

Our market analysis also entails a section solely dedicated for such major players wherein our analysts provide an insight to the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above-mentioned players globally.

Key Developments

Ace Matrix Analysis

The Ace Matrix provided in the report would help to understand how the major key players involved in this industry are performing as we provide a ranking for these companies based on various factors such as service features & innovations, scalability, innovation of services, industry coverage, industry reach, and growth roadmap. Based on these factors, we rank the companies into four categories as Active, Cutting Edge, Emerging, and Innovators.