Coated Groundwood Paper Market Size By Product Type (Grade 1, Grade 2, Grade 3, Grade 4, Grade 5), By Application (Printing, Packaging), By Geographic Scope And Forecast

Coated Groundwood Paper Market Size And Forecast

Coated Groundwood Paper Market size was valued at USD 12.52 Billion in 2021 and is projected to reach USD 16.33 Billion by 2030, growing at a CAGR of 3.10% from 2023 to 2030.

An increase in the application of flexible paper packaging solutions over flexible plastics has developed as an important constituent in the packaging industry across the globe which is expected to augment the demand for coating groundwood paper. The Global Coated Groundwood Paper Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Coated Groundwood Paper Market Definition

Groundwood paper is paper made from pulp that has been mechanically ground rather than chemically treated. It is produced from coniferous trees. It is economical and has low strength but high visibility and bulk. There are two types of groundwood paper– coated and uncoated. Uncoated Groundwood is mechanical papers that are generally brighter than newspaper, produced with substantial proportions of mechanical pulp, and used for commercial printing and book publishing. Coated groundwood paper is a paper that is treated with a mixture of chemicals and materials to improve surface properties such as gloss, weight, smoothness, and ink retention. The coating materials typically used are clay, calcium carbonate, kaolinite, bentonite, and talc. Polymers, such as polyethylene and polyolefin, are used to impart waterproof and tear strength characteristics.

Moreover, the coating material is mixed with certain chemical additives, such as resins and dispersants, to enhance wet strength and UV resistance. The coating makes the base paper less porous, which is ideal for printing applications. The coated groundwood paper is much brighter than the non-coated groundwood paper. Also, its color clarity is also inferior to non-coated groundwood paper. These usually lightweight coated (LWC) papers are used in magazines, catalogues & inserts and can be printed through offset or rotogravure printing processes. However, coated groundwood paper discolors over time and it is therefore not suitable for a document, magazine, or book requiring a long shelf life.

Growing internet penetration and the booming e-commerce industry are the prime factors driving the market growth. The growing popularity of home-delivered food and household goods is creating an upsurge in packaging, which will boost the product demand in the upcoming years. Also, stringent regulations pertaining to plastic packaging are generating a gradual shift toward paper packaging, thus boosting the market share. However, fluctuations in the wood pulp prices and a decline in the supply of raw materials hinder the growth of the global coated paper market.

Global Coated Groundwood Paper Market Overview

Increasing usage of coated papers in the e-commerce industry has resulted in growth in-home delivery services; consumers are majorly ordering household products from many online and digital platforms. This factor has led to utilizing the coated groundwood paper in the packaging industry. Coated groundwood paper is largely used in the packaging industry because it offers and provides thermal stability against several cold and hot food packaging. An increase in the application of flexible paper packaging solutions over flexible plastics has also developed as an important constituent in the packaging industry across the globe which is expected to augment the demand for coating groundwood paper.

Moreover, the trend towards the use of eco-friendly products and the ban of plastic packaging across the food and beverages industry is propelling a shift towards the usage of bio-based and degradable packaging materials. This trend is expected to foster the growth of the coated groundwood paper market during the forecast period. The major global population subscribes to magazines, newspapers, brochures, and catalogs either because they are habitual of reading it or it is considered as a symbol of respectability for educated families. Also, the print ads are less intrusive and at the same time, they provide unlimited exposure than other forms of media as the reader can study the advertisement at his freedom without any time limit or interruptions. Besides, print media also allows the position flexibility as it offers a choice to the advertisers as to where to place the ad in a publication. Thus, the demand for print advertising increases, which in turn increases the demand for the coated groundwood paper market.

The rising digital advertising media such as the internet and mobile advertising might hamper the growth of the global coated groundwood paper market. Several companies are focusing on digital marketing like social media for making the advertisements more interactive, touching, and delivering without location constraints and with faster reach. Moreover, according to the Interactive Advertising Bureau (IAB) report, in 2019, the internet ad revenue was USD124.6 billion. The non-conventional platforms, such as mobile phones, desktops, and social media applications allow advertisers to improve their service delivery methodologies to offer new revenue channels for marketers and broadcasters. The growing preference for bio-based paper utilization in the packaging industry in many regions has led to a significant opportunity for growth in the coated groundwood paper market. For instance, in November 2020, according to the constitutional rights foundation, San Francisco has passed a policy to impose a ban on traditional plastic bags used by large retailers for packaging purposes.

Global Coated Groundwood Paper Market Segmentation Analysis

The Global Coated Groundwood Paper Market is segmented on the basis of Product Type, Application, and Geography.

Coated Groundwood Paper Market, by Product Type

• Grade 1• Grade 2• Grade 3• Grade 4• Grade 5

Based on Product Type, the market is bifurcated into Grade 1, Grade 2, Grade 3, Grade 4, Grade 5. Grade 4 type accounted for the largest market share and is projected to grow at a CAGR of 2.70% during the forecast period. Grade 4 type of coated groundwood paper has a brightness in between 73-78.9. The Grade 4 type runs almost exclusively web, either offset or gravure and Grade 4 are mostly mechanical. Grade 4 is commonly used for long-run jobs, like magazines and retail inserts. These papers are also sometimes called lightweight coated or LWC, because of their opacity and low cost. The Light Weight Coated paper (LWC) is a collective term for particularly lightweight paper stock that has a surface coating layer.

Coated Groundwood Paper Market, by Application

• Printing• Packaging• Others

On the basis of Application, the Global Coated Groundwood Paper Market has been segmented into Printing, Packaging, Others. Printing accounted for the largest market share and is projected to grow at a CAGR of 2.83% during the forecast period. Printing is a technique that applies a certain amount of coloring agent onto a specified surface to form a body of text or an illustration. The printing application held a considerable share of 46% in the coated groundwood paper market in 2019 owing to its vast range of applications across several industries. Coated groundwood paper is extremely shiny and smooth, making it suitable for magazine publishing, where the life period of the product is usually longer than a month. The coating enables fast printing and some short-term protection. The lighter base weight is helping to keep transport and storage convenient and cost-effective for both the distributor and the end-user.

Coated Groundwood Paper Market, by Geography

• North America• Europe• Asia Pacific• Rest of the World

On the basis of regional analysis, the Global Coated Groundwood Paper Market is classified into North America, Europe, Asia Pacific, and Rest of the world. Asia Pacific accounted for the largest market share and is projected to grow at the highest CAGR of 3.69% during the forecast period. The Asia Pacific held the highest share in terms of value in 2019, accounting for 35% that year, and the demand is mainly driven by the printing industry. The Asian market is primarily driven by emerging economies such as China, India, Japan, South Korea, and Indonesia where the demand for coated groundwood paper for printing and packaging applications is increasing rapidly. The booming e-commerce industry in the region has stimulated product demand for decorative and premium packaging, which has widened the scope of the coated paper market.

Key Players

The “Global Coated Groundwood Paper Market” study report will provide valuable insight with an emphasis on the global market including some of the major players such as Oji Limited, UPM, Stora Enso, Nippon Paper Industries Co. Ltd, Sappi limited, Verso Corporation, Svenska Cellulosa Aktiebolaget SCA, Catalyst Paper Corporation, BURGO GROUP, and JK Paper Limited. Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

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• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors.• Provision of market value (USD Billion) data for each segment and sub-segment.• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market.• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region.• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions and acquisitions in the past five years of companies profiled.• Extensive company profiles comprising of company overview, company insights, product benchmarking and SWOT analysis for the major market players• The current as well as the future market outlook of the industry with respect to recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions.• Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis.• Provides insight into the market through Value Chain.• Market dynamics scenario, along with growth opportunities of the market in the years to come.• 6-month post-sales analyst support.

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